Chen Yufeng calmed down and watched the entire promotional video from beginning to end seriously again, not daring to miss any details.
This promotional video gave Chen Yufeng a very bad impression. That was because on the surface, this promotional video directly revealed the worst side of the entire live-stream industry. It was equivalent to exposing the scars of all live-stream users.
Although people who lacked self-control would always indulge in certain kinds of entertainment activities, and the blame couldn't always be pushed to live streams, it was also undeniable that live streams, mobile games, short videos, and other forms of real-time entertainment were easier to kill time than other forms of entertainment.
The key to this matter was how it was interpreted.
This promotional video had obviously chosen the worst angle to interpret it.
However, Boss Pei had made the decision. That meant that this promotional video had something to recommend it. The entire promotional video might even have been instructed by Boss Pei!
That meant that all of this could not be interpreted so simply and superficially. There must be a deeper meaning!
Chen Yufeng racked his brains and tried his best to interpret the deeper meaning behind this promotional video, combining the various requirements that Boss Pei had made for Bunny Tail Live-Stream and Tengda Corporation's existing industries.
Suddenly, Chen Yufeng's eyes lit up.
He quickly asked Ma Yang, "Boss Ma, didn't Boss Pei say before that Bunny Tail Live-Stream would not fake its popularity or play on the edge? Streamers with abnormal value orientation would be severely punished according to the relevant laws and regulations?"
Ma Yang pondered for a moment. "Yes, that's what he said."
"At that time, he emphasized three points: First, do not poach streamers, do not force streamers to stay, and do not set time requirements. Second, refuse guilds to enter, do not fake popularity and agreed gifts. All data must be real. Third, strictly abide by the laws and regulations. Those who play on the edge, verbally abuse, and have incorrect value orientation will be severely punished."
"Brother Qian specially instructed these three points. His tone was very serious. He didn't say much else. "
Chen Yufeng beamed. "That's right. It's all right, it's all right!"
Ma Yang's long face was a little confused. "Everything is right!"
Chen Yufeng said happily, "It matches the content of the promotional video!"
"Actually, I should have thought of it long ago. How could Boss Pei be satisfied with copying the model of other live-stream platforms? Since it's Tengda Corporation's industry, it has to be different!"
"This matter is very clear, especially when combined with Boss Pei's usual way of doing things."
"Boss Pei might not have explicitly suggested the operation model of Bunny Tail Live-Stream to us, but he gave us enough hints through these suggestions and promotional videos!"
Ma Yang blinked, his long face looking doubtful. "Really? Tell me, what exactly is going on?"
Chen Yufeng explained, "First of all, the timing that Boss Pei chose to enter is very subtle."
"Obviously, Boss Pei has been paying attention to the development of the live-stream industry. However, he did not enter the industry when it was still in its infancy. Instead, he only entered when the competition between the major live-stream platforms entered its white-hot stage. This has brought unprecedented competitive pressure to Bunny Tail Live-Stream. It doesn't look like a wise move. "
"But if we look at it from another angle …"
"In the early stages of the live-stream platform, there are very few users watching live-streams, and all kinds of business models need to be slowly explored. At this time, being the first to stand out and be the vanguard will certainly allow you to obtain good returns, but there's also the risk of others stealing the fruits of your labor. Take those veteran live-stream platforms for example. They invested huge sums of money to develop the business model of live-stream, but they were soon attacked by the emerging live-stream platforms and were on the verge of collapse. "
"What are the benefits of entering now? On one hand, we can directly observe the business models of other live-stream platforms, avoid the detours that they have already taken, and reduce the cost of trial and error. On the other hand, we are facing a mature market. We don't need to cultivate user habits. As long as our platform does well, we can directly poach high-quality users from other platforms. Finally, and most importantly, the competition between live-stream platforms seems to have entered a white-hot stage, but it is far from going downhill. We still have new areas to expand!"
Ma Yang was skeptical. "So what exactly should we do?"
Chen Yufeng: "We have to follow Boss Pei's usual style."
"Differentiation is an important reason why Tengda Corporation has always been successful. Tengda is working hard to subvert the existing rules of the industry, be it takeaway, internet cafes, gyms, games, or movies. "
"Obviously, live-streams are the same."
"If we simply imitate the model of other live-stream platforms, it would definitely be difficult for Bunny Tail Live-Stream to succeed because other live-stream platforms have a strong first-mover advantage."
"That's why we have to create our own model!"
Chen Yufeng took a pen and paper and quickly wrote and drew on it as he spoke.
"Boss Pei's three requests are actually aimed at the chronic illness of live-stream platforms: poaching live-streamers randomly, causing the industry to be impetuous and chaotic; falsifying data, causing bad money to drive out good money, creating a wrong content direction that emphasizes popularity and ignores substance; as a result, live-stream phenomena such as playing on the edge, verbal abuse, and being overly vulgar."
"In short, the current live-stream industry, from the platform to the live-streamers, is basically in a state of desperation for popularity. It is inevitable that mud and sand will fall, and the entire live-stream environment will be mixed up."
"On the other hand, live-streams are a very interesting and easily addictive form of light entertainment. The market potential is huge and it affects a wide range of people. Once something goes wrong, it would cause a very bad impact. Not only would it affect the audience of the platform, but it might even affect the public opinion and value orientation of the entire society."
"On the other hand, Bunny Tail Live-Stream obviously cannot take this old path."
"On the surface, this promotional video is attacking the entire live-stream platform, but in fact, it is attacking the negative impact that the live-stream platform has on people's lives. If we do not limit the negative impact of the live-stream, this promotional video would be scolding ourselves. However, if we limit the negative impact of the live-stream, this promotional video would be equivalent to us highlighting the difference between Bunny Tail Live-Stream and other live-stream platforms! "
Ma Yang nodded repeatedly.
Chen Yufeng seemed to make sense …
The live-stream platform was indeed a little chaotic at this stage. Previously, several live streaming platforms had made some big news and were criticized by name. However, even though the live-stream platform had corrected it many times, the platform's pursuit of popularity was still engraved in its bones.
Many viewers who liked to watch live-streams did not want live-streams to be regulated and restricted. Of course, such feelings were understandable, but such thoughts were unrealistic. The key was to see where the degree was.
People were very curious. Live-Stream content that obviously violated public order and good morals could attract a lot of popularity, but it would also cause a very bad social impact. They had to resist it firmly.
Chen Yufeng continued, "Therefore, if we consider in this direction, I think we can consider three aspects for the future development of Bunny Tail Live-Stream."
"First of all, we have to strictly implement Boss Pei's requirements: the streamers are free to come and go, the data is real, and we have to strengthen the supervision of live-stream content and guidance of concepts. We can recruit more administrators and train them more rigorously to achieve this. "
"Secondly, we have to work hard on live-stream content that is different from other live-stream platforms."
"We definitely have to do regular live-stream content, including normal game live-streams, outdoor live-streams, and so on. However, compared to other live-stream platforms, we have to set stricter requirements for our own platform's live-streamers. "
"For example, live-streams cannot be filled with vulgarities, they cannot scold others, they cannot pass on the wrong value direction to the audience like laughing at the poor but not at the prostitutes. They cannot use all sorts of tricks to cheat gifts and induce them to top up by supporting or fanning the flames."
"It's not a problem for them to play games normally and share their lives. Our platform is very welcoming of such live-streamers. However, we don't welcome live-streamers who are sensationalist and trying to gain popularity. With so many live-stream platforms, they can go wherever they want."
"Of course, such people live-stream for popularity and money. They shouldn't be interested in our small platform."
"More importantly, our platform has to introduce content that other live-stream platforms don't have."
"I heard that Boss Pei's Useful App is working with university professors, young scholars, and graduate students. They are working hard to create a knowledge-based content platform. Can we make use of this relationship to work together a little? "
"For example, we can invite some professors, young scholars, and graduate students to stay in our live-stream platform to talk about some public lectures. At the same time, we can protect the copyright like we do with Useful App so that these contents can become resources for our live-stream platform. "
"Finally, we have to work hard on the functions of the live-stream platform."
"For example, the professors and young scholars who give public lectures. These big shots definitely can't come every day. There's no need to repeat the same content several times."
"Therefore, we need to develop a better playback function. This big shot's live-stream has to become his personal channel at the same time. It can be very simple and fast to replay the previous content."
"In addition, we can develop many modes. Apart from the regular entertainment mode, we can also have focus mode and learning mode."
"In the entertainment mode, all the content on the live-stream platform will be displayed normally."
"In the focus mode, only a specific type of live-stream will be displayed. These live-streams are all learning and work-themed live-streams. The live-streamers would listen to light music while reading and revising. They would not communicate with their fans. Fans can also listen to light music and do their own things in this live-stream. "
"This principle is like a self-study room. If they were to study by themselves, they would always be tempted by all sorts of things. It would be difficult for people with poor self-control to persevere. However, if it was in a self-study room environment where everyone was learning, the learning efficiency of people with poor self-control would also increase. "
"The focus mode is to simulate the atmosphere of a self-study room in the live-stream to improve efficiency."
"In the learning mode, only specific types of live-stream content will be displayed, including the live-streams of the professors and young lecturers, as well as the playback of the content they have already talked about."
"Regardless of whether it's the focus mode or the learning mode, they can't be exited once they enter. Before entering, users can choose their own time. It can range from one to three hours. That can effectively improve efficiency."
"Of course, we will have a lot of expanded content in the future, such as the live-stream of the GP league, Tengda Games' live-stream, Fei Huang Workspace's custom-made online dramas, and so on. They can all be broadcasted on Bunny Tail Live-Stream."
"However, these contents are still a little far away. We still have to adhere to Boss Pei's established guidelines in the early stages and take the differentiated route. It might seem much more niche compared to other live-stream platforms, but as long as we keep insisting on real data and bringing high-quality content to users, one day, Bunny Tail Live-Stream will stand out from many live-stream platforms!"
Ma Yang agreed deeply. "Yes, that does sound reasonable. It's Brother Qian's style."
"We'll do that then!"
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