Zhao Xuming was at a loss and puzzled.
Tengda released an E-Sports promotional video?
Then … what does it have to do with what we are discussing?
Tengda's promotional video was definitely to promote the GPL, but hadn't the GPL broadcast rights already been sold? Continuing to increase the popularity of the GPL would not affect our ICL, right?
However, why did it seem like this promotional video had a huge impact on the ICL from Zhu Yan's words?
Zhao Xuming could not figure it out. He could not figure out the reason for Zhu Yan's attitude. He had a feeling that something was wrong.
Zhu Yan did not explain further. He casually took out his cell phone and found Tengda's new promotional video, 'Coming Out of the Cocoon Without Becoming a Butterfly'. Then, he handed it to Zhao Xuming.
Zhao Xuming took it and clicked on it.
Zhao Xuming was even more confused after watching the first half.
Wasn't that normal?
The first half of the video was very conventional. It was nothing more than a story of an internet addict overcoming many obstacles to embark on the path of an E-Sports professional. He had to say that the first few scenes were very touching. For example, his father's kneeling highlighted the sadness of being a parent.
Similar stories were not uncommon in the E-Sports industry. Many famous E-Sports players had similar experiences when they were young. However, after they became famous and obtained good results, they had already understood each other with their families.
This was the basic routine of ordinary E-Sports promotional videos: first describe how miserable the lives of professional players were and how they were not understood. Then, describe how they relied on their own efforts to obtain fame, achievements, and a better life after embarking on the professional path. They even allowed their originally poor parents to live a rich life.
Zhao Xuming looked up at Zhu Yan with a puzzled expression.
In other words, wasn't this just a very ordinary promotional video? It didn't seem to cost much? Compared to our ICL promotional video, it is worlds apart.
Zhu Yan only said, "Boss Zhao, continue watching."
Zhao Xuming could only continue watching the second half of the promotional video.
However, as he watched, his eyes widened and his mouth opened slightly. The puzzled expression on his face was completely replaced by shock.
"What the hell is this!" Zhao Xuming almost blurted out.
The second half of the promotional video took a sharp turn. Although the protagonist had become a professional player as he wished, he could not get a chance to play. After wasting a few years of his youth, he had no choice but to return home and work at a construction site!
In the last scene, the protagonist looked at his father's back as he left and recalled his days in school. He was so regretful that tears streamed down his face. Anyone who saw it would be sad.
Zhao Xuming was completely speechless.
He couldn't wait to throw his phone on the ground and shout, "You're crazy!"
This was an Esports promotional video. It was obviously used to defame Esports!
Esports promotional videos were meant for the audience and even the outside world to see. Shouldn't they be promoting models? There are so many successful and life-changing pro players out there. Why didn't you promote them? Why did you have to promote those unknown cannon fodder?
Most importantly, there were some things that even if it was the truth, you couldn't say it out loud!
On the other hand, not only did Tengda say it out loud, but it also made a promotional video to publicize it with great fanfare!
What was his motive?
It would make sense for Tengda to create such an AOE to attack its competitors if it did not have any eSports related business. The problem was that Tengda also had a GPL league. It had a lot of professional players under it. Wouldn't this promotional video also defame itself?
That's not right.
Zhao Xuming suddenly realized that Boss Pei was definitely not someone who would make such a low-level mistake. Since Boss Pei had released this promotional video, he must have completely planned what would happen next!
He quickly clicked on the comments section of the video.
His heart turned cold when he saw it!
"This video really makes my heart ache. It reminds me of when I was young and was ganked by my parents in internet cafes. Sigh, I was young and ignorant back then. Now that I think about it, I really regret it. I really should have studied harder. "
"In the past, the protagonists of promotional videos were all filmed for professional players who had won the world championship. This is the first time someone filmed it from the perspective of a passerby, right? I have to say, it gives people a very shocking feeling. "
"The world champion is indeed successful and famous, but the world champion is only a small group of people at the top of the pyramid. It would be easy to mislead people by over-promoting this small group of people. It would make people feel that playing professionally is both fame and fortune. It would make many internet addicts who are addicted to games use 'playing professionally' as an excuse to avoid studying. Instead, they would waste their youth and have a narrow future."
"This promotional video is equivalent to shattering these people's fantasies. It's telling them that if they don't have this talent, they might as well study hard and find a job."
"Previously, Fei Huang Workspace filmed a documentary called 'Coming Out of the Cocoon as a Butterfly'. Now, it has filmed a new documentary called 'Coming Out of the Cocoon Without Becoming a Butterfly'. It has been well received!"
"That's right. Boss Pei is equivalent to trying his best to persuade those internet addicts not to be deceived by the illusion."
"That's why Boss Pei is still the most responsible. Tengda might also have an E-Sports industry under it and its market share is very high, but Boss Pei did not blindly promote the bright future of the E-Sports industry and trick those internet addicts to blindly devote themselves to the E-Sports industry. Instead, he very sincerely exposed the current situation of the E-Sports industry and made those internet addicts think twice before acting. I think this kind of behavior is immeasurable merit! "
"This promotional video is a stark contrast to the ICL promotional video."
"That's right. The ICL promotional video might be very perfect, very cool, and outstanding in all aspects, but its filming mentality is still stuck in the past. It's trying its best to package the concept of E-Sports very high-end. However, this way, it's a little ungrounded and looks very unreal."
"On the other hand, the documentary 'Coming Out of the Cocoon Without Becoming a Butterfly' has a complete victory in terms of depth of thought! It might not look like it had a lot of money and there were no fancy filming techniques, but it could still cause resonance and discussion. I can only say that there is a difference in realms between the two! "
Zhao Xuming flipped through the comments at the bottom of the video, his nose almost crooked from anger.
What the f * ck was the difference in realms!
This opponent was not playing by the rules at all!
ICL's promotional video was perfect and impeccable from a commercial point of view. It had invested a huge sum of money, and all sorts of details were better than 'Coming Out of the Cocoon Without Becoming a Butterfly'.
However, who would have thought that Boss Pei would change his mind!
He did not play with techniques, he played with psychology!
'Coming Out of the Cocoon Without Becoming a Butterfly' was equivalent to dissecting the chronic illness within the entire E-Sports industry. It mercilessly exposed the little-known but objective side of the industry.
If the audience insisted on comparing ICL's promotional video, they would definitely feel that ICL's promotional video was a little fake!
Of course, this comparison itself was unreasonable. ICL's promotional video was a serious commercial promotional video. It did not do anything wrong. Who did they offend to be compared like this?
However, there was nothing he could do about it. Zhao Xuming could not care less if the audience insisted on comparing.
He looked at the release time of the video. 'Coming Out of the Cocoon Without Becoming a Butterfly' was only half an hour later than ICL's promotional video. It could almost be said to be one after the other.
Being so close to each other, the audience would definitely subconsciously discuss these two videos together!
Zhao Xuming gritted his teeth in anger.
This was scamming! It was blatant scamming!
Boss Pei must have prepared this promotional video long ago. He was just waiting for ICL to release the promotional video and take it out to snipe!
This move was simply murderous.
Zhao Xuming had been full of confidence at first. He felt that he would definitely not lose for the ICL promotional video this time. In the end, Boss Pei had already skipped the stage of burning money to improve the quality of the promotional video. He had directly played with psychology!
He had used not much investment and simple methods to directly dispel the core of the ICL promotional video from the mental level and snatch all the attention and popularity!
The popularity of ICL's publicity was greatly reduced. This was a huge blow to Zhao Xuming.
After all, he was here to negotiate the broadcasting rights price with these live-stream platforms. The more popular ICL was, the more chips he would have.
However, it was fortunate that it would not be a serious injury if that was all.
Zhao Xuming pondered for a moment and felt that there should be room for him to salvage the current situation with his glib tongue.
However, he continued scrolling down the comments section and saw a few new hot comments.
"This film shows many chronic illnesses in the industry. I don't know if everyone has noticed the details in the film, but the food and accommodation conditions of these professional players are actually very poor. Their work and rest schedules are reversed, and they eat takeout for a long time. All of these are increasing the consumption of their health. "
"Indeed, it makes one's heart ache to see it. I know that the E-Sports industry is a youth's meal. Those who do not have this meal are miserable, but those who do have this meal are not much better off! "
"Eh? That's not right, right? Didn't they say that the treatment of GPL is very good? The members of DGE are all strong and energetic. They are definitely not figures that can be obtained by eating takeout and flipping day and night, right? "
"Of course there's no problem with GPL! Boss Pei had already determined the industry standards when he forcefully entered. All the clubs are managed in a unified manner. There are standard contracts to guarantee the rights of the players. There are unified meals for Fish-Catching Take-Out, daily training for Deposit Fitness, and special people in charge of nutritional meals and the health of the players … "
"However, in other fields outside the GPL, the E-Sports players are still living the same bitter lives as before. There are no changes!"
"Indeed, the other games companies are all looking out for themselves. It's unlikely that the various clubs would take the initiative to bear such huge expenses. How many bosses are as far-sighted and responsible as Boss Pei?"
"May I ask weakly, what's the situation with ICL?"
"What else could it be? It's the same as other projects. In any case, I've never heard of Finger Games and Long Yu Corporation doing anything to guarantee the rights of ICL players. If they did, they would have bragged about it long ago, right? "
"Sigh, it looks like ICL is just superficial. The promotional video might be quite good, but the details are far inferior to GPL! From the looks of it, GPL is a more professional, more mature, and healthier league. ICL is still not good enough. "
"I think it's interesting that GOG's game graphics are all used in the promotional video, but GPL is the best among all E-Sports competitions! This forms a very strange contrast: It's clearly an AOE skill, but GPL is perfectly immune to all damage. Instead, the other E-Sports competitions are beaten into sieves! "
"Hahaha, Tengda only has GOG's copyright after all. It can't show the game graphics of other projects. However, it's actually hinting at something. Anyone who understands would understand."
Zhao Xuming was dumbfounded after reading these high praises and hot comments.
He realized that something was wrong!
If the netizens' discussion was limited to the filming techniques and concept of the two documentaries, it would only affect the popularity of ICL in the early stages. It would not shake the foundation of the entire league.
However, the netizens' discussion had already reached the most basic structure of the GPL and ICL leagues. That was a huge problem!
Everyone had guessed correctly. ICL did not have any similar measures. It did not regulate the players' contracts, nor did it provide a unified schedule and accommodation standards.
Just like other E-Sports events, the health and rights of the ICL league's players were not guaranteed much.
However, Zhao Xuming felt that he had been wronged. We are the organizers of the competition. This is not something we need to be responsible for!
This is the club's business. What does it have to do with us!
However, the audience did not care about this. They saw the difference in the underlying structure of the GPL and ICL leagues. Then, don't find excuses. It's Finger Games and Long Yu Corporation that can't do it. It's ICL that is not healthy enough and has bad development prospects!
Zhao Xuming finally understood why Zhu Yan had such an attitude.
That was because Zhu Yan had seen this hot topic and knew that ICL was about to be dragged into the vortex of public opinion. Its value would be severely affected.
Since that was the case, why was he in such a hurry to be a fool?
Of course, he had to continue watching and haggle fiercely. He had to strive to obtain the broadcasting rights of ICL at the lowest price!
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