"He … redefined the mobile phone."
Looking at this sentence, Wu Kai's mind buzzed.
This sentence was like an epiphany that stimulated every cell in Wu Kai's body.
That's right.
Compared to the previous advertising proposals, just this one sentence alone was enough to wipe out all of the advertising proposals in a second, leaving not even a trace behind.
What was cool?
This was.
What was high-end and classy?
This was.
Wu Kai knew that as long as this sentence penetrated the consumers' hearts.
Then, the Pear brand would surpass Samsung, Sony, and all other mobile phone brands.
However, after calming down, Wu Kai was still a little shocked. "Boss Chen, this … isn't this advertising slogan too …"
"Too what?"
"Isn't it too exaggerated?"
"Exaggerated, is it?"
Chen Yu shook his head and said, "Didn't we redefine the mobile phone?"
Although Chen Yu's resistive screen mobile phone was actually a mobile phone.
But to be honest.
The current Pear mobile phone was very different from other mobile phones.
"Wu Kai, let me ask you, without us, does the mobile phone have a flashlight?"
"No."
"Without us, does the mobile phone have a flashlight?"
"No."
"Without us, does the mobile phone have touch?"
"This … also no."
Although there was touch before.
But to be honest.
The previous resistive screen touch was too trashy. Touch was equivalent to no touch.
Therefore, from this sentence, it was not an exaggeration to say that Pear had introduced touch.
"What do you mean by no, there was no touch in the first place."
Chen Yu never felt that the previous touch was real touch.
If that was the case, then the Apple in his previous life could not have conquered the world with touch.
In fact, touch existed as early as the seventies and eighties.
But it was one thing to have it. Whether it could be popularized and used by consumers was another thing.
"Let me ask you again, without us, would there be a lot of touch games now?"
"No."
"Without us, would you be able to use the mobile phone to show off?"
"No."
"So …"
Chen Yu spread his hands and said, "In summary, think about it again. Didn't we redefine the mobile phone?"
"Yes …"
At this time.
Wu Kai had been completely brainwashed by Chen Yu.
Of course, this was not just brainwashing.
He was also an important participant in the manufacturing of Pear mobile phones.
Looking at how awesome Lizi's phone was and how it made countless big shots follow the trend, this was an incomparable achievement in itself.
At this time, Chen Yu's concluding sentence made Wu Kai truly feel that their Pear phone was far more awesome than he had imagined.
"Boss Chen, I know how to do the advertising plan."
"Alright, go ahead."
Wu Kai left excitedly.
On the other hand, the corners of Chen Yu's mouth curled up slightly.
What did he mean by redefining the mobile phone? Chen Yu was just bragging.
Compared to redefining the mobile phone, the current Lizi was still far from it.
However.
It was not important.
The important thing was that Chen Yu knew that although he was bragging, there were people who believed him.
…
A few days later, a blockbuster advertisement appeared on all the major TV stations.
"When an apple fell from a tree onto Newton's head, Newton discovered gravity."
"When a Pear appeared in Huanyu Technologies, he redefined the mobile phone."
The advertisement was so awesome.
In these two sentences, the advertisement flashed a series of changes to the Huanyu mobile phones from time to time.
From the addition of a flashlight, to a flash, to touch, games, Tianwen chip, Huanyu system, and the whole mobile phone ecosystem.
Every time the Huanyu mobile phones were innovated, the mobile phone industry would go crazy.
Until the appearance of the latest Pear mobile phone, which took the world by storm.
"Brothers, is there anyone who wants to buy a Pear mobile phone?"
"Brother, you have a lot of money. More than 6,000 yuan. Why did you buy a Pear mobile phone? Isn't the Nokia 7300 better? It's only 4,500 yuan."
"Nokia is rubbish. Its brand is far worse than Pear."
"Nokia's brand is far worse than Pear. Are you kidding?"
"Of course it's far worse. What does Nokia have? They don't have innovation, they don't have technology. What brand does they have? Didn't they just make mobile phones earlier? Pear, on the other hand, redefined the mobile phone. "
"Redefined the mobile phone. F * ck, this is too much of a bluff."
"Whether it's a bluff or not, take a look at this video."
For many people, the phrase "redefined the mobile phone" was too much.
Just this phrase alone was enough to make anyone laugh.
However, when Lizi Mobile's advertisement came out, their mockery suddenly froze.
"F * ck, I didn't expect Pear mobile phones to be so awesome."
"So the flashlight from before was also from Pear."
"I want to say that Pear's touch is really invincible."
Once they saw it, some people were really shocked by Pear mobile phones.
If they were just buying mobile phones like consumers, they might not have such thoughts.
However, after this advertisement, a series of shocks instantly struck their hearts.
It turned out that the series of changes in the mobile phone were all related to Li Zi.
If not …
Then, the current mobile phone would still only make calls, send messages, and send messages. Other than these, there was nothing else.
Even if mobile phones could surf the internet, it was still very boring.
However, the Pear Company relied on them bit by bit to transform the world's mobile phones into something new.
Pear mobile phones were the product of Huanyu Technologies.
Now, it was not an exaggeration to say that Pear had redefined the mobile phone.
"Alright, I will only buy Pear phones in the future."
"To be honest, Sony, Samsung, and Nokia had released their latest resistive mobile phones, and they are cheaper than Pear phones. I had wanted to buy these mobile phone brands, but now I have decided to buy Pear phones. "
"That's right. Even if Pear phones are more expensive, they have their reasons for being expensive. Think about all the other mobile phones. They are all imitating them. "
"Yes, from the flashlight to the touch, they are all imitating Pear phones."
"In fact, the entire mobile phone ecosystem is imitating Pear phones."
"Even if Pear phones cost 6,000 RMB, I would still rather buy Pear phones."
The power of advertising was very powerful.
Even the most ordinary advertisement would have an impact on the average consumer.
Needless to say, under the extremely shocking advertising slogan of [He redefined the mobile phone], Su Yang's expression changed drastically.
Pear phones, Pear phones, instantly became a brand in the hearts of consumers.
In the beginning, Pear was just a better mobile phone brand than China. At most, it was on par with Samsung and Nokia.
Of course, this was at its peak. Logically speaking, Pear was slightly weaker than these brands.
Even though it was not much weaker, it was still weak.
However, after this series of advertisements, everyone's impression of Lizi was no longer the same as before.
Pear was no longer on par with them, nor was it weaker than them.
It was a brand that was one level higher than Samsung, Sony, and Nokia.
This change in perception was astonishing.
Not only did he greatly improve Pear's brand, but he also greatly stimulated the purchasing power of countless consumers.
Even if Pear phones were more expensive than Samsung and Nokia, they would still buy them.
As for why …
This was because of Pear's brand.
Even with the same specs, Pear phones could be sold at a higher price than other mobile phones.
Moreover, the overall sales volume was higher than other mobile phone brands.
And the source of this premium was the phrase "high-end, classy …" Okay, to be honest, it was this bragging slogan.
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