CHAPTER 19
"I have a plan," Li Zhicheng said calmly, "I'm going to launch a flank counterattack against SMQ."
Lin Qian froze for a moment. The first thing that came to her mind was that Li Zhicheng had no business experience at all. Was the "flanking battle" the same as what she understood?
"Flanking battle", as the name suggested, probably referred to finding another way to outflank one's competitors. ()
Abroad, the most famous example was Burger King launching the slogan "Grilled, Not Fried" to flank KFC and McDonald's. In China, SF Express insisted on fast delivery by air and caught up, becoming the leader of the express delivery industry.
For the former, it was impossible for Mai Kee and KK Kee to change their global fried chicken equipment, so they could only watch Burger King take advantage of this loophole to expand and get a share of the pie. For the latter, other domestic express delivery companies could not abandon their original land transportation equipment, change the entire internal operation process, and charter and buy new planes.
The main point of a flanking battle was not to launch a new product that was not available in the market, but to have a new competitive edge. Furthermore, the original market leader would not be able to imitate and attack you.
Therefore, a flanking battle was easy to talk about, and the result would be wonderful, but it was very difficult to carry out.
Lin Qian stared at Li Zhicheng with her eyes wide open. Aida couldn't even protect itself now. How could they have the strength and opportunity to launch a surprise attack from the flank?
Li Zhicheng looked at her calmly. His eyes were calm and determined.
Lin Qian's gaze shifted to the document he had just handed to her. As soon as he read a few lines, his heart trembled.
Li Zhicheng actually …
These days, Chen Zheng was rather complacent.
The Ming Sheng project didn't make much money. But in his opinion, whether it was a "long-range attack" against New Bori or a "close defense" against Aida, he had made the right move.
In order to become a commander in this highly competitive and low-profit industry, one had to be far-sighted.
Therefore, this afternoon, when his subordinates mentioned to him some of the troubles caused by the Ming Sheng project, he was rather dismissive.
"Mr. Chen, we promised Ming Sheng in the tender that the supply price will not exceed 30% of the market price of similar products in our stores. Now that the Spring Festival is around the corner, we usually do a 89% discount on high-end luxury bags at this time of year. Will you do it again this year? What if Ming Sheng finds out and tries to lower the price? "
Chen Zheng laughed when he heard that. "Do you think a big corporation like Ming Sheng would be so petty? Do you really want to keep your eyes on our store prices? Don't worry about it. "
The subordinate nodded and said, "In addition, our supply cycle is three months. This means that in the next few months, our supply of high-end bags will be very tight. There may be a shortage of goods. "
Chen Zheng thought for a moment before replying, "Alright, we'll be fine after a few months. There was no need to lose sight of the big picture. Our focus now is on the Ming Sheng project. "
After his subordinates left, Chen Zheng leaned back in his chair and turned in a circle. He looked at the busy traffic outside the window and fell into deep thought.
Indeed, he wasn't worried about the earlier problem. This was because to domestic manufacturers, the sales of high-end bags were like chicken ribs. They were tasteless, but they were also like sweet but poisonous fruits that could only be desired but not sought. You can't compete with those international luxury brands at all. Didn't Aida invest a lot of money to create this dream? What was the outcome now?
So what did he have to worry about? Was she worried that Aida would retaliate and suddenly increase the sales of high-end bags? Even New Bori couldn't do it. How could that stupid soldier and Lin Qian, who was a bit smart, do it? He shook his head and laughed. It was impossible.
But this time, his spy in Aida had been discovered, which made him feel sorry. However, the spy had sent the full text of Aida's bid the night before the bidding, which helped him complete the fatal blow to Aida. After the incident, he had kept his mouth shut in the detention center and didn't cause any trouble for SMQ. It was a good thing that he died a worthy death.
A week later.
Lin Qian took the elevator down from the top floor and first arrived at the floor of the marketing department.
In the past, the department had become more and more desolate, but today, it was full of people and not a single seat was empty. Even the area of the finance department on the lower floor was temporarily requisitioned by them.
According to the CEO's instructions, 200 outstanding employees who were still willing to stay in Aida and had been working for more than three years had been transferred from all over the country. They had formed a temporary "customer service center."
Lin Qian walked through the office area. Along the way, the sound of phones, keyboards, and footsteps seemed to make people's hearts tighten. As soon as she walked into the marketing director's office, Xue Mingtao saw her and smiled, "Miss Lin, your writing is good. Come and help me."
Lin Qian walked over with a smile and took the paper from him. She looked at it and nodded, "I think it's good."
Xue Mingtao sighed and looked tiredly at the busy employees outside the glass door. He said, "After working overtime for a week, I finally finished sending the text messages and emails to 30,000 old customers. The next thing is to start calling them one by one tomorrow morning. I hope we can have a good start on the day of the project. "
After checking the marketing department's progress, Lin Qian took the elevator down to the IT department.
She was still holding the document that Xue Mingtao had just given her. It was the text of the emails and messages sent by the "customer service center" to the old customers. In the past three years, these old customers had all bought mid-range and high-end bags from Aida stores all over the country.
"Dear Mr. Li X, thank you for your support of Aida bags in the past. Our group will launch a 40% discount on luxury bags online on the 5th of this month. It is only limited to the first 2,000 customers. Each account is limited to one bag. At the same time, we will give out a red packet of one million yuan. The winning rate is 100%. This promotion is limited to online sales and is only for the old customers … "
This was the core of Li Zhicheng's flanking strategy against SMQ. It was simple: to lower prices.
However, anyone could lower the price, and anyone could do so. But how to do it effectively required a lot of knowledge.
When Lin Qian first saw Li Zhicheng's plan, she was shocked. Because when she thought about it carefully, it was a very simple strategy, but every step was done flawlessly. It looked like it was done by an experienced businessman. And to launch it at this time, it was really the right time.
First of all, he would target the old customers with high loyalty. They were familiar with the quality of Aida's products and recognized the brand. This way, he would be able to guarantee the initial sales and open up the market.
Secondly, the target of this flanking strategy was clear: the main customer base in second- and third-tier cities. In other words, Li Zhicheng was going to use the strategy of low prices and low profits to grab the mid-range bag market, which SMQ had the largest number of.
Furthermore, online sales were the fastest and cheapest way to make a name for themselves.
…
Whether it would succeed or not was another matter, but what Li Zhicheng was doing was exactly what Aida had been trying to do since its decline. And no one else could do it.
SMQ could and definitely would have started a price war with them. But because of the Ming Sheng project, the price and inventory of the high-end bags would be greatly affected. It was impossible to launch a strong attack against them in the short term.
And New Bori was a big company. They would never disrupt their own price system and compete with them. If they did, not only would Aida be affected, but their original mid-range bag market would also be affected.
Wasn't this the right time, place, and people?
When the elevator stopped, Lin Qian thought, If Lin Mochen had done this, she would have suspected that he had deliberately lost the Ming Sheng project. Because the market here was bigger and more empty, and there was no one to defend it, the profit margin was higher, which was far more than the Ming Sheng project's pyrrhic victory.
But since it was Li Zhicheng who could see this path and figure out a whole set of plans on his own in this life and death situation, she could only sigh again at the conclusion last time. He was really a genius, and his will was so strong that it touched her.
As for the kiss last time …
Neither of them had mentioned it in the past few days, so it should be considered over, right? She knew it. He was just being impulsive that night. Although she was at a disadvantage, but … forget it!
The sun was setting.
The Information Technology Department had prepared a small office for Lin Qian. Sitting in front of the computer, she browsed through the anonymous articles that the "water army" of the Information Technology Department would release and hype on the Internet starting the next day.
She had made the suggestion. At that time, Li Zhicheng had looked indifferent. He hadn't said yes or no, but had let her take care of it.
So she had to keep an eye on it.
"Netizens Breaking News: The well-known domestic brand Aida will be selling high-end bags at a 50% discount in three days. The price reduction will only be announced to regular customers …"
"Asking for the address of Aida's flagship store."
"Can the quality and workmanship of the high-end bags in China really compare to those abroad?"
"Shopping list: This bag is indeed priced at $800 in Aida's American store (picture attached). This time, it's less than $300 in China. It's a great deal."
…
Lin Qian read through, deleting, deleting, and editing. Not bad, not bad. She just had to keep the tone. There would be popularity and controversy. As long as it became popular, everything would be easy.
After editing, she thought for a while, created a new blank document, and began to type.
"Aida seems to be backed by the military …"
Just as she finished typing, a familiar voice suddenly sounded above her head. "Since when did Aida have military support?"
Lin Qian was shocked by the sudden voice. She turned to look at him. "… Mr. Li." She couldn't help but complain in her heart. Boss, you're a CEO now, not a special forces soldier. Don't come and go without a trace. It's scary, okay?
Li Zhicheng didn't seem to realize that he was causing trouble for others. He stared at her screen with a cold face. "What is this?"
Lin Qian said, "Oh … Mr. Li, you know that most of the things on the Internet are specious. Ordinary people think that the military is very mysterious. This is also to build momentum for our plan in three days. "
Li Zhicheng glanced at her and didn't say anything.
Lin Qian was happy, knowing that he had acquiesced. Although her boss was very honest, he was also a very smart person. He must have understood what she meant.
Her boss was also slowly changing. He was becoming more "cunning."
At this time, Li Zhicheng suddenly bent down, put one hand on the back of her chair, and put the other hand on the table. He said, "Let me see something else."
Lin Qian paused.
He was standing behind her. When he bent down, the side of his face was almost touching her hair, and his body was very close to her. She could almost smell the light masculine scent on him that night again.
However, he did this series of actions very naturally. It was as if a superior was inspecting the work of a subordinate. And the expression on his face was the same: calm, focused, and without any distracting thoughts.
Lin Qian's face suddenly heated up, and her heart beat a little faster. She wanted to stand up. "Mr. Li, please sit …" Before she finished speaking, her shoulders were easily pressed down by him. "No need."
Lin Qian's heart trembled slightly again.
A strange thought flashed through her mind. It doesn't make sense. Why was he behaving like a playboy, flirting with her like that? Or is it really unintentional? Am I being too sensitive?
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
