The next morning, the project team was reestablished.
The team leader was the marketing director, Xue Mingtao. There were four team members: a senior marketing manager named Chen Dong, and three of them were Lin Qian's old acquaintances. They were also members of the crisis PR project team: administrative director Zhou Yaxin, technician Ge Songzhi, and production director Tong Yong. Because of their outstanding work last time, they were appointed to the team.
At noon, Lin Qian returned to her seat after lunch. Li Zhicheng walked out of the office with his coat on. His eyes were cold. "To the project team."
It took some time to walk from the headquarters to the detached building where the project team was located. It was lunch time, so there were not many people on the boulevard. They walked briskly for a while. Li Zhicheng suddenly asked, "What do you think the odds are?"
Lin Qian stopped. Why is the boss asking me this? What kind of answer does he want to hear?
This is a hot potato, isn't it …
Looking up, she saw that he was standing under the tree with withered leaves, looking at her with a calm and deep gaze.
Lin Qian was silent for a moment and answered honestly, "Less than … 50%."
He glanced at her and answered calmly, "Yes, they think so too."
Lin Qian was stunned.
By "they," he meant Gu Yanzhi, Liu Tong, and other executives. Lin Qian had expected them to make the same judgment.
But now the Boss had said this in such a depressed manner …
Why did it make her feel a little sad?
Just as he was about to say something to ease the atmosphere, Li Zhicheng had already strode forward with quick steps.
The project team was still working in a closed office. When Lin Qian and Li Zhicheng walked into the building, they were sitting in a big office, working hard.
Xue Mingtao gave Li Zhicheng a brief report of the day's plan: organize and write the documents needed for the bid, and calculate the bid price and delivery time. Try to come up with the first draft in the evening.
Li Zhicheng nodded, walked around the site, looked at the documents for a while, and then left with Lin Qian.
When they went out, the sun was shining. Lin Qian thought they were going back to the office, but he looked straight ahead and walked to the parking lot. "To Spring City Street."
Lin Qian was surprised and quickly followed.
Spring City Street was a commercial street in the city center, with many commercial buildings. Aida and SMQ's flagship stores in Lin City were on the same street.
The Land Rover was parked quietly on the side of the road. Lin Qian looked at the "Aida flagship store" at the end of the road on her left and sighed. She then looked at the SMQ flagship store on her right and sighed again.
He really wanted to curse, "Wine and meat stink in the luxurious door, bones of the frozen dead on the road!"
The two flagship stores were equally tall and splendid, but there were fewer people at the entrance of Aida, and the light seemed to be dimmer. At first glance, there wasn't even a shopping guide in the store. There was even an eye-catching "Discount Promotion" sign on the display window outside. There were even two storefronts on the first floor … which were rented to merchants who claimed that "the manufacturer is bankrupt and all down jackets are 99 RMB".
It was a scene of withering.
As for SMQ, it was needless to say. The lights were bright, and the shops were like a market. Customers walked in and out. The display window was pasted with a shiny "New Products on Sale." The young salespeople were so busy that their feet didn't even touch the ground. They ran around the store in high spirits …
In this regard, Lin Qian could only say that a strategic failure could really make an outstanding private enterprise collapse at an unimaginably cruel speed.
She stole a glance at Li Zhicheng beside her.
He was still expressionless. His eyes were dark and his face was calm, like a handsome iceberg. Only his hand on the steering wheel was tapping gently with his slender fingers.
Lin Qian thought about her words and said, "Mr. Li, in terms of product quality, we are not worse than SMQ and New Bori. Personally, I think the quality of our products is even better than theirs. Our foundation is still very good.
Just like this time, although Ming Sheng sent out bidding letters to six companies, we are the only three domestic companies that can provide this kind of high-end leather goods in large quantities and whose production techniques can reach the international first-class standard. I think as long as we do a good job with our bidding documents, we still have a good chance of winning.
The same goes for physical stores. It's not that our goods are bad, but before … we were defeated like a landslide, and we were besieged and suppressed by the other companies. As a result, we couldn't sell our goods even at a lower price. In fact, as long as the funds flow in the future, we can increase the investment, rebuild the brand, and build up our reputation. I think the sales will not be bad. "
What he said was the truth. But in this world, no matter how one behaved or how one did things, it was always easier said than done.
Li Zhicheng turned to look at her. There was a faint luster in his clear black eyes.
"Okay. Let's do it step by step. "
His voice was steady and powerful. Coupled with his clear and pleasant voice, every word he said seemed to fall directly on people's hearts.
Lin Qian was rarely stirred up by words, but at this moment, her boss's simple words made her clearly feel the determination and sincerity in his words.
As glib as she was, she didn't know what to say for a moment.
No, that's it, there's no need to say anything. With an intellectual smile, she looked back into his dark and calm eyes.
At this moment, silence was better than words, like a superior and subordinate, but also like a confidant. Yes, I want to give a military boss this feeling, hehehe …
And Li Zhicheng looked at her, his eyes seemed to be slowly smiling …
Lin Qian's sharp eyes suddenly caught an unusual movement in front of her from the corner of her eye.
Turning his head to look, he was immediately "shocked".
Chen Zheng!
Enemies are bound to meet!
She saw him in a suit and leather shoes, with a few people, getting out of a few black Mercedes-Benz. He raised his head to look at the SMQ flagship store in front of him, then seemed to inadvertently look in her direction …
"Boss!" Lin Qian called out in a low voice to warn him, at the same time her body had already ducked down to avoid Chen Zheng's possible line of sight. Seeing that Li Zhicheng was still sitting there without moving, she subconsciously grabbed his hand and pulled him down!
Unexpectedly, Li Zhicheng's reaction was shockingly fast. As soon as her hand touched his wrist, she felt a force like an iron clamp, and then her wrist was firmly locked in his palm.
Lin Qian was stunned, seeing him look down at her, but he still lowered his body and hid under the steering wheel.
Her hand was still locked in his grip, this time their bodies and faces were very close. His magnified handsome face was less than ten centimeters away from her, she could almost clearly see each of his dark eyebrows and her reflection in his dark eyes. And his breath, little by little, sprayed on her cheek.
He stared at her steadily.
Lin Qian's face was slightly hot, and she explained in a low voice, "Mr. Li, I was just thinking that we're here to spy on the enemy, so we can't be discovered, right?"
In fact, in her heart, she thought that Chen Zheng was a person who would do anything, and also liked to humiliate people in front of people. If he bumped into them, she was afraid that he would openly send people to pick a fight with them.
How could she let Li Zhicheng encounter such a thing? But she couldn't tell him directly.
"Okay," he responded softly, his expression calm. She didn't know if he had seen through her intentions. But now Lin Qian was more concerned about … the distance between the two of them was a little inappropriate.
Her hand was still in his. Perhaps the boss was used to defending himself like before, so he hadn't reacted yet, so he didn't let go. What's the big deal? Lin Qian couldn't just pull her hand back, it would only make things more awkward. But the man's hand was dry and pliable, with a certain kind of burning strength. She could even clearly feel the thin calluses on his fingertips, clasping the cold, soft back of her hand.
An unrelated thought came to her mind: when he wasn't in his military uniform and was wearing a suit, he really did look like a rich young master. But in fact, with such great strength, he was indeed a man at heart …
And he had always been as calm as a mountain. At this moment, he maintained his bowed posture without moving, quietly staring at her. In the narrow and slightly dark space, Lin Qian could even feel their breath lingering around each other.
Not good, not good, this is not good.
She immediately turned her head to the other side, with the back of her head facing him, pretending to hide even lower. At the same time, she asked to cover up, "Have they left?"
Li Zhicheng was above her, so he could see the situation outside if he slightly raised his head. Lin Qian listened to his silence for a moment, then answered, "Not yet."
Lin Qian maintained this posture without moving.
But …
Slowly, she felt that this posture was a little wrong. Because Li Zhicheng's breath was more distinct, with a slightly ticklish heat, little by little on her neck. He must have done it unintentionally, but it felt like a feather, gently sliding back and forth on her neck … sliding …
Lin Qian's neck was a little sensitive, like most women's, but now she could only stiffen her neck and not move. So she felt a certain kind of heat rising from the base of her neck and invading upwards. She didn't even need to look in the mirror to know that her face must be red.
Damn … Chen Zheng, that annoying guy, why is he so slow? Hadn't he always been swift and decisive and walked very fast? Why is he lingering in front of the store for so long today? He really doesn't get along with me!
After a long time, so long that Lin Qian's neck was a little sore, she heard Li Zhicheng's cold voice in her ear, "Let's go."
Lin Qian suddenly straightened up and let out a long breath. At the same time, Li Zhicheng seemed to have naturally noticed it, and let go of her hand.
With a blushing face, Lin Qian retracted her hand as if nothing had happened and smiled at him, "Boss, where are we going now?"
Li Zhicheng didn't seem to take the little embarrassment to heart. He looked straight ahead, put his hand back on the steering wheel, and answered calmly, "Back to the company."
Lin Qian naturally wouldn't take such a small thing to heart. After returning to the company, she quickly threw herself into the intense work. In the evening, she followed Li Zhicheng to the project team again.
Not only them, but Gu Yanzhi and Vice President Liu Tong, who was in charge of production technology, were also there. The three core executives jointly reviewed the first draft of the bid prepared by the project team.
Outside the window, the dusk was low, and the huge park seemed empty and quiet. Only the lights above their heads were so bright that it was refreshing. When Xue Mingtao reported the bid, his expression was solemn and focused, "… In terms of price, we can calculate the lowest price to be 1,500 yuan per bag. It can't be any lower. On the one hand, we are using the most expensive fabric, even if it is a backlog of raw materials, there is a limit to the cost; on the other hand, if it is any lower … the customer's down payment is not enough for us to maintain production.
In terms of delivery time, because the quality of this batch of bags is very high, even with the fastest speed, it will take six months to complete all the orders with three shifts of workers without rest … "
After he finished, all the members of the project team looked at the three executives, their eyes were tired, but also excited and expectant. Lin Qian knew what they were looking forward to. According to industry standards, such a price and delivery time were already very advantageous. But …
The three executives were all silent.
In the end, Gu Yanzhi was the first to speak, "Good, but not necessarily good enough. As far as I know, Chen Zheng has always been ruthless. This time we are going to fight them head-on, I believe the conditions he gives must be very powerful. "
Everyone was silent. Liu Tong frowned, "Then what should we do?" He looked at Xue Mingtao, "Can't we make further adjustments?"
Xue Mingtao shook his head with difficulty, "We have indeed reached the limit."
At this time, Li Zhicheng, who had been silent, suddenly looked at Lin Qian, his eyes bright and cold, "What conditions do you think they will give?"
Lin Qian's heart trembled, everyone had already looked at her.
Lin Qian was quiet for a while, looked straight at him, and answered, "I can't accurately estimate. But according to my previous understanding, the price can be at least 13001400, and the delivery time is five months. "
After she finished speaking, the conference room seemed to be even quieter. The faces of the project team were a bit tense, and they were gloomy and silent. Liu Tong picked up the teacup, took a sip, and then put it down with a frown. Gu Yanzhi leaned back in the leather chair, his face cold, his fingers tapping on the table. And in the middle, Li Zhicheng sat straight, his dark eyes staring straight ahead, as cold and threatening as ever.
Then, Lin Qian and everyone else in the room heard the longest speech he had ever given.
"When I was in the army, I often drew up battle plans. The main point of a battle plan is to first clarify where the key to the victory of the battle is. As a commander, I don't care about the minor details, and I don't consider how difficult it is to execute. Those are not things that I have to consider. My task is to ensure that we have an absolute advantage at the decisive point at all costs, so that we can win the battle. I think the principle of the commercial battlefield is the same.
This bid is our final decisive point, and our strategic goal is to win the hearts of our customers. Therefore, the most important thing in the bid is not the flowery wording, nor the detailed and complicated information.
The most important thing is to show Ming Sheng a few absolute and distinct advantages with a resolute attitude, so that they can see it and remember it deeply. Completely capture their hearts.
Therefore, I suggest making the following adjustments to the bid:
First, continue to lower the price, adjust it to the level that Lin Qian just mentioned. If there are any financial difficulties along the way, I will think of another way. At the same time, all the high-end bags made of this material will be restored to the original price in all the stores, and no further promotions will be allowed. Xue Mingtao, please indicate in the bid in an eye-catching way that the price we offer to Ming Sheng for this bag is 30 times the price we used to offer in the overseas market. Make a comparison chart of the market price. According to my observation, SMQ's market price is lower than ours, so their relative discount should only be 4050 yuan.
Second, promise Ming Sheng that this batch of bags will be guaranteed for five years, instead of the usual one year in the market. Implement the CEO responsibility system, and if there is any quality problem, Aida will quickly refund the goods within three days, and Ming Sheng will not have to bear any intermediate costs or responsibilities.
Third, the delivery cycle. Relatively speaking, this is the only area where we can make a difference. The delivery cycle must be compressed to three months. Now is the moment of life and death for Aida. If we can't make it in time, Mr. Gu and I will personally go to the production line. This requirement is a rigid task, not negotiable, not to be delayed. "
He raised his head and looked around, his eyes sharp as he concluded, "Even if we win this project, it will be a pyrrhic victory. But we can let Aida struggle at death's door and fight again in the future. "
Everyone was stunned.
Lin Qian looked at Li Zhicheng's well-defined profile, and her heart began to beat faster and faster along with his words.
Liu Tong pounded the table and said, "Good! I agree with Mr. Li! That's settled! If we don't have enough people, I will also go to the production line. My wife and children will all go to the production line! When we first started our business, we did the same thing with the chairman! "
Gu Yanzhi also smiled, his eyes as bright as lightning.
Xue Mingtao gritted his teeth and said, "Good! Listen to Mr. Li! Let's do it! "
Everyone in the project team had a complicated look in their eyes. Lin Qian's feelings were the same as theirs. Sorrow, discomfort, excitement, determination …
He said that it was a pyrrhic victory. We struggle at death's door and fight again in the future.
It was getting late.
Lin Qian returned to her cubicle in the office building. After sitting for a while, she couldn't help but look up at the CEO's office. Under the bright light, his figure was faintly discernible.
Lin Qian felt that she had to re-evaluate her boss's strength. She never expected that he could say those words just now. The points he said, such as "the decisive point," "the absolute and distinct advantage," and "capturing the customers' hearts with a photographic memory," were the same as what Lin Mochen had said to her yesterday!
Who was Lin Mochen? He was a man who could turn the tide in the financial world, a guy who could easily manipulate billions or even tens of billions of funds. In her mind, he was the top business genius.
And he was different from Lin Mochen. Lin Mochen, for example, was obviously a scheming "profiteer," but he was righteous, aloof, and determined. What he had said just now still seemed to be jumping in her ears, making her unable to calm down for a long time.
Why did she have the impulse to die for her bosom friend? No, she had to express herself to feel better.
"Boss." She knocked lightly on the door and walked in.
Li Zhicheng was standing in front of the window, looking at the starry night sky. Hearing the sound, he turned to look at her, his expression calm and indifferent.
"Boss, I think we will definitely succeed." She looked straight at him and said, "Because it will be under your leadership, because you are a genius, a natural leader. I'm done. This is not flattery, it's from the bottom of my heart! "
As soon as she finished speaking, her face inexplicably became hot. Ah, was she a little excited? Under his burning and quiet gaze, Lin Qian rarely felt a little uncomfortable, but she pretended to be calm, smiled frankly, and turned to leave.
Li Zhicheng watched her light back until she walked out of the door, then he turned to look at the vast night outside the window again, the corner of his mouth turned up, and slowly smiled.
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