It was almost two o 'clock in the afternoon. Lin Qian had prepared the documents for the meeting and sent them to Li Zhicheng.
Surprised, he stood in front of the French window, deep in thought.
Lin Qian put down the documents and was about to leave when she heard his clear voice, "You'll attend the meeting with me."
She paused for a moment and then felt happy. She kept her face calm and said, "Okay."
He let her attend such a confidential and important strategic meeting, which meant he trusted her.
Hahaha … Boss is young and inexperienced, but he knows how to use people well.
The conference room was brightly lit. There were eight people sitting around the long oak and bronze conference table. They were Li Zhicheng, Gu Yanzhi, the vice president in charge of production technology, the vice president in charge of functional departments, the marketing director, the production director, the finance director, and the purchasing director.
They were the core management team of Aida.
Li Zhicheng sat in the middle. Lin Qian couldn't sit at the round table, so she sat on a chair diagonally behind the table against the wall.
The meeting was chaired by Gu Yanzhi. Although it was a serious topic, he was still relaxed and indifferent. After looking around, he said slowly, "Let's start. I'll say a few words first. Today's meeting is to discuss the future direction of Aida. You know the current situation better than me and Mr. Li. Mr. Li hasn't taken over the company for a long time. The goals and requirements of today's meeting are: seek truth from facts, discuss thoroughly, unify the direction, and strictly implement. Okay, the finance department will go first. "
The meeting room was quiet. Lin Qian was a little excited. She didn't expect Gu Yanzhi to be so fluent in this kind of "official language." But after thinking about it carefully, she found that every word he said was on point.
She glanced at Boss, who was very calm and focused. It was just that he was dressed in a suit and leather shoes, sitting among a group of middle-aged men. He looked too handsome and too young.
At this time, the finance director had already opened the slide. After a brief summary, he went straight to the point and dropped a bombshell. "We have calculated that after paying all the compensation for the 'carcinogen incident,' and calculating the receivables and payables and so on … The funds that can be flexibly mobilized in the short term are about," he paused, "between two and five million yuan."
The meeting room suddenly became quiet. Everyone looked at each other. Lin Qian's heart skipped a beat. On the soft leather notebook on her lap, there was a number "ten million" written on the top left corner. Now she silently crossed out the number and changed it to two million.
It turned out that the situation was worse than her brother had predicted.
Two million! What could two million do in this day and age? Not to mention a company with thousands of employees.
She couldn't help but look up at Li Zhicheng again. He was sitting up straight with one hand on the table. His face was slightly raised as he looked at the CFO's speech. He was very calm.
Lin Qian's mind replayed the scene two days ago when he arrived at the company with a fleet of cars.
Comparing the two, she suddenly felt a little sympathetic towards him.
After a depressing and awkward silence, it was the marketing director's turn to speak.
He was a capable man in his forties. His name was Xue Mingtao, and he looked calm and elegant. Lin Qian understood his situation. When the former CEO was aggressively expanding overseas, an old official like Xue Mingtao was not put in an important position and was instead just a figurehead. Now that the dynasty had changed, he could be considered to have regained control over marketing. After holding back for so long, they must be ready to fight a marketing battle to make a comeback.
As expected, he came up with a very complete marketing system work plan.
Starting from the company's four main categories of high-end leather bags, daily casual bags, special function bags, and luggage bags, he also detailed it into more than ten sub-categories. He analyzed the current market environment, the advantages and disadvantages of the company compared to our competitors, internal improvement methods, marketing strategies, and plans. For example, the quality of the men's mountaineering bags was not good enough, so he proposed to change the product materials and strengthen quality control. Another example was that the terminal marketing of the trolley boxes was not strong enough, so he proposed to increase the investment in advertising and increase the sales force.
It had to be said that this was a very detailed and in-depth plan. If it wasn't for years of marketing experience and a thorough understanding of the entire market and the company's sales situation, it would have been impossible to do it. This plan gave people the feeling of a road map, with overall goals and plans, and detailed down to the specific implementation of each item. After listening to it, it made people feel very secure.
Marketing was the core of a company like Aida, and it was also the focus of this meeting. So after he spoke with confidence and assurance, the other managers whispered to each other and discussed in low voices. The atmosphere was obviously livened up.
And Gu Yanzhi also had a faint smile on his face, nodding to the marketing director, Xue Mingtao. Even Li Zhicheng picked up the paperwork and carefully read it page by page as he listened to it. Lin Qian also saw him make some notes on it with a pen.
And Lin Qian also felt very enlightened, as if she had been taught a lesson.
She was even tempted, hoping that Xue Mingtao would mention the Ming Sheng project, to prove that her previous ideas were correct.
But he didn't. After finishing the overall report, Xue Mingtao concluded, "In the next five years, Aida's marketing empire!"
Everyone listened and nodded. Lin Qian was a little disappointed.
The meeting room was quiet for a while. Everyone was a little thoughtful, and some people secretly looked at Li Zhicheng, wanting to see what this new young CEO had to say about this most reliable development plan so far.
Just then, he put down the document in his hand and looked up at everyone.
So everyone's eyes naturally focused on him.
"Very good plan," he said slowly, "I will read it carefully."
A flash of joy flashed across Xue Mingtao's face. Lin Qian gave him a thumbs-up in her heart. Boss is so imposing! Calm and collected.
Unexpectedly, Li Zhicheng changed the topic, "Someone suggested to me that we can save Aida by winning the Ming Sheng project. What do you think? "When he said this, he sat upright, looking calm and composed.
Behind him, Lin Qian's heart skipped a beat. Her heartbeat sped up.
Someone … Is he talking about me?
Xue Mingtao was quiet for a second, took out a report from the folder on the table, and handed it to Li Zhicheng, "Mr. Li, we have also done a SWOT analysis on the Ming Sheng project. This project is of course very good. If we can win, we can quickly change Aida's position in the industry, and also open up a new market.
But to be honest, we have two strong competitors, New Bori and SMQ, for this project. We didn't get involved at all in the early stage, but they have been following us for a few months, and their contacts are almost all established. We have never been involved in the field of state-owned clients before, so if we want to compete now, the chance of success is very small. And they are very guarded against us now. Even if we can win the project, I think it will be a pyrrhic victory, with little or no profit. The loss outweighs the gain. "
Li Zhicheng was silent.
Although Lin Qian was only an observer, Xue Mingtao's words made her feel a great deal of pressure. Indeed, she had only considered the benefits of this project, and that it could save Aida, so she had been too optimistic. But the practical difficulties that Xue Mingtao mentioned, which she hadn't thought deeply about, were almost the Achilles' heel of marketing: starting late, without contacts, without funds, how could she compete with others?
At this time, the vice president in charge of production and technology, who had been silent all this time, suddenly spoke.
He was nearly fifty years old, and his name was Liu Tong. He was the number one and most senior official who had helped Chairman Xu Yong build the company. In front of Li Zhicheng, he was not as cautious and tentative as the others. His expression was frank, and even had a bit of the dignity of an elder.
"Zhicheng," he said, "I don't agree to work on the Ming Sheng project and expand into new markets. Didn't Aida fall because of this kind of thinking? Are we going to repeat the same mistake? We are in the luggage business, and our biggest market is hundreds of millions of end consumers. This market has been taken away by others, and we have to take it back. Those purchases by the government and enterprises are just a drop in the bucket. They have high requirements and low profits. I don't agree to do that. I agree with Mingtao's opinion. We should do a solid job and rebuild the market! "
He was a straightforward man, and he spoke with a face full of righteousness and determination. Some people listened and nodded. Indeed, what he said was exactly what everyone was sad about.
Lin Qian's delicate eyebrows knitted tightly as she listened.
Liu Tong was firing at Li Zhicheng, but Li Zhicheng kept silent. He looked quite imposing when he didn't speak, and now everyone was even more confused about what he was thinking. The atmosphere was a little stiff.
Lin Qian listened. Gu Yanzhi looked at everyone's expression, and exchanged a look with the vice president in charge of the functional departments.
The vice president opened his mouth to smooth things over, "How about this? President Li has heard our opinions. What's the focus of the next step, and which direction should we go? Or maybe President Li can think about it and discuss it later? "
Everyone nodded. Lin Qian thought, This is the only way.
So everyone looked at Li Zhicheng. Liu Tong also said, "I'm a straightforward man, Zhicheng. You must think about it carefully."
However, no one expected that Li Zhicheng nodded at Liu Tong, and then looked at everyone. His voice was as low as still water. "I don't need to think about it."
Lin Qian was stunned. Not only her, but everyone was also stunned.
Then she heard him continue, "This afternoon, I made a decision: to take the Ming Sheng project at all costs."
In the afternoon.
Lin Qian was sitting in her cubicle, sorting out the minutes of the meeting. But she felt inexplicably restless.
Because of what Li Zhicheng had just said at the highest decision-making meeting, "This afternoon, I made a decision."
The key was "this afternoon." At that time, they were eating hotpot, and she had strongly recommended him to take the Ming Sheng project.
Could it be understood that her words had an important impact on him?
Lin Qian was excited, but also felt an unprecedented pressure.
Moreover, his stand against the majority's opinion undoubtedly made the atmosphere a little strange. Liu Tong's expression changed on the spot, Xue Mingtao didn't say anything, and the vice president of administration was also stunned.
However, before anyone could say anything, he unexpectedly spoke again, "The company is in a turbulent period, and we must work together. Now I am the representative of the absolute shareholder, and I have a veto power. So from now on, before I make a decision, there can be countless voices, and after I make a decision, there can only be one voice. Meeting adjourned. "
…
At this moment, the door of his office was tightly closed. Gu Yanzhi and Liu Tong had just gone in. Lin Qian didn't know what the three big bosses were discussing inside. At first, she could still hear Liu Tong's fierce voice, but now there was no sound at all.
After a while, the door finally opened. Lin Qian immediately stood up and saw Liu Tong walking out with a sullen face, and Gu Yanzhi behind him looked quite calm. She couldn't tell how they were feeling, so they didn't pay attention to Lin Qian and directly went back to their respective offices.
Lin Qian waited for a while, then picked up the tidied up meeting minutes and went in to show them to Li Zhicheng.
There was no doubt that his performance in today's meeting would cause a stir in the company. What would the managers and employees think of him?
Autocratic, dictatorial, and inhumane?
Or was he determined, had his own independent ideas, and was very confident?
For Lin Qian, it was a little beyond her expectation that he, who looked cold and quiet, could be so strong and decisive.
The setting sun had already set, smearing the office with a faint golden glow.
Li Zhicheng was sitting on the sofa in the middle of the room. Somewhat different from his usual cold posture, at this time, he put his hands on his knees, and his face was calm, as if he was thinking. And on the coffee table in front of him, there were two steaming teacups, obviously left by Liu Tong and Gu Yanzhi.
Lin Qian walked over with light steps, "Boss, this is the meeting minutes."
He looked up at her, his eyes dark and calm, took the minutes, and lowered his head to read.
The room was quiet, only the sound of him turning the pages and the sound of the goldfish tank by the door could be heard. Lin Qian was a little nervous, but she began to speak.
Her opening remarks were: "Today, after listening to Mr. Xue and Mr. Liu's opinions, I also think they are quite profound and reasonable …"
Li Zhicheng looked up at her again. At such a close distance, his profile appeared more distinct and handsome. His eyes were dark and cold, "Are you wavering?"
Lin Qian suddenly realized that although this boss was very concise when talking to people, he always pointed out the key points quickly, so you always had to slow down before you could respond.
She originally wanted to be more tactful, but now she just said it frankly, shaking her head, "No, I'm not wavering. What I want to say is that their analysis is very comprehensive and reasonable. But this kind of thinking is too focused on internal issues, how to solve problems, and how to improve oneself. But now the external competition environment is very fierce, and the development of the industry is not what it was ten years ago. You can't win the market just because your product quality is good, or the quality of your staff is improved. Because other people are also doing very well.
The reason why I insist on targeting the Ming Sheng project is not because I think it will succeed. It's because I feel that sticking to the traditional way will definitely not work. To make an inappropriate analogy, if New Bori and SMQ are elephants, Aida is a little lamb. Can a little lamb defeat an elephant through self-improvement? I don't think so. It can only win by launching a surprise attack. "
She spoke very freely, expressing her true feelings. After finishing, she looked at Li Zhicheng's expression.
He continued to stare at her with a burning gaze. His handsome face remained calm and cold from beginning to end.
To her long speech, he only replied with three words:
"I believe you."
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