For Golden Hall, the removal of their home appliances from the store of the group would also bring some losses, but the losses were limited.
After all, Jinshi Group was not only a company that sold home appliances, but also had a huge industry. Without the sales of home appliances, it would not have much impact.
However, for home appliance manufacturers, the loss was great. Sales plummeted. Those who had their own stores were better off, but those who did not have many stores were in trouble.
How could they establish sales channels all over the country in such a short time?
Fang Tian remembered that in his previous life, Gale and Suning had a conflict, which directly caused Gale to lose Su's sales channel. Since then, Gale began to pay attention to the construction of his own channels.
In this day and age, there were not many brand merchants with their own stores, let alone a sales network covering large and medium-sized cities all over the country.
Therefore, when Golden Hall said that their home appliances would be removed from the shelves, many home appliance owners panicked.
The home appliance manufacturers at the scene whispered and began to waver. They wanted to give up Fang Tian's online platform. In this case, they could only choose to cooperate with Golden Hall.
Fang Tian walked quickly to the stage and took the microphone back from Golden Hall. "This is my home ground. It's not your turn to speak."
His words were sonorous and powerful, which attracted applause in the hall!
Yes, this was a dinner party set up by Fang Tian. It was none of Golden Hall's business. When was it your turn to speak on the stage?
Fang Tian cleared his throat and said, "Since Golden Hall is not sincere, then choose to cooperate with me. With the traffic of Soft cloud website, you don't have to worry about promotion at all. The sales will definitely go up. "
"Now the express delivery network of Thousand Gold Online Mall has covered most of the cities in the country. If consumers place an order, it will be delivered the next day!"
In other words, not only was there traffic online, but the offline network was also very complete!
Golden Hall curled his lips. "Buying home appliances online? Who are you kidding? The experience can't be compared with a physical store. I want to feel the cooling effect of the refrigerator. Can I experience it online? "
Fang Tian said frankly, "This, you can't. But as I said just now, the delivery speed is very fast in Thousand Gold Online Mall. If consumers are not satisfied, they can return the goods within seven days without any reason. "
"Yes, seven days without any reason. Can your physical store do that?"
Golden Hall was stunned. This was impossible.
In this day and age, there was no such after-sales service for seven days without any reason, and Golden Hall would not do it either. Even if there was a quality problem, it was very difficult to ask for a refund.
The after-sales service was so bad now.
Fang Tian said with a smile, "The emergence of e-commerce not only provides a new way of shopping. It will bring about a revolutionary change to the entire traditional spirit beast industry. "
"In the past, the price of the same product in different cities, different locations, and different shops would often be very different. But what about the online shop? "
"We can do direct sales from the factory, eliminating many intermediate links. So that consumers could buy better and more affordable products. For you home appliance manufacturers, it can increase the sales of home appliances. "
With reason and evidence, compared with the coercion of Golden Hall, Fang Tian was more favored by home appliance manufacturers.
Golden Hall said loudly, "What's the use of saying so much? In short, two choices are placed in front of you. Will you choose his online store or Jinshi Group? "
The owner of the appliance manufacturer still couldn't make up his mind.
At this moment, a heavyweight appeared on the scene!
A man in a black suit with a square face walked onto the stage and took the microphone from Fang Tian.
This heavyweight was the president of the National Home Appliance Sales Association — Zhao Guofeng!
He had a great influence in the entire home appliance industry, and his words carried a lot of weight.
Zhao Guofeng said in a loud voice, "Tonight, it's very interesting. I participated in the debate between online and offline channels. As the president of the Industry Association, I want to say … "
He looked sideways at Fang Tian and said with a smile, "You can't be wrong to choose Mr. Fang!"
Obviously, President Zhao supported Fang Tian!
All of a sudden, the face of Golden Hall darkened instantly!
As the president of the Home Appliance Industry Association, shouldn't Zhao Guofeng be neutral? Even if he didn't support Jinshi Group, he couldn't side with Fang Tian. What was this?
Golden Hall looked unhappy and said, "President Zhao, why do you support him?"
Zhao Guofeng wanted to say that his character was so bad that he wanted to kick him out of the industry association.
He cleared his throat and said, "I'm very optimistic about the development of e-commerce. It's definitely not wrong to choose online sales. As for the loss of Jinshi Group's sales channels, you don't have to worry about it. As the president of the Industry Association, I still have influence in the industry. I will find a way to expand the physical channels for you. "
It was obvious that they could give up Golden Hall's channels.
Wasn't he bullying them? Was he threatening to take off their home appliances? Let him take them off the shelves and let his Home Appliance Mall be finished!
The home appliance manufacturers present began to talk about it.
"With the president's words, we can rest assured."
"Yes, I've decided to give up Jinshi Group's sales channels."
"Me too, trash Jinshi Group. Who cares about your channels!"
This time, it was Golden Hall's turn to be nervous. The coercion failed. Now, almost all the home appliance manufacturers present were on Fang Tian's side.
Then, Fang Tian threw a heavy bomb!
Fang Tian said into the microphone, "If you sell your home appliances on my platform, I will give you a subsidy of 5% to 20%!"
There was a subsidy? The manufacturers present were so excited that their eyebrows were raised!
This subsidy was not directly subsidized to the manufacturers, but to the consumers!
For example, a refrigerator, the cost price was 1,900 yuan and the sales price was 2,000 yuan. If it was sold on Fang Tian's e-commerce platform, the platform would give 20% of the profit to the consumers.
In other words, this refrigerator was 400 yuan cheaper!
This subsidy was not the manufacturer giving the profit to the consumers. If the manufacturer did this, the manufacturer would lose money.
It was the subsidy given by Fang Tian's e-commerce platform to help the manufacturers expand their sales!
What was the benefit of doing so for Golden Hall Online?
First, expand the influence of the e-commerce platform. Let consumers feel the convenience and benefits of shopping and make online shopping a way of life.
Soft cloud had no competitors in the e-commerce industry. The only competition was the traditional physical industry. How to attract consumers to shop online was a problem.
Second, win over home appliance manufacturers and let them actively cooperate with the e-commerce platform to enrich the variety of products on the e-commerce platform.
Third, the influence of the website and sales volume would increase, which could reduce the average transportation cost of express delivery.
This subsidy was beneficial to the website, manufacturers, and consumers. It was killing three birds with one stone!
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