February 10th, Friday …
Beijing, Cold-Faced Lady's office in Beijing.
Qi Yan was busy with her colleagues, preparing for the Gourmet Laboratory.
Originally, the entire Cold-Faced Lady's company was immersed in a confused and confused atmosphere. They did not know what to do. That was because Meng Chang was the one who created this brand. Meng Chang originally had a complete set of theories, but now, Meng Chang's theories had been overthrown. Even his personal halo had been trampled into pieces. Thus, the employees who had been encouraged by Meng Chang were all confused.
However, after reading the articles about Meng Chang and Boss Pei, Qi Yan led the Cold-Faced Lady's employees to find a direction to work towards!
Qi Yan decided to lead her employees and follow Boss Pei's instructions to continue working hard to change the current situation of the Cold-Faced Lady. She could not disappoint Boss Pei!
The first thing she had to do was to recruit outstanding vendors as Gourmet Consultants and set up a Gourmet Laboratory to improve the taste of all dishes, including roasted cold noodles.
Qi Yan's plan continued after the Chinese New Year.
She had already sent a special inspection team to various cities in the country to continue digging for outstanding vendors.
The leader of this inspection team was Zhang Yahui, the young vendor who had shone in the Street Food Contest previously. Of course, there were many Cold-Faced Lady employees who cooperated with him.
After finding an outstanding vendor, they would invite him to Beijing if they could. If they could not, they would spend a lot of money to ask him for the secrets and recipes of Street Food Stalls. In short, they could not return empty-handed.
There were so many cities in the country. It would take a long time to find them even in first-tier and second-tier cities. Qi Yan knew very well that this would be a long-term mission, so she was not in a hurry. Instead, she considered splitting it into several stages.
The establishment of the Gourmet Laboratory and the excavation of outstanding vendors would be carried out at the same time.
At that moment, the Gourmet Laboratory in Beijing was almost done. However, some details had not been finalized. Qi Yan was still seriously considering it.
At that moment, a colleague came over and said, "Sister Yan, I have something to report to you."
He paused for a moment. "Fish-Catching Take-Out has opened a shop in Beijing. The address is diagonally opposite our shop. It's only about ten meters away. It's almost face to face."
Qi Yan looked up and was stunned.
Fish-Catching Take-Out?
As far as Qi Yan knew, Fish-Catching Take-Out had stores in Beijing to begin with, but there weren't many. Before this, Fish-Catching Take-Out's nearest shop in Beijing was more than ten kilometers away from the Cold-Faced Lady. It would not form any competition with the Cold-Faced Lady.
However, Fish-Catching Take-Out had opened opposite the Cold-Faced Lady's shop this time? With less than ten meters between them, it was as if they were face to face!
What did that mean?
Qi Yan knew very well that Fish-Catching Take-Out was Tengda Corporation's only food and beverage group apart from the nameless restaurant that did not move or open a branch in Jingzhou.
Fish-Catching Take-Out's operation method was very different from other takeaways. Its regular takeaways and high-end takeaways, 'Food Harmony', focused on the recycling of cutlery. What's more, they mainly served home-cooked dishes with little oil and salt. They were very popular in Handong Province, where garbage was sorted.
Over the past few months, Fish-Catching Take-Out had also been expanding into first-tier cities such as Beijing, Shanghai, and Guangzhou under Boss Pei's instructions. What's more, the results seemed to be quite good.
After all, this kind of high pricing, good service, and high quality takeout shop would be more popular in first-tier cities and more favored by white-collar workers.
However, why did they open Fish-Catching Take-Out in front of the Cold-Faced Lady?
Without a doubt, Fish-Catching Take-Out would definitely compete with the Cold-Faced Lady.
Meng Chang might have said that Fish-Catching Take-Out and the Cold-Faced Lady were complementary to each other, but that was just to fool investors. Humans only had three meals a day. There were only so many people in the same area who ordered takeout. Now that there was Fish-Catching Take-Out with rich ingredients and excellent taste, who would order roasted cold noodles for no reason?
This would definitely have a huge impact on the Cold-Faced Lady!
Of course, after all the twists and turns in the past, the Cold-Faced Lady was no longer as full as before. It looked very deserted. There were still some customers even though they could not make ends meet.
Fish-Catching Take-Out's arrival would definitely make the Cold-Faced Lady's already bleak situation worse.
The colleague who came to report obviously knew this very well. He was a little flustered. "Sister Yan, do you think this is Boss Pei's idea or the person-in-charge of Fish-Catching Take-Out taking his own initiative? What should we do? "
Compared to the impending competition in the market, Boss Pei's attitude was more worrisome.
Everyone knew very well that they could not compete with Fish-Catching Take-Out in the market. The worst case scenario would be to lose more money every month.
However, if this was Boss Pei's idea, Boss Pei's current attitude towards the Cold-Faced Lady was worth investigating.
Did he want to burn the Cold-Faced Lady like firewood to make Fish-Catching Take-Out more popular?
If that was the case, all the employees of the Cold-Faced Lady would probably be sacrificed.
After a moment of silence, Qi Yan said, "Calm down, don't scare yourself."
"I'll make a trip there personally to investigate."
…
Half an hour later, Qi Yan arrived at the Fish-Catching Take-Out shop diagonally opposite the Cold-Faced Lady's shop.
This shop had been idle for more than two months. It was now being renovated, and the workers were extremely busy.
Judging from the progress of the renovation, the construction should only start after the new year. There was still some time before the shop officially opened for business.
In terms of geographical location, this Fish-Catching Take-Out shop would indeed directly compete with the Cold-Faced Lady. That was because the two shops were too close, and the take-out coverage was basically the same.
There was a person wearing a hard hat watching from the side. Someone was also introducing the renovation to him. Qi Yan guessed that he should be the branch manager of this shop.
Everyone was considered Boss Pei's employees after all. Qi Yan went forward to greet him and introduced herself.
The young man wearing a hard hat immediately smiled and shook hands with Qi Yan. "Hello, I'm the person-in-charge of Fish-Catching Take-Out, Rui Yuchen."
Qi Yan was stunned.
Rui Yuchen?
Wasn't that the person-in-charge of Fish-Catching Take-Out? A higher-up of Tengda Corporation who could report directly to Boss Pei?
Qi Yan knew very well that the Cold-Faced Lady was far from enough even though it was considered a business of Tengda Corporation. She could not report to Boss Pei directly. She could only ask He Desheng for instructions if she encountered any problems, and then He Desheng would report to Boss Pei.
Of course, the status of the Cold-Faced Lady and Fish-Catching Take-Out in Tengda Corporation was completely different.
However, Qi Yan did not expect Rui Yuchen, the person-in-charge of Fish-Catching Take-Out, to come to Beijing instead of being in Jingzhou.
Rui Yuchen obviously knew about the Cold-Faced Lady even though he did not know Qi Yan. He took off his hard hat and handed it to the others, inviting Qi Yan to a nearby cafe.
Qi Yan happened to have many questions to ask as well, so the two of them went to a small cafe nearby.
…
Qi Yan was a little hesitant, not knowing where to start after ordering coffee and exchanging a few pleasantries.
She might have many doubts but the Cold-Faced Lady was too insignificant compared to the Fish-Catching Take-Out Take-Out Take-Out after all. It would seem like she did not know what was good for her to ask directly. What's more, if this was Boss Pei's arrangement, wouldn't it seem like she was overstepping her boundaries?
Rui Yuchen saw Qi Yan's hesitation and smiled. "I know you must have many questions. Don't be embarrassed. Just ask whatever you want to ask."
"If you want to ask about this shop, I can tell you that Boss Pei personally decided on the location of this shop. It just so happened that there was a suitable shop nearby. That's why I decided to open the new branch here."
"However, there are more than ten new shops opened this time. What's more, it's not just Fish-Catching Take-Out. Tengda's other physical businesses, including Fish-Catching Internet Cafe, Deposit Fitness, and so on, also have plans to enter Beijing."
After Rui Yuchen briefly introduced the situation, Qi Yan roughly understood the ins and outs of it.
Around the Chinese New Year, Tengda's series of physical businesses once again faced the problem of where to open new shops.
Rui Yuchen also had a headache because of this problem.
Previously, Boss Pei had been the one to decide on the location of the branch. Rui Yuchen only had to execute it. However, he had to decide on the location of all the branches now. Boss Pei would not usually ask about it. This increased the responsibility and pressure on Rui Yuchen's shoulders.
There were already many Cold-Faced Lady shops in first-tier cities such as Beijing and Shanghai. However, should he continue to go deeper into these first-tier cities and densely pack up Fish-Catching Take-Out's shops? Or should he turn to other second-tier cities and ensure that there were Fish-Catching Take-Out shops in most cities before slowly developing?
However, Rui Yuchen did not struggle for too long because he, Xiao Peng, and the others quickly received a revelation from Boss Pei.
Boss Pei might not have said it explicitly but his actions had already explained everything.
Boss Pei had placed a huge number of advertisements for Tengda's physical businesses in Beijing, Shanghai, and other big cities. What did that mean?
Obviously, it was a hint for Rui Yuchen, Xiao Peng, and the others to hurry up and continue to open branches in these super first-tier cities!
Wouldn't Boss Pei be disappointed if he did not open branches after Boss Pei's advertisements were released?
Thus, Fish-Catching Take-Out, Fish-Catching Internet Cafe, Deposit Fitness, and other physical businesses immediately decided to continue opening branches in Beijing, Shanghai, and other cities!
Sloth Apartments did not follow up immediately because of financial problems and the local market in Jingzhou was not saturated yet. However, Fish-Catching Take-Out, Fish-Catching Internet Cafe, and other businesses had spent a lot of money to finalize several new branches.
These branches directly filled in the profits of the two industries for a long period of time. However, it did not matter. After all, this was the established policy that Boss Pei had set for them. All the profits would be spent on the branches without leaving a single cent.
With Boss Pei backing them, they did not have to worry about the capital chain breaking. Rui Yuchen, Xiao Peng, and the others could naturally enjoy themselves.
Thus, this Fish-Catching Take-Out shop was also one of the new shops.
Rui Yuchen had also traveled all the way to Beijing because the focus of his work had shifted to Beijing. He had to keep an eye on the shops in Beijing. He would decide on his next move after there were no problems.
Boss Pei did not say much after learning that Rui Yuchen was going to continue opening more shops in Beijing. He only emphasized that he had to build a flagship store of the highest specifications opposite the Cold-Faced Lady.
Boss Pei did not say why.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
