"No wonder he's Ma Huateng. His first move is a killer move!" After reading Ma Huateng's letter, Boss Jia smiled and called a meeting with the Daqian Food Factory to discuss Ma Huateng's proposal.
"Impossible, absolutely impossible. How could he give away our crispy noodle snacks for free? Wouldn't he be an idiot?" The new factory director of the Da Qian Food Factory was also an old employee of the factory. He was known for his honesty and integrity. Previously, when many old employees of the Da Qian Food Factory were sucking the company's blood, he had remained clean.
Therefore, Boss Jia let him succeed as the factory director of the Da Qian Food Factory. He was indeed a good person and managed the factory in an orderly manner. However, the problem was that he was too conservative and did not have much ability to develop the factory.
However, this was exactly what Boss Jia needed. Fairy Crispy Noodle Snacks basically only needed to maintain its original flavor. If they changed too much, they would make too many mistakes.
Also because of his conservative character, when faced with Ma Huateng's proposal, the director naturally raised strong objections. He would never agree to give away the crispy noodle snacks for free.
"How many students are there in Dongguang Province?" Boss Jia asked his secretary.
"According to last year's statistics, there are a total of 4.21 million non-advanced students in Dongguang Province," the secretary immediately reported.
"Well, if we give each of the 4.21 million people a packet of crispy noodle snacks, that's a total of 4.21 million packets. Even if he does it for 4.5 million, according to the actual cost of a packet of crispy noodle snacks, the total cost of 4.5 million is only 450,000 yuan! "
"That's not much. I think we can give it a try!" Boss Jia said with a smile.
"450,000 yuan is still money. We can't waste it like this!" The director of the Daqian Food Factory argued.
"We're not wasting money. This Ma Huateng said very clearly in his letter that he's confident that he can double the sales of the whole Dongguang Province. I remember that last month, the sales volume in Dongguang Province was 15 million bags. If we double that, it would be 30 million bags. If he can really increase the sales volume to that number, we can make a net profit of 20 cents per bag. That would be 3 million. 450,000 for 3 million. That's a huge profit! "Boss Jia laughed.
"That's impossible. If I could make money by giving it to him for free, I would quit my job and give it to him!" the director of the food factory shouted.
Although the director objected vehemently, Boss Jia had the final say. In the end, Boss Jia directly approved Fried Twist Vine's plan and gave him 4.5 million packets of crispy noodle snacks for free. He also ordered all Daqian related units in the province to cooperate with him.
Seeing Boss Jia's order, the people from Dongguang Daqian were stunned. How could Chairman Jia agree to such a ridiculous plan? Did the sun rise from the west?
But Chairman Jia's order was bigger than the sky. The whole Dongguang Province could only cooperate with this arrogant plan. Fried Twist Vine didn't stay idle either. He found his father, a person with a lot of power in Dongguang Province, and asked him to invite some people from the education department to a meal and drink. He wanted the relevant departments to support his plan.
They didn't need to support him openly, as long as they didn't oppose him openly.
And so, the Dongguang Daqian's free crispy noodle snacks giveaway began.
Because it was around New Year's Day, the Daqian gave all the students in the school a benefit in the name of New Year's Day gifts. All the students in school could use their relevant student ID to receive a packet of crispy noodle snacks for free.
Later, because it was too troublesome to send people to get it, and it was easy to get it repeatedly, Fried Twist Vine simply had the instant noodles delivered directly to the classroom and distributed to all the students for free, ensuring that there wouldn't be any problems.
Naturally, the students and the school didn't have any objections. In this era, there were no rumors that eating instant noodles would cause cancer. Crispy noodle snacks were generally a normal and fashionable food. Since a company gave them away for free, they naturally wouldn't refuse.
Naturally, the children wouldn't refuse either.
When the news spread to other companies in Dongguang Province, it immediately caused a lot of ridicule. They thought that the Daqian was most likely crazy to do such a thing.
There was no such thing as a free gift in the world.
Even within the Daqian, there were complaints. Because of Fried Twist Vine's behavior, it was equivalent to adding a lot of extra trouble to all the Daqian employees in Dongguang Province. Many employees had no choice but to distribute things to the school and students after work, but they didn't get any benefits.
Therefore, for the whole of January, Fried Twist Vine's name was the most hated name in the eyes of the Daqian people in Dongguang Province. Everyone wanted to beat him up to vent their hatred.
Especially when they found out that Fried Twist Vine was simply a jinx. After giving them the free crispy noodle snacks, their originally leisurely jobs became a lot busier in an instant. Many people had to work overtime to deliver goods on New Year's Eve. It was simply miserable to the extreme.
Of course, there were also some smart people who vaguely sensed that Fried Twist Vine was going to amaze the world with a single brilliant feat.
And the facts also proved these smart people's speculations, because when the national sales figures for Little Elf Crispy Noodle Snacks for the whole of January were released, the Daqian executives were surprised to find that Dongguang Province, which usually ranked third to fifth in terms of sales figures, had actually jumped to first place in January.
And the momentum was very frightening. The sales for the whole of January actually exceeded 25 million, which was a full 10 million more than the 15 million sales in December!!
It directly surpassed Sujiang, Jiangzhe, and other traditionally leading provinces to become number one in the country.
And even more exaggerated were the figures for February. In February, the sales of Little Elf Crispy Noodle Snacks in Dongguang Province soared from 25 million to 50 million, which was more than double the sales figures for January.
As a result, the Daqian Food Factory employees, who hadn't worked overtime for more than a year, were surprised to find that they actually had to go back to the factory to work overtime to produce Little Elf Crispy Noodle Snacks.
Similarly, this was a slap in the face to the director of the Daqian Food Factory. The day after the figures were released, the director directly went to Boss Jia Yongyong and said that he was willing to step down and give up the position of director of the Daqian Food Factory to Fried Twist Vine.
But he also had a request, which was for Fried Twist Vine to explain clearly why giving away the crispy noodle snacks for free could actually increase sales to such a frightening level. He didn't sleep the whole night and couldn't figure it out no matter how hard he tried.
And so, Jia Yapeng summoned Fried Twist Vine, who had now turned from an idiot to a hero in Dongguang Province, back from Dongguang Province. He had him give a lecture to all the executives and tell them why giving away the crispy noodle snacks for free could actually cause sales to soar to such a frightening level.
"It's actually very simple!" In the lecture hall, Fried Twist shyly adjusted his glasses in front of all the executives of the company. "I just went to do some market research and found that there are actually about 70% of the students in Dongguang Province who have never eaten crispy noodle snacks before.
"After several years of publicity, 70% of the students still haven't eaten crispy noodle snacks, which means that ordinary publicity is no longer effective on them. So, I think the best way is to force them to eat our Little Elven Crispy Noodle Snacks once.
"This way, even if only 10% of the students become our consumers, we'll make a lot of money!
"After all, as long as they eat a packet of our crispy noodle snacks, they'll get a Water Margin card, and with a Water Margin card, they'll instinctively want to collect all the Water Margin cards!
"Even if only 1% of these people are among the 10%, it'll still bring us an extremely huge increase in sales. After all, our Little Elven Crispy Noodle Snacks has already come out with so many new cards, and if they want to collect all of them, they'll still have to buy a few more packets … "Just like that, Fried Twist spoke of his world-dominating free business logic in front of all the Daqian executives.
It was a pity that apart from Boss Jia, no one really took the free business logic to heart. But with our Boss Jia alone, that was enough.
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