Qi Yan drank her coffee, and her expression didn't look too good.
Boss Pei had personally decided on the location of this branch. What did that mean?
The Cold-Faced Lady would obviously be crushed by Fish-Catching Take-Out in the competition. Boss Pei must know this very well.
Qi Yan felt that the only explanation was that Boss Pei wanted the Cold-Faced Lady to die in the hands of Fish-Catching Take-Out!
That way, all the remaining popularity of the Cold-Faced Lady would be transferred to Fish-Catching Take-Out!
Sacrificing the Cold-Faced Lady, a negative asset that had been incurring losses, could allow Fish-Catching Take-Out to gain a foothold in Beijing and accelerate its development. This deal seemed to be very worth it.
If that was the case, then Qi Yan would be facing a battle that she had no chance of winning. How could she not be worried?
Qi Yan felt very disappointed. Boss Pei had clearly gone through so much trouble to kick Meng Chang away and hinted at her to open a Street Food Competition to let the Cold-Faced Lady be reborn. Didn't this mean that Boss Pei valued the Cold-Faced Lady very much?
Then how could he explain it now?
Qi Yan did not want to ask further at first, but she really could not figure it out. After some hesitation, she said to Rui Yuchen, "Boss Rui, I'll be honest. Do you think Boss Pei wants to sacrifice the Cold-Faced Lady and focus all the attention on Fish-Catching Take-Out? If that's the case, I have no complaints and will definitely cooperate unconditionally. "
Rui Yuchen was stunned for a moment and immediately shook his head, "No, no, no, you may have misunderstood."
"Although Boss Pei only decided on the location of the shop and did not explain the reason to me, I have been by Boss Pei's side for a long time after all. I can still guess what he means.
"Boss Pei would never give up on any of his businesses. No matter how impossible it seems to be to succeed or how much money it incurs, Boss Pei will make it profitable. "
"Fish-Catching Internet Cafe, Fish-Catching Take-Out, shared phone booths, Deposit Fitness … there are countless examples to prove this point.
"Therefore, since Boss Pei has already bought the Cold-Faced Lady, he will definitely not give up on it. Don't worry about that."
Hearing Rui Yuchen's words, Qi Yan felt much more at ease.
On further thought, that was indeed the case. He had never heard of Tengda Corporation giving up any industry. Take Fish-Catching Take-Out for example. It had been incurring losses for more than a year after its establishment. However, Boss Pei had never given up. He had finally seized the opportunity of Handong Province's garbage sorting, accumulated enough, and soared to the sky.
What was the Cold-Faced Lady now compared to these industries that had incurred huge losses in the past?
Although Qi Yan felt much more at ease, her doubts did not lessen at all.
"However, since Boss Pei does not intend to give up on the Cold-Faced Lady, why did he specially get Fish-Catching Take-Out to open a shop opposite the Cold-Faced Lady? And you specifically instructed that it must be a flagship store? "
Rui Yuchen was silent for a moment. "Boss Pei's layout is very far-reaching. Even department heads like us can't fully understand it. But I can probably guess something. "
"I think Boss Pei chose this location based on at least three considerations!
"First of all, guidance."
"Cold-Faced Lady has never made any real profits since it was established. Even the taste of the Cold-Faced Lady's food has not really conquered the customers. "
"In other words, the Cold-Faced Lady is still far from turning losses into profits and success. If I allow you to explore freely, how long will it take? Too slow. "
"As a food and beverage brand of the same type, Fish-Catching Take-Out has a lot of experience in this area. It can provide a lot of guidance to the Cold-Faced Lady, be it the training of the store's staff, internal management, research and development of new dishes, or marketing. "
"Fish-Catching Take-Out has also been incurring losses in the past. The Cold-Faced Lady doesn't need to take the detours that we have taken."
"The two stores are so close. You can often organize people to visit Fish-Catching Take-Out, communicate, and learn. You will definitely be able to get on the right track faster."
"Secondly, competition."
"Boss Pei has always believed that good products have to be fearless of market competition. He will always choose the most difficult areas to compete with mature players. That's because he knows that flowers in a greenhouse will never thrive. "
"The Cold-Faced Lady chose a better location. There are no fast food restaurants nearby, and the competitive environment is very weak. In such an environment, the Cold-Faced Lady has a fixed group of customers. Naturally, they lack motivation. "
"Let Fish-Catching Take-Out put some pressure on the Cold-Faced Lady. It's good for both parties."
"Finally, the effect of clustering."
"Let's say that the Cold-Faced Lady withstood the pressure and launched many new dishes with good taste. There would be more and more customers. In that case, Fish-Catching Take-Out and the Cold-Faced Lady would not only be competitors, but also have a cluster effect! "
"For customers, they can go to the Cold-Faced Lady for a change if they get tired of eating Fish-Catching Take-Out. And vice versa. "
"The food and beverage industry is filled with competition to begin with. Even if Fish-Catching Take-Out doesn't come, other restaurants would open up. Wouldn't it be even more awkward if the Cold-Faced Lady loses in the competition? "
"On the other hand, the Cold-Faced Lady and Fish-Catching Take-Out can work together to get rid of the other fast food restaurants and take-out shops nearby. That way, no matter how they compete, the money will flow into Tengda Corporation. It's the same for us!"
Qi Yan's brows gradually relaxed after listening to Rui Yuchen's analysis.
"I see …"
"It looks like my level is too low. In other words, not only did Boss Pei not think of sacrificing the Cold-Faced Lady, he even put in a lot of effort to encourage the Cold-Faced Lady to improve?"
Rui Yuchen nodded. "That's what I know about Boss Pei."
"It just so happens that Fish-Catching Take-Out's strategic focus is going to shift from Jingzhou to these super first-tier cities. I'll wait in Beijing until all the shops are operating normally before returning to Jingzhou. You can look for me anytime if you have any problems with the Cold-Faced Lady. "
Qi Yan was elated. "That's great!"
"Actually, the Cold-Faced Lady has always wanted to imitate Fish-Catching Take-Out and prepare a Gourmet Laboratory. I have many questions to ask."
"However, this will definitely affect the normal work of Fish-Catching Take-Out. I'm a little embarrassed."
Rui Yuchen smiled. "There's no need for that."
"Almost every department in Tengda has suffered losses before. There would always be other departments who would lend a helping hand in time and help without any selfishness. This is Tengda's traditional culture. Fish-Catching Take-Out has also been taken care of by many other departments. "
"Everyone works for Boss Pei after all. The various departments in Tengda are not competitive, and there is no pressure from KPI. Helping each other and making the cake bigger is more in line with the long-term interests of the various departments."
"The Cold-Faced Lady might have just joined Tengda Corporation not long ago, but she has to adapt to this environment as soon as possible."
Qi Yan quickly nodded. "Yes! I understand! "
Rui Yuchen took a sip of coffee and asked casually, "So, is the Cold-Faced Lady's recent work just to prepare a Gourmet Laboratory? Is there anything else I can help with? "
Qi Yan pondered for a moment. "Er … Actually, we're planning a promotional video recently. We want to record the daily lives of the vendors and show the netizens their hardships. We're still filming it …"
The two of them drank their coffee and discussed the future development plans of the Cold-Faced Lady and Fish-Catching Take-Out. Both of them were deeply inspired.
…
At the same time, in Jingzhou …
"Achoo!"
Pei Qian sneezed in his office. He felt a little strange because the room was quite warm.
Before the Chinese New Year, Pei Qian had advertised the physical industries in Beijing, Shanghai, and other super first-tier cities. That was because Tengda had fewer physical industries in these cities. In addition, Meng Chang's publicity plan was relatively simple. The publicity effect should have been relatively poor.
Never in his wildest dreams would he have thought that things would turn out contrary to his wishes!
The minimalist poster designed by Meng Chang became popular due to the large number of advertisements. It had an excellent publicity effect. Rui Yuchen, Xiao Peng, and the others saw that the publicity effect was so good and thought that it was a hint that the next batch of branches would be opened in these super first-tier cities!
Pei Qian was speechless as well. However, he had already made up his mind not to interfere with the location of Fish-Catching Take-Out and Fish-Catching Internet Cafe. Thus, he let them be.
However, Pei Qian still specially instructed Rui Yuchen to open a Fish-Catching Take-Out flagship store opposite the Cold-Faced Lady's shop in Beijing.
That way, Fish-Catching Take-Out would suck away the small number of customers that the Cold-Faced Lady had. It would make the Cold-Faced Lady's situation even worse, and it might never be able to make a comeback.
That way, Pei Qian would be able to keep the Cold-Faced Lady burning money!
Just as Pei Qian was immersed in his thoughts, someone knocked on his office door.
He looked up and saw that it was Meng Chang.
"Boss Pei, the promotional video for Bunny Tail Live-Stream has been filmed. The first version has been edited. Please take a look."
Meng Chang was very nervous.
He knew very well that since Boss Pei had set such a strange commission method for him, he should have already expected that he would do anything to come up with a bunch of rubbish publicity plans to get a high commission.
However, Boss Pei was calm and collected, as if he did not care about the direction of Tengda Corporation's publicity funds. That made Meng Chang's hair stand on end.
Meng Chang was in a contradictory situation where he was afraid that he would incur losses if the publicity plan was too good, and he was afraid that Boss Pei would scold him if the publicity plan was too bad.
This time was no exception. Meng Chang's subordinates might be running faster than the other after work, but their work efficiency was indeed ridiculously high. It only took them a week to film the promotional video.
Meng Chang was not confident, so he showed it to Boss Pei immediately.
Pei Qian was not interested in this. "Just give it to Old Ma. I won't watch it."
However, on further thought, he said, "Forget it. I'll take a look since I'm already here."
Meng Chang immediately stepped forward and handed the tablet in his hand over.
Pei Qian clicked on the video.
…
This promotional video was not very long. It was only about three minutes. What's more, they were all common scenes in life. There were very few people who appeared, so it was completed in less than a week.
At the beginning of the promotional video, it was a university dormitory.
There were two students in the picture. One had messy hair and looked dispirited. He looked listless, while the other wore glasses and looked much better.
Their appearances highlighted their identities: one was a flunky and the other was a top student.
In the first scene, at night in the dormitory, the flunky wore earphones and ate fruits while watching the live-stream of the game. He even laughed from time to time. On the other hand, the top student wore earplugs and studied seriously under the light of the desk lamp.
In the second scene, the lights were turned off at night. The flunky lay in bed and continued to watch the live-stream on his cell phone. He even gave a few gifts to the late-night live-streamer. On the other hand, the top student immediately went to bed and set an alarm clock for tomorrow morning.
In the third scene, the flunky slept until it was almost noon before he woke up. After ordering takeout, he continued to watch the live-stream on his computer. However, there were not many live-streamers at noon. He flipped through more than ten live-stream rooms before he found one that he was relatively satisfied with. He watched it while eating takeout. On the other hand, the top student was in the library, reading, revising, and preparing for the exam.
In the fourth scene, both of them graduated and entered their respective jobs. The flunky became an ordinary employee of the company. He still worked at his desk while slacking off and secretly watching live-streams. On the other hand, the top student worked hard in the company and made good use of every minute he had.
In the fifth scene, the flunky was fired by the company because of his poor performance. He stood at the entrance of the company in deep confusion and pain. However, he habitually turned on the live-stream on the bus back. The scene changed. The top student had just been specially hired into the same company as a management member. He was warmly welcomed by the company's higher-ups in the conference room …
Finally, the logo of Bunny Tail Live-Stream appeared on the screen. There was also a line of promotional slogans. "Everyone has the same time. The difference is how you use it."
…
This promotional video had a slight change from Meng Chang's original plan, but it did not affect much.
At first, Meng Chang had wanted to arrange for four characters in the promotional video. Two students and two office workers. However, after some thought, he decided that there was no need for it. He decided to only choose two people and let the entire promotional video run through their student and work lives.
That way, the continuity of the entire promotional video would be better, but the irony would also be greater.
Meng Chang was very nervous.
Wasn't this promotional video too explicit?
Would Boss Pei fall out with him?
However, Meng Chang only saw Boss Pei nod slightly. "Alright, this publicity plan is much better than the poster we made previously! It looks like you're gradually finding the feeling. Continue maintaining it! "
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