"Huh? Other live-stream websites are doing video on-demand and playback functions? They even hired a special editing team to edit these live-streamers? "
"What? They learned it from us? "
Pei Qian's head was filled with question marks and he looked confused after hearing Ma Yang and Chen Yufeng's report.
What the f * ck was going on!
According to Chen Yufeng, he had just received news from Waiwai Live-Stream that several larger live-stream platforms, including ZZ Live-Stream, were developing the recording, on-demand, and playback functions of the live-streamers' videos. What's more, they were looking for professional editors to edit the videos for the live-streamers and put them on the live-streamers' personal channels.
It had only been two days.
These live-stream platforms were now at their most intense stage. They had planted spies in each other. As long as one live-stream platform came up with a new function, the other live-stream platforms would immediately follow. They did not want to fall behind in this money-burning war and lose the initiative.
Liu Liang, the Vice-President of ZZ Live-Stream, wanted to keep it a secret but how could this matter be kept a secret? Developing a function involved a large number of low-level staff. It was too easy for other live-stream platforms to spy on it.
Thus, this information went around in a circle and returned to Chen Yufeng.
Pei Qian confirmed with Chen Yufeng repeatedly before finally understanding that Bunny Tail Live-Stream was the first to do this function.
What Chen Yufeng was conflicted about now was how he should deal with the other live-stream platforms following suit and copying Bunny Tail Live-Stream?
Pei Qian fell silent.
Finding an editing team for the live-streamers, specializing in video on-demand and playback functions … Who came up with such a creative idea?
Wasn't this nonsense?
The live-stream platforms in Pei Qian's memory did have similar functions, but none of them had a good effect. It could be said to be a waste of effort.
That was because live-streams and videos were two different entertainment models at the end of the day.
The video was like a proper meal. All sorts of nutrition and even the presentation had to be done perfectly. The higher the information density, the higher the audience's acceptance.
On the other hand, live-streams were more like snacks. As long as it was not too disgusting, most people did not care about nutritional balance as long as they did not stop talking. Live-Streams were nothing more than dancing, playing games, and so on. The information density was very low. Most viewers wanted a sense of participation in real-time interaction with the live-streamers.
The difference between these two modes of entertainment determined that it was very difficult to connect the two modes of video and live streaming. Once the live broadcast lost its real-time attribute and became a video, its "low value" attribute would be quickly magnified, and not many viewers would watch it.
This was because when the audience watched a live broadcast, they were looking for uncertainty. They would no longer be interested in the results that had already been determined.
Even if he found a professional to edit it, the information density of the live broadcast was too low. Even if it was edited into a video, it would still be very low. Unless he edited out a few minutes of essence from dozens of hours of live broadcast material, the effect would not be very good.
In other words, this model didn't seem to be reliable at all!
This time, it was the other live-stream platforms that copied it wrongly …
However, it seemed to be worth encouraging that Chen Yufeng could come up with such a wrong decision for Bunny Tail Live-Stream!
Then how should this matter be handled?
Pei Qian thought about it for a while. This matter was really quite confusing.
If he told the other live streaming platforms the truth, would they believe him?
However, not telling the other live-streaming platforms the truth might cause them to waste money and manpower. On the other hand, the other live-stream platforms might give Bunny Tail a chance to live-stream if they were attacked. This was a huge hidden danger.
As for Bunny Tail Live-Stream, he had to make them work harder since this path would not work!
At that thought, Pei Qian replied, "This idea is not bad. We have to increase our efforts on Bunny Tail Live-Stream. We have to spend money to find professional video editors and try our best to assign editors to the live-streamers on Bunny Tail Live-Stream! We have to max out their salaries and pay them according to Tengda's salary standards. "
"As for the other live-stream platforms …"
"Tell them that only Bunny Tail Live-Stream can play this model. There's no need for them to join in the fun. There's no point in wasting time, money, and manpower. "
Chen Yufeng was stunned. "Ah, Boss Pei, what if they don't listen?"
Pei Qian was stunned.
He had to admit that the possibility was very high.
Bunny Tail Live-Stream was trying to do this model and then tell the other live-stream platforms that this model was useless? They would definitely not believe it.
Pei Qian sighed. "It's fine if they don't believe it. If they have too much money and have nowhere to spend it, they have to burn it. I can't stop them."
I can burn money to convert it into Personal Wealth. What's the use of burning money?
However, Pei Qian could not say it out loud. He could only hope that these live-stream platforms would be lucky.
Chen Yufeng quickly said, "Alright, Boss Pei, I understand!"
Chen Yufeng looked much more confident after hanging up.
Ma Yang listened the entire time. His long face was slightly confused. "What do you mean, Brother Qian? Why is Bunny Tail Live-Stream the only one that can play it? Is he lying to other websites or is he telling the truth? "
Chen Yufeng obviously read something from Boss Pei's words. His expression was filled with confidence. "Boss Pei's words are obviously 70% true and 30% false!"
"I heard that the other live-stream platforms were copying Bunny Tail Live-Stream's model just now, so I was a little anxious. I suddenly understand now that Boss Pei is giving me some pointers! "
Ma Yang was still confused. "Huh? Understand what? "
Chen Yufeng explained, "Boss Ma, Boss Pei said that only Bunny Tail Live-Stream can play this model well. Why? That's because everyone's positions are completely different! "
"At the moment, the live-stream content on Bunny Tail Live-Stream is all knowledge-sharing. In other words, there is plenty of information. For example, a certain big shot would give a lecture for an hour. There would be at least forty to fifty minutes of information in there. We only need to edit an essence version of these forty to fifty minutes to ensure the information density. "
"What are the live-streams on the other live-stream platforms? Games, singing, dancing, outdoor … It would be not bad if we could edit fifteen minutes of essence out of a four-hour live-stream. What's more, not many people would watch purely entertainment content, even if it was a pure essence version of the recorded broadcast. "
"Especially compared to their own platforms, there are many ongoing live-streams. Why would the audience watch the recorded broadcast?"
"Therefore, Boss Pei's words are full of lies and lies."
"It's just a simple sentence. If we can make the other live-stream platforms give up on this model, it would be equivalent to subduing the enemy without fighting and eliminating a small hidden danger. On the other hand, if the other live-stream platforms continue to be stubborn and refuse to give up, we can also be invincible!"
"Of course, Bunny Tail Live-Stream will also do other live-streams in the future. However, the focus of our editing team will definitely be on live-streams with high information density and sufficient information."
Ma Yang suddenly understood. "Oh … so that's what Brother Qian meant. However, are we going to tell these things to the other platforms? "
Chen Yufeng shook his head. "Of course not!"
"We'll just say it vaguely and make it look like we're bluffing. Those who are scared will naturally give up. Those who are stubborn will continue to burn money. No matter what, we won't lose out. "
"Boss Pei's positioning for Bunny Tail Live-Stream has already made us invincible at the beginning. That's because it's a mismatch with other live-stream platforms. Therefore, it has nothing to do with us if they fight to the death!"
"I'll think of a way to release the information now. As for how the other live-stream platforms interpret it … that's up to them."
…
Guangzhou.
The Vice-President of ZZ Live-Stream, Liu Liang, was busy discussing the specific design plan for the new function with the product manager and programmer in the conference room when someone knocked on the door.
Liu Liang was stunned. "Come in."
An employee walked in quickly and whispered something into Liu Liang's ear.
Liu Liang looked at the employee with an incredible expression on his face. "Really?"
The employee's attitude was very firm. "Absolutely."
Liu Liang was speechless. He looked at the design plan in his hand and then at the product manager and programmers in the conference room. He did not know what to say.
The ups and downs of the past two days had been too fast!
The appearance of Bunny Tail Live-Stream made Liu Liang feel as if he was facing a formidable enemy. Thus, he decided to develop a function similar to Bunny Tail Live-Stream. It was both to prepare for a rainy day and to defend in advance and to gamble on the future.
However, after Liu Liang told his product team about this, the other live-stream platforms found out about it after one night. They all planned to develop similar functions!
Liu Liang was speechless, but there was nothing he could do. The competition between live-stream platforms was that crazy now. Whoever was a step slower might miss the opportunity.
You copy me, I copy you, everyone is playing the same game, no one is laughing at each other.
Thus, Liu Liang urged the product manager to make the best use of his time to come up with the design plan. He wanted to decide on this function and start research and development as soon as possible.
In the end, the employee came to report that Bunny Tail Live-Stream seemed to already know about this. However, Boss Pei said: Only Bunny Tail Live-Stream could play this model well. There was no need for the other live-stream platforms to join in the fun. There was no point in wasting time, money, and manpower!
Now, it was Liu Liang's turn to be conflicted.
Was this real or fake news?
Liu Liang obviously hesitated, but after some consideration, he said, "I don't care. Let's do this function first!"
He had just called the product manager and programmer for a meeting, and now he was saying that he was not going to do this function. Where was the dignity of Boss Liu?
Boss Pei might have said that this function could only be played on Bunny Tail Live-Stream and that it would be a waste of effort on other platforms. How could he know if he was bluffing? Perhaps he had released such news because he was afraid that other platforms would copy it?
Thus, Liu Liang decided to invest resources to do this function first. What if the effect was good?
The employee who came to report nodded. "Alright, Boss Liu. There's one more thing. The bidding for ICL's broadcasting rights has already begun. The marketing department has been communicating with Long Yu Corporation for the past two days. They are asking for 11 million yuan … "
Liu Liang could not help but frown.
"11 million yuan?"
"The GPL's broadcasting rights are only 12 million yuan!"
Liu Liang was a little unhappy when he heard this price. Were Finger Games and Long Yu Corporation taking him too seriously?
Indeed, the GPL's broadcasting rights were sold for 12 million yuan, but how popular was the GPL in the country?
Most live-stream platforms were willing to spend so much money to buy the broadcasting rights because they felt that it was more worth it to spend this money to buy the popularity of the GPL.
Why was the ICL asking for 11 million yuan?
There were very few players in the local server, IOI. The popularity of the various competitions was not very high either. The audience base was not on the same level.
The reason why the GPL could sell for such a high price was because the GPL's pre-season competition had been laying the groundwork and warming up for a long time. All the live-stream platforms could clearly see the popularity of this competition. That was why the price had been raised to this extent after bidding against each other.
The ICL did not have the popularity of the pre-season competition. What's more, it was a new league. Who knew how popular it would be?
If he spent 11 million yuan to buy the broadcasting rights now, wouldn't he be making a huge loss if the popularity was very low and no one watched it?
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