The girl said, "The high cost is only temporary. If we increase the sales volume, the average unit price of the MP3 player will drop significantly."
To put it bluntly, if the research and development cost of a product was ten million, but the product could only sell ten thousand units, that would be a tragedy. The average research and development cost of each unit was more than a thousand yuan. Including the manufacturing costs, how much would the product sell for to recoup the cost?
What if they could sell ten million units? The average research and development cost of each product was only one yuan. That would be negligible.
For a young girl to know all this, it was amazing.
Fang Tian gave her a thumbs up and said, "You are very smart."
The girl said, "I have always been interested in economic management. I had already been admitted to a famous university in Beijing to major in economic management, but because …"
At this point, her expression darkened and she said, "Because of some reasons, I gave up."
Fang Tian could not understand. "You gave up on university to work in the industry?"
The girl said sadly, "I had no choice. My family was very poor. During the year of the college entrance examination, my brother was seriously ill. In the end, I could only give up on working. "
Everyone had their own difficulties.
Fang Tian did not notice it earlier. Now that he was looking at the girl beside him seriously, he realized that she was quite good-looking. It was just that her clothes were a little old-fashioned and her face was covered in dust. She looked a little dull.
This factory girl turned out to be a bright pearl.
"Do you want to go to university?" Fang Tian looked at her and asked.
"Yes. But I know it's impossible, "the girl said gloomily.
Fang Tian thought for a moment and immediately called for Director Zhao Yiming.
"Director Fang, do you have any instructions?" Zhao Yiming rushed over and stood in front of Fang Tian.
Fang Tian looked at the girl and quickly said, "She is a talent. The factory will sponsor her studies and send her to a university overseas!"
Hearing that, Zhao Yiming was stunned!
The girl was stunned!
The surrounding workers were stunned!
She was just a working girl. Why would they sponsor her? They even wanted to send her to a university overseas?
Zhao Yiming was very puzzled and said, "You mean the factory wants to focus on grooming her?"
"That's right," Fang Tian said seriously, "I never misjudge people. She is a talent. She is worth funding and grooming."
"Understood." Zhao Yiming nodded.
The girl was shocked for a long time. When she came back to her senses, she said, "I-I'm not as good as you say. I'm just an ordinary working girl."
"You have to have confidence in yourself." Fang Tian looked at her. "Maybe you're lucky to have met me. What I'm telling you is that you only have one chance. If you miss it, you'll miss it forever. "
The girl clenched her small fists. She made up her mind and nodded. "I agree."
This girl's name was Zhang Yayan. One day, one year, she was fortunate enough to have a chat with Chairman Fang. It was this chat that changed her life!
In the future, Zhang Yayan returned from her studies abroad and slowly ascended to the position of factory director …
After lunch, Fang Tian walked into the R&D Department.
Looking at the crowd, Fang Tian cleared his throat and said, "I'm confident that the price of our mp3 player can be lowered to less than 50 yuan."
As soon as this was said, it attracted the attention of the engineers who were busy in the room. They all came over to inquire.
"Director Fang, can I really do that?"
"Mr. Fang, do you have some good moves?"
"Director Fang, what should we do?"
Due to the high cost, the product couldn't be produced online. This group of hardware engineers racked their brains but couldn't come up with any good ideas.
They had top-notch skills when it came to making products, but they weren't good at controlling costs.
One had to know that a good product was 50% excellent quality, and the other 50% was cost control.
To put it bluntly, they could make the product easy to use and cheap. With such a product, how could they be afraid of not selling well?
Fang Tian sat on the computer chair and cleared his throat.
Zhao Yiming understood and immediately turned to pour tea. Soon, a cup of fragrant tea was served and placed in front of Fang Tian.
Fang Tian took a sip. The fragrant tea assailed his nose and left a lingering fragrance in his mouth.
Putting the mp3 player on the table, Fang Tian said slowly, "First, our mp3 player is only the first generation product. In terms of configuration, we can reduce it. For example, we can reduce the storage space."
"There are two benefits to this."
"First, the cost of components can be reduced. Second, we can save space for future product upgrades. "
This wasn't hard to understand. If they made the product to the extreme, what else could they upgrade in the future? Doing a good upgrade strategy was also a way to make money.
Fang Tian said, "Our first major product focuses on high cost-performance ratio. With the same configuration, our price is half or even one-third of similar products. This is our selling point. "
Director Zhao Yiming nodded. It made sense.
After taking a sip of tea, Fang Tian continued, "Second, we don't need to produce electronic components in our factory. The components can be handed over to other factories to make for us."
Zhao Yiming was stunned. "Find an OEM factory to manufacture for us?"
"Yes." Fang Tian nodded. "In this way, we don't need to add factories or buy production equipment. We just need to focus on product design. The rest will be handed over to the OEM factory. This way, the cost can be greatly reduced."
Zhao Yiming didn't understand and said, "Doesn't that mean that The Rising Sun City factory has nothing to do and can be closed down?"
"No." Fang Tian shook his head. "For the time being, The Rising Sun City factory can do the final product assembly. But in the future, this factory will only focus on product research and development and design, which is the most profitable place. "
The profit of the OEM factory was indeed very small. Most of the money was earned by the product design and development company.
Zhao Yiming was very clear. He nodded.
"Third." Fang Tian smiled. "There is a very important reason why the cost of our products is high. The price of the components is very high. This leads to the difficulty of reducing the price of assembling a product. "
"So, we have to establish a huge component supply chain. To put it bluntly, we have to control the suppliers and use quantity to lower the price! "
Use quantity to lower the price?
This was not hard to understand. The sales volume of the products was huge, and countless suppliers were fighting to supply the products to Soft Cloud. At the negotiation table, Soft Cloud was in a more advantageous position. They could push down the price of the components even lower!
Zhao Yiming was excited when he heard this. Fang Tian was really a genius!
"What about publicity? It's difficult to sell the product without publicity. The cost of publicity is also very high. "Zhao Yiming said.
Fang Tian punched him on the shoulder and smiled. "Have you forgotten what Soft cloud does? With the help of its huge Internet platform, can't MP3 become popular? "
Zhao Yiming suddenly realized and laughed!
Everything was under control. As soon as Chairman Fang took action, the problem was immediately solved.
The factory director was full of admiration for Fang Tian!
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