"Which part is the problem?" Boss Jia asked calmly.
"One of the ferrules of the brake wire was deformed and got stuck in the brake wire, causing it to be impossible to pull the brake wire. The brake pad couldn't close, so naturally, the brakes couldn't be braked!" Wang Chuanfu said helplessly, "This is indeed our problem."
"Then the solution to the problem is very simple!" Boss Jia said calmly.
"What solution?" Wang Chuanfu looked at Boss Jia expectantly. He knew that his chairman had a brilliant record in the battle of public opinion. Not to mention other things, just the two battles of public opinion in Fusang and the United States were enough to bring the power of public opinion to the extreme and even had the ability to reverse the situation.
Not to mention the public opinion of 250,000 houses before the New Year. This was simply a textbook operation, the kind that could be included in Harvard's textbooks.
Therefore, Wang Chuanfu felt that as long as Boss Jia thought of a solution, this public opinion crisis could be easily solved!
"My solution is very simple. Six words: Attention, stand still, and take the beating!"
"Huh!" Wang Chuanfu was stunned.
"Do you know about my achievements in publicity, so you think that I can help you reverse the situation and turn the bad into good?" Boss Jia looked at Wang Chuanfu with a serious expression. Wang Chuanfu nodded subconsciously.
"Then you're wrong. Publicity does have the effect of reversing the situation, but it can't turn the bad into good. Because that's not publicity, it's fraud!" Boss Jia said calmly, "Even if you succeed in your fraud once, over time, you'll fall into the river!"
"Now, many entrepreneurs believe in the battle of public opinion. They think that as long as the battle of public opinion is well fought, a crisis can be turned into a turnaround, and a bad thing can be turned into a good thing. They can even turn black into white and play with people. That's a big mistake!"
"The battle of public opinion before the New Year seemed very magical, and it did turn the world upside down. But in fact, I was standing on the right side. Although I bought a lot of houses, it was allowed by the law. There was no moral burden. It was completely the right thing to do!"
"But now the problem is caused by BYD's mistake, so don't think of any evil ideas. The best way is to do what I said just now, stand at attention and take the beating!"
"The so-called standing at attention is to correct your attitude. So, you will represent BYD to hold a press conference and take the initiative to tell the truth at the conference. Admit that the car accident was caused by our quality problems. That is standing at attention!"
"Stand properly. That means you have to stand firmly. First, you have to apologize to the victim, then pay the compensation. You have to do all the gestures that you should do. Then you can find the owner of the Mercedes-Benz and pay him for the repairs. Stand straight on both sides! "
"The final beating is to smile and face all the media's accusations. Then, take the initiative to apologize to the newspapers … I suggest that you buy the pages of Hua Xia Daily and apologize to the victims and consumers for ten days in a row. Then, say that in order to improve the quality, you are willing to recall all the electric bicycles produced by BYD for repair. During the repair period, you will compensate everyone with five yuan of travel expenses every day!"
"…" Wang Chuanfu was completely dumbfounded. He had asked for leave so that his boss could turn the situation around for him. But he never expected Boss Jia to come up with the idea of standing straight and taking the beating.
"Why? Are you not convinced?" Boss Jia glared at Wang Chuanfu and said, "Haven't I told you countless times that quality is the most important issue? No detail can be neglected. Now that the quality of our electric bicycles is well-known throughout the country, you are still not willing to stand and take the beating?"
"Yes, I am willing!" Wang Chuanfu finally came to his senses and said loudly, "Chairman, don't worry. This is all my fault. I am willing to stand and take the beating!"
"Wrong. This is not your fault, Wang Chuanfu. It is the fault of the entire BYD!" Boss Jia snorted and said, "You can tell everyone in BYD what I said today. You, Wang Chuanfu, are at fault. You are at fault for not being strict enough. But everyone in the company is also at fault because they were the ones who purchased the deformed ring. They were the ones who passed the quality inspection and installed it! "
"Yes!" Wang Chuanfu was sweating profusely. Then, Boss Jia left without looking back.
Wang Chuanfu acted quickly. In the afternoon, he announced a press conference. At the conference, as Boss Jia had said, he sincerely explained all the problems. He even reviewed and analyzed the manufacturing company of the ring that had the problem, the purchasing process, the inspection process, the installation process, and so on. In the end, he sincerely bowed and apologized to the camera.
The next day, Wang Chuanfu personally found the injured rider and the injured car owner. According to Boss Jia, he sincerely gave them enough compensation.
However, Wang Chuanfu also did what Boss Jia did not ask him to do. The general manager of BYD actually knelt down and apologized to the injured rider. This picture was captured by more than a dozen reporters at the scene at the same time. It instantly became the headline of the next day.
In the end, Wang Chuanfu bought a 30-day advertisement in Hua Xia Daily. Then, on the page, he first apologized to all the car owners who bought BYD electric bicycles. Then, he announced a recall. In the end, he even said that if the car owners still felt that their bicycles were unsafe, BYD would give them a full refund as compensation.
In short, BYD did Boss Jia's three words of "Attention, Stand and Take the Beating" to the extreme. It was even more than Boss Jia's request.
This operation also shocked all the car owners. For the first time, they found out that there were people who took the initiative to take the beating so naturally. They even wanted to report the company taking the beating and giving them a full refund.
Indeed, no one could have encountered such an operation. It was normal for car owners to be shocked. It was also normal for them to be scared to death.
"The BYD brand is finished!" In the end, almost everyone thought so. After being beaten like this, it would be strange if BYD could still survive.
However, as time passed, many people were surprised to find that BYD was not only living well, but they also saw BYD electric bicycles on the streets. Although there were not many of them, it showed that BYD electric bicycles were gradually integrating into the world.
In the summer, BYD excitedly announced to the public that their electric bicycle sales exceeded 100,000 units in the first half of the year, which was 10 times the previous year's sales. Everyone who thought BYD was doomed was shocked again.
They did not understand how BYD, which was beaten like this, could survive. Moreover, it was doing better and better.
In the end, someone asked Boss Jia this question. Then, Boss Jia said faintly, "If you know that there is a young man in your community who has been apologizing to that person for a whole month just because he accidentally bumped into someone, wouldn't you think that this young man is a good person? Is he not a trustworthy person? "
If you make a mistake, you will be beaten. After being beaten, you will still be a good man!
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