After Daqian Games' report, it was Daqian Entertainment's turn.
Daqian Entertainment is the only super subsidiary of the Daqian Group. Daqian Entertainment is the only international company.
But it can't be helped. The entertainment industry is special. Daqian Entertainment's main projects are VCDs, compact discs, cultural copyrights, and new movies.
The General Manager of Daqian Entertainment is Dong Mingzhu, the CEO of the Daqian Group.
"Chairman, Daqian Entertainment's total revenue this year is 1.2 billion US dollars!" East Pearl spat out a shocking number. At the same time, it was also the company with the most profits so far.
First of all, "Pokemon: The Counterattack of Super Dream" is amazing.
Among the 1.2 billion US dollars, "Pokemon: The Counterattack of Super Dream" alone brought in 360 million US dollars. Even if the production cost of 100 million US dollars is deducted, the company still has a net profit of 260 million US dollars.
This is Daqian Entertainment's highest revenue in 1995.
Secondly, the income brought by Jia Jiayue and Jia Jiafeng was as high as 100 million USD.
That's right. Boss Jia's two sisters brought in 100 million US dollars for the company. This is all thanks to "Princess Huanzhu".
With the amazing ratings of "Princess Huanzhu", the second round of reruns alone brought in more than 40 million RMB. Nanhu Satellite TV and Dragon Satellite TV, in order to snatch the exclusive rebroadcast rights of the second round of "Princess Huanzhu", spent all their assets. In the end, the two companies each offered 20 million yuan to jointly snatch the second round of "Princess Huanzhu".
But these two TV channels did not suffer any losses. Nanhu TV had collected more than 50 million RMB from the second episode of the show. Dragon TV also collected more than 30 million RMB from the second episode of the show. Anyway, both TV channels had recovered their investment.
But 40 million RMB is nothing compared to 100 million US dollars. The most valuable thing is the cast of "Princess Huanzhu".
Just like the popularity of "Princess Huanzhu" in Feng Yu's previous life, the four main leads of "Princess Huanzhu", including Jia Jiafeng, all became A-list celebrities.
As the female lead, Jia Jiafeng, who played the role of Little Swallow, became the most popular of the four. Just signing a contract as the spokesperson of the Johnson & Johnson Group earned Daqian Entertainment a huge endorsement fee of 80 million yuan.
This was the time when Johnson & Johnson had just entered the Hua Xia market. Although Johnson & Johnson's advertisements were very popular, the people of Hua Xia did not accept Johnson & Johnson's products well.
In Feng Yu's previous life, Johnson & Johnson relied on 3 years of continuous advertising bombardment from major TV stations in China. In the end, they spent nearly 1 billion RMB on advertising and completely occupied Hua Xia's daily products market.
But in this life, Johnson & Johnson found a more effective way, and that was to sign Jia Jiafeng. Because Jia Jiafeng was now a top celebrity in Hua Xia. Everyone in Hua Xia, including those aunties in their 60s, knew Little Swallow. She was the best spokesperson for Johnson & Johnson.
Originally, Johnson & Johnson wanted to show off in front of Jia Jiafeng because they were from the United States and were the world's third largest daily products brand. They only wanted to spend 3 million RMB to sign Jia Jiafeng.
And the reason they gave was very impressive. Johnson & Johnson was the world's top daily products brand and was the most famous brand in the world. If one could become Johnson & Johnson's spokesperson, it would be equivalent to making a name for oneself in the world. One could leave Hua Xia and enter the world as a top celebrity.
Therefore, when Johnson & Johnson wanted Jia Jiafeng to be their spokesperson, it was not Jia Jiafeng who was promoting Johnson & Johnson. It was Johnson & Johnson who was promoting Jia Jiafeng. Even if they did not pay a single cent, there would still be a lot of people fighting to be their spokesperson!
Don't be fooled by Johnson & Johnson's ridiculous logic. This logic was very popular in Hua Xia. Until 2020, a large group of celebrities fought to be the spokesperson for international brands such as Chanel and Hermes. Some female celebrities even paid for this opportunity to be their spokesperson.
They made it seem like they were the global spokesperson.
Unfortunately, Jia Jiafeng did not fall for it. She personally came to talk to Johnson & Johnson's representative. She asked casually, "Am I the spokesperson for Hua Xia or the global spokesperson?"
"This, of course, you are the spokesperson for Hua Xia!" Johnson & Johnson's representative said.
"Then other than Hua Xia, who else in the world will put up my advertisement? Which international TV stations will broadcast my advertisement? Other than Hua Xia, how many people will know me because of you? "Jia Jiafeng's three consecutive questions made Johnson & Johnson's representative sweating profusely.
Johnson & Johnson only wanted Jia Jiafeng to be their spokesperson because she was well-known in Hua Xia. At the same time, she was the only beautiful young lady in her early twenties. After leaving Hua Xia, who would know Jia Jiafeng? How could Johnson & Johnson allow Jia Jiafeng to advertise overseas?
"That's right. Keep your bullsh * t. 80 million RMB endorsement fee, not a single cent less!" Jia Jiafeng said domineeringly.
"At most 10 million, or else we will turn around and leave!" Johnson & Johnson's representative said arrogantly. He was confident that no celebrity in Hua Xia could resist the temptation of 10 million RMB!
"My brother is Jia Yapeng!" Jia Jiafeng said calmly. Everyone was silent.
Oh my god, who can compete with Jia Jiafeng with money!
An hour later, Jia Jiafeng signed the contract with Johnson & Johnson and became their spokesperson for Hua Xia. Johnson & Johnson couldn't find a more suitable spokesperson than Jia Jiafeng!
However, Johnson & Johnson Group did not suffer any losses. With Jia Jiafeng's advertising strategy, Johnson & Johnson Group's sales increased by 1,200% within a month. This growth rate shocked everyone in Johnson & Johnson Group. The representative who signed the 80 million endorsement deal was said to have been promoted to the Vice President of Greater China in three months.
Following Johnson & Johnson's example, many international brands understood the importance of Jia Jiafeng. Jia Jiafeng was also very picky when it came to endorsements. She basically chose those brands that were of good quality and wouldn't damage her reputation. These brands were also willing to spend money.
So, within a year, Jia Jiafeng signed 6 endorsement deals with major brands and earned 220 million RMB endorsement fees for Daqian Group. She was like a money printing machine in human form.
Although the other three main actors couldn't reach Jia Jiafeng's level, they weren't bad either. Now, they were all popular celebrities in the eyes of advertisers.
And these three main actors were chosen by Jia Jiayue, a famous director. These newcomers could only sign a contract with Daqian Entertainment. Otherwise, they wouldn't even have the chance to be the main actors.
Moreover, all of them signed an overbearing contract. They had to hand over 80% of their profits to the company and couldn't complain about it.
So, most of the advertising fees that these newcomers received became Daqian's profits.
Other than that, Princess Huanzhu also sold a lot of merchandise and licensed a lot of IP. Anyway, after the final statistics, the TV series "Princess Huanzhu" brought in 50 million RMB directly and another 500 million RMB indirectly. It was indeed a super money printing machine.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
