Hu Xianbin observed Boss Ma's reaction after he finished speaking.
Yes, Boss Ma looked quite interested. That meant that this idea was feasible!
So he elaborated on his idea in a little more detail.
"To put it bluntly, this function is to work hard to break through the barrier between the game client and the live-stream platform, forming the effect of integrating resources."
"Take GOG for example. We built the live-stream software of Bunny Tail Live-Stream into GOG. We used Bunny Tail Live-Stream to read the data in GOG's game, and then combined this data with the host's camera image and microphone to collect the sound."
"The audience will receive this data in their own GOG client. The in-game data will be played out using the GOG client. They will use the original resources in the game. What's more, they can switch freely and view the various game data."
"In the game, they can freely turn on or off the host's camera image and microphone sound."
"This is equivalent to directly cutting off the game graphics that originally needed to be transmitted with the original image code rate. They only need to transmit the sound and camera image, greatly reducing the bandwidth pressure."
"For players, the amount of data transmitted in the game is even greater."
"If it was a traditional live-stream mode, the audience would only be able to see what is happening on the screen."
"However, in this new mode, the audience can freely view all the information in the game, including the opponent's equipment, attributes, specific operations, and so on."
"We can also create some additional functions, such as real-time display of keystrokes, displaying the live-stream's keystrokes in a specific area; replay function, dragging the progress bar to watch the highlights; and a richer OB function. If the audience wants to see the host's first-person perspective, they can watch it. If they want to see the overall view or the opponent's perspective, they can also switch."
"Of course, just like normal live-streams, we also need to do a delay function to prevent peeping or reporting points."
"This function will be more practical in GOG's competition because more things happen in the competition, and the audience wants to know more details."
"For Bunny Tail Live-Stream, many games have built-in Bunny Tail Live-Stream. This is equivalent to a perfect promotion. For these games, adding the live-stream function can also provide more things for players to do when they are hanging on the client."
"What's more, this method is not limited to GOG. Other games like Repent and be Saved and Mission and Choice can also be used."
"Players can even use mods and personalized settings to make the game graphics displayed on their client more in line with their preferences. Take Repent and be Saved, for example. When players watch the streamer's live-stream after installing the game's appearance mod, they will also see the game after installing the mod. This provides more choices. "
"Apart from that, the game app can also be used as an entry point for live-streamers. Players of Repent and be Saved can find live-streamers who specialize in Repent and be Saved on the game app.
"Many anchors don't have any popularity, so their rankings on the live-stream platform are very low. There's no traffic at all. However, the possibility of being discovered would increase significantly if we split it into different games. "
"Isn't this perfectly in line with Boss Pei's request to dig out live-streamers?
The more Ma Yang listened, the more it made sense. However, he still had some doubts. "It sounds perfect! But is it possible for other game companies or livestream platforms to copy or copy us? "
Hu Xianbin smiled. "Boss Ma, you might not know much about games. Only Tengda can do this."
"That's because only in Tengda can the games department and live-stream department be indistinguishable from one another without any conflict of interest!
"To do this, we have to connect the live-stream platform and the game app. This is not a small amount of work, and there is a certain level of technical content. However, the workload and technical content are not the biggest problems. After all, they can be solved by burning money. "
"The biggest problem is that the interests of the game business and the live-stream platform are not the same. How can they cooperate?"
"At the moment, the companies in the country are purely making games, and the live-stream platforms are purely making live-stream platforms. There are no companies like Tengda that do both."
"Let's assume that IOI would encounter these problems if they wanted to cooperate with Wolf Fang Live-Stream and create similar functions."
"First of all, changing the client would require a lot of work for IOI. Why should I develop such a function for your live-stream platform? I have the time to develop new versions and new heroes, isn't that good? How many practical benefits can this function bring me? "
"How many benefits do you have to give me for the live-stream platform to add so many useless things to the client? What's more, it has the effect of guiding traffic to your platform?"
"Can Long Yu Corporation agree? Even if Long Yu Corporation agrees, can Finger Games and Dayak Corporation agree? "
"Secondly, live-stream platforms might be able to improve the audience's experience to a certain extent and reduce the pressure on bandwidth, but the problem is, how much price do they have to pay for the game business to be willing to do this?"
"What's more, this is equivalent to splitting their audience to various game clients. Isn't it good to have these people in your hands? It's a thankless task. "
"Therefore, if you view the game business and live-stream platform as two individuals with highly separated interests, the investment in this function would be far greater than the return. What's more, both of them would feel that they are losing out."
"However, if it's like Tengda, where the games department and live-stream platform are highly unified and look at problems with overall interests, then this function would indeed help to improve the audience's experience in the long run. The effect might not be obvious at the beginning, but the more it goes on, the more functions there would be, and the better the experience would be."
"At that time, this would be the core competitiveness of Bunny Tail Live-Stream compared to other gaming platforms!"
"What's more, there aren't many companies like Tengda that have so many successful games in the world, much less in China."
"If it was just one or two games, the effect might not be obvious. However, Tengda has GOG, Ocean Stronghold, and many standalone games that sell extremely well. It can be said that Tengda accounts for a large portion of the game content on the live-stream platform."
"This rich family background is the greatest source of confidence for us to create this function!"
Ma Yang immediately nodded. "Alright, that makes sense. Let's do it this way!"
"However … our platform has a rule that we have to learn for an hour. Will it affect this function?"
Of course, Hu Xianbin knew about this rule of Bunny Tail Live-Stream. After some thought, he said, "It will definitely affect it. This is a threshold after all."
"However, we can also embed a live-stream platform in the client and watch videos about learning for an hour through a pop-up window."
"In other words, players can freely switch between two modes in the game client: one is to display the game resources, and the other is to display the live-stream."
"Of course, we can only use the latter when we're in learning mode. However, we can use all the functions freely after an hour."
Ma Yang said regretfully, "This one-hour limit is a little unnecessary. Why don't I ask Brother Qian and report our plan to him? Let him make a decision and see if we can remove the one-hour limit in this function."
Hu Xianbin quickly shook his head. "That definitely won't work!"
"If we can bypass this one-hour threshold by using the client to watch live-streams, wouldn't that be completely contrary to Boss Pei's requirements?"
"Boss Pei would never agree!"
"What's more, I think Boss Pei's rule must have a deeper meaning. We can't change it randomly before we completely understand it. It will affect Boss Pei's overall plan."
Ma Yang: "Deeper meaning?"
Hu Xianbin nodded. "That's right. Even though I can't think of the deeper meaning yet, I can think of it this way: 'learning for an hour' has already become the label of Bunny Tail Live-Stream. The formation of this label has paid a huge price."
"If we were to tear off this label, it would bring a huge loss to Bunny Tail Live-Stream. Not only would it be difficult to recover the users that we lost previously, but it might also cause the existing users to lose even more."
"We've already reached this step. It's not easy for the audience of Bunny Tail Live-Stream to adapt, get used to it, and accept it. We can't change it randomly."
The impression that Bunny Tail Live-Stream was unique was gradually formed among many live-stream platforms.
On the other hand, the requirement of 'learning for an hour' was the most recognizable point that Bunny Tail Live-Stream was different from other platforms in the eyes of the audience who had truly chosen to stay and were already used to it.
They would at least feel that they had gained something from playing a live-stream for three hours.
This feeling was where their sense of belonging to Bunny Tail Live-Stream came from.
In order to create this label, Bunny Tail Live-Stream had actually given up on the opportunity to expand rapidly. It had also lost a large number of users.
However, these lost users could still return in the future.
If they rashly canceled or bypassed this rule, Bunny Tail Live-Stream would be slapping itself in the face for the audience who had already left. It would completely overturn the previous decision and prove that this decision was wrong. For the audience who stayed and were already used to this rule, this would also make Bunny Tail Live-Stream lose its uniqueness.
All in all, the current situation could not be changed. If it was changed, all their previous efforts would be wasted.
Ma Yang nodded. "Yes, that makes sense. Actually, I was just saying it casually. I still completely support Brother Qian's decision. "
"Brother Qian is right. You're indeed a genius! Sending you here has really solved my urgent problem! "
"Then prepare and come up with a plan. There's no time to lose. We'll start making arrangements next week!"
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
