After this explanation, Zhang Nan was already convinced.
It made so much sense!
She continued to follow Zhang Yuan's train of thought.
"In other words, the suffering trip is essentially to correct the incorrect outlook on work and labor.
"For those in charge who are driven by goals, the suffering trip is a very painful thing. It will make them reflect on this state of mutation.
"Once they truly understand this truth, they will embark on the right path of happy work. At that time, the suffering trip will naturally not be able to find them.
"So, if we don't want to go on the suffering trip and meet Boss Pei's expectations, we have to … work hard?
"At the very least, we have to show Boss Pei that our mindset has changed and we have entered a state of happy work?"
Zhang Yuan nodded. "That's right, that must be the case.
"However, the specific way to work depends on the people in charge to develop a plan that is more suitable for themselves according to the actual situation of the department."
Zhang Nan nodded slightly and fell into deep thought.
Her original goal was very simple. She just wanted to ask Zhang Yuan for advice and avoid the suffering trip.
She did not expect to not only get the standard answer but also an unexpected gain!
The key was to clarify a more correct and superior working state. Compared to that, avoiding suffering and traveling became a relatively secondary matter.
Zhang Nan asked, "Can this method be shared with the other people in charge?"
Zhang Yuan nodded. "Of course!
"Boss Pei spent so much effort to remind us, didn't he want us to remind and supervise each other after we understand it on our own?
"Moreover, this method is not my original creation. Wu Bin first built the theoretical foundation, and I combined it with the actual situation at work to verify it. The credit is not mine alone.
"Since it is an important supplement to the Tengda spirit, of course, we have to popularize it as soon as possible. We can't let Boss Pei's painstaking efforts go to waste!
"Of course, it is also very important to let everyone suffer less.
"The first batch of people in charge of the suffering trip are gloating, but I'm not like them.
"These people might be laughing now, but if they don't change their work attitude, they will enter the palace again sooner or later."
Zhang Nan agreed deeply.
The two of them were prepared to cooperate with Wu Bin and share the latest theoretical research results with all the people in charge with a selfless spirit.
Of course, this kind of sharing must not be too obvious. Otherwise, wouldn't it be a waste of Boss Pei's painstaking efforts?
He had to influence them subtly and silently.
…
…
November 14th, Wednesday.
In the marketing department, Meng Chang watched the edited promotional video seriously.
Meng Chang was very satisfied with the promotional video.
He had achieved the effect he wanted!
The promotional video was not very long, and the shooting was relatively simple. It was all about the daily work of some agents.
Ding Xiyao herself had been an intermediary for a long time, and these scenes were simply too familiar to her. Therefore, on the scene, she completely acted as herself, neither overly exaggerated nor underperformed.
Of course, he could not compare to professional actors, but that was the effect Meng Chang wanted.
He couldn't let the audience be truly moved. He had to make the film seem plausible and feel that something was wrong after thinking about it.
"Okay, no problem."
"Make the arrangements and start the publicity plan immediately."
The entire advertising and marketing department became busy again, advancing steadily according to the established publicity plan.
Of course, according to Meng Chang's usual style, he was not stingy with his publicity expenses.
…
In the afternoon, Home Group Marketing Department, Director's Office.
"Director Gao! Take a look at this film! "
The marketing director, Gao Ming, took the phone from his subordinate and watched the video from beginning to end.
"This …"
"Which company made this promotional video?"
Gao Ming's first reaction was to face a formidable enemy.
That was because the promotional video looked pretty well done!
Moreover, judging from the popularity of the video, there must be someone behind the video. Otherwise, it would not have become so popular in such a short period of time.
The truth proved that similar promotional content had appeared on many video websites and offline advertisements. It was enough to prove that this was a complete publicity plan and not some individual who filmed it for fun.
The content of the promotional video was actually very simple. It was filming the daily life of a real estate agent. It was filming the more difficult and less understood side of her.
However, the length of the entire film was moderate and the rhythm was smooth. Especially the actor's acting was rather realistic, it was more empathetic.
Even though it was not absolutely perfect and could not reach the level of a Best Actor or Best Actress, it had already met the requirements as a promotional video.
The question was, who filmed such a promotional video? Why did they spend so much money to promote it?
It was most likely a competitor!
Home Group might have a high market share in the country, but it was not without competitors. Many new intermediary companies were a threat to it.
What's more, they could not rule out the possibility of new capital entering the market.
It was a very normal process to film such a promotional video to build momentum and then take the opportunity to promote their company's brand.
Of course, Home Group had to be on guard.
The subordinate who came to report explained, "Boss Gao, that's the strange thing. It wasn't filmed by a competitor!"
"The person who posted this video is the official account of Slow Movement Studio. This is a studio that makes games. It's said that Shenhua and Tengda have invested in it. However, this studio has nothing to do with Shenhua Real Estate and Sloth Apartments! "
"This video is said to be a promotional video for their new game."
"I've done some research. It's very credible. The game they're making is indeed related to intermediaries. It's called 'Real Estate Agent Simulator'. It's almost completed."
Gao Ming was also confused.
Obviously, if this advertisement was posted by Shenhua Real Estate or Sloth Apartments, Gao Ming would definitely think that they were going to enter the real estate intermediary industry and directly compete with Home Group's current main business.
However, it was posted by a game company now?
What's more, there should be no possibility of it being a smokescreen. That was because Slow Movement Studio was indeed making VR games. The game itself was related to intermediaries and was almost completed.
It was reasonable to use such a promotional video to make the audience feel more immersed in the identity of a real estate agent and promote their new game.
"We can talk about cooperation then!"
As the director of the marketing department, Gao Ming was very sharp in this aspect.
Slow Movement Studio might have the investment background of Shenhua Corporation and Tengda Corporation, but it was still highly independent from the investigation.
There was no logo of Shenhua Real Estate or Sloth Apartments on the promotional video this time, nor were there any other companies forwarding it. It was enough to show that this promotional video was purely made by Slow Movement Studio to promote their own game.
Wouldn't that mean there was a possibility of cooperation?
Gao Ming said, "Slow Movement Studio can be considered a more famous VR studio in the country. What's more, there is a certain possibility of VR and house viewing."
"We can fork out a sum of marketing funds to bundle us with Slow Movement Studio's game."
"At that time, we can not only carry out marketing for gamers, but we can also increase our popularity and further enhance our company's brand image."
"Quick, immediately ask Slow Movement Studio if they are willing to cooperate with us. Set higher conditions!"
The subordinate nodded. However, he did not do it immediately. Instead, he hesitated for a moment before saying, "However, Boss Gao, some of the comments below this video are not very friendly."
Gao Ming was stunned. "Huh?"
He took his cell phone again and glanced at the comments below the video.
There were indeed some comments expressing understanding and support for the intermediary's hard work. However, there were also quite a number of comments that were cursing. What's more, they were cursing in a very unpleasant manner.
Of course, not all of them were venting their emotions. There were also some people who set the facts and reason, saying how evil the intermediary they had encountered was. They completely disagreed with the direction of pretending to be pitiful to gain sympathy in the video.
However, everyone's dispute was not about the video itself, but the intermediary industry in reality.
There were even a few comments that named Home Corporation.
Gao Ming did not mind. "That's normal. There are many trolls online. They can find all kinds of promotional videos. Don't worry."
"We'll advertise ourselves normally. It's fine as long as it's popular."
"Our marketing plan has a clear target group. As for these trolls, they have a prejudice against us to begin with. It doesn't matter if they accept it or not."
"What's more, don't look at how happy these people are scolding us. When they rent a house, they still have to obediently go to our shop."
The subordinate nodded. "Alright, Boss Gao. I'll contact Slow Movement Studio now."
Gao Ming leaned back in his chair and thought to himself, How could there be such a good thing in the world?
Wasn't this sales that came knocking on their door?
Slow Movement Studio wanted to publicize the new game and was willing to spend money. Sooner or later, it would become popular.
No matter what, Home Corporation had some influence in the country. Wouldn't it be a win-win situation if they worked together with Slow Movement Studio?
As long as the price was high enough, Slow Movement Studio should have no reason to reject it.
However, not long after he thought about it happily, his subordinate knocked on the door and returned.
"Boss Gao, they rejected it! What's more, the boss of the studio, Boss Lin, personally rejected it. He didn't even discuss the conditions. He directly said … that we misunderstood and there was no possibility of cooperation. "
Gao Ming could not help but frown. "Huh?"
Wasn't that too straightforward?
How many minutes had passed?
He highly suspected that the call had just been transferred to Boss Lin. He had just introduced himself and was rejected by the other party.
How could he reject such a win-win situation so straightforwardly?
The subordinate probed, "Boss Gao, what should we do? Should we give up, or should I make a few more calls and talk? "
Gao Ming waved his hand. "No need."
"The popularity has already risen. Even if we don't cooperate, we can take advantage of this popularity to publicize ourselves!"
"Let's shoot a promotional video and release it during this period of time!"
"Won't the popularity naturally come?"
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