Oh right, there were two other subsidiaries that I forgot to mention. (PS: I forgot when I was writing this … Daqian has too many subsidiaries. I'm confused.) One was Daqian Mobile. Like Daqian Entertainment, Daqian Mobile was also a company directly managed by Boss Jia. Boss Jia controlled all the rights of the company from the beginning to the end.
It couldn't be helped. Mobile phones were the most important part of Boss Jia's future business territory. In fact, it would also be the most important territory of any company. Boss Jia had to hold it tightly in his hands.
With Boss Jia's efforts, Daqian Mobile successfully became the number one mobile phone manufacturer in Hua Xia and the third in the world.
According to Boss Jia's information, in the entire 1995, Motorola ranked first in mobile phone sales, with a total sales volume of 620,000 units.
Next was Nokia, with a total sales volume of 580,000 units.
From this point, it could be seen that the sales volume of the two companies were very close. Perhaps Nokia could achieve a reversal next year.
As for Daqian Mobile, although it ranked third, its annual sales volume barely exceeded 180,000 units. Compared to Motorola, it only had a total sales volume of 13%.
Among the 180,000 units sold, 60,000 units were sold in the Hua Xia market.
As for the profits, they were basically in a state of balance. They didn't make money and didn't lose money. After all, the cost of the production line for mobile phones was too high. Every time the model was updated, the production line had to be adjusted. In addition, there were also various other huge costs.
In order to seize the market, Daqian Mobile's price was only half of Nokia's. The profits were not high. It was already good that they didn't lose money.
In general, Daqian Mobile had successfully entered the global mobile phone industry war. As for whether they could defeat Motorola and Nokia, it depended on their own means.
In addition to Daqian Mobile, there was another subsidiary company, BYD. Wang Chuanfu was also a general manager who didn't personally report to Boss Jia. However, Wang Chuanfu didn't come because he thought he was awesome. He really couldn't come. He was dealing with BYD's big crisis in the capital.
After the first batch of electric bicycles came off the production line, BYD started to lose money. This was because the first batch of 10,000 electric bicycles was still not sold out.
That's right. In the future, electric bicycles were everywhere on the streets. Almost everyone had one, and they completely replaced bicycles. In 1995, electric bicycles fell into a desperate sales situation.
It was not that BYD's sales were not good. In fact, Daqian's sales were still very good. Wang Chuanfu had brought his men to the market personally, but the sales of electric bicycles could not go up.
For this reason, Wang Chuanfu did a lot of research and asked the consumers why they were not willing to buy electric bicycles. The consumers said that there was no difference between an electric bicycle that cost 3,000 RMB and a bicycle that cost 50 RMB. They both ran on the road, and bicycles were more practical.
This was what the consumers were thinking, and it was also the current predicament of electric bicycles. At this time, Hua Xia was still relatively poor. An electric bicycle that cost 3,000 RMB was no different from an ordinary bicycle.
Although it was very tiring to ride a bicycle, what people lacked in this era was not strength. They lacked money!
Furthermore, if you really have 3,000 RMB, you can add another 2,000 RMB and spend 5,000 RMB on a motorcycle.
Therefore, electric bicycles were actually in a very awkward position now. They were not as economical as bicycles, and they could not match the speed and popularity of motorcycles. It was natural that their sales would be in trouble.
But as the saying goes, "East is not bright, West is bright." BYD's electric bicycle business was half-dead, but their battery business was unexpectedly good.
With BYD's accumulation of lead-acid battery technology, BYD's lead-acid battery had always been in the leading position in China. After Wang Chuanfu changed the company's bad practices, streamlined the staff, and optimized the production line, BYD's lead-acid battery prices dropped to the middle level.
Being able to buy the top lead-acid battery at the middle level of prices made BYD's lead-acid battery sales explode. At the same time, it forced other competitors to either make a loss or go out of business. Anyway, BYD had successfully occupied more than 75% of the lead-acid battery market in China. They made a total profit of 150 million RMB, which barely filled the electric bicycle's hole.
But just as Wang Chuanfu was about to take this report to Boss Jia, an accident happened. Five days before the first day of Chinese New Year, a BYD electric bicycle had an accident in the capital. A cyclist crashed into a BMW parked on the roadside. Not only did he crash into the BMW, but he was also sent to the hospital.
The cyclist said that the reason he crashed into the BMW was because the brakes failed. Later, the police checked the bicycle and found that the brakes did not work. This was really terrible.
This incident happened to be known by the news media. A news article titled "Bicycle Crashes into a Mercedes-Benz" went viral.
In an instant, a huge public opinion storm swept through the entire BYD electric bicycle industry. For a time, the whole country questioned the safety and quality of electric bicycles. Wang Chuanfu was going crazy.
So even during Chinese New Year, Wang Chuanfu still brought his team to the capital to deal with this sudden public relations crisis. This problem was difficult to solve in a short time. On the second day of Chinese New Year, when Boss Jia went to the capital to pay a New Year's greeting to the big bosses, Wang Chuanfu could only ask his boss for help. He really had no way to solve this crisis.
— — —
"First of all, there is a problem that must be confirmed. Did the brakes of our electric bicycle really fail?" Boss Jia asked Wang Chuanfu.
"This is the most difficult part. We can't confirm this problem!" Wang Chuanfu smiled bitterly. "I can't see the car until now. The relevant departments didn't let us check it at all. They said that they were afraid of destroying the evidence!"
"…" Boss Jia rolled his eyes. Then, he picked up his phone and made a call. After a while, the call was returned. Boss Jia said faintly, "Okay, now we can go and see the car together!"
"Chairman is awesome!" Wang Chuanfu praised from the bottom of his heart. Then, he followed Boss Jia to see the electric bicycle that had gone out of control.
Then, Wang Chuanfu led his team, and under the witness of the relevant departments, they used the fastest speed to inspect the electric bicycle and finally came to a conclusion.
The brakes of this electric bicycle did fail, and there was indeed a problem with the parts of the BYD electric bicycle. Now, it seemed that nothing could be changed.
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