Panasonic did the same thing as Samsung.
Panasonic collaborated with Suning, another major home appliance supermarket chain.
Of course, they didn't really want to sell a lot of televisions at once.
It was the marketing period now. Whether it was Samsung's 60-inch home appliance, Panasonic's plasma color TV, or Huanyu Technologies' Super TV, the sales wouldn't be particularly high. What they were interested in was the brand.
Collaborating with home appliance supermarkets could immediately put their brand in the eyes of the users.
Although they might not buy such televisions now, once they had enough funds in the future, or when the industry changed and their prices fell, they would be the first to be considered by the public.
However …
Although they didn't care about the specific sales volume, they also cared about the sales ranking during this period.
It was the same as the car sales ranking.
The higher the ranking, the more valuable the brand.
Even if the sales volume itself wasn't high.
But it didn't matter.
As long as they could get first place, it was enough.
Even if they sold 1,000 units a month, if they ranked first, it would be good for their future plans.
Of course.
In fact, they could have ignored Universal Television before.
With Panasonic and Samsung's brand, they could completely crush Huanyu's brand.
That was just a saying, but it was uncertain whether the users would still buy it on another track.
Look at Huanyu Technologies' Netbook.
Huanyu's brand didn't have much influence. It could be regarded as an inferior brand in the field of computers.
In fact, it couldn't even be considered an inferior brand.
It was just a newbie, and a newbie who had only been in the computer industry for a few years.
But …
Who asked Netbook to be a concept created by Huanyu Technologies?
Although this concept was just a scam, a netbook was also a notebook. This was actually a kind of scam.
But whether it was a scam or not, it was fine as long as the users bought it.
And this time, they saw Huanyu Technologies use this kind of shameless trick again.
The previous notebook wasn't called a notebook, it was called a netbook.
The current TV wasn't called a TV, it was called a Super TV.
Was a Super TV a TV?
Of course, it was a TV.
But with the word "Super" in front of the TV, it seemed to have become a different product.
Samsung and Panasonic were having headaches over this.
If it were them, they wouldn't have done such a thing.
Even when they released a new product, Panasonic still named it after the plasma TV.
Samsung, on the other hand, used the term "super large LCD TV" to describe it.
However, compared to Huanyu Electronics' Super TV, they felt that their side was simply too weak.
…
"Mr. Huang, we'll have to trouble you with Samsung's LCD TV."
"CEO Jin, what are you talking about? We have always been working with Samsung. This is not a problem. It's just that I've taken a look at it. Your request has to be placed in the most conspicuous position, and there has to be enough space for you. In addition, I have to arrange the best salespeople for you, although this is not a problem. But I'm afraid you also know that the price of such TVs is too high for the time being, and they won't be able to sell many in a short period of time. At the same time, the fact that your TV is placed here in such a high-profile manner will more or less affect the sales of our other home appliances … "
"Mr. Huang, you're right. Samsung is also thinking about Gome. So, I've specially applied to the headquarters to compensate Gome with 2 million RMB per month. Is that okay? Of course, this does not include your company's sales rebates. "
"2 million is too little. Mr. Jin, you know that Gome is the largest home appliance chain in the country. Even the combined market share of Huanyu Technologies' two chains is not as big as Gome's. "
"What do you mean, CEO Huang?"
"10 million RMB per month. In addition, we need an additional 3 rebates."
"CEO Huang, 10 million RMB is too high for promotion. Last week, Universal Television sold 1000 units. If we calculate that at 20 thousand RMB per unit, their sales for that week were only 20 million RMB. CEO Huang, you want 10 million RMB per month for promotion, and an additional 3 rebates. In addition to what we promised before, that's a total of 13 rebates. CEO Huang, if we calculate it this way, we're basically working for Gome. "
The person in charge of Samsung's LCD TV, Jin Zhizhong, said with a smile.
Although Jin Zhizhong was smiling, his tone was extremely dissatisfied.
"CEO Jin, you can't calculate it this way. Gome has the most stores in the country. CEO Jin, you know how good our promotion is. We're wasting a lot of resources to promote you. Even if we don't sell much, we're still promoting you. It's like TV stations advertising. TV stations often spend hundreds of millions. On the surface, they don't sell you any products, but don't they have to pay advertising fees? Moreover, your company's LCD TV sales may be average now, but in a year or two, your sales will definitely skyrocket, right? "
"CEO Huang, this proposal is indeed too expensive."
"CEO Jin, how about this, 8 million RMB per month. If it's less, I'll ask CEO Jin to negotiate with Suning or other supermarket chains."
Jin Zhizhong was helpless.
The current situation did not allow him to think too much.
Before coming, Jin Zhizhong was prepared to be cheated by Huang Guangyu.
Gritting his teeth, Jin Zhizhong agreed.
Of course.
Although this was a promise, Jin Zhizhong would remember this loss.
Now, Samsung was begging Gome, and Samsung could not do anything.
But in the future, Samsung will expand the LCD market. Hmph, I'm going to make it difficult for Gome.
"Boss Lee, I've reached an agreement with Huang Guangyu. However, I've been cheated of 8 million RMB per month by this guy. In addition, I have to give Gome an additional 3% rebate. "
After signing the contract with Huang Guangyu, Jin Zhizhong reported to Lee Jae-yong.
"It's okay, Zhizhong, you've worked hard."
Lee Jae-yong was not particularly angry.
Compared to the investment of the entire LCD TV, 8 million RMB per month promotion fee was not unaffordable.
But Jin Zhizhong still blamed himself and said, "It's still my fault. I didn't set up a sales channel before. If we had reached an agreement with Gome and Suning in advance, we definitely wouldn't have spent so much money. "
"Let's not talk about the past anymore. I also didn't expect Huanyu Technologies to attack from the sales channel. At that time, I always thought that they acquired the two supermarket chains only for their e-commerce website. "
"Boss Lee, at that time, Huanyu Technologies probably thought this way. They wanted to use the supermarket chains to do after-sales work for Huanyu Mall …"
"Huanyu Mall, wait …"
Before Jin Zhizhong finished speaking, Lee Jae-yong suddenly shivered and said, "Zhizhong, there's a problem here."
"Boss Lee, what's the problem?"
"We were talking about Huanyu Mall just now."
At this time, Lee Jae-yong's face instantly became extremely ugly, "Can Huanyu Mall also sell their Super TV?"
"Yes, it seems so."
After that.
Like Lee Jae-yong, Jin Zhizhong's face was also ashen.
(End of chapter)
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