"Boss Chen, we have done some research. Although Baidu Tieba launched first, it is not without its shortcomings."
Zhang Jianming also knew the importance of priority. They should deal with Baidu first and not start an internal investigation.
"Oh, tell me about it."
"First of all, from the content, Baidu Tieba should be a half-finished product. It is not very mature."
Zhang Jianming turned on the projector and entered Baidu's Tieba. "We can see that the whole Tieba page is quite rough. Although it is much better than other forums, it does not have the style of a large company like Baidu. It should be rushed out."
"In addition, Baidu Tieba seems to be a very attractive platform. But at present, only a few Tieba pages have a lot of posts. The other Tieba pages have an average performance and are not popular yet."
"At the same time, Baidu Tieba did not do a good job in guiding people. Many people only treat Tieba as a forum."
Zhang Jianming said three points. Chen Yu was also working on it.
Indeed.
Baidu may have felt the threat of Huanyu Technologies and launched Tieba first.
But because of the rush, they did not do a good job in optimizing the page. Not only did the page look rough, but it also lagged a little.
"Boss Zhang, what do you think we should do?"
"Our Tieba page has been in production for a long time and can be launched soon. From the overall experience, we did a better job than Baidu. This is our advantage. But our traffic cannot compete with Baidu. So, we can hype up our Tieba before launching it. "
"How?"
"We can ask celebrities to warm up our Tieba page."
"This is a good idea."
The influence of celebrities was quite considerable.
If a celebrity entered Tieba and posted a few words or uploaded a few pictures, it would attract a lot of attention.
In the previous life, bloggers and Weibo … all started with celebrities.
"However, it's not obligatory for celebrities to advertise for our Tieba. We should also do a good job of promoting them."
"Boss Chen, don't worry. Not only will we promote them on Tieba, but we'll also promote them on YY Music Online."
"Okay, continue."
"Secondly, we will launch a Tieba catalog. The catalog will not only organize the entire Tieba structure, but it will also let users understand our Tieba better."
The so-called table of contents was the framework.
For example, Andy Lau's Tieba Forum was under the category of entertainment celebrities.
Users would be able to find Andy Lau through the Entertainment Celebrity Directory.
Another example would be the Legend of Mir 2, where he was in an online game.
Through the online game directory, he would be able to find the Legend of Mir.
There was no table of contents. It looked like a very interesting Tieba. He would let the users not know how to play it.
After all, in the early days of the Internet, netizens were still quite unfamiliar with the Internet. Their imagination was not particularly big.
Lenovo's ability was not something Lenovo could do.
Not to mention them, even the experts in the field of the Internet might not be able to think of it.
Creativity in the Internet might seem simple, but if you did not understand it, you would not know.
"Thirdly, in the Tieba user guide, we can provide various Tieba guides on the right side of our search results. Users will be able to understand more about our Tieba and participate in it while searching. "
As the general manager of Huanyu Technologies, Zhang Jianming proposed three strategies.
Chen Yu was very satisfied.
In such a short time, Zhang Jianming was able to come up with three strategies. Chen Yu was also impressed.
However, Chen Yu still added, "The first strategy is to invite celebrities to create hype and create a more complete catalog. I think it's not enough for the third strategy. We can do Tieba advertising on the right side of the user's search results, but this kind of advertising is passive. What if we advertise a Tieba for entertainment celebrities, but people are not interested in them? "
"Then there's no other way."
Zhang Jianming shook his head. "Advertising can only reach the majority of people. It's impossible for everyone to be potential users."
"Who says there's no other way? Call Xiaochuan over."
Chen Yu did not want the Tieba business to be tied to the search engine so quickly.
As for the reason, it was because he was worried that Baidu would copy him.
Initially, Chen Yu's idea was to create a Tieba on YY Music, then create hype before connecting it to the search engine.
If they created it, Baidu would follow suit.
Baidu's traffic was so high. If they followed suit, it would be very troublesome.
Just like now, Chen Yu was in trouble.
However, Chen Yu did not expect Baidu to be one step ahead.
Therefore, Wang Xiaochuan was not very clear about the Tieba business.
"Boss Chen, this idea is feasible."
After a while, Wang Xiaochuan entered the conference room.
After Zhang Jianming briefly explained the current situation to him, Wang Xiaochuan immediately said, "We can analyze the user's potential preferences based on the keywords they search for. For example, if they often search for songs, then we can assume that they are interested in singers and singers. We can then recommend them to Tieba related to entertainment stars. If they often search for songs, then we can recommend them to Tieba related to entertainment stars. "
This was why advertisements on search engines were more powerful than advertisements on web portals.
This was through big data analysis and then accurate advertising.
Not only were advertisers satisfied with such advertising, but the search engine platform was also satisfied because they could expand their advertising business.
"That's great, Xiaochuan. It would be even better if we can use keywords for accurate advertising."
Zhang Jianming shouted excitedly.
"Don't cheer yet. We can't deal with Baidu's Tieba business with just these three points. Their traffic is incomparable to ours."
The most powerful thing about the Internet was traffic.
With traffic, everything was possible.
With traffic, even if the business was lousy, it represented all the opportunities.
Even if they were wrong, they could start over.
Currently, Yi Search only had about 10% of the search market. In terms of traffic, they could not compete with Baidu at all.
"Therefore, we must increase the traffic first."
"Boss Chen, our 2345 …"
Zhang Jianming was halfway through when Chen Yu interrupted, "2345 will not be launched for the time being."
2345 was an address navigation website created by Huanyu Technologies.
Yes, it was exactly the same as hao123.
It was used to deal with Baidu and hao123.
However, Chen Yu did not plan to use it at the moment.
"There are two ways to attract traffic. One is to rely on external channels, and the other is to rely on our own content. However, I will not be using external channels for our Tieba business at the moment. Therefore, we will focus on content for now. "
Chen Yu continued, "Good content can generate good reputation, and good reputation can be converted into traffic. Let's analyze the style first. Boss Zhang's analysis was very good just now. Baidu's Tieba page is a little rough, but that is not the most important thing. Although their page is rough, it is still acceptable. What is difficult to accept is that sometimes their Tieba is very laggy. "
"Boss Chen, I noticed it too."
Wang Xiaochuan was the most sensitive to technology. He said, "Baidu's Tieba program binds too much content. For example, the posting program is very bloated and has not been optimized."
"This is not a problem of optimization, it is a problem of design philosophy."
Chen Yu knew that they did not understand very well, so he explained, "Tieba's business is somewhat like a forum, but it must be different from a forum. However, the posting program in Baidu's Tieba is almost exactly the same as a forum's posting program. Although this may not seem like much, what we need to do is to let more people participate in the Tieba. Therefore, our Tieba must be minimalist. As long as we write a title and a few sentences, it will become a post … "
Baidu's Tieba was currently set up so that only registered users could post.
However, not many people were willing to register for a search engine.
Registering for a post limited the user's participation.
If the registration for a post was cancelled, the effect would be much better.
Of course, in order to prevent others from posting, a verification code could be added when the post was posted.
"Everyone, you must remember that a Tieba without the participation of the public is a dead Tieba."
If it was in the past, the user's participation would obviously be greatly reduced.
However, once the registration restriction was removed, he could encourage users to post to a large extent.
Unknowingly, this kind of encouragement would increase the user's participation enthusiasm.
When the user's participation enthusiasm increased, the popularity of the entire Tieba would also increase.
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