"Boss Chen, the internet is too virtual. C2C is a small and medium-sized enterprise. Most of them are individual sellers. It's difficult to establish such a credibility system."
"Although it's difficult, it's not impossible. Let's do it step by step."
Chen Yu said, "First, real-name system."
There was no real-name system in B2C because it worked with brands and well-known enterprises.
It was a real-name system.
"Second, introduce the seller's credit score. The higher the score, the higher the credibility."
"Is it through the buyer's evaluation to increase the credit score?"
"Buyer's evaluation is only one aspect."
Yi Qu had done C2C before, and there was also a buyer's evaluation.
However, there was a problem with this buyer's evaluation.
There would be people who wanted to earn points.
When the seller felt that it was necessary, they could find a team to earn points.
As for how to earn points?
It was too simple. By registering a large number of accounts to evaluate.
Later on, even if they had to provide the express delivery number, it was not a big deal. The express delivery service already had empty orders.
In the end, some people even spent more money to earn points and bought real orders.
Relying on buyer's evaluation alone was too simple and crude. It was not conducive to credit score.
"Credit score is not only about buyer's evaluation. It also includes the supplier's service, product quality, on-time delivery, business history, number of complaints, industry comparison, and big data analysis."
Big data analysis was very difficult for ordinary enterprises to do.
Before it started, Ali, Jingdong, and the major Internet websites could not do anything about big data analysis.
They could only roughly analyze some data.
Later on, when technology developed and there were more and more talents, big data analysis became more and more accurate.
However, this wasn't a problem for Huanyu Technology at the moment.
That was because Huanyu Technologies had a search engine, Yi Qu.
Not only could the search engine provide search results, but it could also do in-depth analysis of data.
In fact, search engines were best at processing all kinds of data.
Of course, Ali and Baidu had also worked together.
However, the cooperation between Ali and Baidu was in the area of selling things.
It was how to sell goods on their website as much as possible.
However, Chen Yu believed that big data could not only sell goods more accurately, but also analyze the seller's credit performance more accurately.
"Boss Chen, your credit system is too complicated."
"It's indeed complicated, but if it's too simple, then it's very likely that the credibility is fake. If it's fake, it will ruin our Huanyu Department Store. Even if our Huanyu Department Store is established in the future, people may still say that there are too many fakes on our website. "
Chen Yu didn't want his e-commerce site to be the same as Taobao in his previous life.
Although it had grown in scale, its reputation was terrible.
"Look for Xiao Chuan in this area and get the credit system out as soon as possible."
"Alright."
Zhang Jianming nodded.
"However, just having the seller's credit is not enough. We have to come up with more settings to make users feel at ease. For example, we can set up a 'seven-day unconditional return' rule. As long as the user is not satisfied within seven days after receiving the goods, they can return the goods unconditionally. "
Chen Yu added.
"That's a good idea. This way, users will feel more at ease when shopping online. Wait a moment, I'll take some notes. "
There was too much content, and Zhang Jianming was afraid that he wouldn't be able to remember everything, so he took out a notebook.
"Therefore, within this rule, we have to add a deposit for the seller. If the seller closes the store, the deposit can be refunded. The purpose of this deposit is to make users feel more at ease when placing their orders. On the other hand, it's also to make sure that users can pay for the refund as soon as possible. "
Chen Yu, who had bought too many things, knew how troublesome it was to return the goods.
Without this guarantee mechanism, it would be difficult to attract a large number of users to join the online shopping army.
"Oh right, we have to advertise Alipay more."
Alipay had been introduced a long time ago.
Moreover, many users of Alipay had used it before.
However, Alipay's previous use was relative to online gaming users.
Most online gaming users would buy cards and equipment. They were more accepting of online payments.
However, it was much more difficult for ordinary people to make online purchases for the first time.
Therefore, Alipay's reputation had to be spread.
His goal was to make sure that users made purchases.
When you placed an order, the money would not be transferred to the seller, but to Alipay.
Only when you received the goods would the seller receive the money.
Of course, Alipay was not only a guarantee for the buyer, but also for the seller.
The seller was also afraid that the user would not pay after the goods were delivered. With Alipay as a middleman, they could do business without worry.
Previously, Huanyu Mall was mainly a B2C model, and there was offline pickup as a guarantee. There was not much promotion of Alipay. However, in Huanyu Mall, Alipay had to be fully promoted.
"Yes, Boss Chen."
Zhang Jianming wrote down the contents of Chen Yu's arrangement in his notebook.
"Okay, that's all for my suggestion."
Although there were still some functions, they had to be done step by step.
However, Zhang Jianming put down the notebook and said, "Boss Chen, Ali is very good at imitating. I'm worried that they will imitate us once our credit system is introduced."
"It's okay, they don't have the energy now."
Why did Chen Yu not introduce the credit system before? He was worried that Teacher Ma would imitate them.
It was too easy to imitate on the Internet.
Often, as soon as your function was introduced, they would be able to create it the next day.
In addition, Huanyu Technologies entered the e-commerce market later than Ali. The credit system would only benefit Teacher Ma. However, it was different now. Teacher Ma was now focused on the B2C market.
Even if he made such a big move, it was very likely that it would be ignored by Teacher Ma.
In fact, that was the case.
After Ali cooperated with Inter America Suning, Ali tried to organize a small-scale promotion of home appliances.
Although the scale was not large, the effect was very good.
The sales broke tens of millions in a day, beating the previous Taobao transaction data in minutes.
This also gave Ma Yun hope.
"Boss Ma, we have contacted more than 1,500 small home appliances stores."
"It's a little low."
"The main reason is that Huanyu Mall has discovered our actions. They are competing with us in third and fourth-tier cities. They even snatched some of the home appliances stores that we have cooperated with. "
"This guy."
"However, don't worry, Boss Ma. We have increased the investment of local staff and even went deep into many rural areas. We expect to be able to pull in 2,500 stores by the end of the month."
"Okay, Zhao Xi. Go and do it."
Ma Yun nodded.
Although the situation was not the best, their performance was not bad.
Even if the number of small home appliances stores was not as many as Huanyu Mall, they had Gomei and Suning.
These two stores were much stronger than Yongle.
He believed that they might be able to pull Huanyu Mall down by the end of the month.
"Old Ma, Huanyu Mall has another move."
Cai Congxin opened Huanyu Mall and pointed to another business with the words "Huanyu Department Store".
"This Huanyu Department Store is independent of Huanyu Mall. It is a C2C business like our Taobao."
"I saw it too."
Ma Yun was a little confused as to why Huanyu Technologies created another C2C business. "What are they thinking? But it seems that there is not much volume."
"There is indeed not much volume. Only a small number of orders have been sold. They mainly rely on Huanyu Mall to attract traffic."
"We will see. There is not much volume in C2C now. We have to focus on the end of the month."
"Okay."
Cai Congxin also agreed.
He just felt that it was a little strange for Huanyu Technologies to create a C2C business. As for what action to take, he did not have any. After all, when one saw the record of tens of millions of transactions in a day, one would no longer be interested in the C2C business that only had 20 million transactions in a year and a half.
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