"Chairman, why did you agree to his request? If the competition really needs a title sponsor, wouldn't it be better to let our own Yu-Gi-Oh Cafe do it? It's just a month's profit! "After Honda Ichiro left, Ma Huateng asked in confusion.
"Ma, have you heard of Yong Chi?" Boss Jia asked with a smile.
"Yong Chi?" Ma Huateng thought for a moment. He did not know anything about this person. However, it was not his fault. He was not a liberal arts major, and he had never filmed any movies or TV shows about the Chu and Han Dynasties. How could he know anything about Yong Chi?
"It's okay if you haven't heard of him. I'll tell you!" Boss Jia said as he patted Ma Huateng's shoulder.
"Yong Chi was a figure during the Chu and Han Dynasties. You should know Liu Bang. He was the ancestor of the Han Dynasty. When Liu Bang was a town constable in Pei County, Yong Chi was one of Liu Bang's subordinates. When Liu Bang rose to power, Yong Chi became one of Liu Bang's generals!
"On the surface, Yong Chi is Liu Bang's loyal subordinate, so Liu Bang trusts him a lot. Therefore, Liu Bang ordered Yong Chi to guard Feng County and stockpile a lot of food and fodder there. It can be said that Feng County is Liu Bang's headquarters!"
"However, Liu Bang didn't know that Yong Chi actually despised Liu Bang from the bottom of his heart. After being persuaded by others, he took the opportunity of Liu Bang leading the army out to fight and completely cut off Liu Bang's way of retreat. As a result, Liu Bang was defeated one after another. In the end, Liu Bang could only join Xiang Liang and become a general under Xiang Liang!"
"It could be said that Yong Chi and Liu Bang had a huge grudge. Later, when Liu Bang and Xiang Yu were fighting, Xiang Yu could not break Liu Bang's idiom, so Yong Chi came up with an idea. He took Liu Bang's whole family to the city and said that if Liu Bang did not surrender, he would cook Liu Bang's father and eat him!"
"Then, there was a very famous scene in history. Liu Bang smiled and told Xiang Yu that they were sworn brothers. His father was Xiang Yu's father. If Xiang Yu really cooked his father, then he would share a piece of meat with Liu Bang to taste!" Liu Bang continued to explain. That was why Xiang Yu, who wanted to save face, gave up on killing Liu Bang! "
"At this point, Liu Bang's hatred for Yong Chi has turned into the hatred of killing his father. He is absolutely irreconcilable!"
"Later, Yong Chi surrendered to King Zhao and was defeated by Liu Bang. Yong Chi had no choice but to surrender to Liu Bang again. He lived in fear every day, afraid that Liu Bang would kill him."
"However, at this time, Liu Bang was not interested in managing Yong Chi. Now that the country had settled down, Liu Bang's subordinates were all talking about it. They were all curious about what titles Liu Bang would assign to them. At the same time, if they were not satisfied with their titles, they would resign and not do anything. At the same time, they kept urging Liu Bang to quickly assign titles, which gave Liu Bang a headache. If this matter was not handled well, there would be a rebellion.
"The enfeoffment process needs time, but these meritorious subordinates aren't willing to give themselves time."
"So, Liu Bang asked Zhang Liang for advice on how to solve this problem. Then Zhang Liang asked Liu Bang who he hated the most among all the people! "
"Liu Bang said, of course, it was Yong Chi. Then, he listed his hatred for Yong Chi and said that he wanted to kill Yong Chi to vent his anger!"
"Then Zhang Liang laughed and said that in this case, Your Majesty, please enfeoff Yong Chi first. Then, the people would naturally settle down!"
"Liu Bang naturally asked why. Zhang Liang said that since Your Majesty had even conferred the title of nobility to the person you hated the most, then everyone else would feel that their contributions were greater than Yong Chi's and they would all be conferred titles. Naturally, they would not make a scene."
"So, Liu Bang enfeoffed Yong Chi as Marquis Shifang. Everyone's mind settled down. The Han Dynasty smoothly passed through the turbulent period when it was just established. This is the story of Yong Chi!" Boss Jia finished telling the story. Then, he looked at Ma Huateng and said with a smile, "Do you understand what I mean?"
"More or less!" Ma Huateng nodded thoughtfully and said, "Chairman, what you mean is that all the Fusang people know that Tribute Tea and our Daqian are competitors. Then, Tribute Tea will sponsor our competition, which proves that our competition is really excellent and worthy of their advertising!"
"That's one thing. Another thing is that Tribute Tea is our competitor, because we will not falsify their data. In this way, if we achieve excellent results in future advertising, we will not be suspected by other manufacturers!"
"In addition, even Tribute Tea, a competitor, can accept the sponsorship fee of 10 million US dollars for a competition. This proves that this price is the lowest price. In the future, if any company wants to continue to sponsor our competition, they can't go lower than this price. It's equivalent to fixing the sponsorship fee. Do you understand?"
"Chairman, you are wise. I admire you!" Ma Huateng said sincerely. Seeing that the future Mr. Ma admired him so much, Boss Jia felt a sense of pride in his heart.
Look, with Ma Huateng in hand, I have the world!
With this cooperation, Pokemon and Tribute Tea reached a successful partnership. One week later, the Tokyo competition started. The whole track was surrounded by Tribute Tea's logo. At the same time, it was announced that Tribute Tea had obtained the sponsorship rights. At the same time, in front of all the hosts, there was a cup of Tribute Tea's milk tea. In all the talk shows, Tribute Tea's broadcast was added, which shocked all the industry insiders.
At the same time, Tribute Tea also announced in the program that he and Pokemon would jointly launch a limited edition Pocket Cup. The cup that Tribute Tea used to hold the milk tea changed from a simple disposable plastic cup to a plastic cup in the shape of a Pikachu.
The plastic cup was very delicate and creative. When it was filled with yellow milk tea, the shape of the plastic cup looked like a Pikachu.
But when the customers drank the milk tea, the yellow Pikachu would become transparent, and finally, it would look like a crystal artwork. It was simply too attractive.
Of course, because of the increase in the cost of plastic cups, the price of a cup of milk tea increased from 200 yen to 500 yen. There were only 100,000 cups in the country.
Honda Ichiro thought that this price would scare off many customers. 100,000 cups could be sold for at least a month.
However, on the day of the release, there was a long queue in front of all Tribute Tea's stores. It was a long queue. The queue extended from Tribute Tea to the Yu-Gi-Oh Milk Tea across the street.
In less than half a day, all 100,000 cups were sold out, and an empty cup was sold at the price of 1,000 yen.
Therefore, Tribute Tea began to speed up the production of new Pokemon cups. Within a week, 400,000 Pikachu cups were sold, and the profit was more than 150 million yen.
Then, Tribute Tea launched Jenny Turtle Cup, Joewa Seed Cup, Little Fire Dragon Cup, Super Dream Cup, etc. Combining different colors of milk tea, all of them were sold out.
During the six months of cooperation, Tribute Tea had made a profit of 20 billion yen just by selling all kinds of limited beverage cups. It was more than six times the 3 billion yen of the exclusive title sponsorship. The profits made all the enterprises in Japan go crazy. It was said that Tribute Tea was ready to be listed on the Nikkei.
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