March 15th, Thursday …
Pei Qian arrived at Fish-Catching Internet Cafe. After breakfast, he sipped his coffee and thought about the situation of the other businesses.
"Hmm … I feel like I haven't heard any news from the Cold-Faced Lady in a while."
"I wonder how the situation has been recently."
Pei Qian's impression of the Cold-Faced Lady was still a month ago. At that time, Tengda's various physical industries had begun to enter Beijing. Pei Qian had specially asked Rui Yuchen to open a Fish-Catching Take-Out shop diagonally opposite the Cold-Faced Lady's shop.
Judging from the time, the shop should have officially opened for business.
In fact, the Cold-Faced Lady had always been a key project that Pei Qian had been paying more attention to. However, his main focus had been on Bunny Tail Live-Stream during this period after all. What's more, Beijing was too far from Jingzhou. He could not go there often to inspect. Thus, the information was still lagging behind.
However, Pei Qian did not panic. It had only been a month. There was no more big news about the Cold-Faced Lady on the internet.
He would have to be more vigilant if Meng Chang was still the boss of the Cold-Faced Lady. After all, Meng Chang was too good at causing trouble. However, Meng Chang no longer cared. The original employees of the Cold-Faced Lady should have lost their fighting spirit and lived a drunken life every day, right?
However, to be safe, Pei Qian still used his cell phone to search for the keywords' Cold-Faced Lady 'online.
However, a video that had just been published on Aili Island's website last night suddenly appeared.
'Street Stalls: Episode One'!
The keywords for this video were 'Cold-Faced Lady'. What's more, it seemed to be quite popular on Aili Island's website, so it was searched.
This video was so fresh and out of place among the messy self-media articles that talked about how the Cold-Faced Lady had died.
Pei Qian was stunned.
What the hell was this?
He quickly clicked on the video.
At the beginning of the video, it was an old city wall. The green bricks under the city wall were covered in moss. It was drizzling, and it was getting late.
The pedestrians on the road looked hurried, but there were many small shops on the streets and alleys of the ancient city. Even the drizzle could not extinguish the vigorous smoke.
Along with the video, a calm male voice spoke.
"The smoke is the soybean milk and youtiao from the shop at the corner, the roasted sweet potatoes on the stove, the lamb skewers from the barbecue shop, the roasted cold noodles from the stalls …"
"Food from all over the world is but a bowl of smoke and fire from the mortal world."
"China's food culture has a long history, and many of its night markets are famous throughout the country. The night market is a gathering place for delicacies, and it's also a good place to set up a stall. "
"Every night, there will be a cauldron of voices. The streets, alleys, and alleys are the most beloved environments for many people. Only when surrounded by smoke and fire can many people relax their tense nerves, forget the fatigue of the day, and release their emotions to their heart's content … "
The video was not short. It was about 30 minutes long.
This film was shot in Chang 'an, and basically every ten minutes was a part. The first part briefly introduced Chang 'an's local food culture and some of the more famous local delicacies. The second part focused on a certain street, mainly introducing some small shops and vendors with good taste, as well as their life experiences and sad experiences. The third part introduced their exclusive delicacies.
The entire film highlighted a type of smoke and fire. The scenes were all taken at night, when the streets and stalls were the most popular. All sorts of diners came and went. When filming the delicacies, the slow-motion camera at close range vividly displayed the color, smell, and taste of the delicacies.
In the beginning, the tone of the video was relaxed and leisurely. The diners on the stalls laughed heartily, and the audience was infected. However, in the second part, there was a little sadness when it came to the life experiences of the shop owners and vendors. In the end, when it came to the display of delicacies, all the suppressed emotions were finally released, and the audience's emotions were pushed to the peak.
At the end of the video, a Cold-Faced Lady logo appeared on the black screen. There was a line of small words below: "Cold-Faced Lady Gourmet Laboratory, bringing you to taste the original local flavor!"
…
Pei Qian took a look. This video was released yesterday. It was already very popular, and the number of views had exceeded a million!
In the video, the densely packed bullet screen showed how popular it was.
"I'm crying from hunger!"
"I'm a local of Chang 'an, and I didn't even know that there were such delicacies …"
"Some famous shops are actually not delicious. However, some nameless stalls on the streets and alleys are very delicious! "
"The production team is very thoughtful. This film is really sincere."
"They all look delicious. I have to try them if I have the chance!"
"I always thought that these stall owners would definitely make a lot of money since their business was so popular. Now, I know that most of them set up stalls in the beginning because they were forced to make a living. It's not easy."
"I'm quite touched. Such down-to-earth films are especially easy to move people!"
"I'm getting greedy watching this, but I'm not in Chang 'an. I can't eat it!"
"This is a film made by the Cold-Faced Lady? What's going on with the Cold-Faced Lady? Has she changed from a restaurant to a documentary? "
"I remember that the Cold-Faced Lady was a trending topic every three days. After a few months of silence, I thought that it was completely cold. I didn't expect such a documentary to be released!"
"The Cold-Faced Lady gives people a much better impression now. I don't know if it's my imagination."
"What does the last line of words mean?"
"I checked. It seems like the Cold-Faced Lady is building a Gourmet Laboratory. They want to search for delicacies from all over the country, poach people, buy recipes, and turn these local delicacies into Cold-Faced Lady's meals."
"Really? That's great. When will these new products be available? I'm in Beijing. I'll definitely try it when I have the time! "
The netizens were very positive. Their attitude towards the Cold-Faced Lady had improved greatly!
There might have been news that Tengda Corporation had taken over the Cold-Faced Lady, but there had been no news of the Cold-Faced Lady after the Street Food Competition. It had gradually faded out of the public's sight.
The popularity of the internet came and went quickly. Most netizens had fish memories.
Many people's impression of the Cold-Faced Lady was still "Meng Chang", "trending", and "disgusting roasted cold noodles". Of course, their eyes lit up when they saw this video!
Strictly speaking, it was difficult to determine whether this video was a promotional video or a documentary.
On one hand, it was to promote delicacies and the Cold-Faced Lady's Gourmet Laboratory. On the other hand, it was using documentary techniques to film various details, giving people a strong sense of realism.
Food had always been a topic that could easily accumulate popularity on video websites. Many UP Masters in the living area with millions of fans had started their careers with food content.
Therefore, this well-shot and sincere video immediately accumulated a lot of popularity and caused a lot of discussion!
The various details displayed in the video made people feel a realistic attitude. Naturally, they had a better impression of the 'Cold-Faced Lady' brand, which had already been partially whitewashed.
The video was popular, but Pei Qian felt dizzy.
When was this video taken?!
The video was posted using Fei Huang Workspace's official account. Obviously, Huang Sibo and the others were the ones who took the video.
More importantly, what was the Cold-Faced Lady's Gourmet Laboratory?
Pei Qian instantly felt a sense of danger.
He had suffered at the hands of the Gourmet Laboratory before!
In order to let Fish-Catching Take-Out burn more money, Pei Qian had also asked Rui Yuchen to build a Gourmet Laboratory to regularly develop new dishes.
He had thought that Fish-Catching Take-Out's taste would not improve much. However, he did not expect that this Gourmet Laboratory would develop many special dishes, including fitness meals, Food Harmony, and so on. It had made an indelible contribution to turning Fish-Catching Take-Out's losses into profits!
One could not fall in the same place twice.
The Cold-Faced Lady's Gourmet Laboratory was obviously similar to Fish-Catching Take-Out's Gourmet Laboratory. What's more, it was more dangerous!
That was because Fish-Catching Take-Out's Gourmet Laboratory basically relied on itself to explore. There was a high chance of failure in developing new dishes.
However, the Cold-Faced Lady's Gourmet Laboratory was more special. It sent teams to search for delicacies all over the country. Once they found them, they would film videos to publicize them. Then, they would poach people or buy recipes to copy them!
This would definitely be much more efficient than researching on their own!
Judging from the reaction of the bullet screen on the video, most people were convinced by this tactic.
The reason why the Cold-Faced Lady was criticized was mainly because it did not taste good.
If the Cold-Faced Lady could really replicate the taste of the national specialty delicacies, many people would definitely eat it as long as it was 80% similar!
On the surface, this promotional video was promoting local delicacies and the food culture of various places. In fact, it was advertising for the Cold-Faced Lady!
Pei Qian suddenly felt a strong sense of danger.
Fish-Catching Take-Out's failure was still fresh in his mind. What if the Cold-Faced Lady made the same mistake?!
Pei Qian felt like a mouthful of blood was stuck in his throat at the thought of the Cold-Faced Lady opening stores all over the country like Fish-Catching Take-Out.
"Calm down, calm down."
"Think about how to solve this Gourmet Laboratory."
"It's definitely not appropriate to ban it directly. There's no suitable reason at all. Perhaps … we can change our thinking and turn a huge profit into a small profit? "
"Even if we can't maintain a loss, earning less is also a solution!"
In fact, Pei Qian was not too worried about a single store.
Just like the nameless restaurant, it could only accommodate a limited number of customers even though it was very popular.
The profits it could generate would be limited as long as it could not open a chain restaurant, expand and replicate without limit.
Unfortunately, the Cold-Faced Lady was a fast food model. It could expand and replicate without limit. There was no doubt that the Cold-Faced Lady would open new branches once the Gourmet Laboratory's new dishes were successful and the Cold-Faced Lady's shop started to profit.
In that case, could he find a reason to interfere with the Cold-Faced Lady's current model?
Pei Qian pondered for a long time before his eyes lit up.
"Got it!"
"Break up the Cold-Faced Lady!"
"Wouldn't we be able to perfectly restrict the Cold-Faced Lady's development as long as we start a new project and let it and the Cold-Faced Lady fight each other for resources?"
"Set up a 'snack market' in Jingzhou and poach all the vendors that the Cold-Faced Lady had painstakingly poached over here. Let them continue setting up their stalls."
"Provide them with the best environment and treatment for setting up their stalls."
"As long as the treatment here is better, they will naturally not follow the Cold-Faced Lady around and research on the Cold-Faced Lady's new dishes!"
"At that time, even if this snack market becomes popular, it will not open a chain. The number of customers it can accommodate will be very limited. The money earned will be completely controllable!"
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