July 26th, Thursday …
In Tengda Games, Min Jingchao had already arranged most of the matters related to the Koi Event.
He would officially issue a notice today to inform GOG players around the world about the details of the event.
Boss Pei's request was to inform the operators of the other servers around the world as soon as possible. He had to make sure that the event was completed before the end of the month.
Hu Xianbin could not help but sigh as he looked at the new round of money-burning plans. "I feel that the competition between GOG and IOI is becoming more and more intense. Boss Pei is being a little aggressive."
Hu Xianbin had nothing to do recently.
The development of Mission and Choice had been completed. The next stage's goal was to develop Eternal Fallen Samsara. However, according to Boss Pei's requirements, the project would only be officially established next month. It was now in the so-called 'inspiration accumulation stage'.
Thus, he would often pay attention to GOG's situation when he had nothing to do.
Previously, GOG had frequently carried out money-burning activities and fought with IOI, but the frequency had obviously increased a lot recently.
The 515 Games Festival in May, the summer rush in June, and the Koi Event in July could be said to be one wave after another.
Gamers had just had fun last month, and now they were having fun again.
In fact, strictly speaking, this kind of frequent promotions was a little unreasonable.
That was because it was an overdraft of the normal rhythm of the game.
Preferential promotions could greatly increase popularity in the short term, but it would also overdraft players' future spending desire.
It was just like a shopping mall's promotion. Business was indeed good when there was a discount, but after the discount, everyone would not be willing to buy it after it returned to its original price.
For a game, it was best to organize activities in an orderly manner. The interval between activities was longer so that players would have a sense of anticipation and not feel tired.
GOG had burned three waves of money in the past three months. Obviously, it did not conform to this rule.
However, everyone knew that Boss Pei definitely had a reason for doing things.
That was obviously because the arms race with IOI had reached a white-hot stage!
It was like having two shopping malls. If neither of them were to promote, they would both earn money at the original price. If one promoted and the other did not, then the business of the one who did not promote would plummet, and all the customers would be snatched away by the other party.
Thus, both sides could only promote together, competing to see who could give more discounts and burn more money.
This kind of arms race could not be stopped once it started, because stopping it meant that all the previous efforts would be in vain.
It was just like when two peerless experts clashed with their sabers. The faster they clashed, the closer the victor was to being decided.
Now, Hu Xianbin felt that Boss Pei was a peerless expert who could strike faster and faster. It was dazzling and overwhelming.
Min Jingchao said, "They are indeed aggressive, but IOI seems to be in a state where they are not afraid of anything."
Finger Games did not respond to Tengda's promotional activities during the previous summer promotion. They continued to follow the original 40% discount for the entire summer promotion.
They might have been scolded, but it did not seem to have much of an impact on Finger Games.
To Tengda, burning money could indeed poach players, but they had to consider efficiency.
Frequent activities would obviously greatly reduce efficiency, which was detrimental to revenue.
After all, after burning money for such a long time, most of the players who had been swaying had been poached by GOG. The remaining players were loyal to IOI.
Even if such players found out that IOI's activities were slightly worse than GOG's, they would at most curse a little. They would not really change games.
Thus, the more money GOG burned, the worse the effect would be. That was what Min Jingchao was more worried about.
After a moment of silence, Hu Xianbin said, "Don't worry, Boss Pei must have thought about these problems.
"Boss Pei must know that the more money we burn, the lower the efficiency. He must have some special considerations for making such arrangements now."
Min Jingchao nodded in agreement.
Seeing that it was about time, Min Jingchao informed his subordinates to make an announcement on the official website to announce the details of the 'Koi Event'.
He could not delay any longer. He had to hurry.
It was already Thursday. From now until Friday night, the players had to add each other as friends temporarily. During the weekend, the lucky draw, announcement, and distribution of money to the Koi Event would be officially held. Then, they would spread the word and give coupons to the first, second, and third level players.
Time was tight, but it was a good thing for the players. They did not have to be like some activities where they had to wait for a month just for the sake of popularity.
At that moment, Hu Xianbin suddenly said, "Eh? Quick, look at this!
"It seems like IOI just happened to update a small version today!"
Min Jingchao was stunned. "Eh?"
Generally speaking, small version updates were very frequent for MOBA games. Sometimes, fixing bugs and adjusting the values were also considered small version updates.
Min Jingchao had been paying attention to IOI's situation and knew that they did not have any big version update plans in the near future. There was only a new hero and a new set of skin that seemed to have been released recently.
This wasn't a big update.
However, things were obviously not that simple looking at Hu Xianbin's slightly stunned expression.
Min Jingchao quickly skimmed through IOI's new version update announcement, and his eyes widened slightly. "This …"
"Isn't this asking for trouble with Boss Pei's gun?"
Hu Xianbin nodded. "That's why I'm so shocked. Boss Pei's prediction is god-level!
"According to ordinary people's thinking, they would probably not have any more activities in July since they had already held activities in May and June.
"Without comparing it to GOG, IOI's version update would not cause too much opposition."
"However, it's a stark contrast to our activities now!"
If GOG did not do any activities this month, IOI's activities would at most be scolded. It would not be a big problem.
After all, some of IOI's activities were pay-to-win activities, but some new content was obtained by working hard daily. It might be a little ugly, but it would not cause general disgust among players.
However, compared to GOG's activities, it was a completely different matter!
It could be said that if GOG and IOI's activities did not collide, there would not be much impact.
However, if they happened to collide, the impact would be huge!
Hu Xianbin was very impressed. "From the looks of it, Boss Pei knows Finger Games and Dayak Corporation like the back of his hand. He knew their next step with just a few clues!"
"That's why he specially arranged for this Koi event to be intercepted midway and deal a heavy blow to IOI?
"What are you waiting for? Make an announcement immediately!
"The livelier the event this time, the better!"
Both of them instantly understood why Boss Pei wanted to organize so many activities in such a short period of time.
Obviously, Boss Pei had already seen the other party's flaws and thought that the key to deciding the outcome had arrived. Thus, he sped up his moves and was ready to finish it in one fell swoop!
Could this be Boss Pei's terrifying insight?
…
At that moment, Pei Qian was in his office, checking the commission effect of this month's publicity plan.
As expected, the publicity effect in the first half of the month was very bad, and the set goal was reached. In the second half of the month, there was no additional commission at all.
"Sigh, that's all we can do.
"I've tried my best."
Pei Qian sighed silently. He wanted to give Meng Chang more commission, but the difficulty was too high.
It was not easy for the popularity of the VR glasses to be suppressed for two weeks.
The popularity of the VR glasses could only be said to be unexpected but reasonable. Pei Qian had expected that this pair of glasses would become popular, but he had not expected it to become so popular.
Fortunately, Doubt …
The VR glasses did not affect this cycle's settlement.
According to the current situation, the settlement for this cycle should be relatively stable. It should not be a problem to convert a few hundred thousand yuan.
The exact amount depended on the income of each game next Monday and the exact amount of fixed assets at settlement.
To Pei Qian, this was no longer a problem that could be changed by manpower. It depended on Heaven's will.
"I just wonder what Meng Chang thinks of this publicity plan …"
That was the only thing Pei Qian was worried about.
He had been as fierce as a tiger, but in the end, he had only obtained a minimum commission.
Would Meng Chang think that he had obtained the commission through under-the-table manipulation?
Would he think that he had no chance if even Boss Pei could only obtain a minimum commission?
How could he deal with Meng Chang if he did not intend to abide by the agreement?
Just as he was thinking, someone knocked on the office door.
It was Meng Chang.
"Take a seat. Take a look at the details of this month's publicity."
As Pei Qian spoke, he handed the laptop to Meng Chang and observed his expression.
Strictly speaking, the final outcome of the publicity plan would only be decided when the 31st was next Tuesday.
However, given the current situation, Doubt would not suddenly have any negative news.
It was impossible for VR to suddenly have any negative news. The promotional results had already been confirmed, and the commission could not change.
What's more, the 31st was also the day of settlement. Pei Qian did not want the two things to happen together. Thus, he called Meng Chang over in advance to compare the publicity commission for this month.
Meng Chang took the laptop and quickly browsed through it.
Obviously, this outcome was exactly as he had expected.
"Boss Pei, I'm fine."
Meng Chang handed the laptop back as he spoke.
After a moment of silence, Pei Qian said, "Do you still want to leave Tengda?"
Meng Chang shook his head. "I was irrational previously. I've decided that I will continue to be the person-in-charge of the advertising and marketing department in the future. I will learn your publicity skills well, Boss Pei. I will not let you down!"
Pei Qian was skeptical. "Really?"
Meng Chang nodded confidently. "Really!"
Pei Qian looked at Meng Chang thoughtfully, trying his best to judge the authenticity of his words.
Logically speaking, Meng Chang's attitude was in line with Pei Qian's expectations. He should be very satisfied.
Meng Chang would continue to stay in the advertising and marketing department as the person-in-charge. He would learn publicity skills and work hard to do reverse publicity. He would reduce the popularity of the product and obtain more commissions. At the same time, he would help Pei Qian lose more money. No matter how he looked at it, it was a win-win situation.
However …
Pei Qian instinctively felt that something was amiss.
It seemed like this change was a little too stiff?
A month ago, Meng Chang was still crying and wanting to run away. A month later, he was very determined to continue working hard in Tengda to obtain commissions?
Boss Pei might have demonstrated it during this period, but Boss Pei had only helped him obtain a minimum commission!
Just a minimum commission had made him go from wanting to leave to being dead set on him?
This reason did not seem to be sufficient.
However, Pei Qian felt that there could not be any other possibility after thinking about it.
Meng Chang must have decided to stay for the commission.
Since it was for the commission, he had to think of a way to do negative publicity and reduce the popularity of the product.
No matter how he thought about it, it would be beneficial to him.
Thus, after some consideration, Pei Qian felt that it should not be a big problem since it was still good overall even though there were some flaws.
Pei Qian nodded at that thought. "Yes, it's good that you've thought it through."
"Go back and rest well for the next few days. We'll be working on a new publicity plan from next month."
Meng Chang nodded. "Alright, Boss Pei."
…
Pei Qian stretched in his chair as he watched Meng Chang leave.
He had done everything he could for this cycle. How much money he could lose next would depend on Heaven's will.
"Eh, the announcement for the Koi Event has been released?"
"I'll sign up as well."
Happily, Pei Qian signed up as well.
After all, the highest prize money would be a hundred thousand yuan if he could get a Koi!
Of course, the probability was very low. The total number of players participating in the lucky draw this time was estimated to be forty to fifty million. There was only one Koi with the highest prize money of a hundred thousand yuan.
The probability was one in a few million. If Pei Qian happened to get it, it would be fantastic.
No one would believe him if he told them that this was not a black box operation.
Pei Qian did not expect to win the prize. Even if it was the denominator? The most important thing was to participate.
It would be great if he really won.
He would pay a hundred thousand yuan out of his own pocket and give the System an unlimited burning quota of ten million yuan. Then, he would win another hundred thousand yuan.
Wouldn't that be like Perpetual Motion getting ten million yuan of System Funds for nothing?
Of course, he was just thinking about it.
Although Pei Qian was very confident in his luck, he realized that his luck always seemed to be effective in some useless areas. Once it came to the issue of his personal wealth, his luck would not be of any use at all.
Pei Qian looked at the gamers' comments on the event after the registration.
"Everyone, quickly add each other as friends! It would be awkward if we can't get all the Koi slots! "
"Add me, add me!"
"This event is way too exciting! There are events every month for three months in a row. It feels so good! "
"Let me lower the winning rate!"
"Actually, it's good enough to get a second-level reward. We can get a few skins for free."
"Being a GOG player is so blissful! Look at the event next door. It's so funny! "
"IOI players are so envious that their eyes are shining."
"A few diehard IOI players that I know can't hold it in anymore. They picked up their GOG accounts again."
"There's no other way. IOI's event is a little ugly to begin with. It's even uglier compared to GOG!"
It was quite normal at first. They were basically asking to add each other as friends.
There would not be much change in the number of people signing up, and the winning rate of becoming a Koi would not change either. However, if the Koi players wanted to give the coupons to the first-level lucky players, they had to establish a friend relationship before the draw was held.
If they won a hundred thousand yuan, they could give the coupons to a hundred first-level lucky players. Wouldn't it be very awkward if they had less than a hundred friends?
Thus, adding more friends on this day would be convenient for others and oneself. The chances of getting the coupons would increase.
However, the scene after that was not right.
Pei Qian was a little confused. Why was it about IOI again?
What did he mean by 'IOI's event is a little ugly this time'? Wasn't Eric not in the country at all? Where did this new event come from?
Confused, Pei Qian opened IOI's official website to see the new version update.
A few minutes later, Pei Qian's eyes widened in disbelief. He was speechless.
"What the f * ck is this?!
"It's fine if they don't burn money with me, but why are they doing money-making activities?
"…
"Even if they want to do money-making activities, they shouldn't do it now!"
Pei Qian was completely speechless. This was too much of a coincidence!
Was Finger Games out of their minds? Did they have to do this before I settled my accounts?
Wasn't this too much of a coincidence?!
Pei Qian thought that IOI would pretend to be dead from now on. He wanted to hurry up and use up all the ammunition in their inventory so that it would not affect settlement. However, he did not expect IOI to take the initiative to be a target!
Eric! You're so pitiful!
Pei Qian felt terrible for accidentally hurting his good brother.
However, he had no choice. He could not stop now because it was a critical moment before settlement.
There was nothing he could do even if he wanted to go easy on IOI!
He could only hold back his tears and continue to hit harder …
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