Soon, the video's views, bullet screen comments, and comments began to increase rapidly!
Fei Huang Workspace's official account on Aili Island already had many fans. This was due to the short videos, documentaries, and movies. Chen Lei was currently a top-notch folk singer; he also had a lot of attention.
The combination of these two made the video for 'New Life' spread like wildfire!
Fei Huang Workspace did not deliberately try to decipher the meaning of this video.
Once the number of viewers increased, someone would naturally analyze it.
"This is Chen Lei's new song? Ahhh, that's great! However, what's with Aili Island's first song? What's more, he used Fei Huang Workspace's account? "
"Chen Lei x Fei Huang Workspace? My favorite Nian Geng UP and Yue Geng UP are collaborating, awsl! "
"How should this video be categorized? Should this be considered a music video for Chen Lei's new song or a promotional video? I think the words' Sloth Apartments' appeared at the back? "
"Of course, it's a collaboration! Have you forgotten that Chen Lei had written a song called 'Waiting' to promote Fish-Catching Internet Cafe? Now, he's writing a new song to promote Sloth Apartments. Isn't that normal and reasonable? "
"His singing skills are really impressive. I always thought that Chen Lei was the best folk singer in the country. He did not use any flashy skills, but he could sing with such a feeling. It resonated with people!"
"Does anyone understand this music video? What does the beginning and the end mean? That dilapidated building and the living room where Chen Lei played the guitar seem to be the same place? "
Everyone discussed spiritedly, and not long after, a class representative spoke up.
"Let me explain! I've watched the video several times, and I noticed some details. This might be what Fei Huang Workspace is trying to express.
"First of all, this should be the promotional video for Sloth Apartments because it was also released on Tengda Life App. What's more, the slogan 'If you're tired, you might as well slow down and be a sloth' also proves this point."
"Second, there are a few details in this video that everyone can pay attention to.
"The timeline of the short video is actually staggered. There are two main characters in the music video: Chen Lei and the designer. The scene is like this: Chen Lei is singing in the house; Chen Lei is walking around Jingzhou; the designer chooses the house and starts to modify it; Chen Lei is living in the house; Chen Lei starts to sing.
"Everyone realized that the ending and the beginning form a loop, and the scenes can be connected. This means that the entire narrative of the video is actually a flashback. "
"According to the normal sequence of events, it should be like this: Chen Lei would be taking a stroll in Jingzhou. Or rather, he would be drifting. The designer would choose a residence and start renovating it. Chen Lei would stay in the house, and Chen Lei would start singing. That would mean that the wanderer would finally settle down in Sloth Apartments.
"It's just that Fei Huang Workspace used a little trick when filming: they deliberately messed up the sequence and used flashbacks to form a closed loop of the entire story. Then, they used a special way of changing the scene to deceive the audience. Every aerial shot actually hinted at a change in the timeline."
"The mystery was only revealed at the very end. There were two very strong hints. One was that the angle that the designer and Chen Lei walked into the building was exactly the same. The other was that the unique 180-degree floor-to-ceiling window was only revealed after the renovation of the building was completed. This shows that the building is the same. It's just that the designer and Chen Lei entered the building at different times."
"And I think this special narrative method mainly highlights this part of the transformation! Perhaps most people paid attention to Chen Lei's lyrics and some of the more emotional scenes in the video. However, they neglected the part about the renovation of the building. "
"Actually, the dilapidated house at the beginning and the renovated house at the end were worlds apart! Using the flashback method was equivalent to separating the 'dilapidated house' and the 'renovated house' into two separate narratives. At first, everyone would think that they were unrelated. However, at the end, the mystery was revealed and they realized that they were the same building. The impact of such an unexpected change would be even stronger! "
"And the most interesting thing is that Chen Lei's song and the video's structure perfectly blended together! I don't know who coordinated with whom or who came up with this idea first. However, in the end, the last part of Chen Lei's song had the same melody as the first part, but different lyrics.
"This method, on one hand, complemented the timeline of the video, allowing the timeline to form a perfect loop.
"On the other hand, it also hinted that it was not just a simple loop and repetition. The lyrics at the beginning of the video were very 'depressing', sad, and lonely. However, at the end of the video, the lyrics became more positive, giving people a sense of hope. This also hinted at the theme of 'new life' in the video.
"Therefore, the name of the video, 'New Life', should have two meanings. One is that the old house has been renovated by the Sloth Apartments project and has been transformed from a wasteland into a livable residence. The other is that a wanderer who has experienced the fickleness of human nature has settled down in this house and started a new life.
"All in all, this promotional video is very good! It feels like it is not only a promotional video for the Sloth Apartments but also a promotional video for Jingzhou's scenery! "
This long comment that analyzed the meaning of the video was quickly liked and became a hot topic. It was even liked and pinned to the top by Fei Huang Workspace's official website.
This was indeed the expression that Fei Huang Workspace had thought of in advance when they were making the video. To complete the video, Fei Huang Workspace had also helped Chen Lei and Liang Qingfan to reshoot many scenes.
In fact, in the end, the original videographer had only used two minutes of more than three hours of material. The other three minutes were all reshot.
However, these two minutes were equally important because it showed the entire process of the house's transformation. This was an essential part of the theme of the video.
At this point, Fei Huang Workspace's promotional video for the Sloth Apartments, 'New Life', was completed!
It successfully conveyed the concept of the Sloth Apartments and resonated with many wanderers in the city.
In every bustling city in the world, there were people who yearned for a place that belonged to them alone, where they could let go of everything and rest.
The Sloth Apartments provided such a place for everyone so that they could wash away the pain of wandering and slow down like a sloth. They no longer had to struggle hard in the steel jungle to survive. They could also forget everything and rest well in this space that belonged to them alone.
Therefore, at the end of the video, among the bullet screen comments such as' I was moved to tears', 'nice to hear', and 'see you at the beginning', there was another bullet screen that was repeated repeatedly:
"So, where should I rent such an apartment?"
…
…
August 24th, Wednesday …
Pei Qian woke up naturally at 10 AM.
He did not know that Fei Huang Workspace had updated the video last night, nor did he know that there was a storm of discussion on the internet last night and this morning.
He got up and washed up as usual, preparing to eat at Fish-Catching Internet Cafe.
However, when he went downstairs and walked out of the elevator, Pei Qian suddenly realized something was wrong.
There were people looking at apartments on the first floor?
Butler Song Kai's voice came from the butler's room on the first floor. He seemed to be explaining to interested customers the rules of renting the Sloth Apartments and the specific rental price.
Pei Qian immediately felt like he was facing a formidable enemy.
What was going on?
To prevent being discovered, Pei Qian quickly hid in the fire escape. He took out his cell phone to check the truth behind it while waiting for the people looking at the apartments to leave.
He had lived here for more than three months without anyone asking about it. Why were there suddenly so many people looking at apartments today?
There must be something wrong with this abnormal situation!
Indeed, Pei Qian opened the Tengda Life App and saw the promotional video of the Sloth Apartments that had just been uploaded last night, as well as a comprehensive interpretation of the video below.
"Uploading a video after work at night?!
"I think these people haven't had enough vacation. How dare they openly violate the company's rules!
"Er … that might not be the case. It takes time to pass the review. From the time of the release, it seems like it was submitted for review before work, and it was approved after work?"
Pei Qian, who had wanted to question them at first, carefully studied the release time and realized that Fei Huang Workspace was very smart and did not leave any evidence against him.
"Huang Sibo has already gone on a trip, and the progress of the video hasn't been delayed at all? This is outrageous! "
Pei Qian felt very helpless. Although he knew that what was going to happen would happen, he was still caught off guard that it happened so quickly.
At that moment, footsteps came from outside. It seemed like the people looking at the apartments were leaving.
Pei Qian pushed open the door to the fire escape and met Butler Song Kai who had just sent the customers away.
Song Kai was stunned.
Was Boss Pei … climbing the stairs in the morning to exercise?
Why else would he walk out of the fire escape instead of taking the elevator?
Boss Pei did not even look like he was panting. His stamina was not bad.
After analyzing for a long time, Song Kai felt that something was wrong.
Pei Qian did not know what Song Kai was thinking. He asked, "Were all those people here to look at the apartments?"
Song Kai nodded. "That's right, Boss Pei. A few groups of people suddenly came to look at apartments this morning. It must be because of the new promotional video on the Tengda Life App yesterday."
Pei Qian looked like he was facing a formidable enemy. "So, does anyone want to rent it now?"
"Er …" Song Kai hesitated for a moment. "Not at the moment. After I introduced the specific rules and rent of the Sloth Apartments, everyone said that they wanted to go back and consider it."
Pei Qian was delighted. Indeed, my strategy was working!
He quickly continued to ask, "You didn't use any marketing tactics when you introduced the apartments, did you?"
Song Kai nodded. "Of course not, Boss Pei. You instructed me before. I also did not reveal to anyone that you were staying here. "
Satisfied, Pei Qian smiled. "Very good, keep it up!"
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