Boss Ren, we … "
Yu Chengdong had never been so depressed before.
He had always been a proud person.
He was also a very capable person.
In the previous series of jobs, he had almost never encountered any failures.
Even if he did, it was at most a small setback.
But now, when he led Huawei's consumer business and launched the first mobile phone, he completely failed.
Not only did he fail, but he failed miserably.
At most, the other series of mobile phones could not sell their products.
But Yu Chengdong was even worse.
Their mobile phones had not even been sold in the factory.
It was not that they did not want to sell their phones.
No one wanted to buy them.
There was an old saying to describe Yu Chengdong's current mood: "This is really a failure before the battle begins."
When a group of distributors asked for the price, they turned around and left.
"What? 500 yuan? Why don't you go rob a bank?"
"500 yuan is already very low."
"Low? Look at Tianyu's phone, 299 yuan, and that's the guide price. Our purchase price is 230 yuan."
If they did not compare, they would not know. Once they compared, they would know that there was no lowest price, only lower.
No matter what technology Huawei had, or what kind of better signal they had, it was all useless.
"This is interesting."
Ren Zhengfei smiled.
He was not too disappointed with the failure of Huawei's mobile phones.
Of course, this did not mean that he was not interested in mobile phones.
On the contrary, Tianyu's performance made him realize the charm of the mobile phone industry.
If they could be like Tianyu and clear out a series of mobile phone brands, the profits would be too great.
Especially in the field of mobile terminals, they had an advantage over others.
The combination of mobile terminals and mobile phones, when the time came, the explosive power would be absolutely unimaginable.
"Cheng Dong, why are you pulling a long face? Are you afraid that I will remove you from the position of CEO of the consumer business?"
"Boss Ren, I did not expect Tianyu's price to be so low."
"You did not expect it. There are many things you did not expect. However, the situation is not as bad as you think. "
"Boss Ren, what do you mean?"
"Chen Yu."
Ren Zhengfei read out Chen Yu's name.
Yu Chengdong understood what Ren Zhengfei meant and said, "Boss Ren, I'm afraid that Huanyu Technologies won't cooperate with us."
"That's not necessarily true. As long as it's in the interest of both sides, there's nothing that can't be done."
Everything in the business world was about profit.
Although Chen Yu had just poached the two of them, it was not impossible for them to work together again.
…
"Everyone, Tianyu Mobile's price is 299 yuan. What do you think?"
The CEO of Nokia China held a meeting to discuss their next strategy.
"Boss Xu, I think that Tianyu's mobile phone has a different location from ours. We don't need to worry too much."
"Tell me."
"Tianyu Mobile Phone's main market is the ultra-low-end market, so Tianyu Mobile Phone doesn't care about the brand. They just want to sell the phones. But Nokia is different. Our Nokia is more high-end than a series of mobile phone brands in the eyes of its users. The market can also accept a higher price. "
"But what if Tianyu's mobile phones enter the mid-range or even the high-end market in the future?"
"It shouldn't be possible. Firstly, Tianyu Mobile Phone doesn't have this technology. Secondly, Tianyu Mobile Phone's brand is not well-known enough. This doesn't mean that no one knows about Tianyu Mobile Phone. The main thing is that Tianyu Mobile Phone's positioning is low-end, even very cheap phones. Even if they want to enter the high-end market, the users won't accept it. "
"Well, who else wants to share their views on Tianyu Mobile Phone?"
Xu Bo nodded, but he was not particularly satisfied.
"Manager Jiang, what do you think?"
At this time, Xu Bo looked at Nokia's COO, Jiang Zi.
"Manager Jiang, you've led the cooperation with Huanyu Technologies before and achieved good results. Tell me about your views on Tianyu Mobile Phone."
"I think we should follow up."
Jiang Zi thought for a while and expressed his opinion.
"Boss Xu, Tianyu Mobile Phone is a business under Huanyu Technologies. On the surface, they only sell mobile phones, but in fact, Huanyu Technologies has many businesses. They have mobile phones, portals, e-commerce websites, online games, and music websites. Perhaps Tianyu Mobile Phone is only in the ultra-low-end market now, but as long as they have the opportunity, Huanyu Technologies can use their various businesses to push Tianyu Mobile Phone to the high-end market. "
"That makes sense."
Xu Bo gestured for Jiang Zi to continue.
"Just like when we worked with Huanyu Technologies, and now we are also working with Huanyu Technologies in Huanyu Mall. Through their website, our sales have been good. Tianyu Mobile Phone's price of 299 yuan doesn't seem to affect Nokia. After all, our positioning is different. However, if we see Tianyu Mobile Phones on the streets for a period of time, it would be unrealistic to say that Nokia won't be affected. "
Brands not only represented popularity, but also penetration.
Some brands were very popular, but their penetration was not.
Some brands were not very popular, but their penetration was very strong.
This kind of penetration often affected the user's judgment, which in turn affected their choice.
This was easy to understand.
You are using Tianyu Mobile Phone, I am using Tianyu Mobile Phone. If the next Huanyu Technologies comes out with a slightly better mobile phone, will you continue to use Tianyu Mobile Phone?
The answer was that not everyone would use Tianyu Mobile Phone, but there was a high possibility.
And this high possibility would affect the sales of Nokia's series of mobile phone models.
"Currently, Nokia has launched more than a dozen models of mobile phones. There are high end and low-end models. We can ignore the sinking market now, but we have to consider Nokia's future. "
"Okay."
Xu Bo was very satisfied.
He agreed with Jiang Zi.
Based on Tianyu Mobile Phone's current sales, they will probably exceed 30 million units this year.
This was a terrifying number. Although the profitability was not as high as Nokia, the sales volume was much higher than Nokia's.
At the end of the year, Tianyu Mobile Phone's annual sales volume would not be an exaggeration.
What was the annual sales volume?
This was also a display of true strength.
With such strength, why couldn't they enter the high-end market?
Furthermore, if Tianyu Mobile Phone's series could not enter the high-end market, why couldn't they change the models?
It was not a difficult thing to do.
"You mean, we should also fight for the ultra-low-end market?"
"Yes."
Jiang Zi said, "Tianyu Mobile Phone's strategy is not complicated. They are using a low price to increase sales volume. Once the sales volume increases, their cost will also decrease greatly. "
"Then how should we set the price?"
"Nokia does not have to set the price at 299. We have the power of the brand. We can set it at 399 or even 499. But there is a problem."
"What problem?"
"We have to set the production plan for 10 million units before we make this strategy. Because this way, we can reduce the cost of purchasing, manufacturing, and designing.
At this point, Jiang Zi hesitated for a moment before continuing, "But there is a certain amount of risk involved."
If the cell phones produced could not be sold, then the losses would be huge.
This was also the reason why the domestic mobile phone manufacturers did not dare to take precautions.
If they did not follow Tianyu Mobile Phone's rhythm in the first step, they would be led by the nose in the second step.
But if they did not follow suit, they would not be able to reduce the production cost.
If they did not reduce the production cost, how could they compete with Huanyu Technologies?
Xu Bing was naturally aware of this.
However.
Nokia was not an ordinary mobile phone manufacturer.
Nokia might be able to do what others could not.
Other mobile phone manufacturers did not have the ability, but Nokia did.
Could Tianyu Mobile Phone really monopolize the ultra-low-end mobile phone market?
Nokia was not convinced.
"Manager Jiang, prepare the plan in the next few days. I will apply to the headquarters."
Xu Bing said.
(End of chapter)
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