The cooperation of Samsung, Panasonic, Sony, and Nokia was very effective.
Originally, Huanyu Technology's Pear Mobile Phone was the only company with a resistive screen. However, with the addition of so many brands, Pear Mobile Phone's sales dropped rapidly.
Pear Mobile had always been Huanyu Technologies' most important business.
On the surface, this only affected Pear Mobile's business.
But in reality, suppressing Pear Mobile was suppressing Huanyu Technologies's business.
If Pear Mobile was affected, then all the systems, chips, screens, and future mobile internet related to Pear Mobile would be affected. It could be said that the Pear Mobile Phone would definitely affect the whole situation.
"Brother Jian, how's Samsung and Panasonic Mobile's resistive screen technology?"
"About the same as ours."
"What's the price?"
"Their launch price is about 5,000 RMB, but that's not the price of the terminal. The price of the terminal is even lower than their launch price. The lowest price is Nokia. Their terminal retail price is already 4,500 RMB, and in some regions, it's even 4,300 RMB. "
Zhang Jianming reported the information he had to Chen Yu.
High-end mobile phones were always the most profitable.
Even if the retail price was set at 4,000 RMB, the profits would still be huge, let alone the previous 5,000 to 6,000 RMB.
Therefore, it was understandable that some of these phones would lower their prices.
"Boss Chen, I think we can lower the price of Pear Mobile as well."
"No."
Chen Yu rejected directly.
Chen Yu understood why Zhang Jianming would lower the price.
Pear Mobile was currently the most expensive phone on the internet, which was 6,000 RMB.
If it was in the past, 6,000 RMB would not be high.
Because there was no competition.
Others like Samsung, Sony, and Nokia had not followed suit.
Pear Mobile was the only phone with a resistive screen on the internet.
In other words, Pear Mobile was the most eye-catching phone with a resistive screen on the internet.
That was because even though there had been resistive phones before, the resistive screens from before were completely different from the resistive screens now.
The Pear phone could be said to have subverted the concept of traditional resistive phones.
This was also why Pear phones could be sold at such a high price.
But now, there was competition.
Pear's mobile phone was much less competitive when its functions were almost the same.
Even so, Chen Yu still refused.
Even though Pear's mobile phone prices were still extremely profitable, it would affect the brand of Pear's mobile phones.
The Pear series was Huanyu Technologies' most high-end brand.
Obviously, the more high-end the brand, the more expensive it would be.
Have you ever seen a high-end brand that's cheap?
That was basically impossible.
"Nokia, Samsung, and Sony have the same brand strategy. But our brand strategy is different from theirs. Pear phones must be kept at a high price. "
Chen Yu had never believed that a product could not be sold just because the market price was high.
The global market was too big. As long as your product is good enough, there will be a market for it.
Even if only 10% or 20% of the people buy your product, you will still be able to make huge profits.
"But Boss Chen, with the current situation, if we do not lower our prices, our sales will be affected."
"It is normal for our sales to be affected temporarily. But this might not be the case. Initially, only our mobile phone company was producing resistive screens. But now, Samsung, Sony, and Nokia had joined us. Pear will also expand the market. Pear phones are the first mobile phone company to produce resistive screens. In the eyes of the Chinese market, Pear is still very popular. "
"That is true. But Sony, Samsung, Nokia … these brands are also very strong."
Zhang Jianming's worries were not unfounded.
If it were any other brands, Pear would be able to beat them.
But compared to Samsung, Sony, and Pear, Pear does not have much of an advantage.
However, there will still be some people who will choose Pear.
"If that is the case, then we should not lower our prices. Instead, we should increase our brand awareness. If everyone thinks that Pear is better than Sony and Samsung, then it will work. "
"Boss Chen, isn't this too difficult?"
Zhang Jianming was a little embarrassed.
To be honest.
Pear might be the number one mobile phone brand in China, but it was not better than Samsung, Sony, and Nokia.
Alright, the higher-ups were still being polite.
In terms of brand awareness, Pear was far behind Samsung, Sony, and Nokia.
After all, these brands had been influencing people's judgment for decades.
As for the pear brand, it had only appeared in recent years.
Even if the pear brand was very high-end, it didn't completely surpass the strength of some foreign brands.
"How do you know if it is difficult if you don't try?"
Chen Yu maintained his smile.
It might take a long time to build a brand.
But this might not be the case.
Under the influence of new technologies, many brands can increase their brand awareness within a few years.
For example, Xiaomi in Feng Yu's previous life.
Many people could not believe that Xiaomi had become a brand when it was launched.
Huawei was another example.
Can you believe that Huawei's brand awareness can compete with Apple in China?
Huawei is also on par with Apple in terms of high-end mobile phones.
Of course, this was almost impossible for many people at the moment.
"Brother Jian, get Wu Kai and Yifei here. We will discuss how to increase our brand awareness."
The plan to increase the brand awareness is simple.
One is to increase the brand awareness through products, and the other is through advertising. Of course, it still needs time.
Currently, Huanyu Technologies has a product, and time is not on their side. So, the most important method is advertising.
Zhou Yifei and Wu Kai do not believe Chen Yu's claim that Pear's brand awareness is better than Samsung and Sony.
But to be honest, lowering the prices of Pear phones is not a good strategy.
They might as well give it a try.
After the discussion, Pear's mobile phone planning department starts to come up with a series of advertising proposals.
However, after looking at these plans, Chen Yu was not very satisfied.
Although some of these advertising plans looked good, they were really standard. There was nothing particularly eye-catching.
"This is not good."
"This is not good either."
"This advertisement is too ordinary. This kind of advertisement will at most increase our sales, but it won't have much of an effect on our brand."
"This is not good either …"
Chen Yu rejected more than a dozen proposals.
Wu Kai is having a headache. "Boss Chen, these proposals are selected from hundreds of proposals. For example, I think this is a good idea. "
Chen Yu will not participate in most of the proposals.
But Chen Yu has high standards. As long as he participates, he will do his best.
"This is not good either. It is not good."
Chen Yu shook his head.
"Good? What do you mean by good?"
"It just makes people feel that it's high-end and classy at first glance."
"This … this …"
Although this statement seemed to make sense, it was actually too general.
What kind of proposal could be considered high-end and classy at a glance?
"Stop talking about this and that. Come, take a look at this proposal …"
After saying so, Chen Yu wrote a sentence on the blank document:
[He … redefines mobile phone.]
(End of chapter)
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