He Desheng's casual words left Yan Qi dumbfounded.
What? Boss Pei saw it?
And highly recognized it?
At first, Yan Qi was shocked by Li Yada's power, but on further thought, it might not have much to do with Li Yada.
Even if Li Yada and He Desheng were friends in private, such a huge investment involved hundreds of millions of yuan. He Desheng could not make the decision and had to ask Boss Pei.
In other words, Li Yada and He Desheng were like mouthpieces. They could not decide anything. In the end, it was up to Boss Pei.
Everyone knew that the boss behind Dream Realization Ventures was Boss Pei. Thus, it was not surprising that Boss Pei saw this design manuscript.
What shocked Yan Qi was that Boss Pei did not laugh it off. Instead, he looked at it seriously. Not only did he highly approve of it, but he also took the initiative to increase the budget!
What kind of trust was this?!
After all, Yan Qi and Boss Pei had never met before. They did not understand each other at all. How could he trust him so much just based on a game design manuscript?
Thus, Yan Qi felt the spirit of romanticism.
Just like in ancient times, even though two poets were thousands of miles apart and did not know each other, they would naturally feel a sense of sympathy after reading each other's poems.
In this matter, it was obviously the romance of a game designer!
It could be said that Boss Pei, who gave this investment, was not an investor but a big boss designer who was full of care for the younger generation. He had a feeling of 'helping the world'.
Wouldn't it be better for Boss Pei to use this money to develop games?
With Boss Pei's super high success rate of developing games, it would be more cost-effective than throwing it at a small studio.
However, Boss Pei did not do that. Instead, he generously handed the money to Yan Qi, showing full trust and expectation.
Yan Qi could roughly imagine what Boss Pei looked like when he made this decision even though he did not see it.
Boss Pei must have had a warm smile on his face, like a god looking down on the world.
To the domestic games industry, Boss Pei was their savior!
Yan Qi could not help but be encouraged. He immediately said resolutely, "Boss He, don't worry. I will do this game well even if I have to risk my life. I will definitely not let Boss Pei down!"
…
In the afternoon, in the advertising and marketing department …
Meng Chang continued to look at the reaction to the promotional video online.
Three days had passed, and the controversy over the promotional video online had basically been finalized.
He had barely achieved the effect that Meng Chang wanted, but he was still far from the best effect.
First of all, on the surface, this promotional video seemed to be promoting how hard it was for the staff of the agency to work, but it was actually difficult for most people to empathize with this point.
Secondly, because Meng Chang had deliberately used some special techniques when filming this film, the audience would always feel a little upset after watching it carefully.
Currently, the public opinion on the internet could be said to be a small scolding.
Many people were analyzing why this film made people feel that there was something wrong with it, and then extended it to all kinds of chaos in the intermediary industry. However, it was not to that extent yet.
After all, the content of this film conformed to the norm, and it was not to the extent of causing public anger.
However, Meng Chang did not have a good solution. He could not break this delicate balance because that would be too deliberate and would easily backfire.
At that moment, Yu Yao suddenly said, "Brother Meng, look. The Home Corporation has also released a promotional video!"
Meng Chang was stunned. "Huh?"
He had just clicked on the link sent by Yu Yao and realized that the Home Corporation had indeed released a video. Furthermore, it was longer than the video he had made!
"The Home Corporation is committed to providing a high-quality rental life for young people …"
"The professional intermediary team created by the Home Corporation is on standby at all times. They analyze the actual needs of tenants and provide a huge amount of real housing, allowing countless young people who come to the big city to find a place to live …"
Accompanied by the clean and tidy background image of the promotional video, a low and elegant male voice spoke.
The entire video was considered relatively long among the promotional videos. It was more than seven minutes and was roughly divided into three parts.
The first part was about the growth rate, market share, and how many tenants and landlords had signed contracts with the Home Corporation. As one of the top groups in the industry, the data in this area was obviously very good.
The second part was about the rental experience of young people in the Home Corporation, especially the "Safe House" project. From choosing a house, looking at the house to signing the contract, declaring that they were real housing sources and providing patient service. Be it the intermediary or butler, they were all professionally trained teams, allowing young people to work outside without any worries.
The third part was similar to the promotional video that Meng Chang had filmed. It mainly focused on the emotional card and focused on the trivial matters of the Home Corporation's intermediaries and butlers in their daily work. They were not understood after working hard, but they still maintained a positive attitude.
Previously, after the Home Corporation saw Meng Chang's promotional video, they directly called Slow Movement Workspace's Lin Wan. After being rejected, they did not pester her anymore and chose to shoot their own promotional video.
Clearly, the Home Corporation knew very well that the popularity was fleeting. They had to seize the opportunity. Therefore, they worked day and night and produced the promotional video in a very short period of time.
However, Meng Chang did not know that the Home Corporation had once sought cooperation from Slow Movement Workspace, so he was a little surprised when he saw the promotional video.
Meng Chang frowned slightly. "Coincidence?"
"No, they clearly came prepared!"
Meng Chang was so smart that he instantly understood the Home Corporation's intentions.
During this period of time, Meng Chang had already spent a huge amount of publicity funds on his promotional video. He had made his presence known in front of netizens. However, this promotional video did not directly promote rental companies like Real Estate Agent Simulator or Sloth Apartments. On the surface, it looked like it had nothing to do with any brand. It was purely a reflection of the life of an intermediary.
Therefore, this popularity was equivalent to unclaimed popularity.
The Home Group obviously saw this opportunity. In this state of explosive popularity, if they also took the opportunity to promote together, wouldn't they be able to naturally absorb this popularity?
After all, the promotional video that Meng Chang filmed looked rather pure and harmless. There was no danger at all.
As for being scolded, the Home Corporation had been scolded too many times. They were actually not afraid of being scolded.
As long as they spent a lot of publicity funds on it, it would definitely increase the Home Corporation's reputation.
Indeed, not long after the video was released, there was an uproar below. It was even more intense than the promotional video that Meng Chang had released!
"F * ck, it's a scam advertisement!"
"Is he really not mocking himself? Real housing? Patient service? Ask yourselves, which one is he related to? "
"Hehe, the Home Corporation has created a professional team of scammers. They are always on standby to scam people, distorting the actual needs of tenants, deceiving tenants with good-looking photos, using a huge amount of rubbish housing to make up the numbers, monopolizing the rental market, and harassing landlords over the phone. They have taught countless young people who came to the big city to work hard their first lesson. They have felt the dangers of society …"
"The formaldehyde housing matter has ended so quickly? In my opinion, the fine is too small and the punishment is not strong enough. A company that disregards the safety of tenants should close down on the spot! "
However, the comments section was not one-sided. There were still many people speaking up for the Home Corporation.
"That's enough. I've already said that the formaldehyde housing matter was caused by the local branch company. Now that they have been punished and corrected, at least the service of Safe House has been improved. Isn't it too much to keep criticizing them?"
"To be honest, among the rental companies I've met, the Home Group is not bad. At least the agent is serious and responsible. Those small agencies are really deceiving. They can't wait to eat you up, including your bones!" "That's right.
"It's just a normal promotional video. There's no need to be so hostile, right? The keyboard warriors are angry. You can also buy a house or find a landlord. Who forced you to rent a house from the Home Corporation? There's a platform that provides services for you, but you're still being picky? "
It could be seen that there were signs of reviewers and fake reviewers. Many of the comments that had many likes and curses disappeared in the blink of an eye. However, no matter what, the popularity of the video was increasing rapidly.
Many people felt that something was wrong with the video that Meng Chang had posted previously. However, they did not go all out because the young lady was very cute and the video did not have any particularly excessive content.
However, it was different this time because the video was posted by the Home Corporation!
All the anger that had been accumulated previously was drawn out.
However, the Home Corporation obviously did not care. The higher the popularity, the better. Anyway, I control the comments and the fake reviewers to guide the direction of the trend. The negative popularity would also increase my popularity. What could a few netizens do to scold me online?
Meng Chang's eyes suddenly lit up when he looked at the comments below the video.
How cooperative!
Just as he was worrying about the lack of popularity and topic, the intervention of the Home Corporation solved the urgent problem!
In Meng Chang's opinion, the Home Corporation's decision was not wrong. If he had been in the Home Corporation's position in the past, he would have made the same choice.
After all, at that time, he thought that the so-called marketing was to use the least amount of money to obtain the greatest popularity at all costs.
However, Meng Chang no longer thought that way after studying the Pei Consortium's publicity method.
In fact, Meng Chang suddenly realized that the Pei Consortium's publicity method seemed to be a marketing method that specialized in trying to gain popularity?
Not only would it recover all the popularity in the end, but it would also form a dimensional reduction attack from a higher dimension. Not only would it gain both fame and fortune, but it would also make the other party lose everything!
At that moment, Meng Chang suddenly had a feeling.
The current him was like Boss Pei in the past;
The current Home Corporation was like him in the past.
"It turns out that the past me was so weak in front of Boss Pei. I didn't even take the initiative to attack. I only set up a very simple trap and the other party plunged in …"
Meng Chang suddenly perked up. That was because he realized that this was not only a huge benefit to the publicity plan, but also a great opportunity for him to practice the Pei Consortium's publicity method's' extermination 'technique!
Now that the Home Corporation had taken the bait, the next problem was how to be stable, accurate, and ruthless enough to catch a big fish!
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