April 19th, Tuesday …
Otto Technologies …
In the conference room, Chang You was excitedly telling the core employees of Otto Technologies about Otto E1.
Pei Qian was also present, but he did not look too good.
That was because he felt like he was being whipped …
Pei Qian was also present, but he did not look too good.
Ever since Otto Technologies became popular at the news conference, this brand had become a very strange brand.
Otto Technologies had become a very strange brand ever since its news conference became popular.
'Strange' was a neutral word.
It was too heavy, and it basically did not have any independent technology. It was all supplied by suppliers and manufacturers. It could only be said to be relatively balanced in terms of various parameters. It did not have any eye-catching black technology.
The cell phone's system was closer to the original Android ecosystem. It was clean and refreshing for some people, but it was too simple and inconvenient for others.
However, the cell phone's highlight was also very outstanding. It was enough to make people remember it after seeing it once.
Its brand was very recognizable. The cool logo on the back had appeared on Tomorrow is Beautiful. Many people would recognize that it was the cell phone that was sold for more than eight thousand yuan if they took it out.
At the same time, Chang You's performance at the news conference had added a lot to the cell phone. Coupled with the various benefits and added value contained in the cell phone, it seemed to have become a unique existence in this segment.
For many rich people living in Jingzhou or heavily dependent on Tengda's other businesses, this cell phone was an irreplaceable choice that they might not necessarily be able to afford.
Until now, Otto Technologies had sold 160,000 cell phones. It had ended the previous shortage and completed the stock supply. Sales were still growing slowly, but there would not be a sales explosion like before.
This result was undoubtedly still in the category of others in the domestic market. Chang You's previous company, Hongcheng Technologies, had sold about the same number of new cell phones.
Its market share in the domestic market was less than 0.5%.
However, the amazing thing was that Hongcheng Technologies' cell phones sold so little and quickly went out of business. On the other hand, Otto Technologies' cell phones were selling very well.
The profit margin was not high, but the higher the price of the cell phone itself, the more money they would earn.
If they could maintain a 5% profit margin by selling the thousand-yuan cell phone, they would only earn thirty to forty yuan per unit. They would only earn three to four million yuan by selling a hundred thousand units. This amount of money was not even enough to fill the gaps between the supply chain's teeth.
However, there was still a 5% profit margin if it was sold at 8,000 yuan. If he sold one unit, he would earn 400 yuan. If he sold 100,000 units, he would earn 40 million.
Therefore, even if Otto Technologies returned all the profits from the other industries and only retained 5% of the profits, they would still earn a lot!
In this way, a virtuous cycle was formed.
Pei Qian had never thought that this high price would backfire on him.
Of course, after calming down, Pei Qian realized that the sales figures were not completely unacceptable.
After all, the cell phone market was now considered a red sea. The market share of those big brands would only increase. The manufacturers that were ranked third or fourth would not have an easy time, let alone manufacturers like Otto Technologies that were ranked outside the top ten.
It was already a miracle to be able to sell more than a hundred thousand units.
The most amazing thing was that even though it was a 'others' cell phone, Otto Technologies was a different cell phone.
On the other hand, the E1 was an internet celebrity. It was quite well-known on the internet, although most people would not fork out money to buy it.
Chang You spoke proudly.
After all, Otto Technologies had already taken the first successful step as a new brand. What's more, the supply problem had been solved because the demand was not big. There would definitely be people buying it in the future, and it would be profitable in the long run.
Pei Qian felt a little depressed when he heard that. He coughed lightly. "Is there no problem with Otto cell phones now?"
Chang You immediately smiled. "Don't worry, Boss Pei. I'll tell you right away!"
Chang You was already prepared for this.
He knew very well that Boss Pei was a person who did not like to listen to results and only liked to find problems. Thus, he had already arranged for this meeting. After introducing the results, he would analyze the problem and determine the future direction of development.
Pei Qian had thought that his question would pour cold water on Chang You, but Chang You was already prepared.
That made Pei Qian a little speechless. He felt that his employees were becoming more and more resistant and difficult to subdue …
After introducing the results, Chang You began to talk about the shortcomings of the cell phone.
"One of the biggest problems with our cell phones is to stock up."
"Stock up is a very difficult problem for small manufacturers. At the end of the day, it's still because of money. If you want to stock up in large quantities, you have to give the supply chain enough money. At the same time, you have to keep a lot of stock in the warehouse. "
"Keeping stock is a very dangerous thing. A cell phone sells for 2,000 yuan and earns 100 yuan. That means that you have to sell 20 cell phones to earn back the stock. That's a very terrifying number."
"However, not having stock will also bring about a problem. That is, consumers' impulse to spend can't be satisfied immediately. Once they calm down because there is no stock, they might buy other brands of cell phones."
"This is a very troublesome problem for a company of our size."
"In addition, our cell phone is far from polished in the details. As a high-end cell phone, these details are indispensable …"
"… All in all, our goal for the next stage should be to move steadily and make use of the reputation and popularity that we have already established to better integrate the supply chain. We should strive to launch the improved E1 cell phone upgrade in the second half of this year. What's more, we should try our best to ensure the stock supply at the beginning of the sale and go to a higher level!"
Pei Qian remained silent.
He seemed to have discovered a paradox.
Many times, things would change inexplicably when he guided them and the project would eventually be profitable;
However, if he did not guide them and let them be, the project would still be profitable.
Take this time for example. Chang You had set a steady path for Otto Technologies. Should Pei Qian interfere or not?
Chang You subconsciously observed Boss Pei's reaction after he finished speaking.
However, Boss Pei frowned slightly and fell into deep thought.
Chang You could not help but feel nervous.
What was Boss Pei thinking?
Did he think that there was a problem with my plan and was thinking of a better plan?
That's not right. Boss Pei should have been far-sighted and already had a better plan. He should not have only started thinking about it now.
Or perhaps, Boss Pei suddenly thought of something and decided to overturn the plan that he had already thought of and go to a higher level?
Is Boss Pei thinking about something that is two levels higher than me now?
What could it be?
Forget it, I can't think about it. This is not a level that I can reach. I'd better wait patiently for Boss Pei to think it through.
Chang You waited patiently.
Everyone else waited patiently as well.
Pei Qian struggled for two minutes and realized that the entire place was silent. He looked up and looked around, only to realize that everyone was looking at him with anticipation.
Pei Qian realized why the place was so quiet. Everyone was waiting for him to speak …
This was awkward. He had to say it even if he didn't want to.
He could not possibly let everyone wait for a long time and then say 'I have no objections', right?
That would probably cause everyone's imagination to run wild.
Why did Boss Pei say 'no objections' after thinking about it for so long? Did he have a better plan but did not say it out loud? What kind of plan was it? What kind of consideration did he have for not saying it out loud?
Pei Qian thought about it. Everyone's imagination seemed to be more terrifying.
It was better to point them in the wrong direction. Even if the end result was still profits, it would be better to earn less!
At that thought, Pei Qian said, "Don't make new cell phones anymore. Just sell the existing stocks and stop marketing."
Chang You nodded. "Yes, alright, Boss Pei. Then? "
Pei Qian: "…"
What do you mean? Are you not surprised at all now?
At least show a surprised expression to convince me that my plan was not reliable!
However, everyone else in the conference room had serious expressions on their faces as they waited for Pei Qian to continue.
Pei Qian sighed silently in his heart and had no choice but to continue.
"Lengthen the target next time. Lengthen it to ten months to a year."
"Set up a software laboratory and make some useful applications. Improve the cell phone system and optimize the image algorithm.
"We promised the customers before that we would launch two versions of the cell phone system that support one-button switching. Now, there is only the simplified version and no feature-rich version.
"You must fulfill your promise."
Chang You reminded him softly. "Boss Pei, the feature-rich version was originally intended to be developed at the same time as the new cell phone. I've mentioned that before."
Pei Qian was stunned.
Had he?
Oh, it seemed like he had.
However, Pei Qian still looked serious. "Research and development resources are limited. We have to focus on big things. It's all research and development, but the investment is different. The results of the research and development are naturally different.
"Don't think that you can just develop a feature-rich version of Otto OS to fool consumers.
It's enough for the OS to fool consumers. If you want to do it, you must do it perfectly, understand? "
Chang You was a little ashamed and quickly nodded. "Yes, Boss Pei."
Pei Qian was considering that there would be another project that could be delayed to the next cycle after entering this cycle.
At the moment, Otto Technologies seemed to be a good choice.
To Pei Qian, a delayed project had to have three characteristics at the same time: first, the current harm was huge; second, the project itself had to be able to invest a lot of resources and play the role of spending money; third, it had to be completed in time for the next cycle or produce products.
The Otto cell phone was all in line.
Pei Qian emphasized that he had to set up a software laboratory and not a hardware laboratory.
A hardware laboratory might seem to burn more money, but it was also easy to burn for half a day without any results.
This was because hardware was not easy to fool. If something could work, it would work. If it couldn't, it wouldn't. There were no ambiguous options.
Wouldn't it be over if they did not produce anything useful before settlement?
The software laboratory could also burn a lot of money, and it was easier to produce results. The possibility of a delay in settlement was not high.
Even if it was just an optimized version of the system, a good application, or an optimized image system algorithm on the cell phone, it would still be considered a result. He should be able to fool the System by just thinking of a way to make some profits.
Chang You took note of Boss Pei's request seriously and did not raise any questions.
Boss Pei had single-handedly handled everything from E1's market positioning to brand marketing. Chang You was completely convinced.
Now, Chang You's principle was to try his best to fulfill Boss Pei's requests when Boss Pei had them and decide his own direction when Boss Pei did not.
Chang You indeed felt that Boss Pei's goal was a little too small. In ten months to a year, he wanted to optimize the cell phone system, create a few applications, and then research image algorithms?
It was like using a sledgehammer to kill a chicken.
However, since Boss Pei had made such a request, he did not dare to let his guard down. After all, Boss Pei's requirements had always been perfection.
Seeing that everyone was taking notes seriously, Pei Qian suddenly felt that life was as lonely as snow.
He didn't know how everyone would understand his words.
Sigh, being misinterpreted is the fate of the speaker!
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