March 12th, Monday …
Pei Qian came to Bunny Tail Live-Stream and had a meeting with Ma Yang and Chen Yufeng.
Up until now, Bunny Tail Live-Stream had been officially released for two weeks. Pei Qian had been paying attention to Bunny Tail Live-Stream.
Chen Yufeng called today, saying that he had something to report. However, even if Chen Yufeng did not call, Pei Qian would have taken the initiative to come.
That was because he realized that things were gradually getting out of control!
It was one thing for the GPL to start broadcasting on Bunny Tail Live-Stream. If it was a regular live-stream, it would not be much different from other live-stream platforms. However, he did not expect Chen Yufeng to secretly arrange for a small program for data analysis. Bunny Tail Live-Stream immediately became a paradise for "professional viewers"!
In addition, the live-stream of the ICL league was becoming more and more popular. Pei Qian felt like he could not sit still anymore.
He needed to obtain some background data from Chen Yufeng so that he could judge the current situation of Bunny Tail Live-Stream and make the next decision.
Old Ma was still very happy. In any case, in his opinion, the various data of Bunny Tail Live-Stream was continuing to improve. That was enough.
Chen Yufeng released the various data changes since the start of Bunny Tail Live-Stream on the projection screen. At the same time, he explained.
One could clearly see that the number of people online and the length of time online for Bunny Tail Live-Stream had increased explosively on Saturday. On the bar chart, Saturday's data was simply surging into the sky!
"Boss Pei, Boss Ma, Bunny Tail Live-Stream has been developing rapidly ever since it was released. All the data has been growing rapidly."
"Most of the data of other live-stream platforms are confidential and we can't compare them directly. However, from third-party data such as the search index and online discussions, Bunny Tail Live-Stream has undoubtedly become one of the top ten live-stream platforms in the country with the two major leagues. What's more, in terms of professional knowledge and games, its popularity can even reach the top five! "
Chen Yufeng's face was filled with pride. As the person in charge of Bunny Tail Live-Stream, he naturally had a part to play in achieving such results.
However, this situation was quite serious for Pei Qian.
The words' top ten 'and' top five 'did not seem that dangerous but the current market share of live-stream platforms was different from what Pei Qian remembered seven or eight years later!
Seven or eight years later, the competition between the major live broadcasting platforms had come to an end. There were only two or three industry giants left in the entire live broadcasting industry, and these industry giants were still seeking to merge under the operation of capital.
At that time, the so-called top ten and top five would actually be completely incomparable to the top two or three live streaming platforms. The difference in size would be like the difference between an ant and an elephant.
However, in the current situation, the competition between the top few live-streaming platforms was still at a white-hot stage. The top five live-streaming platforms did not pull apart an obvious gap at all. They all had different capital support behind them and were developing well.
The final distribution of the cake in the entire live streaming industry was still full of suspense.
Under such circumstances, the difference between Bunny Tail Live-Stream and the other live-stream platforms that were ranked higher was not a world of difference.
As a live streaming platform that had only been officially launched for two weeks, it could be described as a "miracle" to achieve such popularity and attention.
If Bunny Tail Live-Stream was open to financing, all the major investment institutions would probably break the threshold and rush over to give money.
That was why Pei Qian felt more and more dangerous!
Chen Yufeng continued, "Of course, Bunny Tail Live-Stream has many shortcomings. For example, professional live-streams are all young scholars and lecturers. Their live-stream time might be fixed, but it's not long enough. What's more, professional live-stream content might have a stable audience, but it's very difficult for it to be popular; "
"At the moment, most of the popularity is concentrated in the GPL and ICL leagues. The live-streamers in the other fields are basically using their love to generate electricity. They are basically not sticky to the platform;"
"At the moment, we still have too little exclusive content. We only have the ICL league. This also means that the popularity of the platform is very fluctuating. There are many viewers when there are GPL and ICL competitions, but the popularity will all dissipate after the competition ends …"
Pei Qian's expression brightened slightly.
Yes, I knew it. It can't be all bad news and no good news, right?
It looked like the crux of Bunny Tail Live-Stream was still the ICL and GPL leagues.
There were many viewers in these two leagues. Naturally, they would all be focused on Bunny Tail Live-Stream. He had to think of a way.
Chen Yufeng continued, "Boss Pei, Boss Ma, what's next is the future development direction of Bunny Tail Live-Stream. I need the two of you to come up with an idea."
"My idea is that the popularity of the GPL league has stabilized. There won't be much difference whether we push it or not. We can't rush knowledge-based live-streams. We have to slowly accumulate the popularity of the live-streamer or the content of the professional videos. "
"Therefore, if we want to improve further, we still have to rely on the ICL league."
"From the looks of this week's situation, the start of the ICL league has been very smooth. Especially with the opening battle of the ICL league, it has brought a lot of popularity to our platform!"
"Long Yu Corporation is also sparing no effort to publicize the ICL league. How to continue to hype up the popularity of Bunny Tail Live-Stream around the ICL league should be the key to the rapid growth of our active audience! "
"From the looks of it, we have two choices: One is to continue broadcasting exclusively and eat up the popularity of the ICL league; the other is to distribute the broadcasting rights of the ICL league. On one hand, we can recover some of the funds. On the other hand, we can use other platforms to publicize the ICL league. However, if we choose the latter, we will definitely not be able to monopolize all the popularity of the ICL league. Long Yu Corporation should be the happiest. "
Pei Qian's eyes lit up when he heard that.
Distribute the broadcasting rights?
How could they do that?
The popularity of the ICL league did make Pei Qian a little afraid, especially since he knew that Finger Games and Long Yu Corporation were going to spend a lot of effort to promote the ICL league. That was even more dangerous.
Pei Qian hoped that the ICL league would become popular and put pressure on GOG so that he could spend more money on GOG. However, it would not be nice if Bunny Tail Live-Stream became popular as well.
To Pei Qian, the best outcome would be for the ICL league to become popular, but it would not bring enough popularity to Bunny Tail Live-Stream.
Now, the distribution of the broadcasting rights seemed to have provided such a possibility!
Selling the broadcasting rights to other live-stream platforms might make some money in the short term, but the ICL league was no longer exclusive. Its popularity would definitely be diverted by other platforms, and the popularity of Bunny Tail Live-Stream would decrease. At the same time, the other platforms would definitely help promote the ICL league when they obtained the broadcasting rights. In addition, the joint efforts of Finger Games and Long Yu Corporation would definitely create more popularity than exclusive broadcasting. They would also be able to promote the ICL league …
That sounded like a good choice!
Pei Qian pondered for a moment. "Will live-stream platforms buy it if it's distributed? What's the attitude of Finger Games and Long Yu Corporation? "
Chen Yufeng nodded. "Of course. The person-in-charge of ZZ Live-Stream, Waiwai Live-Stream, and Wolf Fang Live-Stream are all interested in buying. Long Yu Corporation would definitely be more than happy to obtain more platforms to broadcast the ICL league."
Pei Qian could not help but frown.
So many platforms were fighting for it.
It looked like it would not be able to sell it at a low price? He was probably going to make a small profit.
However, it did not seem like a big deal to make a small profit if he could spread the popularity.
If he continued to retain the exclusive broadcasting rights and continued to develop at this rate, what if the ICL league gradually became popular and all the popularity was monopolized by Bunny Tail Live-Stream?
At that thought, Pei Qian immediately said, "Then, distribute the broadcasting rights!"
Chen Yufeng was stunned. "Boss Pei, are you really selling it? This is the only competitive exclusive content for Bunny Tail Live-Stream! "
Pei Qian became even more determined when he heard Chen Yufeng's words. "Sell!"
Chen Yufeng turned to look at Ma Yang. Boss Ma, should you express your opinion as well?
Ma Yang's long face revealed a serious expression. Then, he asked, "If we sell it … how much can we earn?"
Chen Yufeng was stunned. "Er … If we calculate it at 12 million yuan per family, selling it to four companies would be 48 million yuan. We spent 35 million yuan on the exclusive broadcast. We can earn about 13 million yuan …"
Ma Yang was pleasantly surprised. "We can earn that much? We have to sell it of course! "
"The key is that our platform can continue broadcasting the ICL league after we sell it. Isn't this ten million yuan pure profit?"
Chen Yufeng: "…"
Alright, Boss Ma was not on the same channel as a normal person.
Indeed, it looked like Bunny Tail Live-Stream had already earned regardless of whether the broadcasting rights were distributed or not.
However, this profit was based on Boss Pei's wise decision!
Bunny Tail Live-Stream and Long Yu Corporation had spent a lot of effort to take the risk to push the ICL league up. This was also a cost!
They might have earned money by distributing the broadcasting rights now, but they had also given up the opportunity to monopolize it in the future. If they did not take this money and insisted on broadcasting it alone, they might earn more in the future.
However, looking at Boss Ma's situation, it would probably be difficult to explain it to him.
Chen Yufeng had no choice. Boss Pei and Boss Ma had already agreed on this matter. He had to sell it even if he did not want to.
"Alright, Boss Pei. I'll go and inform Zhao Xuming now. Then, I'll contact the other live-stream platforms to distribute ICL's broadcasting rights," Chen Yufeng said.
Pei Qian was still a little worried. He added, "Remember to distribute the broadcasting rights. Money is not the first priority, understand?"
Chen Yufeng was stunned. "Huh? Boss Pei, what's the first priority? "
Pei Qian: "Er … friendship! Sincerity! In short, other than money. "
Chen Yufeng frowned slightly, deep in thought.
Pei Qian did not dare to be too clear. He could only stop at the tip and let Chen Yufeng figure it out himself.
He only hoped that Chen Yufeng would provide a friendly price to the various live-stream platforms for the distribution of the broadcasting rights. It would be fine as long as the price was not too high and the profits were too high.
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