"I'm so tired!" Hu Zhibiao was exhausted. He had just attended the second court hearing between him and the Daqian. Although the lawyers of Aido VCD players had proved that there was no patent infringement, the Daqian was still unwilling to let the Daqian off.
However, Da Qian was still unwilling to give up. He kept pestering the VCD player on all kinds of small details, making it impossible for the VCD player to escape.
Aido was different from the Daqian. Aido was bigger, and there was a legal department to deal with these issues. Aido could only hire two or three lawyers to help them with the lawsuit. This would take up a lot of Hu Zhibiao's time and energy.
Hu Zhibiao spent all his time and energy arguing with the Daqian in June and July. At the same time, this was treated as big news and was reported by the media all over the country.
Although the court had yet to announce the verdict, many people felt that Aiduo VCD was a counterfeit of Da Qian's products. Hmmm …
It was enough to make Hu Zhibiao depressed, but when Hu Zhibiao saw the sales record for July, he was even more depressed.
"Our sales in July are the same as the Daqian!" Ten days after July, Hu Zhibiao was paying attention to the sales. He was shocked to find out that the Daqian had returned.
After the sales in May and June, the sales of the Daqian second generation VCD players had returned to the top in July. The sales of both Daqian and Aido VCD players had reached 150,000 RMB.
Although the sales figures were the same, the Daqian second generation VCD players were still priced at 6,666 RMB. Even the first generation VCD players were priced at 5,998 RMB. It was still more expensive than Aido VCD players. But even so, the Daqian's sales were still the same as his.
This meant that the Daqian's strategy was a success. Through all kinds of marketing methods, the audience had formed the impression that the Daqian was a high-quality product, and other VCD players were low-quality products.
Therefore, even though the Daqian VCD player's price was much higher, the sales volume was still the same. This made Hu Zhibiao very uncomfortable.
What made Hu Zhibiao even more upset was that other VCD brands were starting to rise. Because Aiduo VCD was the second VCD brand to appear, and Hu Zhibiao had the ability to do so, Aiduo VCD became the second most famous VCD manufacturer after Daqian.
However, this did not mean that other brands would always be willing to be inferior to others.
They did not mind being suppressed by the Daqian. After all, the Daqian was the richest man in the world and the inventor of the VCD. They were willing to accept being suppressed by the Daqian. But who cares about the VCD?
That was why many people were eyeing the second position of Aiduo VCD player. Not only did Hu Zhibiao have to bear the pressure from the Daqian, but he also had to withstand the pressure from the other brands.
In the middle of July, Aiduo VCD player's sales volume did not increase compared to the Daqian VCD player. Instead, the previously inconspicuous Xia Xin VCD player and Wan Lida VCD player had caught up with Aiduo VCD player. The difference between the 3 brands had shrunk to four digits.
The reason why the other party was catching up so fast was simple. It was because their VCD player was cheaper. Aiduo's VCD player was selling at 5,566 RMB, while Daqian's VCD player was selling at 5,566 RMB. Although it was only cheaper by 100 RMB, 100 RMB in this era was equivalent to 1,000 RMB in 2020.
Aiduo VCD player was not as well-known as the Daqian. It was still a second-tier brand. Even if the VCD player was only cheaper by 1 RMB, the sales volume would increase tremendously.
This made Hu Zhibiao feel worried. For the whole day, he locked himself in his office, thinking about the future of the Aido VCD player.
Finally, after a day of thinking, Hu Zhibiao left his office. He announced a shocking decision. He was lowering the price of Aiduo VCD player from 5,666 RMB to 4,999 RMB.
This price shocked everyone in Aiduo. The cost of producing Aiduo VCD player was about 4,500 RMB.
Now, the retail price was lowered to 4,999 RMB, and the distributors still had to pay 600 RMB of commission. Aiduo VCD player was going to lose money!
Although this decision shocked everyone in Aiduo, Hu Zhibiao did it without hesitation. He took the initiative to negotiate with all the distributors. He told them that they would lower the retail price from 5,000 RMB to 4,650 RMB.
Although the retail price was 350 RMB cheaper, the distributors' profits were only 666 RMB. Now, the distributors were only left with 350 RMB. It was almost halved, and the distributors were not willing to accept it.
Luckily, Hu Zhibiao had a silver tongue. He lowered the retail price, and the market will be bigger. In the past, they only sold one VCD player, but now, they can sell two, and the profits will still be the same.
The company also promised that the distributors' profits will not be less than double the distributor's fees. All the distributors reluctantly agreed to lower the retail price.
So, at the end of July, Aiduo VCD player announced a shocking promotion. It was to celebrate Army Day on 1st August. Aiduo VCD player will drop by 667 RMB. Only 4,999 RMB can buy a VCD player.
When this news was released, all the consumers in China were shocked. Even the competitors were shocked. Aiduo VCD players were selling like crazy. From August 1st to August 7th, 280,000 units of Aiduo VCD players were sold in seven days. In the whole of August, the total sales exceeded 700,000 units. There were too many orders, and the production was delayed until January next year.
In comparison, Daqian VCD's sales in August were only 180,000 units. Aiduo VCD's sales were more than 4 times of Daqian VCD's.
So, Aiduo VCD players made a comeback, and Aiduo VCD players had surpassed Daqian VCD players. Aiduo VCD players had become the top selling VCD player brand in Hua Xia.
"This Hu Zhibiao is a ruthless man. As long as he is not in jail, he will have a bright future!" Boss Jia praised Hu Zhibiao after he heard about Aiduo VCD players' success.
He didn't know how this sentence was passed to Hu Zhibiao's ears, and it made Hu Zhibiao very proud. He was the first competitor who got the recognition of Boss Jia. This honor was awesome enough!
At the same time, Hu Zhibiao was prepared for the Daqian VCD players' counterattack. At the same time, he started to arrange all kinds of tactics to counter the Daqian VCD players.
But Hu Zhibiao did not know that Boss Jia was not in Hua Xia. He brought a young man with him to Fusang.
The young man brought by Boss Jia was called Ma Huateng.
Their purpose was to set up the Fusang Daqian Entertainment Group. Ma Huateng was the CEO of this group. Their first task was to sell Daqian VCD players all over Fusang.
The Daqian VCD players were no longer interested in China's VCD players market.
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