"Oh my god …"
Wu Kai thought it was a big problem. When he heard this, he almost vomited blood.
"Boss Chen, Nokia uses Texas Instruments' CPU, Motorola uses their own CPU, Sony also uses Texas Instruments' CPU, and Samsung also has their own CPU. So, basically, they are not likely to use our CPU. "
Wu Kai understood what Chen Yu meant.
Huanyu Technologies was in the CPU business. At the same time, they had invested a lot in the CPU foundry business.
Of course, the CPU they made was not only for their own use. They could also make profits.
For example, they could cooperate with some domestic mobile phone manufacturers to install Huanyu Technologies' CPU on domestic mobile phones.
Of course, this was also done.
With the innovation of the Heaven's Inquisition Second Generation integrated system, many domestic mobile phones used the Heaven's Inquisition chip.
However, it was obvious that these foreign giants would not use Huanyu Technologies.
"That's not necessarily true."
Shaking his head, Chen Yu said, "Although these mobile phone giants have their own CPUs, they also have deep cooperation with other chip manufacturers. But all of their businesses are for profit. If there are profits to be made, they will also use our CPU. "
Did domestic mobile phone manufacturers really like Huanyu Technologies so much?
Were they so willing to use Tianwen 2?
In fact, that was not the case.
This was because the Heaven's Inquisition II integrated the system and was cheaper than other CPUs. Why not use it?
"That's what you say, but it's too difficult to get them to join our side."
Wu Kai shook his head.
It was not that they did not plan to do so.
Wu Kai had mentioned this problem to some mobile phone manufacturers before.
But in the end, there was no room for negotiation. They rejected it directly.
That was impossible.
"I think it's still a problem with the brand."
The recent promotion of Pear mobile phones made Chen Yu see the influence of the brand.
Once the brand was established, not only could he create a higher premium, but he could also occupy more markets.
"Boss Chen, what do you mean?"
"It's actually quite simple."
Chen Yu said, "The brands we built before were holistic brands, such as Huanyu and Pear. However, he also had his own brand among the subdivided products. For example, the Intel Pentium chip series and AMD's Speedy Dragon series. But if it's a mobile CPU, which brand do you think is bigger? "
"This …"
For a moment, Wu Kai didn't know how to answer.
Because he didn't know how to compare.
"Don't talk about that, because in our minds, we don't have this concept."
Chen Yu continued, "Even us cell phone makers are like this, let alone ordinary people."
In fact.
For ordinary people, most people wouldn't even know which companies made mobile phone chips.
In other words …
In the entire field of mobile phone chips, mobile phone chips had yet to establish a relatively successful brand.
Although there were some more impressive mobile phone chip companies, these were only in the eyes of professionals or those in the industry.
He didn't have a concept in the consumer domain.
Consumers would not choose a phone based on the chip used in the phone.
Generally speaking, the consumer would use whatever chip the manufacturer provided for the phone.
They had no choice.
It wasn't that they didn't want to choose, but that they didn't know how to choose.
However, it was different when it came to computers.
Why was AMD's CPU selling so well? That was because even computer novices would use Intel's CPU.
This was the role of a brand.
But in fact, was Intel's CPU really better than AMD's?
Although it was better in terms of stability, in terms of performance and frequency, it was far behind AMD's similar products.
"Boss Chen, you mean to build our mobile phone chip brand?"
Wu Kai said with some excitement.
"Yes."
Chen Yu nodded.
This was his goal.
As long as he built his brand, in the future, he would have a say in mobile phone chips.
At the same time, he could also introduce his mobile phone chip to the world.
In the future, when users choose mobile phones, they would not only look at the brand of the phone, but also the mobile phone chip.
Why did Huawei mobile phones sell so well in the future?
The biggest contributor was his A.I. Chip.
Xiaomi, which didn't have chips, suffered a great loss in this area.
It was obviously easier to let the consumers drive the market and let the giants follow suit than to let Huanyu Technologies negotiate with them alone. Because when the time came, there would be no need to negotiate at all. These manufacturers would automatically make changes due to market demand. Just like when Nokia was about to go bankrupt because of the smartphone market, didn't they have to compromise in the end?
It was just that they compromised too late.
However, although Chen Yu's strategy was good, after some consideration, Wu Kai still said, "Boss Chen, your idea is very good. However, Tianwen's chips are still inferior to other chips in terms of performance. "
The reason why Tianwen's chips could be introduced was the same as Pear phones. It was because of innovation, not because of technical success.
"Of course, I know that. But do you think the consumers know?"
The consumers might not even know which brands the mobile phone chips are, how would they know the performance?
As for the PC segment, many computer novices didn't know the specific performance of the chips.
It was just that Intel's brand was too big, so all the users would use Intel's chips.
However, if you asked the Intel Pentium and AMD Velociraptor what the difference was, they wouldn't even know what the main frequency was. How would the consumers know the difference? As for those who used AMD, they were either DIY veterans, or they were forced to install the chips by other brands. Of course, there were also some who were promoted by computer salespeople.
"Brand has nothing to do with performance. As long as we advertise the chips, it will be fine."
"As long as our chip brand is well known, the global mobile phone manufacturers will take the initiative to cooperate with us."
After communicating with Wu Kai, the Huanyu Technologies chip department started to plan the Tianwen chip brand plan.
He Tingbo, who was in charge of the chip department, was very excited about this.
This meant that the Tianwen chip was ready to be launched.
In order to make Tianwen's chips famous, He Tingbo learned from Pear's experience in advertising.
The entire chip advertisement didn't talk about the data, performance, or craftsmanship.
It was useless to talk about this.
The consumers wouldn't understand anyway.
How would they know what the performance data meant?
Huanyu Technologies just needed to convey the concept that Tianwen's chips were awesome.
How would they convey that?
He Tingbo thought of a good idea.
She decided to install a game called Legend of Mir on Pear phones.
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