These live-stream platforms might look stupid and rich, but they were not really stupid. They were very shrewd in this aspect.
Liu Liang pondered for a moment and asked, "What about the attitude of the other live-stream platforms?"
The employee who came to report answered, "They also find it expensive and are trying to lower the price with Long Yu Corporation."
Liu Liang nodded. "Yes, I'll communicate with the managers of the other live-stream platforms later. We have to reach a consensus on this issue. This price is too high. We have to lower it to at least seven million yuan to be acceptable! "
In Liu Liang's opinion, ICL's popularity would definitely not reach half of GPL's. The extra money was because FV Team had just won the championship.
Of course, Long Yu Corporation would definitely not give in so easily. Both parties would definitely have to bargain for a long time.
However, Liu Liang was confident that as long as a few live-stream platforms worked together to lower the price, Long Yu Corporation would definitely be the one to give in.
Even if he could not give in too much, he had to work hard to fight for an acceptable price.
Although the competition between these live-streaming platforms was usually very fierce, and they could not wait to fight each other, the Vice Presidents were still amiable on the surface. The price of the ICL league this time was too high. No one wanted to be a fool. It was in the common interest of all live-stream platforms to work together to lower the price. There was no need to worry about everyone not cooperating.
The employee who came to report nodded and left.
Liu Liang looked at the product manager and programmers in the conference room. "Alright, let's continue discussing this new function!"
"We'll start 996 this week. It should be fine to complete the development within a month, right?"
…
At night.
Shanghai, Long Yu Corporation's headquarters.
Eric was fuming in the conference room.
"There has to be a limit to the price! You want to obtain ICL's broadcasting rights with six to seven million yuan? You must be dreaming! "
Long Yu Corporation had been in contact with various live-stream platforms over the past two days. They had revealed to them that the ICL league was about to start. At the same time, they had also revealed a rough price: 11 million yuan for the broadcasting rights.
In fact, Eric had wanted to set the price of the broadcasting rights higher than GPL, but Zhao Xuming stopped him.
Eric's consideration was that setting the price too low would be equivalent to admitting defeat. It would be equivalent to admitting that the popularity and commercial value of the ICL league could not compare to GPL.
However, Zhao Xuming was more realistic. He repeatedly advised that the current popularity and commercial value of the ICL league was not as good as GPL. That was the truth! He set the price so high, but no one bought it. Wouldn't that be awkward?
Therefore, after much consideration, Eric decided to set the price at 11 million yuan — one million yuan lower than the GPL price.
Eric had his reasons as well. IOI was currently one of the most popular games in the world. The overseas league slots were sold very smoothly and the prices were not low. ICL was also IOI's championship competition zone. The price was set so low that it would be a joke.
Although 11 million yuan was a little expensive, the domestic live-streaming platforms were fighting tooth and nail for popularity. There should be people who would buy it.
However, after talking to several of the larger domestic live-streaming platforms, the reaction of these live-streaming platforms was surprisingly uniform: Too expensive!
Most of the live-stream platforms accepted offers of around six to seven million yuan, almost cutting Eric's price in half.
How could Eric accept this?
One had to know that the ICL league was one of his important methods to promote IOI. The broadcasting rights would be sold for an entire season. If they sold it low from the beginning, wouldn't these live-stream platforms benefit for nothing after the ICL league spent money to promote it in the future? Wouldn't Finger Games suffer a huge loss?
Thus, Eric was unwilling to sell it cheaply, and the live-stream platform was unwilling to be a spendthrift. Both parties were in a stalemate.
Eric looked at Zhao Xuming. "Boss Zhao, what do you think?"
Zhao Xuming quickly answered, "I think we have to lower the price."
"Don't be angry. Let me finish."
"I know that IOI's overseas league slots are very easy to sell. After all, IOI's influence overseas is quite good."
"However, we have to consider the special situation of the local server, right?"
"The local server, IOI, has been squeezed the most severely by GOG. There aren't many players left, and it's not popular enough to begin with. These live-stream platforms might not be short of money, but they are more inclined to pay a high premium for popular competitions. They would think of ways to lower the price and control costs for less popular competitions. "
"What's more, a few live-stream platforms have joined forces to lower the price. Their interests are the same. It's not easy to split them up."
"That's why I think it's reasonable for the broadcasting rights to be reduced to eight million yuan and sold for more than 40 million yuan in total."
"Let's organize the league first and make it popular. It won't be too late to sell it at a high price next season."
"However, we definitely can't lower the price directly. Otherwise, it would give people the illusion that we are very easy to talk to. These live-stream platforms might not be satisfied and continue to lower the price."
"What we should do now is to make the best use of our time to publicize the ICL league and create enough popularity. As long as it becomes popular and the live-stream platform recognizes its value, their alliance will naturally collapse on its own. There will be platforms that will come to us privately to buy the broadcasting rights of the ICL league. "
Eric nodded after hearing that. "Yes, that makes sense."
"At the end of the day, we still have to let these live-stream platforms see the popularity."
"How's the ICL promotional video going?"
Zhao Xuming said, "Don't worry, it's done! This time, we gathered a few veteran clubs and all the celebrity players in the country to film a promotional video. We took a lot of scenes in Shanghai. The effect is definitely great! "
"What's more, we've learned from the previous international competition's promotional video. We've made many cool post-production special effects for the promotional video. It's definitely not bad!"
Previously, when Zhao Xuming was working on the promotional video for the international competition, he had coincidentally collided with the promotional video for the GPL's Spring Competition. It was a tragic sight.
The promotional video for the GPL's Spring Competition used pure CG to rub Zhao Xuming's traditional promotional video on the ground.
Thus, Zhao Xuming had learned to be smart this time. He had added many cool special effects and game materials into the promotional video. At the same time, he had used CG technology to combine the players, scenes, and game characters into one. He had created a promotional video that he was very satisfied with.
The reason why he did not copy the GPL's pure CG format was mainly because he was afraid of being scolded.
Now, this version did not copy the GPL, but it also had a style and standard. It could only be said that the huge sum of money was worth it.
Zhao Xuming was very confident about this.
Eric nodded. "Very good, let's prepare. We'll release it tomorrow. Then, let's catch up with the relevant publicity. We have to make the ICL league more popular as soon as possible!"
…
…
February 29th, Wednesday …
Tengda Corporation, advertising and marketing department.
Meng Chang was watching the promotional video 'Coming Out of the Cocoon Without Becoming a Butterfly' seriously. At the same time, he sighed at the high efficiency of these young lads.
The entire promotional video was actually about a young internet addict whose E-Sports dream was shattered. The plot was very straightforward and not difficult to understand. The filming process was also very smooth.
Meng Chang even specially buried some details in the promotional video, such as the training environment of the E-Sports Club, salary, future security, and so on, for the audience to discover.
It had to be said that the promotional video for Bunny Tail Live-Stream had dealt a huge blow to Meng Chang.
He had not expected that Bunny Tail Live-Stream would become a positive publicity tool when it came to Bunny Tail Live-Stream. He had clearly planned to AOE the entire live-stream industry.
He could only say that he had been tricked by Boss Pei!
However, it was different this time.
Bunny Tail Live-Stream was a new industry. It had not even been released yet. It was easier to change it. Boss Pei could naturally succeed easily if he was unprepared.
However, the E-Sports industry had existed for so long. All sorts of chronic illnesses had accumulated. What's more, according to what Meng Chang knew, Boss Pei had not bothered about Tengda's E-Sports industry for several months.
He could not be schemed against by Boss Pei again, right?
Meng Chang, who had failed twice in a row, was anxious to get back at him.
It was already the end of the month. He was about to calculate the publicity effect of these plans and pay them. According to the current situation, Meng Chang would not be able to get a single cent of commission.
However, what if the E-Sports promotional video had a good reverse publicity effect after it was released?
There might be a chance for a turnaround in the commission.
Thus, Meng Chang was also very anxious. He prepared to release the promotional video as soon as it was completed.
Meng Chang felt that there was no problem after watching it a few times.
Thus, he immediately decided and posted this promotional video online!
…
At the same time, in Shanghai …
Wolf Fang Live-Stream Headquarters.
Zhao Xuming had just arrived. He planned to discuss the ICL broadcasting rights with the Vice-President of Wolf Fang Live-Stream, Zhu Yan.
Unlike veteran live-stream platforms like Waiwai Live-Stream and ZZ Live-Stream, Wolf Fang Live-Stream was considered a rising star. However, it was developing very quickly and the financial resources behind it could not be underestimated.
What's more, Wolf Fang Live-Stream was a relatively 'straight' platform. Its main live-stream content was gaming business. Most of the live-streamers on the platform were more down-to-earth.
That was why Zhao Xuming specially made a trip here to find a breakthrough point.
Previously, a few main live-stream platforms had unanimously felt that the ICL broadcasting rights were too expensive and wanted to work together to lower the price. On one hand, Zhao Xuming released the ICL promotional video and bought a lot of popularity to create the illusion that the ICL was very popular and highly anticipated. On the other hand, he tried to contact and convince these live-stream platforms privately.
Wolf Fang Live-Stream's main business was the gaming business. It had strong financial resources, and its headquarters was in Shanghai. It was the first target from all aspects.
The two of them quickly got to the main topic after exchanging pleasantries in the guest room.
Zhao Xuming asked, "Boss Zhu, you should have seen the ICL promotional video, right?"
Zhu Yan nodded. "Yes, I saw it. It was indeed filmed very well! The players, the scenery of Shanghai, and the hero characters in the game are all merged together. It gives people a refreshing feeling. "
"Especially the scene where the five members of FV Team appeared. A large number of bullet screen comments almost covered the entire screen. It shows how popular it is."
"The popularity and response after the promotional video was released were very good. It was indeed unexpected."
Zhao Xuming smiled. "Of course."
"Boss Zhu, some live-stream platforms feel that the price of the ICL broadcast rights is a little high. I understand that very well. After all, IOI is indeed far inferior to GOG in terms of the popularity of the game. "
"However, we have to consider the popularity of the future."
"Finger Games has already decided to spend a lot of money to promote IOI in the country. You should have heard some news, right? We have invested a huge sum of money in the promotional video this time, but it is just an appetizer. There will be more publicity in the future. "
"Finger Games will definitely not be afraid of burning money!"
"Our Long Yu Corporation will also fully cooperate with Finger Games. In the future, IOI's domestic server's market share will definitely continue to expand. The popularity of the ICL league will definitely continue to increase!"
"If we take this factor into consideration, the price of 11 million yuan is actually very reasonable."
"In addition, in order to express our sincerity …"
Zhao Xuming deliberately lowered his voice. "We can also make some concessions in the price. Reducing one or two million yuan to make friends is nothing to the wealthy Finger Games."
"However, such preferential conditions are not always available. Boss Zhu, you'd better make plans early."
Zhu Yan remained silent for a moment. He did not answer immediately. Instead, he picked up the teacup on the table and took a sip of tea.
Zhao Xuming was slightly surprised to see Zhu Yan's expression.
Why did it feel like Zhu Yan was not moved at all?
Zhu Yan paused for a moment and said slowly, "Boss Zhao, I've already seen the promotional video for ICL. It's very well-shot."
"However, if I'm not wrong, you haven't seen the E-Sports promotional video that Tengda just released, right?"
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