"Boss Chen, the punishment from the higher-ups is here. A fine of 500,000 yuan."
"That's good, that's good."
Chen Yu breathed a sigh of relief.
Although a fine of 500,000 yuan was considered a punishment, it was basically equivalent to a verbal warning.
"It seems that the higher-ups also attach great importance to consumption."
Zhang Jianming analyzed the reason and said.
"We have to strengthen domestic demand. This is something that the higher-ups have always wanted to do. Originally, we couldn't be blamed for this event, but we accidentally pried into the citizens' consumption. This is also something that the higher-ups didn't expect."
Chen Yu also nodded. "Well, this matter is settled. What's the situation on Ali's side?"
"They have already reached a cooperation with Gome and Suning."
"Gome and Suning have thought it through."
"Gome and Suning are traditional household appliance companies after all. They don't know much about the Internet, so they can only cooperate with Ali. However, Ali has also sent people to third and fourth-tier cities. "
"Oh, are they learning from us?"
"Yes."
Zhang Jianming was a little depressed. "They sent more people than us. Although their home appliance stores can't compete with us, the market is too big. We can't stop them."
"If you can't stop them, then don't. We don't want to monopolize."
It was impossible to monopolize e-commerce.
Chen Yu didn't want to monopolize the entire market. However, what Ali did was exactly what Chen Yu wanted.
"Although there is a market for household appliances, the profits aren't big. Moreover, it won't be the mainstream of the market in the future. Since they are so enthusiastic, we can boldly do our C2C, which is our Huanyu Department Store. "
Huanyu Department Store was another business of Huanyu Mall.
Huanyu Mall was a B2C business, while Huanyu Department Store was a C2C business.
However, although the businesses were different, they were still on the same website.
It was just that they would be separated on the same website.
The reason why they had to do C2C was that there weren't enough B2C content resources.
Users couldn't go online to buy household appliances, and users couldn't buy brands for everything.
Only C2C could provide a variety of products.
Similarly, only C2C could encourage more users to try to buy in the early stages.
"Boss Chen, we've been dealing with C2C for a long time. However, the volume of transactions is still very low."
"In the beginning, we won't look at the transaction volume. We need to focus on the transaction volume and the number of new user registrations."
"We've done several promotions in this area, but the results haven't been good. The reason is that the C2C service can't be used for offline delivery, so it's still difficult for users to try online payment for the first time."
Zhang Jianming summarized the problems that the C2C market had encountered recently.
"Many users are like the previous B2C users. Although they want to try it, they are worried that they will be scammed."
"This is normal."
Chen Yu nodded and didn't think much of it.
Everyone had to go through such a thing in the early stages of e-commerce.
Otherwise, why would Alibaba's Taobao trade only reach 20 million yuan after such a long time?
It was because everyone did not have enough trust in e-commerce.
Otherwise, they wouldn't have entered the B2C market so crazily.
Of course, this was also what Chen Yu wanted to see.
Since Teacher Ma was going into B2C with great fanfare, he would leave the C2C market to him.
"Boss Chen, we've discussed and thought of an idea."
"What idea?"
"We can cooperate with the major supermarkets."
"You mean Wal-Mart and Carrefour?"
"Yes."
Zhang Jianming nodded. "The model is the same as ours and Yongle's model. This way, users can place an order online and pick it up offline."
"No."
Chen Yu shook his head. "Huanyu Department Store can't follow the path of Huanyu Mall."
Chen Yu explained, "Let's not talk about whether Wal-Mart is willing to cooperate with us. Even if they are willing, they won't make much profit from cooperating with us. After all, our Huanyu Department Store only sells some small items. Moreover, they don't have an advantage in terms of price. If we want to do Huanyu Department Store, we have to use the national resources to lower the price. "
Why did Chen Yu set up the e-commerce headquarters in Hangzhou?
It was because the Jiangzhe region was the most famous distribution center for small items in the country.
Generally speaking, if ordinary people wanted to buy these small items, they could only buy them through offline physical stores.
For example, they could buy some stationery.
However, these stationery had to go through a series of channels such as wholesalers and retailers.
In the end, when they were sold to users, the price would be several times higher.
One of the advantages of C2C was that they could deliver these small items directly to users.
Even if they added the postage, it was still very cost-effective for them to buy these small items.
This was the advantage of e-commerce. They could optimize the resources all over the country.
"In addition, although Wal-Mart has a variety of products, the variety is not complete. Compared to all the small items in the country, Wal-Mart has no advantage at all."
Wal-Mart could only sell some common items, but in fact, there were many things that could not be bought at Wal-Mart.
Even if they could be bought, some of the items were very limited and there was no room for choice.
"Boss Chen, if we don't do offline pickup, we can't eliminate the users' vigilance. If we can't eliminate the users' vigilance, we can't increase the number of orders we place. "
"That's not necessarily true."
Chen Yu shook his head. "If we create an integrity system online, then C2C will have no problems."
"Integrity system?"
Zhang Jianming was puzzled.
"This integrity system is somewhat like a credit system, similar to the Western credit system. We can set up this system for the merchants to produce and promote. Once the users recognize this integrity system, then even if there is no offline pickup, we can still sell products online. "
Looking back on his previous life, the most praiseworthy thing about online trading was not technology, logistics, capital, or a series of things.
The most important thing was that e-commerce in his previous life had created an integrity system that everyone recognized.
It was because of this integrity system that users were at ease with the sellers.
It was also because most sellers were honest that users were at ease and chose to place orders.
Just like the success of Taobao.
Was it because of Ali's technology at that time?
To be honest, Ali's technology was very average.
Was it because there were many talents?
It seemed that Teacher Ma had his 18 Arhats.
But to be honest, other than Cai Congxin, Teacher Ma's 18 Arhats were very ordinary.
Even Cai Congxin could not be considered a top talent at that time.
But at that time, there were countless people who were better than Cai Congxin.
Was it because Ali was very rich?
No.
Ali did not have much money.
After several rounds of financing on Taobao, Teacher Ma had only raised a few hundred million yuan.
Perhaps at this time, you would think that Ali was lucky.
But that was not the case.
Ali was not the first to do C2C business.
Before them, there was Ebay.
Before Ebay, there were 8,848 yuan.
Then, what made Ali successful?
According to Teacher Ma's memoirs in his previous life, he said.
Ali's greatest success was that they created an online integrity system.
It was also because of integrity that Ali became successful.
However, although Teacher Ma said so, Taobao's integrity system back then was not very good.
At the very least, there were too many loopholes.
For example, Taobao's Star Diamond level was very high.
In his previous life, when a lot of people started e-commerce, their first priority was not to sell things properly, but to increase their stars.
If they did not increase their stars' levels, they could not do business.
Think about it, if they started to be dishonest when they did not close a deal, how honest could they be when they sold things in the future?
Now, Chen Yu wanted to come up with a new integrity system.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
