In Boss Jia's eyes, in the future, the public relations level of many companies was not high enough. After the negative news appeared, as long as they used the fastest speed to publish a public relations draft on the Internet, they could settle the matter. However, if they delayed for a few days and let the matter ferment before they dealt with it, they would be in a very passive position. A small matter would be delayed until it became a big matter.
This was especially obvious in many large companies. The reason was very simple. It was not that these people were too stupid, but they were too smart. No one dared to bear the responsibility after releasing the statement, so they pushed the responsibility back and forth within the company. They kept kicking the ball until it was kicked to the point of no return. Only then did they release the statement under the command of the highest boss, but it was already too late.
One of the most obvious examples was the war between Boss Jia and Hasbro. If Hasbro had reacted in time and released a statement on the day of the negative news, they would not have ended up in such a miserable state. The problem was that they reacted too slowly.
Daqian was different. On the night of the negative news, Daqian announced that their Chairman, Jia Yapeng, will appear on the highest rated interview program in Fusang the next night to answer all the questions about Daqian VCD players.
On that day, all Daqian users will be able to contact President Jia Yapeng over the phone to ask him questions. He promised to answer all the questions with sincerity and honesty. So, all the members who were worried about Daqian, please be patient and watch the program together.
"Fast response!" In Sony's office, Nobuyuki Idei sneered when he heard about the response from Daqian. He immediately called for the PR department and ordered them to spread the news throughout Fusang. He wanted Boss Jia to make a fool of himself in front of Fusang and destroy Daqian's brand value.
But what Nobuo Ide didn't expect was that after he gave the order, the Public Relations Department Head came back with a complicated look on his face.
"How is it? How is the matter I asked you to do? "Nobuyuki Idei asked with a smile.
"It is done … … But!" The PR department head replied.
"But what?!" Nobuyuki Idei was furious. "Is it because the media is not obedient? Tell me which media, and I will make them listen! "
"No." The PR manager shook his head. "They are very obedient. They told me that someone had asked them to do this. A public relations company has already paid these media outlets a sum of money to let them report the news of the Da Qian Group's Chairman's unified response and let everyone in Fu Sang know about it. "
"So, it was too late when we went to look for them. The news had already been released!" The PR manager said.
"Oh! There is someone who is more eager to destroy Daqian than us! " Nobuo Idei froze for a moment and showed a curious expression. "Who is it? Can you figure it out?"
"Yes!" The public relations manager nodded and then said hesitantly, "In fact, I have already figured out who it is, but …"
"But what? Just tell me the result! " Nobuo Wakai was furious. What was wrong with his PR manager today? He was stuttering when he spoke. He was not like this usually!
"But according to our investigation, the person who bought all the media to report this news is not someone else, but the Daqian Group!"
"What the f * ck?" Nobuyuki Idei couldn't help but say in English.
The Daqian Group paid for the whole thing to spread? How is this possible? Did the Daqian Group's head get kicked by a donkey? Or did the head of the PR department head get stuffed into a donkey's butt?
Soon, in front of the detailed evidence presented by the PR department head, Nobuyuki Idei had to admit that the Daqian Group was the one who secretly promoted the development of this matter.
Because the PR department head directly found some recordings of the conversations between the media and the Daqian Group's personnel, as well as transfer records.
If these were not enough to prove it, then when Nobuyuki Idei learned that the Daqian Group took the initiative to call all their members and told them that the Daqian Group's Chairman, Mr. Jia Yapeng, will appear on the news program the next night and answer all the questions that the VIp members want to know. Nobuyuki Idei realized that he really couldn't understand what his opponent was thinking.
How can there be a boss who wants the whole world to know when there is negative news about him?
Suddenly, Nobuyuki Idei felt a little nervous. This time, I won't be screwed over again, right?
Forget it, even if the car screws over, it won't be my fault. Nobuyuki Idei shook his head and decided to put this matter aside. He will know everything when he watches the program the next night.
— — —
The next day, at 8: 30 pm, Boss Jia appeared on Fusang's most famous NHK TV program. Thanks to Sony and Daqian's publicity, when the program started, the ratings were as high as 40%. It was one of the top 10 most watched programs in the history of this program.
Actually, this time, Boss Jia shouldn't be the one to appear. Ma Huatou should be the one to appear. After all, he was the CEO of Fusang Daqian Entertainment.
But the problem was that Ma Huatou does not know Japanese. Although the Daqian Group could spend money to hire an excellent simultaneous interpreter to help Ma Huatou, Boss Jia thought for a while and gave up on this idea.
If Ma Huatou were to answer the questions in Mandarin, he would lose the moment he opened his mouth.
Therefore, Boss Jia, who could speak Japanese to perfection, was the one who finally appeared.
"Hello, everyone. I am the Chairman of Fusang Daqian Group, Jia Yapeng. I am very happy to be able to meet all of you here!" This was Boss Jia's opening speech. The whole process was smooth, and there were no pauses in his speech. The audience did not have any reaction when they heard what he said.
Until the host said in surprise: "Mr. Jia Yapeng, are you really a Hua Xia person? Your Japanese is too good! "
"Of course, I am a native of Hua Xia. But I have always admired Fusang, and that's why I started to learn Japanese when I started school!" Boss Jia said with a warm smile. At this time, the audience finally realized that Jia Yapeng was actually a Hua Xia person.
Moreover, this Hua Xia person spoke Japanese so well. Even many Fusangs could not speak as well as this Hua Xia person. This meant that this Hua Xia person really liked Fusang, and he also sincerely admired Fusang culture. This person looked like a good person.
It was like in the future, as long as a foreigner showed off his Mandarin in front of a video and said something like "I like Hua Xia culture," he would be able to gain the favor of simple Hua Xia people.
When Boss Jia said a few words of fluent Japanese, he also gained the favor of many Fusang people.
Of course, an ordinary Hua Xia person, such as Shiping, would not have such an effect no matter how good his Japanese was. After all, Fusang people still had a huge sense of superiority towards Hua Xia people.
Only a rich and powerful person like Boss Jia could gain such an effect and gain the favor of a large number of Fusangs.
As long as he could gain the favor of the audience, Boss Jia would have already won half of the show.
"Stupid Fusangs, watch me turn all your money into my money!!" On the surface, Boss Jia was full of smiles and said such words enthusiastically, but in his heart, Boss Jia had a sinister smile as he looked at the Fusang audience who had a good impression of him.
This was all money, so of course he had to have a good attitude!
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