"Old Cai, how much do you think the sales volume of Huanyu Technologies' promotion will exceed this time?"
"Huanyu Technologies' promotion this time is targeted at clothing brands. I think it's more to promote the odd number of sales, not the sales volume."
Only Ma Yun and Cai Congxin were left in the office.
Both of them had a consensus. If Ali wanted to get through this difficult situation, there was no other way but to persevere.
"The most valuable asset of C2C is the odd number of sales volume, which is also the consumers. Unfortunately, we switched to B2C back then."
With this, Ma Yun regretted being tricked into B2C by Chen Yu.
"Boss Ma, no one can understand the market. At that time, we were losing money in C2C and we were not confident. At least we were in B2C and showed the investors the potential market of e-commerce. "
"That's true."
This was also Ma Yun's only consolation.
Of course, the industry did not have high expectations for the sales volume of Huanyu Technologies' promotion this time.
C2C was different from B2C.
If they wanted to break the record, they would directly invest in B2C.
For household appliances, a single order would easily cost a few thousand yuan, and the sales volume would be in the hundreds of millions every minute.
On the other hand, C2C clothes only cost a few dozen yuan.
No matter how many clothes were sold, the sales volume would not be high.
However, the industry also knew that Huanyu Technologies had to do this.
For e-commerce to develop, it was impossible to keep selling household appliances.
What really went to the market were all the goods.
Clothes happened to be the product that everyone had the most potential to buy.
As long as the clothing brand was opened up, these users could buy any other products in the future.
However, for Chen Yu, his promotion this time was not only about the odd number of sales volume, but also the sales volume.
He really wanted to use this promotion to let the public see.
Who told you that C2C's sales volume was lower than B2C's?
Who told you that a few dozen yuan for a piece of clothing would not be able to sell as many household appliances for a few thousand yuan?
As long as the sales volume was large, even if it was only a few yuan, Chen Yu had to increase the sales volume, let alone a few dozen yuan.
Of course, it was not an easy task to increase the sales volume.
It was 2004 now, and e-commerce was not yet widespread.
The reason why it was not widespread was that people did not know much about online shopping.
The other was that the payment channels were not perfect yet.
However, it wasn't like Huanyu Technologies didn't have a way to deal with these two.
The first was to promote online shopping.
In the past, Huanyu Technologies' approach was to advertise.
It was just a normal advertisement. Everyone didn't know much about online shopping.
Everyone still felt unsafe when it came to online shopping.
This time, Chen Yu decided to make a live online shopping TV program with Jiangzhe Guards.
The content of the event was from the opening of the online store to the consumers buying products online.
Then, the merchant will send the goods to the express delivery company, followed by logistics, and finally to your logistics in the area.
Then, it was a phone call to inform him to pick up the documents.
For people who were used to online shopping in his previous life, this was naturally nothing.
But for those who had never tried it before, this kind of operation had to be popularized.
Of course, in this popularization, it was also necessary to introduce the transaction mechanism of online shopping.
The most important transaction mechanism was to have a third party guarantee the transaction.
In other words, after the customer paid for the product, the first thing this sum of money would not be given to the merchant, but to Huanyu Technologies' payment channel. The payment channel would be kept by the customer first. When the customer received the product and confirmed the receipt of the product, the money previously transferred would then be transferred to the merchant's account. This mechanism not only protected the interests of the consumer, but also the interests of the merchant.
After all, not only were the consumers worried that the merchant would fake the product, but the merchant was also worried that the consumers would not recognize the product.
Alright.
This program naturally cost money.
It was also a kind of advertisement, just a disguised advertisement.
However, this kind of disguised advertisement was more effective than the direct kind.
Jiangzhe Guards had good ratings. With this kind of live broadcast promotion, many people had a clearer understanding of online shopping. Even if they did not make the purchase online immediately, they had become potential customers.
Especially when it came to logistics and transportation.
To make it more interesting.
Chen Yu added a timing segment.
That was the time it took for the consumer to place an order to receive the product.
Normally, in the southeast of the five provinces of Jiangzhe, it would take about three days to arrive.
However, in this program, the time it took for the consumer to place an order to receive the product was only two hours.
Of course, this was hype.
Not all products could be received within two hours.
However, the experience of receiving the product in two hours undoubtedly stimulated a group of potential buyers.
Especially this time, the live broadcast did not have a rehearsal or rehearsal. The whole process was real.
For example, the customer who received the product in two hours.
When he was really sure that his product had been delivered to his door, the shock on his face was simply unbelievable.
If this was in reality, it would probably take a few hours to go shopping and buy the product back.
This was one of the reasons.
Secondly, it was to perfect the payment system.
In fact, Huanyu Technologies had started its own payment system a long time ago.
The payment channel was the most important part of Huanyu Technologies.
Moreover, through the payment channel and the Internet cafe, many users already had the ability to spend online in the Internet cafe.
It was just that the online spending at that time was more about buying snacks in the Internet cafe, such as bags of melon seeds and drinks.
At the same time, there were also top-up coins and game coins.
This was more of a virtual experience.
But now, Chen Yu had turned the payment channel into a real online shopping system.
However, in order to realize the payment channel in the Internet cafe, he still lacked a link.
This link was the receiving of the product.
It could ensure the receiving of the product and also the user's sense of security.
This was because they knew that the product would be delivered to the Internet cafe after placing an order.
It was fine to receive the product in the Internet cafe.
However, if the quantity was large, the Internet cafe would have a lot of pressure to receive the product.
For this reason, Huanyu Technologies discussed with a group of Internet cafes that they had worked with before to launch a national Internet cafe delivery network.
On the one hand, these Internet cafes could receive products for their users, and on the other hand, they could also serve non-Internet cafe users.
Once this Internet cafe + express delivery model was launched, it attracted the interest of many Internet cafe owners.
Especially Fatty Wang, as the vice president of the largest Internet cafe chain in the country, he immediately approached Chen Yu.
Moreover, he signed a contract with Huanyu Technologies to officially launch the Internet cafe delivery service.
After all these were done, it was about time for Huanyu Technologies' promotion.
As for the amount of the promotion this time …
Chen Yu didn't know for now.
But he knew that it would definitely not be lower than the B2C Huanyu Mall's promotion.
Everything was ready, except for the east wind.
Alright.
Now, there was no need for the east wind. He just had to wait for the promotion to start.
Chen Yu was looking forward to it.
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