August 18th, Thursday …
Wu Bin and Cui Geng arrived at Halo Workspace and met Ruan Guangjian.
The interview with Ruan Guangjian was already scheduled when they interviewed Teacher Qiao previously.
However, the summarization and summary work after the interview was more time-consuming, so the interview was delayed until today.
Wu Bin knew very well that Ruan Guangjian was also one of Boss Pei's good friends and a long-term partner. He must have a unique interpretation of Boss Pei.
Ruan Guangjian fell into deep thought. "My first impression of Boss Pei …
"He should be a more special client.
"How should I put it?
"The clients that I've met before or seen on the internet all have some problems, such as …"
"His needs aren't clear, and the moment he opens his mouth, he wants a colorful black. Either that, or he doesn't feel right. He has no concept of what he wants in his mind, and he can't express it clearly at all. Yet, he asks you to create something that he can't even imagine."
"They change for the sake of changing, as if they would be ashamed of the word 'client' if they don't give any opinions. After changing, they still use the first version in the end;
"They don't consider the actual situation of the client at all. They rush the deadline as much as they can and delay the final payment as much as they can. They often make very unreasonable requests.
"Boss Pei is completely different as the client.
"He never makes any specific requests and does not interfere with your creation, but he will use some other methods to guide your creation so that the work and his original intention can be integrated on a deeper level.
"He has full trust in the client and gives him enough time and money. He never finds fault or asks for rework. However, in this way, the client is paid a lot of money so he dutifully changed it, afraid that he would accidentally lose this big client.
"Moreover, in most cases, the first version of the client's project is the best. That is because the designer's inspiration is fully stimulated and his energy is the most abundant. The later versions would not be as good as the first version because of mental and physical exhaustion and the client's rough interference with the design intention.
"That's why most clients would say: Let's use the first version. That is often because the first version is really better.
"That should be the biggest difference between Boss Pei and other clients."
Wu Bin quickly recorded and nodded.
"Then, Big Boss Ruan, what do you think is the reason for this difference?"
Ruan Guangjian thought about it carefully and answered. "I think the main reason is philosophy.
"Why does Party A want Party B to modify it repeatedly? I think the biggest problem is that there is a natural conflict of interest between the two parties, and the mutual trust between the two parties has been seriously damaged. Therefore, most parties see this cooperation as a zero-sum game. "
"Some irresponsible contractors think that they can deceive as much as they can and make a rubbish proposal for Party A. If Party A doesn't have any comments, they will be able to earn the money smoothly, saving time and effort. If Party A asks them to modify it, then the contractor will modify it again. It will be easier than doing it seriously from the beginning."
"This kind of behavior destroys the trust the client has in the client. Many clients will think that the client is irresponsible. Anyway, the first version of the proposal you gave me must be rubbish, so I must let you revise it. After many revisions, after many different proposals, I will pick the one I am most satisfied with. That way, my money will be well spent."
"What's more, Party A is the party that pays. They are in a stronger position. The personnel in charge of docking will continue to put forward more requests for revision in order to show the results of their work. If they pass in one go, they will seem to be derelict in their work, so they have to find faults."
"If the department in charge of docking has several layers of personnel, they would want to make their presence known every time they pass a layer. That would be a disaster for one party."
"Therefore, in the end, it is because Party A and Party B treat this cooperation as a zero-sum game: Party A uses Party B's first version and feels that it is losing out; Party B gives Party A the best plan for the first version and also feels that it is losing out."
"Both sides hold back and finally enter a vicious cycle. The more Party A wants to make repeated revisions, the less serious Party B is about the first version; the less serious Party B is about the first version, the more Party A wants repeated revisions."
"Over time, it became the current situation."
"The reason why Boss Pei can become a special Party A is that he does not treat cooperation as a zero-sum game. Instead, he sees it as a win-win situation, breaking the vicious cycle chain from the concept!"
"As the Party A, Boss Pei first shows enough sincerity: far higher than the market price of the same industry, fully respects Party B's professionalism, and works hard to integrate his own ideas with Party B's so that Party B can fully unleash its potential."
"Therefore, Party B produces work that far exceeds ordinary standards. Coupled with Boss Pei's ideas, the product becomes popular."
"Not only did Boss Pei's project become a huge success, but Party B also gained a lot of attention and recognition because of the popularity of this project."
"Therefore, a virtuous cycle is established. Party A and Party B trust each other and use their best efforts to do the details of each project well."
"Party A can give a very high price and not worry about being cheated by Party B; Party B can fully stimulate their own inspiration to design without worrying about being criticized by Party A or repeatedly modified."
"Once this virtuous cycle is established, it becomes unbreakable. In the end, both Party A and Party B can benefit from it."
"This is the best thing about Boss Pei as a Party A. Not only does he give Party B generous economic benefits, but he also gives Party B full trust and care in life. I have a deep understanding of this. "
Wu Bin nodded repeatedly, deeply inspired.
Indeed, everyone could see Boss Pei's care for Big Boss Ruan.
Whether it was establishing 'Tengda Standards', raising the price of buying Party B's products, helping Halo Workspace which had just moved to Jingzhou through difficulties, or building Thriller Hostel to satisfy Big Boss Ruan's preferences, they all showed Boss Pei's care for friends and partners.
Wu Bin suddenly had a flash of inspiration and thought of something. "In that case, Boss Pei seems to have such a relationship with his employees!"
"The bosses of other companies see the relationship between themselves and their employees as a zero-sum game. They think that by squeezing more from their employees, they can reduce costs and make more money. "
"And employees do not trust their bosses because of this. They feel that they are being squeezed. They slack, slack during work, and think about how to jump ship."
"Boss Pei also broke this vicious cycle chain through this method of 'taking the lead to show sincerity' and re-established mutual trust with his employees!"
"That's why such a magical phenomenon occurred: a company that was originally on the verge of bankruptcy, and the employees were not in the mood to work and were waiting to die. However, after Boss Pei took over, he could bring it back to life and make every employee start working hard to create value for the company!"
"I originally thought that this was a more mysterious' Tengda spirit 'at work, but now it seems that Boss Pei's efforts to build mutual trust with his employees is also a very important part!"
Ruan Guangjian nodded. "Yes, I agree with this view."
"This also shows that Boss Pei has never been like other bosses, treating his employees as his personal property or as livestock that he can order around at will."
"It stands to reason that the status of employees should be lower than that of Party B. That is because Party B is often a certain company and has a stronger say. Employees are only individuals, and it would be more difficult for them to refuse when faced with the boss's request. "
"Therefore, it often forms a chain of oppression. Party A oppresses Party B, and Party B oppresses its own employees. This chain is in a state of high pressure all year round, and it will collapse if one is not careful."
"Therefore, many low-level employees in outsourcing companies can't stand the oppression every year and leave in large numbers. These companies can only recruit inexperienced newcomers to fill the vacancy. Without talent accumulation, the output will be even more difficult to satisfy the Party B, so there will be greater pressure. "
"However, Boss Pei is completely different. He treats his employees as collaborators with Party B. The more effort the employees put in, the more returns they will reap. Under this incentive model, most people's potential will be stimulated because this kind of effort will not bring about oppression. Instead, they will be fighting for their own career."
Wu Bin's mood was surging. He felt that today's interview was really profitable!
As a member of the HR department who came to Tengda from other companies, Wu Bin also clearly felt that Tengda was different from other companies.
However, how did this difference form?
Wu Bin still could not find a particularly accurate answer.
The Tengda spirit was indeed an explanation, but it was more like a summary and induction than a cause.
Now, the cause was found.
It was Boss Pei's philosophy that broke the original vicious cycle of zero-sum games and established a community of mutual benefit and win-win cooperation between the company and employees, Party A and Party B!
The interests of the company, employees, and consumers were unified. That was why everything seemed so harmonious and smooth.
It sounded very simple, but Wu Bin felt that such a thing could only be done by people with extraordinary courage and perseverance after careful analysis!
In order to break this chain, the benefits that Boss Pei gave away were extremely huge. It might even exceed the scope of all the employees' imagination.
Under such a huge concession, Boss Pei's final wealth as the boss of Tengda might not even be comparable to some black-hearted workshops that squeezed their employees.
However, it was obvious that Boss Pei cared about more long-term interests.
Perhaps the bosses of other companies that exploited their employees were far wealthier than Boss Pei. However, their companies would be thrown into disarray and suffer a crushing defeat when competing with Tengda.
Boss Pei gave up a huge amount of personal interests. That was the only way to create a fast-growing business empire like Tengda in just two years and still maintain extremely fast growth and advance by leaps and bounds!
Wu Bin stood up and shook hands with Ruan Guangjian. "Thank you! Big Boss Ruan, your words have deeply inspired me!
"I think that all the materials needed for the annotation of the Tengda spirit have been collected!
"Next, I'm going into seclusion to analyze the relationship between these materials and the Tengda spirit. I'm going to work hard to annotate the Tengda spirit and analyze the most comprehensive and truest Boss Pei!"
Ruan Guangjian was also very happy. "You're welcome. This is all part of my job. However … can you give me a copy of this book when it's written? "
Wu Bin nodded. "Of course, no problem!"
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