Pei Qian waited for a few minutes, but Lin Wan did not raise any questions. He knew that the matter was settled.
In fact, Pei Qian knew very well that the advertising plan he had come up with was the most effective advertising plan for traditional web-based games.
It might not be the most cost-effective, but the effects would not be too bad.
For web-based games, the most cost-effective plan would be to steal materials from other games or create some ridiculous lame videos. In any case, they would try to convert as many clicks as possible.
For example, 'Where is the greasy world that I keep bathing'.
However, this was actually illegal. Art resources could not be used carelessly. Otherwise, one could be sued.
Pei Qian definitely could not do something like that.
Thus, he could only hire celebrities.
Traditional web-based games were targeted at middle-aged gamers. They were successful people with lots of money, private entrepreneurs, coal bosses, and the like.
These people liked Hong Kong and Taiwanese movie stars. At the same time, they did not care that much about the game's graphics. They were rich and liked the feeling of being surrounded by a group of followers in the game.
Therefore, the advertisements that were targeted at these people were really shot like this.
Using Hong Kong and Taiwanese celebrities would increase the appeal and affinity of this group of people. At the same time, all sorts of advertising slogans could be used in the simplest way to highlight the game's selling points to the target group of gamers.
For example, selling equipment to earn money, trading freely, national wars, and the like were all things that web-based gamers were passionate about.
It was simple, effective, and could produce the best brainwashing effect in the advertisement. It was actually a very cost-effective thing.
Since that was the case, why did Pei Qian still want to do this advertisement?
The reason was simple. If he targeted the wrong audience, it would be useless no matter how good the effect was!
From the beginning, this advertising plan was meant to attract traditional web-based gamers and be despised by ordinary gamers.
The name Bloody Battle Song: The Powerful Version was the same.
That way, they would spend a lot of money on advertising. Although it would be influential, it would only attract traditional web-based gamers.
The thing about these people was that they did not care about the game's graphics. They just wanted to spend money to kill people, recruit followers, and enjoy the feeling of being surrounded by stars.
However, what kind of game was Bloody Battle Song: The Powerful Version now?
Almost no money was spent. Everyone could only buy strength potions. The lucky ones chosen by the 'Chosen One' system were the ones who killed everyone on the battlefield.
Even the form of the game itself had been changed from a traditional web game to a mini-client in order to improve the graphics!
In other words, these people would have to wait to download the app. They could not start the game immediately. Even their office computers might not be able to run the game. Moreover, they were not very sensitive to the improvement of the game's graphics …
If they realized that this wasn't the kind of game they wanted, they would definitely leave at the speed of light while cursing.
How could the game not fail?
They had spent a lot of money to hire celebrities to advertise on various major websites, but the results were not good, and players were leaving …
He would definitely lose!
Who was Bloody Battle Song: The Powerful Version's target audience?
Students, office workers, normal gamers who liked traditional web-based games but didn't have the money to spend, or gamers who played traditional games and mobile games could also be included in the group.
But the problem was that most of these people would be dissuaded by this name and advertisement.
It was just like how Pei Qian could recite the advertising slogan fluently. However, he had never thought of trying it out.
Therefore, there was no major problem with the game, nor was there a major problem with the way it was advertised.
However, the game itself and the way it was advertised targeted at different groups of players. That was a huge problem!
What's more, the game itself had invested a lot of money. Research, development, and publicity would cost at least seven to eight million yuan. Given the limited number of players and the limited number of payment options, even if a group of players entered the game, it would be almost impossible to recoup the investment.
Pei Qian heaved a sigh of relief. It looked like he could rest easy at Shang Yang Games for now.
Next was Tengda's research and development of Repent and be Saved.
Two days ago, Pei Qian discovered that Zhongdian Chinese Network was writing an official novel for Repent and be Saved. That gave him quite a fright.
After the previous few incidents, Boss Pei was now on high alert. He would not let even the slightest sign of trouble go unnoticed.
Thus, Zhongdian Chinese Network's publication of an official novel for Repent and be Saved did not escape his notice.
However, after reading the readers' feedback, Pei Qian relaxed.
Zhongdian Chinese Network was still developing very slowly. Although it had managed to attract some web novel authors with its excellent full-time working conditions, the content in the library was too poor. Thus, the growth of new users was worrying.
Until now, Zhongdian Chinese Network only had slightly more than two thousand daily users. What's more, that included those who came to take a look out of curiosity and then said goodbye forever.
Even so, hundreds of people had read the official novel for Repent and be Saved.
That was because it was placed in an eye-catching position on the website's homepage. Most netizens would see it when they entered.
However, below it were all negative reviews.
"What's written? I don't understand."
"I read three chapters, but I can't tell who the protagonist is!"
"They're all promoting the worldview? My head hurts. "
"How can a novel of this standard be on the homepage? How trashy is this website? "
"Repent and be Saved? What a trashy name. I don't know what it's talking about! "
"I strongly suspect that this is the work of someone who pulled strings! There are so many other books that are much better than this, but none of them have such good recommendation spots. "
"If it's someone who pulled strings, that proves that this website has no future!"
Repent and be Saved was still in development and had not been promoted. That was why Zhongdian Chinese Network did not advertise that this novel was the official novel for Repent and be Saved. They did not try to ride on Tengda's popularity.
Ma Yiqun and Zhu Xingan's original intention was to publish the official novel for their own amusement. At the same time, they could hear gamers' honest feedback.
If they were all Tengda's diehard fans, they might start praising the novel without caring about the content. Then, Ma Yiqun, Zhu Xingan, and the others might not be able to maintain an objective attitude and affect the plot.
In the end, the readers' feedback was too realistic …
Pei Qian flipped through the first two chapters and realized that the readers were right to criticize the novel.
Zhu Xingan and Ma Yiqun were not wronged at all.
Zhu Xingan was the one writing the novel. The others were in charge of providing ideas and opinions.
Ma Yiqun had to manage the website and did not have much time to compose. What's more, he felt that his thinking had been deeply influenced by online literature. He might go astray when he wrote the novel. Thus, he handed this task to Zhu Xingan.
Zhu Xingan had no foundation in writing online literature. Naturally, he wrote the official plot and worldview based on foreign game plots, including the original works of foreign AAA masterpieces, official settings, and the like.
The mountain was shrouded in fog, and the situation was difficult to understand.
The novel could be used as a plot document. However, it would look out of place on an online literature website.
The moment the official novel was posted on Zhongdian Chinese Network's homepage, many readers were dissuaded.
Many new readers would click on the most eye-catching book the moment they arrived on the website. That was because the book in that position usually represented the highest standard of the website.
However, when they clicked on it, that was it?
They would be dissuaded on the spot and not click on a second book.
Pei Qian observed everything silently and could not help but feel happy.
Very good, Zhongdian Chinese Network did not let me down!
Ma Yiqun, who had thirty initial subscriptions, and a group of laymen who had zero understanding of online literature. This result was finally in line with Boss Pei's expectations!
As for the official novel, Repent and be Saved, being posted on the homepage, Pei Qian did not intend to bother about it anymore. In any case, not only had it not done anything to attract readers, but it had also dissuaded a large number of readers.
That was a great merit!
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