Lin Wan continued to play the game seriously.
Although she still could not fall in love with this type of game, Lin Wan decided to show her professionalism in order to complete this historic feat and witness the birth of a new game model.
As a designer, she had to work hard to complete her job even if she did not like the game genre. She had to completely understand it!
"Eh? I got the Heavenly Choice! "
On the screen, Lin Wan's character suddenly glowed with a golden light. The entire model expanded by two or three times, looking like a majestic giant among the group of players.
This was the result of being chosen by the Heavenly Choice System. At that moment, Lin Wan's character's combat strength increased exponentially!
Lin Wan immediately started to 'work seriously'. She rushed into the battlefield and started killing.
About half an hour later, the national war ended.
Ye Zhizhou gently knocked on the door to discuss some matters with Lin Wan.
He had come here before but saw that Lin Wan was studying the game seriously. He did not want to disturb her and only came back after the national war ended.
"Director Lin, I would like to discuss the publicity."
"Although there is still more than a month before the game is released, we have to prepare publicity in advance."
Based on their previous research and development experience, Ye Zhizhou and Wang Xiaobin felt that it was about time to prepare the publicity plan.
Lin Wan was stunned. "Huh? So early? "
In her impression, Tengda's publicity would only appear after the game's upper limit. Then, it would explode in popularity.
Lin Wan had always thought that this was normal for games.
However, on further thought, she realized that it was probably because she did not know.
Game Designer's performance art publicity was obviously arranged by Boss Pei long ago. The publicity would only appear after the game was released, but the publicity work must have been in progress.
At that thought, Lin Wan nodded. "Alright, how do you plan to advertise?"
Ye Zhizhou thought for a moment. "According to our original experience, the best way is to buy advertisements on websites or video websites. Click on the game window and it will automatically pop up …"
Lin Wan subconsciously frowned.
That was too low-class.
Lin Wan had always abhorred these kinds of fake advertisements on the web. Now, her own game was relying on this kind of advertising?
Resistance!
Ye Zhizhou added, "However, the problem now is that our game is a mini-client.
"Even if there are pop-up windows, players would have to download a small installation package to play our game. That would greatly reduce our game's conversion rate.
"This is a very serious problem. It is hard to predict the consequences."
Lin Wan was speechless.
Does that mean that even this kind of lowly and annoying publicity method might not work?
After some thought, Lin Wan said, "I'll seek Boss Pei's opinion on this."
Ye Zhizhou was very happy. "That's for the best!"
Pei Qian had mentioned before that they should listen to Director Lin if there were any problems during the game production process.
That was exactly what Ye Zhizhou and Wang Xiaobin did. Later on, when there were some small problems in the research process, they were all discussed internally and Lin Wan would make the final decision.
However, if they encountered some problems that no one could make up their minds on, they would still have to consult Boss Pei.
No one had thought of any good ideas for publicity. They could only ask Boss Pei.
Feeling a little uneasy, Lin Wan sent Pei Qian a message to ask him about the publicity plan for Bloody Battle Song: The Powerful Version.
What if Boss Pei did not have any good publicity methods?
After all, after changing from a web-based game to a mini-client game, the genre of the game had changed. Traditional advertising methods might not be effective anymore.
Even Boss Pei would have to think about it for a few days before he could give an answer, right?
However, Pei Qian replied within a few minutes.
"Give me a moment. I'll send you a proposal."
Another five minutes later, Pei Qian sent a document over.
Lin Wan opened the document and read it with Ye Zhizhou.
Boss Pei's publicity plan was very simple. Bombard the game with advertisements!
They would follow the traditional method and place advertisements on webpages, video websites, and the like.
It did not look any different from the original publicity methods.
However, Boss Pei's publicity plan specifically requested that they spend money to hire celebrities to wear cosplay costumes for filming. He even specified that Hong Kong and Taiwanese movie stars had to read the advertisement lines personally. Even the content of the advertisement lines had been written!
"Hello, everyone, I'm XXX. I've acted in many shows, but I only play Bloody Battle Song: The Powerful Version. It's a fair game so that everyone can experience the thrill of being a baller. You've earned it by coming here. Jie Wan, I'm your brother!
"XXX has reserved Bloody Battle Song: The Powerful Version! This game is really fun. You'll have to wait a hundred and twenty years if you miss it!
"This is a new version that Jie Wan has never taken before. You have to experience it for three minutes. Jie Wan will do the same to me and fall in love with this game!"
…
And so on.
Lin Wan and Ye Zhizhou looked at each other, confused.
Lin Wan closed the document and opened it again.
They thought that they had opened it in the wrong way!
Ye Zhizhou felt like he had thought wrong.
Boss Pei had sent them a proposal so quickly. It was obvious that he had a card up his sleeve.
Perhaps he had thought of this publicity method a long time ago.
However, why did he choose such a publicity method?
These lines … were obviously very low-class!
Wouldn't they be scolded to death then?
Ye Zhizhou felt that Bloody Battle Song: The Powerful Version was no longer a game with paywalls. It was a game with a conscience. We've already cleaned up our names!
Since we've cleaned up our names, why do we have to advertise like this? Aren't we just throwing dirty water at ourselves?
If traditional paywalls existed, then this publicity method was indeed not bad.
That was because web-based games targeted ballers and coal bosses. They all liked Hong Kong and Taiwanese movie stars. What's more, the advertising lines were very direct. It should be easier to win their favor.
However, Bloody Battle Song: The Powerful Version's target audience was no longer ballers!
What's more, this publicity method was very old-fashioned and outdated. Even if they were to judge it as a web-based game advertisement, it would still be considered low-class.
Sh * t. They had no idea what Boss Pei was thinking!
Ye Zhizhou looked at Lin Wan questioningly.
Lin Wan was also thinking. Obviously, she hated this advertising line more than Ye Zhizhou did.
However, she understood Boss Pei better than Ye Zhizhou did.
After thinking for a long time, Lin Wan nodded slightly. "I understand.
Boss Pei's goal was to stop gamers from being slaves to money. He wanted to change gamers' tastes!
"In other words, he had to attract as many gamers as he could to advertise the game with paywalls as possible. That was the only way he could use the game to change their spending habits!
"For that, Boss Pei did not hesitate to use such a low-class publicity method. He even took the risk of being scolded. All that was to attract more traditional web-based gamers to the game.
"He was going against nature. So what if he was misunderstood and mocked by everyone?
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