"Also, we don't have the copyright of these music, so we have no reason to charge."
Jin Zhijiang added.
"Let's answer your question first."
Chen Yu had already thought of a new charging model. "We don't have the copyright of music, but we can cooperate with the major record companies to buy their electronic music copyrights. We know that because of piracy, electronic music copyrights are very cheap. We can buy them in bulk. "
"The copyright issue is solved. Then, as Boss Chen said, because of piracy, users can download it for free. Why should we pay?"
"That's simple."
Chen Yu explained, "First, our music website can provide better sound quality than other websites."
"That's not very useful. If it's free, users can accept it if the sound quality is a little worse. Moreover, the MP3 sound quality of other websites may not be that bad. "
Chen Yu did not refute. He continued, "Second, because we bought a lot of music copyrights from the record companies, we can invite some singers and celebrities to support us so that users can buy the original version."
"Inviting celebrities to support us will have some effect, but only a very small number of people will support the original version."
Chen Yu did not refute. He continued, "Third, we'll focus on cracking down on pirated music websites."
Music was copyrighted, and it was the same when it was placed on the Internet.
It was just that there was no emphasis on electronic music copyrights, so all the music on the Internet was free.
However, this was not a normal phenomenon.
In the future, with the development of the Internet, everyone listened to music online. If there was still no emphasis on music copyrights, the entire domestic music industry would be finished. In fact, this had been proven in the previous life. Basically, there were not many famous singers after 2005.
As for the reason, what else could it be?
It was because of piracy everywhere. Creating music and singing could not make money, so it would be strange if there were not many singers.
Of course, to crack down on pirated versions, one had to own the music copyrights.
Therefore, after the first step was to buy the electronic music copyrights, Chen Yu could crack down on the pirated websites.
"It's impossible to crack down on all the pirated websites. Some of the servers are overseas, so it's very difficult to get evidence."
Jin Zhijiang shook his head again.
However, this time, Chen Yu did not continue. Instead, he looked at Jin Zhijiang with a smile.
“？”
Jin Zhijiang was a little confused.
What did that mean?
She had refuted him three times in a row, how could he still laugh?
But it wasn't only Chen Yu who laughed. Duan Yongping laughed as well.
Not only did he laugh, but Duan Yongping also gave Chen Yu a thumbs up.
This made Jin Zhijiang even more confused.
What's wrong with President Duan?
It was obvious that Chen Yu's method would not work, so why did he still express this to Chen Yu?
"Chen Yu, look, you've stunned our Director Jin."
Duan Yongping looked at the confused Jin Zhijiang and said.
"Director Duan, what's going on?"
"Didn't Boss Chen make it very clear?"
"But …"
"Are you trying to say that these three methods can't eliminate piracy, and users will still download pirated versions?"
"Yeah."
Jin Zhijiang nodded.
"Director Jin, you have a big appetite. You want to eliminate piracy? Let alone you and me, even the higher-ups might not be able to eliminate it."
Jin Zhijiang was still a little confused.
But after a while, Jin Zhijiang seemed to have understood something. "Director Duan, you're saying that even if we can't eliminate piracy, through these three methods, we've already cultivated a lot of legitimate users."
"That's right."
Chen Yu nodded.
It was easier said than done to eliminate piracy.
It was impossible for everyone to not have free downloads.
But if they could cultivate a portion of users to become legitimate users, it would be considered a success.
"And these legitimate users are the ones with the most potential to buy our MP3 products."
Speaking of which, why was the iPod successful?
It wasn't because the iPod was well made, nor was it because the iPod was developed by Apple.
The iPod was indeed well made, but it couldn't be said to be the best quality.
Although Apple was a very well-known technology company, not all of its products were successful.
For a long time after Apple Computer, Apple made countless wrong choices.
The iPod was just one of his countless products, but he succeeded.
Of course, the most important contributor to its success was the music store.
It was similar to the app store in the iPhone.
You could buy any kind of music you wanted in the music store.
But in the US, it was very easy to set up a music store like the iPod. As long as he had the idea, he could set it up.
Because there were fewer piracy in the US, it was easy for such music to succeed.
But in China, it wasn't so easy to set up a music store.
Because of the existence of piracy, Chen Yu had to think of a way.
"Not only that, this can also brand our MP3 products."
Bubugao was actually a brand.
But this was only in China.
Compared to the international giants, Bubugao was not only incomparable to Apple, but it was also far behind Samsung and Sony.
But if they used the music electronic copyright to become legitimate, it was very likely that they could establish their own MP3 brand.
"Boss Chen, I understand what you mean. But I feel that we can slow down on the payment of legitimate users. Because everyone has never accepted payment before, they can't accept it if we keep paying now. "
"We can't slow it down."
Chen Yu shook his head: "The slower it is, the harder it is for us to push out the payment."
Just like in his previous life.
In his previous life, after decades of electronic music piracy, the higher-ups finally paid attention to it and started paying for music.
But although they did it, they didn't achieve any results.
As for the reason?
Others had been using it for free for decades, it was impossible to make them pay all of a sudden.
In their hearts, downloading songs had always been free. Why did they start charging now?
In this book, this kind of concept is wrong.
It was 2002 now, and the internet was not widespread yet. Everyone's understanding of the internet was just beginning.
Actually, music was copyrighted.
You had to pay to download music.
Even if you didn't pay, you had to at least have the concept that downloading free music was downloading pirated music.
Just like now.
As long as you had this concept in your mind, even if you didn't pay now, you might pay in the future.
But if you didn't have this concept in your mind, you wouldn't pay for it in your life.
This was the best time to cultivate people's understanding of the internet.
"You have a point."
Duan Yongping couldn't agree more: "Once the understanding is accepted by the public, it won't be of much use even if you use force to change it. It's very necessary to start cultivating the original awareness now. But I'm afraid it will take a lot of effort to crack down on piracy. "
"That's not a problem. I'll set up a special legal team to be in charge of cracking down on piracy."
This had to be taken seriously from the start.
It was obviously unrealistic to want everyone to watch the original version.
Not everyone would buy the original version.
Some didn't have this awareness, some didn't know how to buy it, and some had other reasons.
Just cultivating the original awareness was not enough.
If he wanted everyone to watch the original version, he had to start from the source.
If there was no source of piracy, users wouldn't be able to watch the pirated version even if they wanted to.
In his previous life, Chen Yu had seen a public service advertisement. There was a sentence in it: "No business, no harm."
This was a public service advertisement for the protection of animals.
Although this advertisement did make sense.
But it was more difficult to make everyone think like this than to kill the person who killed the animals.
Therefore, if he wanted users to pay, he had to use all kinds of methods. Only by using all three methods would it be effective.
"That's all. Teacher Duan, do you have any other orders?"
"You have more shares than me. I don't dare to have any orders. You should be the one giving orders."
"Teacher Duan, you're teasing me."
Chen Yu knew that Duan Yongping was joking: "Then we'll split into two teams. Teacher Duan, you'll be in charge of the hardware research and development. I'll buy the song copyrights from the major record companies and set up the website first."
"Yes, Chairman."
Duan Yongping replied.
"I …"
Chen Yu didn't know whether to laugh or cry, but he didn't say anything and returned to Shencheng.
…
"Boss Chen, I found a good music website recently. It's called Rake the Web."
"Rake the Web? What's it for?"
"Uh, Boss Chen, it's a music website."
"Music website?"
Chen Yu was extremely surprised: "Is this website very famous?"
"It's currently ranked first in the music website category and 187th in the global website traffic."
"So amazing …"
Chen Yu was also shocked by this.
When did a music website become so awesome?
In his memory, Chen Yu didn't seem to remember such an awesome website.
"Wait, let me go to this website first."
Through Baidu, Chen Yu found this Rake the Web.
"Strange, the traffic of this website can't be so high."
Clicking on it, Chen Yu didn't understand.
This was just a very ordinary music website. It was similar to other music websites on the market.
At least Chen Yu didn't find anything different about this music website.
But after a closer look, Chen Yu finally found the highlight of this website.
In the very center of the Rake the Web, there was a search bar.
This search bar was for searching for music.
At first, Chen Yu thought that this search for music was a search for this website.
He wasn't. In addition to searching for the sound source of this website, he could also search for music in the entire Internet site.
For example, searching for the song Pearl of the East.
There were hundreds of links in the search bar, which meant that there were hundreds of websites with the sound source of the Pearl of the East.
Yes, this was very much like the [Baidu mp3] launched by Baidu in his previous life.
"No wonder."
Seeing this, Chen Yu finally understood why the traffic of this Rake the Web was so large.
In addition to listening to songs, everyone went to this music website to search for and download other songs.
After all, many songs are troublesome to search in the bar. Some of the searched web pages may not be available for download, and some of the searched web pages even have viruses. But with the Rake the Web, it's much easier. It's like after Baidu had Baidu mp3, everyone wants to listen to music and download music to Baidu mp3.
"Don't say anything, hurry up and buy this website."
Chen Yu ordered.
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