Pei Qian nodded. "Alright, Teacher He, let's begin."
He An's expression softened. "Yes, that's the attitude a student should have.
"What I'm going to talk about today is actually part of the theoretical foundation of game design.
"This basic concept is' cooperation '!
"The so-called cooperation is to target different game groups, choose different design ideas and types, and choose different publicity methods.
"All in all, all the segments of the game have to match.
"If any of the segments are misaligned, the game could die. You cannot be careless."
Pei Qian, "?"
If any of the segments are misaligned, the game could die?
How did I become popular, then?
Does this mean that I avoided all the correct answers perfectly?
The corners of Pei Qian's mouth twitched. He felt like this Teacher He was whipping his corpse.
He An did not notice any abnormality in 'Ma Yang's' expression at all. He continued, "In this regard, Tengda's games can be said to be textbook examples!
"As a low-cost game, The Lonely Desert Road will be promoted using the method of UP Masters complaining about it.
"Game Designer is a meta-game that breaks the fourth wall. It uses large-scale performance art to promote it.
"Be Quiet is a game with complicated rules and requires patience.
"Be Quiet" is a game with complex rules and requires patience. It uses large-scale, multi-player ARG games for publicity. At the same time, it has achieved the role of screening players and maintaining the game environment … "
The teaching materials that He An had prepared were very rich in content.
While he was explaining these games, he also explained them in detail according to the teaching materials and analyzed the characteristics of the games in detail. At the same time, he explained how such a publicity method formed the nodes of dissemination step by step and finally caused a huge response on the internet.
Pei Qian was forced to recall his past failures.
Rubbing salt on the wound …
He had no choice. This was a true one-on-one lesson. If it was a lecture, no one would care if you dozed off or played with your phone. However, now that the two of them were face-to-face, Boss He would be able to tell if you were distracted.
What if Boss He got angry and left one after another?
Pei Qian could only listen to these details seriously and treat it as if he had read the wrong question book.
He talked about a few cases for nearly two hours. He An analyzed all of Pei Qian's' failures' from the game genre, target audience, gameplay characteristics, publicity methods, and so on. At the same time, he gave Pei Qian a thorough onslaught.
Pei Qian saw that Boss He had stopped to drink his coffee. The content seemed to have come to an end. Pei Qian hurriedly raised his question.
"Mr. He, according to the content just now, can I assume that the project will definitely fail as long as there is a 'misplacement' in the publicity?"
He An put down his coffee and nodded. "Nothing is certain, but at least the probability of failure is very high!"
"This is equivalent to many products with false advertising being spurned by people. It's the same logic."
"However, because our country's game market is still immature, it's more important to find a way to lure players into the game for some games with paywalls that are crudely made and sell hatred. Therefore, their false publicity has increased the income of the game. That's because even if only a small portion of the people who are lured in stay, as long as they have a strong top-up ability, it's worth it."
"However, for standalone games that win based on quality, false advertising is a minefield. If you encounter it, you'll either die or be crippled."
Pei Qian's eyes lit up.
Die or be crippled?
Boss He was a very cautious person. The fact that he had used these words to describe the serious consequences of doing so!
Pei Qian could not help but feel secretly happy.
He had gained something!
Struggle was being developed now. If I could make good use of the knowledge I learned in this lesson, would I be able to fulfill the long-cherished wish of the games department to incur losses?
…
5 PM …
He An put away his teaching materials. "Alright, that's all for today's lesson. I've finished what I wanted to say."
"Keep these teaching materials for yourself. Go back and review these successful cases. Over time, your standards will naturally improve."
"This is called 'reviewing the past to learn the new'."
Pei Qian: "…"
He had to review and recall the memory of being backstabbed from time to time?
Wasn't that a little too cruel?!
Forget it, I'll just take it as the teacher leaving me with the assignment of 'regularly flipping through the wrong questions'.
Seeing that He An had packed up and was about to leave, Pei Qian quickly asked, "Mr. He, I have another question.
"You've talked about several Tengda game cases in this lesson. In the next lesson, you probably won't …"
He An's expression darkened. "Boss Ma, you have a good learning attitude, but your picky attitude is very undesirable! You have to believe that I will choose the most suitable teaching method for you based on your characteristics and standards. As for what to teach, you will naturally know when the time comes. Don't ask too much. "
Pei Qian: "… alright."
Pei Qian could not help but feel melancholic after sending He An off.
Would all the lessons in the future be about explaining the basic principles and knowledge of game design through Tengda's case studies?
That would be too difficult!
Although he could follow the content of the teaching materials in reverse and absorb some experience, that would still be an extra step!
Why didn't he learn about failure from the beginning?
Pei Qian wanted to listen to He An talk about failure, but He An felt that these experiences would be harmful and not beneficial to him. Thus, he was determined not to talk about them.
What should he do?
Pei Qian thought about it. He still had a few hundred thousand yuan left.
He had to spend it anyway. Why not … hire another teacher to teach him about failure cases?
Learn from failure and learn from success.
Two-way learning should be more effective, right?
The System had suggested that although this was a lot of money, it recommended that he only take one course. Otherwise, he would not bite off more than he could chew. If he took too many courses, he would most likely fail the System's inspection.
However, it did not say that he could not hire two teachers for the same course, right?
The more Pei Qian thought about it, the more reliable he felt. He quickly called Assistant Xin and told her about his new requirements.
All in all, it would be the same as before. However, this time, he would not look for a successful and famous designer. Instead, he would look for a designer who had a certain reputation and ability but had many failed projects.
It would be even better if he could find a project that lost everything.
On the other end of the phone, Assistant Xin still did not ask much. She only said that such a designer would probably be harder to find than a famous designer like He An. She would probably need about two days.
After all, there were only a few designers like He An who were experienced, famous, and had successful projects in the game industry. Pei Qian could ask them one by one.
However, it would be relatively difficult to find a designer who had done a failed project and had a certain level of fame.
Pei Qian was not in a hurry. Two days was completely acceptable.
He had just packed his things and was about to go back when his phone rang.
It was Zhang Yuan.
Pei Qian thought about it. It was most likely that he was reporting to him about the DGE Esports Club.
Zhang Yuan's voice came through the phone. "Boss Pei, I want to report to you. The location of the club has been decided, a batch of players has been recruited, and the computers purchased from ROF Computer-Installation are all in place. The specifications are very high. Boss Ma is very satisfied …"
Pei Qian was not very interested in this. These were all things that had been confirmed previously. There was nothing to report.
He could not hear the specific situation over the phone. He had to find time to go over personally and take a look at the site before he could feel at ease.
Pei Qian casually asked, "So, where is the club's address?
"Oh, Boss Pei, speaking of this place, we are very familiar with it. We used to go there often."
Pei Qian could not see Zhang Yuan's expression because he was on the phone. However, he could tell from his tone that he was smiling. "It's at Ming Yun Villas."
Pei Qian: "?"
Ming Yun Villas?
Pei Qian instinctively panicked when he heard the familiar name.
There were so many villa areas in Jingzhou. Why did he choose this place?
Zhang Yuan reported a little proudly. "Boss Pei, I did everything according to your instructions! You said not to be stingy with the location. It had to be grand. It would be best to rent a villa.
"Thus, I looked around the villa areas in Jingzhou. After looking around, I realized that the land at Ming Yun Villas was the most expensive!
"Ai, back when you set your eyes on Ming Yun Villas, no one was interested in this place. Now … it's completely different.
"What's more, Ming Yun Villas will definitely become Jingzhou City's new business district in the future. It's getting more and more prosperous now.
"I thought that the location of the club could not be too close to the city center. It would be too noisy, and it would not be suitable for training. However, it could not be too remote either. The supporting facilities would not be complete, and it would be inconvenient.
"What's more, I stayed at Fish-Catching Internet Cafe's Ming Yun Villas branch for a period of time. I'm very familiar with this area.
"All in all, Ming Yun Villas is the most suitable!
"What's more, Fish-Catching Internet Cafe delivers meals here."
Pei Qian: "…"
You make so much sense that I can't refute you.
According to what Zhang Yuan said, Ming Yun Villas really seemed like a good location.
Although this place had some connection to Ming Yun Private Kitchen, an esports club and a high-end private kitchen could not possibly work together to stab each other in the back, right? It did not match at all!
What's more, after Ming Yun Private Kitchen became popular, the entire Ming Yun Villas became known as the gathering place of Jingzhou's celebrities. Property prices kept rising. Renting a house here would definitely be quite expensive.
Spending more money did not seem like a bad thing.
Pei Qian nodded. "En, that's good too. Although the villas here are slightly more expensive than other places, I believe that they will be worth it! "
Zhang Yuan cleared his throat and said proudly, "Boss Pei, the best part is that the prices here are not as expensive as other places. In fact, they are even cheaper!"
Pei Qian was stunned. "Huh? Why? "
Zhang Yuan continued speaking proudly. "After I set my eyes on Ming Yun Villas, I personally made a trip there. I met Branch Manager Lin Canrong and Manager Cui.
"Then, I told them that you wanted to rent a villa here and open an esports club, Boss Pei.
"Manager Cui was very happy. He said that since it was Boss Pei's business, he had to give it his full support! Although the esports club does not have much value to Ming Yun Villas, they have always remembered your kindness!
"However, most of the houses in Ming Yun Villas have been sold out. Thus, Manager Cui could only help us contact the owners who had bought multiple houses to see if any of them were willing to rent out.
"Guess what happened, Boss Pei?"
Pei Qian really wanted to say that he did not want to guess!
However, the corners of his mouth twitched in the end. "Could it be that I happen to know someone who wanted to rent out a villa at a low price?"
"That's right!" Zhang Yuan sounded very excited. "Do you still remember Boss Li of Fu Hui Investments? Is he the one who fought with you when you opened Fish-Catching Internet Cafe and was eventually won over by your wisdom? "
Pei Qian, "…"
How could I not remember him? Even now, this fellow is still sticking to me like a dog skin plaster!
Zhang Yuan continued speaking. "A long time ago, even before Ming Yun Private Kitchen became popular, Boss Li had already invested in the nearby area. He opened bars, cafes, and the like. "Later, he foresaw that Ming Yun Private Kitchen would become popular and bought three villas in one go!
"One of the renovated villas had been left unused. Once he heard that Boss Pei wanted to use it, Boss Li offered it to you without hesitation. He said that he could even give it to you for free."
Pei Qian blurted out, "How could he do that?!"
Zhang Yuan quickly said, "That's right, Boss Pei. I said the same thing. I knew that you would not take advantage of such small matters. However, Boss Li was very insistent. I argued with him. In the end … we could only agree to a friendship price.
"Manager Cui said that since it is your business, Boss Pei, he would give the club the same preferential treatment as Ming Yun Private Kitchen. Property fees and cleaning fees would be permanently waived. Water and electricity would also be permanently discounted. There would also be parking spaces and people to keep the back garden trimmed …
"I felt that it was hard to turn down such hospitality. I had no choice but to agree."
Pei Qian fell silent.
After a long time, he said, "Send me the address. I'll go over tomorrow.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
