Boss Zhang, I think that the real-name system, deposit mechanism, and seven-day unconditional returns can be set on a voluntary basis. This is because if we force it, it may cause the seller to be rebellious. Also, some sellers may not be prepared for this. "
"But if we don't force it, how can we ensure the safety of online transactions and dispel the doubts of users?"
"We can try to promote it by adding a real-name system, paying a deposit, and having a seven-day unconditional return service. We can give them a logo on their online store page. This way, when users buy products, they will be able to see the logo at a glance. Of course, if they don't join, they won't. "
"That's a good idea."
Huang Zheng suggested to Zhang Jianming.
Zhang Jianming nodded.
This way, users would naturally be more inclined to buy products from stores that provided more security services.
In addition, he could also influence merchants who did not join these services to get closer to these services.
After all …
If you wanted to do business and earn more money, you had to compete for services in addition to competing for products.
It was the same for doing business in the real world.
When the time came, it would not be the officials forcing you to join. Instead, they would choose to join.
If you did not join in the future, no one would be willing to buy your products.
"Okay, let the technical side handle it."
Of course, he did not report this to Chen Yu.
However, after Chen Yu found out, Chen Yu was very satisfied.
When he instructed Zhang Jianming previously, he did not consider the acceptance of merchants.
This was because in Chen Yu's memory, almost all merchants did this.
In his previous life, there was no such thing as acceptance.
But now, when e-commerce was just starting, it indeed needed to be guided step by step.
Even if it was the Shang Family, they could not use forceful measures.
Fortunately, Zhang Jianming and the others did a good job.
There were many details that he did not think of, but they had thought through very thoroughly.
"As expected, as long as they are given a platform, they may not be worse than those big shots."
This was the same as the 18 Arhats who followed Jack Ma in his previous life.
Chen Yu nodded in his heart.
On the other hand, Alibaba carried out a large-scale promotion for the end of the month promotion.
First, looking at the offline stores, the first- and second-tier cities Ali-You-Guomei and Suning had close to 300 stores.
In addition, there were almost 2,000 small home appliance stores in the third and fourth-tier rural areas.
Of course, other than these home appliances, Ali also found other brands to enter.
As for the commercials, they even found a few celebrities.
[The e-commerce war has begun. Huanyu or Ali?]
[Will the month-end rush break the record?]
[There's a lot of potential in the home appliance market. All kinds of capital should enter quickly.]
Various media outlets scrambled to report the news.
That was indeed the case.
Whether it was now or later, the scale of home appliances was incomparably large.
According to the Bureau of Statistics, the production of color TVs alone reached more than 50 million in 2002.
In addition, the production of air conditioners reached 30 million units, and 15 million units of refrigerators and washing machines respectively.
This was a market worth hundreds of billions.
This was only 2002. Although 2003 was not over yet, from the current sales figures, the home appliance market in 2003 had increased by 37% compared to 2002 …
In the past, this market could only be accessed through offline stores. But now, online stores gave everyone more choices.
At the same time, e-commerce also brought about more resource optimization for home appliances.
For example, due to this period of promotion, various series of more advanced home appliances sped up their entry into the market.
In addition, due to the entry of e-commerce, prices became more transparent, which also brought practical benefits to users.
Therefore, the higher-ups were very supportive of this situation and sent out inspection teams to investigate home appliances.
"Why do you keep staring at the computer? Come, come, come. Drink a glass of water."
"Boss Ma, the event is about to begin."
"You have to drink water even at the beginning. Will our sales increase if you keep staring at the data on the computer?"
"Hehe, we just want to see the real data. Also, we want to see if our data today can break the record of Huanyu Mall."
Lu Zhaoxi could not help but smile. He admired Boss Ma very much in his heart.
The event was about to begin in a while, but Boss Ma was so calm.
However, what was this about being calm?
This was all fake.
In his heart, Ma Yun was more excited than any of them.
However, he was Ali's boss after all. He had to set an example to everyone.
No matter how excited he was, he had to pretend that he did not care.
"Isn't it just data? It doesn't matter if it's higher or lower."
Ma Yun continued, "We've done what we should, and everyone has done well. I'm very satisfied with everyone. As for Huanyu Mall, we can just do our own thing. Why should we compare with them? They're not necessarily that outstanding. Although their previous data was good, it was actually just so-so. However, I want to tell you that in the future, Ali's data will be ten times, a hundred times, or even a thousand times that of Huanyu … "
After bragging …
Ma Yun felt very good.
However, at this time, the event had officially begun.
One million.
Ten million.
Thirty million.
Eighty million.
The backstage sales figures kept rolling. In just a few minutes, the total sales reached more than eighty million.
Although more than eighty million was not a big number, after all, they were selling home appliances. The average price of each home appliance was more than 1,500 yuan. There were not many of them. However, because they were a big company, even if there were not many of them, their scale was still huge.
At present, they could not make money for the sake of their users. However, as long as they cultivated their users in the future, it would be time for them to make money.
They did not need to make much money.
Even if they could make a profit of 2%, with the size of the home appliance market, they could make billions of profit a year.
Moreover, the scale of the home appliance market would continue to explode in the future.
"Boss Ma, Boss Ma, we may break the record of Huanyu Mall."
Lu Zhaoxi said excitedly.
"Broke 100 million, broke 100 million."
Everyone shouted excitedly. Soon, the 100 million yuan was thrown to the back of their minds.
"130 million."
"180 million."
"200 million."
In the seventh minute, Ali Taobao Mall broke the 200 million transaction record.
"Boss Ma, 200 million. We broke the 200 million record."
"Breaking 200 million in seven minutes. Boss Ma, we surpassed Huanyu Mall. We surpassed them."
The entire office was shouting crazily.
Ma Yun was so excited that he slammed the table.
That was great.
He had been waiting for this day for too long.
Previously, he had thought that Huanyu Mall had done several promotions, which had consumed a lot of the purchasing potential of online users.
However, looking at it now, that was not the case.
This market was simply too big, and Huanyu Shopping Center had only developed a little bit.
"230 million."
"250 million."
"280 million."
The data was still coming in.
In the tenth minute, Taobao Mall's sales data reached 290 million.
This was an amazing record.
Such a sales data not only surpassed Huanyu Mall but also created another sales record.
[Taobao Mall broke 300 million sales in 10 minutes.]
[Surpassing Huanyu Mall, Taobao is number one in the industry.]
[290 million. Taobao Mall not only created a domestic record, but also a global record.]
Countless media outlets rushed to report.
That night, Alibaba cheered.
"Come, come, come. Everyone has worked hard. Cheers."
"No, no, no. It's not hard. I'm still very excited."
"Yes, we finally see hope. Cheers …"
The next day, Alibaba updated the final 24-hour sales record to 600 million.
It surpassed Huanyu Mall by 500 million.
"Well, we've already celebrated yesterday. Next, let's work hard."
"We still have a lot of orders to deal with."
Ma Yun calmed down from his excitement.
The record was only temporary. They still had a lot of work to do.
In particular, many of them did not choose to pick up goods online and needed to be transported by logistics. The volume was also very large.
However, the larger the volume, the happier Ma Yun was.
This proved that this event was very successful.
Not only did they make a name for themselves, but they also cultivated users.
He believed that after this, more and more people would buy online.
It was even possible that they would not need offline stores in the future.
However, when Alibaba was dealing with these orders, the technical side found a problem.
"Boss Ma, we found a lot of instances of spamming."
"Spamming?"
"Yes. Look, there are more than 1,000 IPs who bought several batches of home appliances in different batches. They also picked up the goods in a very short period of time."
"These guys."
Ma Yun frowned.
He had previously considered that some people would do spamming. However, he did not do anything about it at that time. Although spamming could increase sales and they would also incur losses, it was still a small loss. For the sake of the overall situation, Ma Yun would not take any action against them for the time being.
"The volume is not very large. Forget it."
It was still acceptable to spammed more than 1,000 IPs.
They were spamming just to earn the subsidies.
However, each subsidy was not much.
Even if they were spamming, they would only lose a few hundred thousand at most. This was not a big deal.
"Boss Ma, spamming more than 1,000 IPs is indeed not a lot. What I'm worried about is that there will be others spamming."
"Are you saying that they will spamming by changing the IPs in large numbers?"
"It's possible."
"Investigate carefully."
Ma Yun shuddered in his heart.
If there was really a large number of spamming, Alibaba would suffer a huge loss from this promotion.
(End of chapter)
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