The multiple layers of insurance from before were starting to work!
Pei Qian had been racking his brains on how to dissuade tenants from the start of the Sloth Apartments project so that the Sloth Apartments would remain empty as long as possible.
However, it was obviously not safe enough to write those unreasonable rules on the Tengda Life App.
Although this would definitely dissuade some people, there would definitely be some people who would come to the site to take a look at the specific situation. This was unavoidable.
Every house had its own butler. These butlers could also be seen as sales because they had to introduce the characteristics of the house to the customers who came to view the house.
What if these butlers were especially good at selling and persuading customers to move in on the spot?
That was not impossible!
That was because most of the people who came to apply for butlers, including Song Kai, had worked in other rental companies before. These rental agencies were very good at turning people into marketing machines that lied through their teeth.
Not only that, but the first impression of the Sloth Apartments was very strong because of the high standards of decoration and Liang Qingfan's personal design.
Middle-aged people who liked nouveau riche would not like it, but the lethality was especially obvious for young people.
Pei Qian was afraid that customers would come to view the house and see the interior of the house like in the promotional video. The butlers would then fool them on the spot and make the decision to sign the contract.
To solve this problem, the training of the butlers was obviously a very important part.
Therefore, Pei Qian had long instructed Song Kai: if people came to view the house, do not use any marketing words. When introducing the house, do not be subjective and boast about which parts of the house were good.
When customers came, they would first be introduced to the rigid rules of the Sloth Apartments. For example, the furniture in the house could not be moved, they could not buy their own furniture to increase storage space, they had to rent long-term, and so on.
Naturally, the butlers would dissuade customers even more if they could not use any marketing words.
Moreover, Pei Qian had specially emphasized that the butlers must not reveal that they lived in this building. They must not even send a signal that 'Boss Pei was also living in the Sloth Apartments'.
Pei Qian did not want to make the mistake of inadvertently bringing goods for Fish-Catching Take-Out previously.
Therefore, although some people came to view the house through the address on the Tengda Life App in the morning, no one really decided to move in.
Pei Qian was slightly relieved.
He just didn't know how the other three buildings were doing.
The building that Pei Qian lived in was a one-story building. The rent was high to begin with, and it was normal for ordinary people to not be able to afford it. As for the other three buildings, because the area of each apartment was not large, the rent was still within the range that ordinary people could afford.
He had to pay attention to the trend on the internet.
The video had gone viral yesterday, but what the netizens had seen at that time was a beautiful illusion. Today, when the netizens saw the house in person, they would not be able to maintain their enthusiasm from yesterday. That would determine the future of the Sloth Apartments.
Pei Qian arrived at Fish-Catching Internet Cafe. As he ate, he scrolled through his cell phone to check everyone's comments on the Sloth Apartments.
…
Many people were already discussing 'Sloth Apartments', a brand new business under Tengda Life, in some local forums and groups in Jingzhou.
Previously, Sloth Apartments only had a simple page on Tengda Life App. There were only hard rules and no promotional videos. What's more, Tengda Life App had just been revised not long ago. Thus, it did not attract much attention.
But after this video was updated, the attention of this project immediately increased!
That was because until now, Tengda's businesses, including Fish-Catching Internet Cafe, Fish-Catching Take-Out, Upwind Logistics, Deposit Fitness, and so on, had all received good reviews.
Renting had always been a big pain point for young people.
Small intermediaries and second landlords were everywhere. It was very likely that one would be cheated when looking for these people to rent a house. It would be abnormal if one was not cheated.
Experienced people would say that one had to look for a big intermediary company to rent a house. However, big intermediary companies were also full of tricks. They would also cheat you without any room for negotiation, but they would not cheat you so badly.
The so-called big intermediaries were like the pot calling the kettle black when compared to small intermediaries and second landlords.
Young people who had just started working would most likely be cheated if they were to look for a house on their own.
Many people who had worked for two or three years could rent a satisfactory house only because they had been cheated too many times. With experience, they learned to spend a lot of time and energy to identify scams. Finding a good house was basically equivalent to picking up a bargain.
Now that they heard that Tengda was going to build apartments, many young people in Jingzhou were naturally overjoyed!
At the very least, Tengda was definitely trustworthy. It would not be full of tricks like other intermediary companies. Before signing the contract, you would be the boss; after signing the contract, you would be the boss; before signing the contract, you would be the boss; before signing the contract, you would pat your chest and promise; after signing the contract, you would not even remember who you were.
What's more, this promotional video was so well-filmed. Chen Lei sang the theme song, and the entire house looked warm, comfortable, and minimalistic … that made many young people's hearts itch.
Yet, after seeing the house on-site and listening to the butler's detailed introduction, many people backed off.
The public opinion on the internet was no longer one-sided praise. Instead, it began to discuss intensely.
"I went to see the house on-site today. This house is indeed the same as in the promotional video. There are no changes at all. However, the price is really shocking! Compared to a deluxe house in the same location, the rent is at least thirty percent higher! Is this still the cheap and good Tengda? "
"But the houses here are well renovated."
"Look carefully. I'm talking about a thirty percent increase compared to a deluxe house! If you compare it to a dilapidated house, it's at least fifty percent higher! "
"To sum it up, there are currently four apartments in the Sloth Apartments. One is a large apartment in Dawn of Prosperous City. Let's not talk about that. Most people can't afford it, and the apartment design is very strange. The other is a commercial and residential loft in Shundong Garden. It's split into two floors, but everyone knows about commercial and residential. The other two are the ones in the promotional video, but they're in very remote locations. The 180-degree view of the living room looks amazing at first, but once you see it, you'll worry if it's too impractical."
"All the houses are decorated to a very high standard, and they are all on the expensive side."
"To be fair, I went to see the houses. The Sloth Apartments are decorated to a very high standard. Many people might not be willing to spend so much money on renovations even if they bought their own houses! However, this isn't particularly obvious. For example, the furniture and home appliances seem to be more high-end than the Safe House launched by Home Intermediary, but I don't think it's that much more high-end. "
"Yes, overall, it is of a higher grade than Safe House, but the renovation style is too simple. It would not be an exaggeration to say that it is shabby. The advantages of the renovation are not obvious."
"Why don't you mention the strict rules of the Sloth Apartments? You can't buy furniture, you can't change the layout inside, you have to rent it for a long time, and the price is so high. How many people would be willing to rent it? Even if they were willing to rent it, there is only so much storage space. There is not enough space for everything. Do you want me to throw away all my junk? "
"Based on my years of renting experience, the Sloth Apartments model is a completely face-saving project. It is too impractical! It is expensive and inconvenient. It is only suitable for artistic youths to take photos and show off. "
"Indeed, at the moment, it looks like renting it would be torture if it was not for the looks. I would rather choose Safe House from Home Corporation. The renovations might not be as beautiful, but it is a big brand that can be trusted. It is also well-renovated and cheap. What's more, I can play around with the furnishings in the house. "
"I think that since it is Tengda's business, it must be trustworthy. Perhaps there is a deeper meaning behind this rule and we will find out once we move in?"
"Then we welcome the martyrs to be our guinea pigs."
"Actually, I wanted to complain a long time ago. Don't Tengda's other businesses also focus on style and ignore practicality? Fish-Catching Take-Out's food box is so much more expensive than the ordinary version with a lousy box. Deposit Fitness is directly bundled with the fitness meals and charged per use. It is almost twice as expensive as other gyms! "
"Previous poster + 1, I don't know why many people always call Tengda's products good and cheap. I can accept that it is good, but how is it cheap? Were all the things on Tengda Life App really cheap? Aren't they all spending money to buy style? It doesn't matter if take-out is expensive. Renting a house takes up a third of most people's salary. Who would be willing to add another 30%? "
"Indeed, the main attribute of a house is to live in. Style cannot be used to make a living."
"I think Tengda is too arrogant this time. It has overemphasized the attributes and neglected the actual needs of living. It is going against the market."
"That's why I said, isn't the Safe House nice? It is also well-renovated and has a butler. The price is 30% lower than the Sloth Apartments. Think about it. If you rent it for 1,500 yuan a month, you can save 6,000 yuan a year. You can even get a cell phone! "
"I also think that the Sloth Apartments are more cost-effective. Sloth Apartments … wait and see. I believe Tengda will soon realize that this thing does not meet everyone's needs. If it cannot be rented out, it will lower the rent or change the rules. "
…
After the meal, Pei Qian sipped his coffee and read through everyone's comments on the Sloth Apartments. He felt much more relieved.
Hmm, my safety measures worked!
What are the netizens saying? Wait a little longer. If it cannot be rented out, it will lower the rent or change the rules?
Young man, you are thinking too much!
Boss Pei is the one who rules!
Boss Pei would be overjoyed if it could not be rented out. Why would he lower the rent? Absolutely not!
Pei Qian felt much more at ease. This time, the script was finally going according to my expectations.
Strictly speaking, the rent of the Sloth Apartments was not so high that the working class could not afford it.
However, what ultimately affected consumers' decisions was not the absolute price but the relative price compared to competitors.
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