Pei Qian only had four words for the current situation of Deposit Fitness.
It was unacceptable!
He had posted all the rules at the door. He had clearly prohibited these fitness trainers from soliciting customers. He had set such unreasonable prices and bundled them with Fish-Catching Take-Out …
Even the original gym's customers had transferred to other gyms.
Why were there still so many customers? Why?!
He wanted to ask Guo Licheng what was going on.
Guo Licheng had just finished teaching a student. When he saw Boss Pei enter the door, he hurried over.
"Boss Pei!" Guo Licheng was beaming.
He was beaming. In the past, the gym was empty. No one cared about it. Guo Licheng could only sit in the resting area apart from training. It was very boring.
But now? He had work to do!
For the first time, Guo Licheng felt that having work to do was something to be happy about.
When he worked in other gyms, his classes were almost full every day. However, this did not make him feel fulfilled. Instead, it made him feel tired.
This fatigue mainly came from three aspects:
First, private trainers mainly played the role of supervision and accompaniment during the training process. After customizing the training plan for the students, they would keep an eye on how many bench presses the students did or how many sets of fixed movements. When the students gradually became familiar with it, the private trainer could only watch from the side. It was purely physical work and not technical work. There was not much of a sense of achievement.
Second, private trainers had to bear the mental pressure of selling lessons during the process.
Finally, because their schedules were very full, the trainers had no time to work out. They could only train for more than an hour at night when the gym was about to close. They might not be able to guarantee their diet. Over time, they would feel tired.
However, Guo Licheng's fatigue was completely swept away now!
Deposit Fitness' model was not completely ignoring customers. Instead, it was flexible in teaching. They would help newcomers correct their movements. Once the newcomers had completely adapted, the trainers would not have to stand by the side.
In this way, the time saved by the coach could be used to guide others, or he could practice a little or take a break.
At the same time, there was no need to consider how to sell lessons. There was not too much of a relationship between trainers and trainers. The trainers could guide customers without any psychological burden. Customers also did not have to be wary of trainers for promotions. The relationship between the trainers and trainers would be much more harmonious.
What's more, Fish-Catching Take-Out provided fitness meals and Deposit Fitness did not allow them to work overtime. These coaches had all obtained sufficient rest. They no longer had to suffer with others at work. They could enjoy the happiness that fitness brought to themselves at work.
Therefore, Guo Licheng and the coaches were all full of energy and motivation.
After he finished practicing, he had nothing to do. Naturally, he thought about how to provide better service to the customers and enthusiastically guided the newcomers.
Of course, Pei Qian would not be able to see this information for now.
He could only vaguely sense that Guo Licheng's complexion seemed to have improved, and his mental state seemed to have improved.
Pei Qian was obviously more concerned about the gym's profitability.
"Why are there so many people in the gym? Didn't I tell you not to do marketing and recruit people? Where did these customers come from? They can't possibly come knocking on my door, right? "Pei Qian's expression was filled with wariness.
Guo Licheng was a little confused. "Boss Pei, we really didn't do anything. They really came looking for us."
"Isn't this within your expectations?"
Pei Qian looked confused. "?"
Guo Licheng explained, "It's mainly because of the signboard you put up!"
"What's wrong with the signboard?" Pei Qian immediately felt that something was wrong.
Guo Licheng was a little excited as he explained, "The signboard that you put up was very particular!
"Before this, we all thought that the signboard would dissuade customers. We didn't expect it to be the opposite. Not only did it not dissuade customers, but it also attracted a group of people!
"Some students from Handong University passed by our shop. Although they were dissuaded by the price, they found the contents of the signboard very interesting. Thus, they took pictures and sent them to their classmates.
"Our gym's rules made these people's eyes light up. Soon, it attracted the attention of a group of young people!
"Of course, most people are just here to watch. They don't intend to spend money. However, there will always be a group of customers who are not sensitive to price who will come to experience it. They are the current customers!"
Pei Qian froze.
Only then did he realize that he seemed to have made a mistake of empiricism!
The signboard at Fish-Catching Internet Cafe's entrance had indeed produced an immediate effect. For a long time, people left when they saw the price. No one cared about Fish-Catching Internet Cafe.
Later, Fish-Catching Internet Cafe became popular mainly because of Chen Lei. Chen Lei had been attracted to become a resident singer mainly because of Zhang Yuan. It had nothing to do with the signboard.
Thus, Pei Qian had always thought that placing the signboard at the entrance was a good way to dissuade customers.
However, he suddenly realized that the signboard at Fish-Catching Internet Cafe and the gym were different!
Fish-Catching Internet Cafe's signboard stated the price, including the price of internet access and drinks. When customers saw it, they would only think that it was expensive. They would not find it novel, and they would not have any desire to share or spread the news.
However, Deposit Fitness' signboard stated that it charged fees. It was not only expensive, but it also included the bundled sales of fitness meals and mandatory fitness plans.
When customers saw it, their first reaction was not that it was expensive, but that the model was very interesting!
That was because other gyms did not do this.
Such a unique rule would, of course, cause discussion. Curious people would naturally come to take a look.
In other words, the signboard at Fish-Catching Internet Cafe's entrance was not a problem. However, the signboard at Deposit Fitness' entrance was problematic. What's more, it was very problematic!
Pei Qian's face turned pale as he realized his mistake. After a moment of silence, he said, "Remove the signboard."
Guo Licheng pondered for a moment. "Boss Pei, are you saying that the news has spread, and the goal of attracting nearby customers has been achieved? Are you saying that removing the signboard would attract more customers?"
Pei Qian, "…"
I can't put it up or remove it. What the hell is going on?!
Pei Qian decided not to dwell on this problem. Instead, he said melancholically, "So … you're not telling me that the gym is going to turn its losses into profits, are you?"
Guo Licheng was stunned. Then, he shook his head. "Turn its losses into profits? Boss Pei, you're too optimistic. That's only the beginning.
"What I mean is that Deposit Fitness is doing well now. It has improved since the beginning. However, it's still too early to say that it's going to turn its losses into profits.
"You can see that there are many people now, but don't forget that it's Sunday.
"Sundays are the peak times for the gym. If it were during the day, the gym would be very deserted."
Pei Qian heaved a sigh of relief when he heard that. He felt that there was always a way out.
Thank goodness, thank goodness. You gave me a fright!
I thought that it was going to turn a profit. Really, it was a false alarm.
Pei Qian really wanted to drink something, but there was no tea or coffee in the gym. There was only purified water. He had no choice but to take a glass of water to calm himself.
On further thought, it seemed acceptable if there were only more people on Sundays and the gym was as deserted as usual.
After all, the gym was well-equipped and had a responsible coach. Even if the price was unreasonable, there would always be customers who were not sensitive to price.
It would be fine as long as there were fewer customers and the profits could not support the expenses.
Pei Qian relaxed a little.
However, he became vigilant again.
Although it was still far from turning a profit, it was not a good thing to have so many people in the gym on weekends. It would easily create the illusion that the gym was very popular.
That would not do!
Pei Qian felt that the gym's current dissuasion model was not perfect. He should work harder and create more insurance so that he could feel at ease.
However, as for how to do that … Pei Qian did not have any good ideas.
He decided to ask Guo Licheng.
"Is there any way to reduce the number of people coming to the gym on weekends?"
Guo Licheng was stunned. "Boss Pei, do you mean to optimize the flow of customers according to the gym's capacity so that resources can be more fully used and provide a better experience for customers?"
Pei Qian was silent for two seconds. "… Something like that."
Guo Licheng looked surprised. "I wanted to report this to you before, but I didn't expect you to ask.
"It seems like you have a deep understanding of the gym's operating model!
"Actually, this problem is common in other gyms."
Pei Qian asked curiously, "Oh? How do they solve it? "
Guo Licheng said, "They don't solve it. That's why I'm hesitating about whether to report this to you.
"Other gyms don't care about the actual number of people as long as they trick their customers into signing up. Sometimes, during peak hours such as weekends, the entire gym would be completely overcrowded. There would be queues for equipment, running, and even bathing.
"At that time, it completely depends on the customers' 'spontaneous adjustment'. They would take the initiative to queue up and wait or choose a time when there are fewer people. But even so, most of the customers have no choice but to come on weekends. "
"Some customers don't want to come to the gym because there are too many people, which is exactly what they want. In any case, they have already paid for the annual membership. The gym can't wait for them to not come.
"Therefore, this is a common problem."
Pei Qian nodded. "How do you think this problem can be solved, then?"
Guo Licheng hesitated for a moment and said, "To be honest, I have thought of a way, but the cost is a little high, and customers might not be able to accept it …"
Pei Qian's eyes lit up. Why didn't you say so earlier?
"Hurry up and tell me!" Pei Qian tried his best to maintain his calm expression.
Guo Licheng paused and said, "A gym can only accommodate a limited number of people. That can't be changed. Therefore, to ensure the fitness experience of customers, we can only limit the number of people.
"I think we can develop an application so that customers can make appointments according to their own time every day. If the current period is full, we can limit the number of people.
"This method won't work for other gyms because everyone has an annual membership. If we don't let customers come, they would feel that their interests have been lost. They would definitely not agree to it.
"However, our gym charges fees by the day. We will specify a detailed fitness plan for our customers. Therefore, we can roughly distribute customers to different periods according to their free time.
"If they are all full on weekends, we can only accept customers who come to the gym at other times.
"However, developing an application should cost money. The application produced by outsourcing might not be reliable. It would be troublesome if it was full of bugs and difficult to use. What's more, customers might not understand our policy. They might even scold us.
"On top of that, we have to have someone responsible for coordinating and planning the fitness time of all the students. We have to make reasonable arrangements. Otherwise, customers would definitely be dissatisfied …"
Pei Qian raised his hand. "Alright, that's enough."
Guo Licheng thought that Boss Pei felt that this plan was not feasible and quickly shut up.
However, Boss Pei's eyes lit up. "Do it, do it immediately!
"Isn't it just an application? I'll make the arrangements! "
Pei Qian was very satisfied with Guo Licheng's idea.
Making an application would cost more money. Forcing consumers to use the application to come to the gym and make reservations would dissuade a group of people. He would also have someone responsible for planning the fitness time and the students' fitness plans. He would also have to pay more.
The final result of doing so much work was to slightly divert the crowd during peak hours. Customers who came during peak hours would save a little time and improve their fitness experience a little.
The price-performance ratio was extremely low!
Pei Qian could not help but look at Guo Licheng with more admiration.
He was definitely a promising talent!
I knew I chose the right person to be the branch manager of the gym!
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