On the other hand, with the amazing growth of tribute tea's sales, all the companies in Fusang understood the amazing promotion effect of the Pokemon World Championship.
The story between Tribute tea's chairman, Ichiro Honda, and Jia Yapeng was now known by almost everyone in Fusang's business community. Everyone knew that Ichiro Honda was a traitor from the Daqian.
But such a person, after sponsoring the Daqian's competition, achieved amazing results.
The Daqian may sponsor the competition for money, but they won't help Tribute tea's sales for no reason. So, there is only one answer, the benefits of the Pokemon World Championship are too great.
If they can get the sponsorship rights of the Pokemon World Championship like Tribute tea, they can also make a huge profit!
This idea quickly appeared in the minds of other entrepreneurs. Then they remembered that Fusang has a substation competition in Osaka in a month, and this is the last competition in Fusang this year. These entrepreneurs can't stand it anymore.
In just five days, 36 large companies have proposed to the Daqian to sponsor the Pokemon World Championship in Osaka.
The Daqian was very straightforward. In the end, all 36 companies were gathered in a conference room in the hotel. Then, Ma Yun, as the representative of the Daqian, and the vice president of the Fusang Daqian, appeared in the conference room and announced the rules of the bidding.
"All representatives, please put your bids and detailed plans in a sealed bag and give it to me before 24 o 'clock tonight. We will filter through the 36 bids overnight and finally select the best eight bids to enter the second round."
"There is such a trick!" The representatives of these companies were all stunned. They have never seen such a trick before, and they didn't know that this is a trick that will be used in the future Hua Xia.
This is different from the direct bidding in the auction house. This kind of bidding method, especially when 36 companies bid at the same time, makes all the companies worried about the other 35 competitors. They are worried that one of the 35 competitors will reveal an unimaginable high price.
In order to win the sponsorship, these representatives can only raise the bid to their bottom line, otherwise, they won't even pass the second round.
Therefore, after Da Qian reviewed 36 bids overnight, the final eight companies were selected. They were all burning their boats. At the same time, this was basically their bottom line.
Then, Ma Yun repeated the same trick again. In the second round, he let eight companies bid in secret again, and finally only two companies were selected for the final selection.
Since they had already paid the minimum price to qualify for the semi-finals, these companies certainly didn't want to lose this rare opportunity. So they began to consult their bosses one after another. Finally, in the bidding document for the second round of the semi-finals, they wrote a shocking number that broke their bottom line.
In the end, the two companies that entered the finals both offered an unimaginable amount. One company offered 32 million US dollars as the title sponsorship fee, and the other company did not give much, offering 30 million US dollars. This had already exceeded the title sponsorship fee of Tribute Tea by three times. This was indeed a sky-high price.
"Chairman, let's make another secret bid and try to raise the title sponsorship fee to 40 million US dollars!" Ma Yun excitedly suggested to Boss Jia.
"No!" Boss Jia shook his head and said, "The two of them must have broken the original base price. It is impossible for them to break it again. And this will make us look too fierce, which is not good. Let's just choose one of these two companies. "
"Of course, we will choose Panasonic Electronics, which has a title sponsorship fee of 32 million!" Ma Yun said.
The last two companies were Panasonic Electronics, which had a title sponsorship fee of 30 million US dollars, and Nissin Food, which had a title sponsorship fee of 30 million US dollars.
"No, let's choose Nissin Food!" Boss Jia gave an answer that puzzled Ma Yun.
"In addition to making money, we also have to think about the future!" Boss Jia glanced at Ma Yun and said, "Although Panasonic Electronics gave us a lot of money, Panasonic Electronics' products are actually not very compatible with our players. Most of these players haven't reached the stage where they need to renovate their new homes and buy a lot of electrical appliances. If we cooperate with Panasonic Electronics, the final result is very likely that Panasonic Electronics' profits from this title sponsorship will be less than the title sponsorship fee! "
"Although we won't lose money, Panasonic Electronics will suffer a huge loss. Of course, you can say that Panasonic Electric's loss has nothing to do with us. But if a company spends a huge sum of money to sponsor our competition and makes a huge loss, do you think other companies that want to sponsor our competition will be scared out of their wits and won't dare to do so again? "
"They won't care if the product is not compatible with the competition's positioning. They will only feel that our competition name is not compatible with reality. This will cause a huge loss for our future!"
"But Nissin Food is different. Children and teenagers love to eat snacks. So, if Nissin Food cooperates with us, I can guarantee that they will not lose money from investing 30 million US dollars. They might even make tens of millions of US dollars. This way, our reputation will be completely established. People will believe that sponsoring a Pokemon competition will bring in huge profits. This is a long-term business!"
"Yes!" Ma Yun and Ma Huateng were taught a good lesson by Boss Jia.
What happened next was just as Boss Jia predicted. Although Nissin Food did not make a shocking 6 times profit like Tribute Tea, they did not make a huge profit.
After all, Nissin Food's sponsorship fee was twice of Tribute Tea's sponsorship fee. But in the end, they still made a profit of 20 million US dollars by collaborating with Pokemon.
The Pokemon Championship's amazing advertising effect was spread across the United States. That's why when the Pokemon Championship came to the United States, all three sub-competitions were highly sought after by companies in the United States. The sponsorship fees were higher than the previous one. In the end, before the three sub-competitions started, all the sponsorship rights were sold.
On average, each sponsorship was sold for 50 million US dollars.
You might not believe it, but EA Games, Hasbro, and Sony Pictures were the three sponsoring companies.
This is like a meeting of Daqian's enemies!
Don't think this is exaggerated. Games, toys, and movies are the most suitable for the audience.
Not to mention, after purchasing the naming rights and negotiating with Da Qian, EA obtained the authorization to release two Pokemon computer games within half a year. Hasbro also obtained the opportunity to sell all kinds of Pokemon licensed toys within half a year.
As for Sony Pictures, they are drooling after the Pokemon movie was a hit. If they can produce a Pokemon-themed movie, they will agree even if the movie is priced at 100 million US dollars, let alone 50 million US dollars.
Because at this time, the Pokemon movie had already been screened all over the world for two months. At this time, the final box office results were basically out. In the future, the movie would only be screened for a few more months. At most, it would increase the box office by 20 to 30 million USD.
This result is amazing. After screening around the world for two months, Pokemon earned a total of 820 million US dollars at the box office. The movie is ranked third on the global box office rankings.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
