May 1st, Sunday …
Pei Qian came to the cafe near the school again. He was going to meet a new game designer today.
He had only used one million yuan of the 1.8 million yuan that the System allowed for tuition fees, leaving 800,000 yuan unspent.
Therefore, Pei Qian had asked Assistant Xin to look for a designer who had worked on some failed projects and had a certain reputation at the same time. He wanted to learn from some successful experience.
As for why Pei Qian wanted to maintain a certain level of fame while failing, that was because he wanted to eliminate the interference of personal factors as much as possible.
If a producer was a failure and useless, on the one hand, the System would not allow him to pay so much tuition fees. On the other hand, his failure factors were not prominent enough and difficult to learn.
If a person was full of failure factors, which one should Pei Qian learn? Wouldn't it be a waste of effort if he learned an insignificant factor?
He had to find a designer with ability and successful experience. Their failure factors would be very obvious, as if they were directly 'highlighted' so that it was easy to learn.
He An was mainly talking about the reasons for the success of the Tengda project. To Pei Qian, it was a large error correction exercise book.
Today, this big boss was mainly talking about his own failure experience. To Pei Qian, it was a standard exercise book.
Wouldn't it be possible to combine what He An had said with what the producer had said today?
What's more, he had successfully digested 1.8 million yuan and learned professional knowledge of game production by inviting two big bosses to teach him.
If he could pass the System's assessment during settlement, he could use what he learned to make loss-making games in the future …
Wouldn't he make a killing?
Compared to He An's' wrong questions', this big boss would directly 'give standard answers' today. It would be easier for Pei Qian to absorb the loss-making knowledge.
Therefore, Pei Qian was looking forward to this meeting!
The game designer arrived not long after he arrived at the cafe.
"Hello, Boss Ma! I'm Qiu Hong. "A long-haired man in his thirties shook hands with Pei Qian warmly.
Pei Qian had roughly checked Qiu Hong's resume before he came.
Unlike the glorious resume of an ancient big boss like He An, Qiu Hong's game production career could be said to be quite bumpy and full of difficulties.
His resume could be seen as a template for the current middle-aged generation in the domestic game market.
He entered the industry around 2001. After entering the industry, he joined a large domestic game company as a system designer and successfully developed a successful Xianxia themed client-side game. Of course, it was a game with paywalls.
Two years later, with a successful resume, he jumped ship to another game company and worked as the chief planner on a game with a Western fantasy background. The project was a flop. After working on it for a whole year, the final test results were extremely poor, and he had no choice but to give up.
After that, he switched to another game company and continued to work as the chief planner to produce a certain war themed game with paywalls. This time, it was a success. He successfully achieved the proud result of a monthly revenue of over a hundred million.
This national war game could be considered an evergreen tree. Although its income declined after half a year, it still managed to maintain operation for three years. It had also accumulated a good reputation for Qiu Hong.
With the reputation accumulated from this project, Qiu Hong decided to start his own business. He found an investment to set up a game company and developed a mobile game with paywalls, but it failed again.
At the moment, Qiu Hong was a little disheartened because his game project had failed. It just so happened that he had nothing to do and wanted to relax. Therefore, when he heard that someone was willing to pay a hundred thousand yuan to listen to his lecture, he readily agreed and came to Jingzhou.
Pei Qian was very satisfied with Qiu Hong's resume.
Simply put, if you stand high enough, you fall hard enough!
This person was obviously focused on the field of domestically-produced games with paywalls. Moreover, he had already achieved a monthly revenue of over a hundred million yuan as the chief planner five or six years ago. That was very proud.
Moreover, Qiu Hong Zhi's two failures did not seem to be because of money.
The first time he failed, the company he jumped to was rich and overbearing. What's more, they were prepared to spend a lot of money to create a masterpiece that looked like it was from that era. They did not lack money at all.
The second time he failed, he also received enough funds from investors before starting his own business. He did not lack money either.
However, even so, Qiu Hong, who had a successful game experience and had a rich accumulation in the game industry, still failed.
He invested a huge amount of money and suffered heavy losses. Tens of millions of yuan was wasted. That was very much in line with Pei Qian's expectations!
Pei Qian firmly believed that there must be something worth learning and learning from Qiu Hong's experience!
The waiter served coffee, and the two chatted as they drank.
Qiu Hong briefly introduced his resume. In terms of attitude, the difference between him and He An was very obvious.
He An was obviously a big shot in the industry and a successful person. His qualifications crushed 99% of the designers in the industry. He taught people purely out of interest. The old man had a kind of arrogance.
Even if 'Ma Yang' offered him two hundred thousand yuan per lesson to teach, He An would still resolutely talk about the content he wanted to talk about. If he didn't want to listen to it, he would leave.
On the other hand, Qiu Hong was completely different. He knew that he was not a top game designer in the game industry even though he had a successful experience. Therefore, he was very polite. He was willing to talk about whatever 'Boss Ma' wanted to hear.
Qiu Hong was a systems designer after all, and he only worked on domestically-produced games with paywalls. Most designers of this type had a significant characteristic: they would not make life difficult for money.
Qiu Hong felt that since this' Boss Ma 'was willing to pay a hundred thousand yuan per lesson and even covered the expenses of round-trip air tickets and transportation, it was like the relationship between a rich player with paywalls and himself. He was definitely the one who provided for him.
He had to do everything possible to satisfy 'Boss Ma's' needs.
Therefore, Qiu Hong was not angry when he heard 'Boss Ma' say that he wanted to listen to his failure experience. He only confirmed it for a while before he readily agreed.
"Alright, I'll talk about it since Boss Ma wants to hear it.
"However, there's one thing I want to clarify in advance.
"If I'm talking about a successful experience, I'll definitely have to spend some time to prepare. After all, every successful case is a combination of countless successful factors. I have to clarify every successful factor in order to restore the full picture of this successful game."
"However, it's much easier to talk about failures. I don't need to spend time preparing.
"As the saying goes, 'a thousand-mile dike collapses because of an ant's nest'. Many times, you make 99 right choices, but only one wrong choice will still lead to failure.
"Analyze the cause of failure. You just have to find the most critical failure factor in the failed project."
Qiu Hong explained his teaching ideas to 'Boss Ma' as he sipped his coffee. His attitude was very clear: he wanted to obtain 'Boss Ma''s' consent as much as possible.
Pei Qian was very happy. "That's great, I want to learn the lesson of 'collapse because of an ant's nest'. Please teach me well!"
Qiu Hong nodded. "Alright, I'll talk about a key factor that will lead to the failure of the project in the next few lessons. I believe that with Boss Ma's intelligence and wisdom, you'll be able to avoid it or come up with a solution. "
Pei Qian smiled. "That's for sure."
Qiu Hong took a sip of coffee and sorted out his thoughts. "Then, for today's first lesson, I want to start from a more basic but most easily overlooked aspect.
"Project management.
"The biggest difference between games, movies, animation, and other industries as compared to self-media and so on is that they require close division of labor and cooperation.
"In other words, it's useless no matter how good you are alone. If your colleagues are a bunch of slackers and idlers, you won't be able to come up with any good ideas.
"Even a genius game designer needs a strong production team to turn his design into a successful game project.
"And people are lazy. Many employees in the game project only see their position as a job that earns a fixed salary and supports their families. They don't see it as a career that they are fighting for. Therefore, most of the time, their enthusiasm for work is suppressed by themselves."
"At this time, project management methods become the most important.
"There's a big reason why I've made successful projects but failed in my own venture. It's because I lack the ability to manage projects."
"The consequence of this is that the development plan that I made in my original company can always be completed smoothly, at most delayed by a week. On the other hand, the development plan that I made in my own company is always delayed. Even if it was delayed many times, the game that was made still could not meet my own expectations.
"Every department always has various reasons to shirk the responsibility. It seems that everyone has completed their own work, but if you look closely, you will find that they do not seem to be pushing the entire project forward. If everyone delays a little, the development progress of the project will completely collapse … "
Pei Qian listened silently with a fascinated expression on his face.
So … so envious!
Look at other people's employees. The boss did not need to say anything, and they knew how to slack!
What about Tengda's employees? The boss was desperately encouraging everyone to slack and slack, but they were all thinking of ways to work overtime!
However, apart from envy, Pei Qian did not learn any operational methods from this precious failure experience.
According to Qiu Hong, a failed project management would cause the company to become a pile of loose sand. No matter how awesome the design was, it could not be done without the cooperation of others.
However, Pei Qian had doubts at this time.
I have not done any project management at all?
Then why did my employees not become a pile of loose sand but a monolithic block?
I can't get a needle in, and I can't get water in. I can't even find a breakthrough!
Pei Qian was very fascinated by what Qiu Hong said, but he still did not know what he should do after listening to it.
According to Qiu Hong, his failure was that he did not do enough and did not make good use of project management to stimulate the enthusiasm of his employees. In other words, he did not effectively supervise the lazy employees.
However, Pei Qian thought that Qiu Hong did not do enough, and he did not do anything at all!
Not only did I not supervise the employees, but I also supervised them in reverse and drove all the overtime dogs home!
It stood to reason that I had overfulfilled the task. Why did it have the opposite effect?
Is there a problem with me, or is there a problem with my employees?
It was really frustrating …
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