The next day, at 8 PM, Fang Tian arrived at China TV Station.
China TV Station is equivalent to CCTV in his previous life.
This time, he was invited by China TV Station for an interview.
When he entered the TV Station, a beautiful woman in a black suit and black-rimmed glasses walked towards him. She is the host of China TV Station's Money World. Her name is Bai Xiaoyu.
"Mr. Fang, nice to meet you!" Bai Xiaoyu smiled and extended her hand.
Fang Tian reached out and shook her hand. He smiled and said, "I'm very happy too! Has the live broadcast started? "
This interview will be broadcasted live.
"Okay. Follow me upstairs." Bai Xiaoyu turned and walked into the elevator.
Money World's live broadcast room.
Two people faced the camera at a round glass table and sat down.
Bai Xiaoyu looked over and said, "Before I ask the questions, I have a small gift for you."
Fang Tian knew that the guests who came for an interview on this show will receive a small gift from the host.
Fang Tian did not say anything and looked at the host. She was holding a small black box in her hand. She smiled and looked over. "Mr. Fang, I bought this from your online store. Do you know what it is?"
Currently, Thousand Gold Mall does not sell many products online. Other than digital appliances, there are only female products.
The host should not give him female products, so it must be digital appliances.
But what could be in such a small box?
Fang Tian smiled. "Electric shaver?"
"Nope. Open it and take a look. "Bai Xiaoyu placed the box in his hand.
Fang Tian took the box and opened it. He smiled when he saw it.
Inside the box was a golden Maneki-Neko. If you touched it, it would say, "Congratulations on making a fortune! Congratulations to you! "
Bai Xiaoyu smiled. "Congratulations to your online store. Do you like this gift?"
"I like it." Fang Tian nodded and placed the Lucky Cat on the table.
"Okay. Now, let's start with the first question."
Bai Xiaoyu asked. "Was the online and offline price war a spur of the moment, or did you plan it beforehand?"
Fang Tian smiled and said, "Hehe, it was premeditated!"
Puzzled, Bai Xiaoyu asked, "You lowered the price to 999 yuan for an air conditioner that costs 2,999 yuan. Can your platform still make money from such a price war? "
Fang Tian said frankly, "It will definitely be a loss, but in the early stages of the platform's establishment, I will not consider the issue of profit. I'm more concerned about the traffic on the website and the sales volume of the products. "
Any company that was eager for quick success in the early stages of its establishment would be courting death and would not last long.
Bai Xiaoyu understood this point. Back then, when Soft cloud company launched its free anti-virus software, they were also mocked by others. They said that this model would not be successful. But now, the games sold on the anti-virus platform had already earned the company more than a billion in profits.
Bai Xiaoyu continued to ask, "Do you think online shopping will grow faster than traditional retail in the future?"
"That's for sure." Fang Tian said, "The emergence of online shopping platforms will overturn the entire traditional retail industry. The next 20 years will be the golden period of e-commerce!"
Bai Xiaoyu's questions became sharper and sharper. "Do you think online shopping will replace traditional industries? Will the survival of physical stores become more difficult? "
"No." Fang Tian smiled and said, "The emergence of e-commerce will not cause the demise of the physical industry, but it will improve and transform the traditional industry. When my e-commerce platform expands one day, the internet will combine with traditional industries and form an internet plus model. "
Kim Woo-yeon's business was physical stores, and he had a huge network of physical stores in the country. It was impossible for him to use e-commerce to kill his wife's business. It was impossible.
When the e-commerce platform expands, it will combine with his wife's physical stores and form an internet plus empire!
Bai Xiaoyu laughed and said, "In the future business world, which do you think is more important, the e-commerce or the physical industry?"
Fang Tian shook his head. "You can't say that. Online platforms and physical stores are indeed more different now, and the competition is fierce. But as time goes by, the boundaries between the two will become more blurred. "
"Just like Tai Chi, it will form a pattern where you have me, and I have you!"
"That's a great metaphor!" The host praised. Fang Tian was really worthy of being an Internet tycoon. He could see more clearly and long-term than ordinary people.
Bai Xiaoyu asked with a smile, "Will you continue to fight with Golden Hall? Will this kind of price war continue? "
"Definitely." Fang Tian's tone was firm. "In the words that are popular on the Internet now, I will fight to the death with him! I will fight with him all the time. "
"Oh? Why? "
"Not only because of business considerations, but also because of many personal grievances between me and Golden Hall."
"Oh, what's the personal grievances? Can you tell me? "Bai Xiaoyu looked at him curiously.
Many people liked to watch gossip, and the host was no exception. Including the audience in front of the TV station, they all wanted to know what personal grievances there were between Fang Tian and the two big bosses of Golden Hall.
Fang Tian coughed and said, "It's private. I can't tell you."
He couldn't tell her that it was a duel between him and his wife's cousin, right? The affairs of the rich and powerful families were very complicated. It would take more than three days and three nights to talk about it.
"Last question." The beautiful host looked at the time, and the program was almost over. "Compared with traditional industries, what do you think are the advantages of e-commerce? Summarize. "
Fang Tian touched his chin and thought for a moment. Then he said, "In short, there are three points."
"First, e-commerce has broken the problem of 'information asymmetry' in the past. The price of the same product in different cities and different locations is often very different. But the price of e-commerce is almost transparent, and there will not be too much price difference. What is reduced is the cost of consumers to obtain information and buy goods. "
"Second, e-commerce platforms have removed many intermediate links, such as wholesale, agency, rent, and so on. It is almost direct sales by manufacturers, so it is easier for consumers to sell affordable goods."
"Third, e-commerce platforms have big data, which is used to grasp the sales data of a large number of manufacturers' goods and understand the consumption interests of each consumer. These are important resources, which can make the platform better improve efficiency and control costs! "
"Good! That's the end of tonight's interview. " Bai Xiaoyu stood up and shook hands with Fang Tian. "Thank you very much, founder of Soft cloud, for visiting our live broadcast room."
Fang Tian stood up and shook hands with her.
The beautiful host looked over with a smile. "One of my favorite hobbies is shopping. If I want to find a partner, he'd better be the boss of a commodity empire, haha!"
What did the beautiful host seem to be implying?
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