"Boss Pei!"
Zhu Xiaoce quickly came over to greet him.
The rest of the crew, including Lu Zhiyao and Zhang Zuting, also noticed Pei Qian and came forward to greet him.
Pei Qian smiled and waved his hand. "It's alright. I'm just walking around. Don't worry about me. Continue."
After exchanging a few pleasantries with his old friends, Pei Qian picked up a prop cup beside him and played with it in his hand.
Zhang Zuting whispered to Zhu Xiaoce, "Director Zhu, why do I feel like Boss Pei is in a good mood today?"
Zhu Xiaoce nodded. "Indeed.
I think … it might be because he's gratified. "
Zhang Zuting was a little confused. "Gratified?"
"Yes, gratified." Zhu Xiaoce looked at the leisurely Boss Pei. "The last time Boss Pei came, he was also very relaxed, but he was more or less concerned about the filming set."
"Boss Pei stood up and corrected Lu Zhiyao the moment he saw that his acting was showing signs of overexertion.
"However, this time, Boss Pei just watched from the side without saying a word.
"This means that the actors' acting skills have been recognized by Boss Pei.
"After Boss Pei saw that everyone's acting skills were completely fine, he finally felt gratified and relaxed. That's why he could walk around the filming site in such a leisurely manner."
Zhang Zuting suddenly understood and nodded. "Yes, that's true.
"The performances of the male and female leads today were above average. It's not easy to gain Boss Pei's recognition.
"It looks like Boss Pei values this movie a lot even though he doesn't come here often."
Zhu Xiaoce smiled. "Of course. More accurately, Boss Pei values all projects. Otherwise, he wouldn't have achieved such success …
"Good timing. Since Boss Pei is here, I'll settle the advertisement matters."
Zhu Xiaoce came to Pei Qian's side, intending to take advantage of the preparation time to finalize a very important problem.
"Boss Pei.
"Can I take up a few minutes of your time to report to you about the advertisement bidding for this movie?"
Pei Qian was stunned and then nodded. "Of course, tell me about it."
Obviously, the word "advertisement" had pricked his sensitive nerves.
Zhu Xiaoce walked around the filming site with Pei Qian as he reported.
"Boss Pei, isn't our movie filled with all sorts of advertisements?"
"According to the setting, the future world in the movie is a world filled with advertisements. Just like when the male protagonist lives in a capsule, he spends most of his time surrounded by advertisements."
"We've been thinking for a long time about how to make these advertisements."
"My idea is to find some companies to cooperate with and do advertising placement!"
"There are three advantages to this method:"
"First, these companies shoot their own advertisements and pay us for the advertisement placement. From an economic point of view, it is very beneficial. Moreover, the quality of the advertisements they shoot will also be guaranteed. "
"Secondly, after the movie is released, it will easily become a hot topic, which might help the movie spread."
"Thirdly, product placement in traditional movies tends to be abrupt and blunt, which can easily cause the audience to feel disgusted. But when it comes to product placement in our movies, there is almost no such problem, and the negative impact is very small. "
"So, we have also contacted some manufacturers and companies to ask if they are interested in cooperating …"
Pei Qian immediately tensed up. "What's the situation?"
Zhu Xiaoce's expression was slightly awkward. "Er … the big companies that we took the initiative to contact basically ignored us. However, a few less famous small companies took the initiative to come to us, but because their advertisements were too tacky and did not look like advertisements from the future world, we rejected them. "
To put it bluntly, there was no progress at all …
Pei Qian heaved a sigh of relief and could not help but say, "That's great!"
Zhu Xiaoce was stunned. "Huh?"
Pei Qian secretly rejoiced. If he really received advertisements, how much would he spend?
What if a few big companies who did not open their eyes each spent hundreds of thousands or millions of advertising fees? Wouldn't Boss Pei vomit blood then?
Therefore, he definitely could not do that!
Fortunately, Fei Huang Workspace was not very famous in the film industry. This time, they had found some big companies, so they had been rejected many times.
However, this problem could not be taken lightly. The signs had to be stopped in time.
If Zhu Xiaoce persistently pulled in sponsors and moved those rich big companies, a large part of the cost would be recovered with advertising before the movie was released …
What should he do then?!
Pei Qian's expression became serious at that thought.
"You're right about the first two points, but there are some problems with the third point.
"No matter what, putting a brand advertisement that exists in reality will make the audience feel like they are in a play.
"Even if our movie's theme is special, it will still affect the audience's viewing experience.
"Moreover, our movie has a strong sense of satire. These companies bought our advertisements, so they were more or less satirized as well."
"This may not have a great effect on their brand image. Therefore, they may not be happy to do such advertising placement.
"In short, this behavior is not desirable."
Zhu Xiaoce thought about it carefully and quickly nodded. "Yes, Boss Pei, I understand!"
Zhu Xiaoce could not help but feel a little scared looking at Boss Pei's solemn expression.
He almost messed things up!
On further thought, Boss Pei was indeed right. No matter how much he tried to wash away the product placement, it was still a product placement. The audience had already bought tickets to the cinema. It was a little unreasonable to let them watch the product placement.
If he did not do well, he would definitely be scolded to death!
He might make money at that time, but his reputation would collapse. That might not be in line with Boss Pei's expectations.
Zhu Xiaoce could not help but reflect on himself.
Product placement was obviously against the Tengda spirit.
He must remember this lesson in the future!
There had to be an alternative plan since Boss Pei rejected the current plan.
Zhu Xiaoce hesitated a little and said, "Boss Pei, if we can't use other companies' plans, we can only shoot it ourselves."
Pei Qian nodded. "Yes, of course, we have to shoot it ourselves!"
How could he miss such a good opportunity to spend more money?
Pei Qian thought about it and continued. "In my opinion, this advertisement is very important.
It must be high-end, low-key, luxurious, and meaningful.
"I think … uh, tell me how you want to shoot it first."
Pei Qian had thought about the general direction, but he suddenly stopped.
He thought of his glorious deeds of 'turning stone into gold' and decided not to interfere with Zhu Xiaoce's thoughts and let him play freely.
Perhaps he had a better idea than Pei Qian himself?
If Zhu Xiaoce's idea had a high probability of making money, Boss Pei had to do it himself.
Zhu Xiaoce thought about it. "Boss Pei, that's what I think.
"Shoot a brainwashing advertisement!
"It's to repeat a simple, rhyming advertising slogan three or four times or even more so that people can't forget it after hearing it once.
"We can also add some simpler melodies to make the advertisement more brainwashing.
"There were many such advertisements in the past few years. The number might have decreased recently, but they still exist.
"We can also shoot such advertisements. That way, we can well stimulate the audience's disgust and make them empathize with the male lead's experience. That would deepen the irony of the movie!"
Pei Qian fell into a short silence after listening to Zhu Xiaoce's thoughts.
No, it would still be very easy for something to go wrong if he followed Zhu Xiaoce's plan!
Pei Qian had experienced the power of brainwashing advertisements.
The characteristic of such advertisements was that they were big and gave people a feeling of flaunting their strength. As long as the advertisement was good, a brand could block an entire category, giving consumers the illusion that 'this brand is the best in the category'.
All in all, such advertisements were very popular and brainwashing precisely because of their outstanding effect.
If the movie was filled with a large number of brainwashing advertisements, it might also cause heated discussion among the audience and gain some inexplicable and unnecessary popularity …
Pei Qian sighed silently.
No, his subordinates were too utilitarian. He could not count on them!
Could he rely on Zhu Xiaoce to come up with an idea that would incur huge losses? Difficult!
He still had to do it personally.
Pei Qian thought about it and said, "Brainwashing advertisements are a little inappropriate.
"First, technology is developing, and times are advancing.
"Brainwashing advertisements might be effective, but they have also aroused the disgust of many people. There are fewer and fewer of them now.
"The movie is set in the future. The advertising industry should develop further and move in a more unpredictable direction.
"If we let the audience watch brainwashing advertisements again, they would definitely think that the advertisements of the future world are like this?
"It would be just like how people now look at advertisements from decades ago. It would look very strange and incompatible with the entire environment."
Zhu Xiaoce nodded, feeling that that seemed to be the case.
Pei Qian continued, "Secondly, such advertisements would be suspected of usurping the main focus.
"The audience would pay too much attention to the advertisements and have no time to see the actors' acting skills and the deeper meaning of the movie's plot.
"Therefore, my suggestion is to shoot some big, cool, and inexplicable advertisements!
"Such advertisements would be played repeatedly so that the audience would feel confused and unable to understand them at all.
"That would be in line with the development trend of future advertisements.
"As for the brand in the advertisement … it would be completely fictional.
"When filming advertisements, we must have high standards and quality, understand?"
In any case, the advertisement would definitely be filmed, but Pei Qian was not sure what it would look like.
He could only point out a direction that was as wrong as possible. After that, he could only rely on Zhu Xiaoce and the others to perform.
Zhu Xiaoce listened to Pei Qian's words and was silent for a long time before saying, "Boss Pei, this is a very difficult task.
"However, I am confident!"
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