Pei Qian returned to the company's headquarters after making arrangements for the animation studio.
He had just entered the elevator when he saw that the newly bought advertisement had already been released.
The screen was playing the documentary of suffering travel.
Many office buildings had small screens as advertising spots. These screens were usually placed in the lobby, elevators, or other densely populated places to advertise to ordinary office workers.
There were also small screens on buses and subways that were used to broadcast advertisements for various products.
The advertisements on them were usually more brainwashing types, such as recruitment, selling second-hand cars, taking wedding photos, renting houses, moving houses, and so on. There were also some advertisements for travel agencies.
However, even though these advertisements were of different types, they were all about the same boring and even a little low-class.
Of course, there was a reason for this.
On one hand, these small screens were targeted at office workers who were commuting. The best target customer group of these businesses happened to be office workers;
On the other hand, because the screen was too small, sometimes even the sound could not be heard clearly. Therefore, the effect of creating a high-end, high-class film would not be too good. It could only leave a deep impression on people through intuitive images and repeated brainwashing advertising slogans.
Over time, the advertisements in similar places became similar. They were boring, brainwashing, and even a little low-class.
Pei Qian would inevitably have to take the elevator when he went to and from work. It was inevitable that he would have to suffer from these mental pollution.
The small screen in the elevator in Shenhua View might have been muted, but there was a state that advertisements had reached: silence was better than sound.
You only had to listen to some brainwashing advertisements once. The next time, even if you did not hear the sound and only saw the image, the sound would automatically echo in your ears.
It was simply mental pollution.
However, this mental pollution had been swept away now.
That was because all the advertising spots in Shenhua View had been replaced with the documentary of suffering travel!
It was not only Shenhua View. This time, Meng Chang had spent a large sum of money on publicity and placed this documentary on the advertising screens of buses, subways, and other office buildings.
This was part of Meng Chang's publicity strategy. After all, he had to spend more money if he wanted to get a high commission, and he had to pay attention to the technique of spending money.
Pei Qian was very satisfied with this and felt that Meng Chang was on the right track.
This was a textbook example of 'spending money has no effect'!
First of all, the display effect on such a small screen was not good to begin with. It might even be silent or inaudible on public buses and subways. Therefore, most manufacturers would choose more brainwashing and monotonous advertising words to enhance the effect of the advertisement and deal with such a complex environment.
However, the promotional video for Suffering Travel was obviously different from these advertisements. One had to listen to the sound and read the subtitles to know what was going on. However, the small screen was often very quiet, and the subtitles were not easy to read.
Secondly, this advertising column was mainly targeted at office workers, and office workers were often more pragmatic.
Looking at the other types of advertisements, such as recruitment, second-hand cars, rentals, moving houses, wedding photos … all of them were things that were needed in life.
Even if it was a travel agency's advertisement, it would emphasize a kind of petty bourgeoisie sentiment. The hint was: You're already working so hard, you should travel to see the beautiful scenery and take a break.
In the end, the documentary about suffering and traveling directly made the office workers feel that going to work was better!
In short, this documentary about suffering and traveling was used as an advertisement on these small screens. It was simply amazing!
The key was that this operation had indeed cost a lot of money.
After all, these advertising spots had to be snatched from recruitment, second-hand cars, rentals, and moving houses companies. Which of these companies lacked money?
There was no price-performance ratio, but it could purify the environment after snatching it so that everyone would suffer less from brainwashing advertisements. It could be said to be a boundless merit.
More importantly, not only could it dissuade customers from the outside world, but it could also serve as a warning to the employees of Tengda Corporation!
Suffering and traveling would be fully open in the future. They could come as long as they paid for it.
This reason had already been mentioned before. It was because making suffering and traveling into a business activity could burn more money and incur more losses than pure employee benefits.
In that case, it was important to dissuade potential customers in advance.
It was a different matter for Tengda's employees. After all, outsiders could sign up as long as they did not spend money. However, Tengda's employees could not refuse even if they wanted to.
Suffering and traveling was a company benefit for them, and it was a 'benefit' that they could not refuse.
When the employees saw that they had to suffer so much as the person-in-charge, they would think that the benefits of being an ordinary employee were not much different from that of the person-in-charge. Then, why should they work hard and perform hard to be the person-in-charge?
When the time came, everyone would slack off together. Even the original person-in-charge would start to hide his strength and bide his time. Wouldn't that be good?
Thus, the more Pei Qian thought about it, the more he felt that it was appropriate. He was quite satisfied with Meng Chang's arrangements this time.
Pei Qian clicked on the documentary again when he returned to his office, preparing to watch it again.
Such a delightful video should be filmed for a hundred and eighty seasons. Each season should be filmed for twenty to thirty episodes!
In fact, this documentary was not very long, and the content of the challenge was not very exciting.
Rock-climbing and wilderness survival were quite professional projects. There were even many television programs that specialized in this topic. Compared to those specialized gods, the group of people who suffered and traveled were obviously far inferior. At most, they could be considered beginners.
However, it gave people a very down-to-earth feeling.
After all, those outdoor survival and rock climbing gods were not ordinary people at a glance. They would naturally give people a sense of alienation when doing these difficult and challenging projects.
To white-collar office workers who lacked exercise all year round, wilderness survival masters like Bear Grylls were already considered a different species from them. They watched such television programs more for novelty and would not put themselves in the shoes of others at all.
However, it was a different story when it came to suffering. These people were also ordinary people. Just eating compressed biscuits and jerky alone was a very serious challenge for some of them.
Therefore, it was very immersive to watch it. After being immersed in it, they felt that they would not go even if they were beaten to death.
The content of the challenge in the documentary was relatively simple. It was mainly not difficult rock climbing, rapid descent, swimming, setting up tents, starting fires, cooking food, and so on.
The food was farmed poultry bought at the nearby farmer's market. They were placed in a specific area for these people to catch. They could shoot arrows or make traps. If they could not catch them, they could only eat compressed biscuits.
It sounded interesting, but it often resulted in them being so busy and exhausted that they could not catch their breath. In the end, they would end up with nothing. They could only watch others eat roasted chicken and eat compressed biscuits.
The damage was not great, but it was extremely insulting.
These did not look difficult, but in fact, to ordinary people, just setting up tents and sleeping in the wild was already a kind of suffering.
Pei Qian paid special attention to the performance of these people in charge.
Relatively speaking, Hu Xianbin was the best. Perhaps it was because he was younger, had better stamina, and adapted faster.
Huang Sibo's stamina was not good, but he was in a state of resignation. He did not complain too much, as if he knew that it was useless to say anything. He had an expression that said, 'Brother Bao, what other moves do you have? I'm lying flat'.
Xiao Peng was still trying to get close to Bao Xu, as if he wanted to use the tactic of human relations to break down Bao Xu's psychological defense. At least, he could relax a little. After all, among these people in charge, he was relatively less hated by Bao Xu.
He Desheng was the most talkative. He deliberately acted very miserable in front of the camera. During the interview, he also kept talking about how bitter he was, as if he wanted to arouse sympathy and get out of the sea of suffering as soon as possible.
As for Guo Licheng, his stamina was the best. However, it was obvious that the fun of surviving in the wild was not as good as playing with metal. Therefore, he only completed Bao Xu's request very perfunctorily and waited for the end of the activity.
It was a documentary that completely expressed the lives of these people in charge.
However, on the whole, there was a main theme and premise. Apart from Bao Xu, no one else was enjoying it. Everyone was suffering, and they could not wait to stop the activity and return to Jingzhou.
The documentary did not mention these people's names or identities. After all, who they were was not important. What was important was the suffering they were suffering.
As long as everyone saw that the suffering tour lived up to its name and produced a natural effect of dissuading them, the purpose of the documentary would be achieved.
Until now, the documentary had gained quite a lot of popularity on Aili Island. There were more and more comments.
When the promotional video was first released, some people expressed their yearning for it. However, it was quite rare now.
"When I watched the promotional video, I was wondering why it was called suffering tour. Now, I understand. It really lives up to its name!"
"The people we invited are not professional enough. Shouldn't they try their best to show that they are enjoying it? Why do they all look so bitter? "
"Perhaps this is Tengda's motto? Must it be realistic? "
"What I mean is that the first batch of closed beta users should be people who are more interested in surviving in the wild, right? Why do these people feel like they are participating in the activity at gunpoint? "
"All in all, one thing is clear. This suffering tour is really making people suffer. That promotional video is a lie!"
"That's good. I hope there will be more seasons in the future! I might not be going, but it's quite interesting to watch others suffer! "
Many viewers were confused about the existence of this documentary.
According to common sense, since this documentary was produced by the government, it should at least be filmed in a more positive way, right?
What's more, there was no need to deliberately film it. Since it was a closed beta, they must have carefully selected people who were interested in surviving in the wild, right?
When the time came, the documentary would naturally be very optimistic and enjoyable.
In the end, no one knew where the official platform found these people. Their faces were even more bitter than bitter gourds. They really played the word 'suffering' to the extreme.
The audience did not have any objections. After all, it was quite enjoyable to watch others suffer.
The key was, could they still hope to earn money in the future? Wouldn't that dissuade all the target customers?
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