Due to the influence of various media, water armies, and online public opinion in 2020, I, Boss Jia, am probably the person who knows how to make use of the media the best in this world.
Da Qian started to use his excellent media connections to hire people to brag about his VCD technology and his achievements in technological innovation.
But you cannot say that Boss Jia is shameless. The Daqian did not lie. They are the first company in the world to develop VCD. This is recognized by the world, and the VCD patents are in the Daqian's hands. The Daqian did not brag about this.
But the VCD was not developed because of the difficulty of the research. It was because the VCD does not meet the needs of the market, and the foreigners were too lazy to develop it.
Of course, the media will not write about this. The Chinese reporters are not in the mood to study the foreign market. All they need to do is to write about the VCD.
With the nationwide publicity and the popularity of Da Qian VCD players, the audience naturally started to define Da Qian VCD players as a high-end, national high-tech brand with its own intellectual property rights.
Facing Da Qian's marketing campaign, Hu Zhibiao did not feel pressured. After all, the market still depended on the sales volume. Now, Aiduo VCD's sales volume was still higher than Da Qian VCD. Aiduo VCD was now the number one VCD brand in China.
But the Daqian's next move was too much for Hu Zhibiao. This time, the Daqian changed the media from newspapers to TV. At the same time, it changed from advertisements to news.
It was not a big news, and it was not broadcast on CCTV. It was broadcast on some local TV channels.
These local TV channels cater to the needs of the local audience. They will broadcast some stories and conflicts between the local people to help them solve their problems.
This kind of news was very common.
One day, when Hu Zhibiao was watching Su Jiang TV, he saw this kind of news.
The title of the news was. "Bought back a piece of trash at a high price?"
At first, Hu Zhibiao did not think much of it. But when the news started to introduce the main character, a woman with the surname Liu, she said that she had always wanted to buy a VCD player. But Daqian's price was too expensive, and she did not dare to buy it.
But when she saw Aido VCD player was only 5,666 RMB, which was 1,000 RMB cheaper, she could not help but buy it.
However, after two or three days of watching it at home, serious quality issues began to appear. There were all kinds of static on the screen, and at the same time, the sound was often stuck. Sometimes, it was completely stuck. She had to exit the disc and play it again.
That's why Ms. Liu complained to the TV station and asked for a refund.
After that, Ms. Liu started to experiment in front of the TV station. She took out a VCD of the Death Inquisitor and inserted it into the Aido VCD player. Very soon, the problems appeared appeared.
The funniest part was that because of the static, Stephen Chow's hands were moving up and down in the TV. It felt like he was playing a basketball. The scene was too beautiful.
In the end, the reporter brought Ms. Liu to the counter of Aido VCD player and asked for a refund. As expected, she was rejected. The counter even said that there was no problem with the Aido VCD player!
"Today's news will end here. The reporters will continue to follow Ms. Liu's story!" The reporter said.
"Damn! Hurry up and call the counter. I want to ask her why she did not refund the customer! "Hu Zhibiao was furious. He called his secretary and ordered.
After a while, the secretary replied that the counter was right. They checked the VCD player carefully and found nothing wrong with the VCD player.
"Then why did this happen to the customer … Could it be …" Hu Zhibiao instinctively thought of a possibility. This was another trick by the Daqian. They had purposely created this Ms. Liu to mess with him.
Soon, news about the VCD player's poor quality appeared all over the country. These news were all from other second-tier brands and had nothing to do with the Daqian VCD player.
This made Hu Zhibiao even more certain that this was the despicable Daqian's doing.
With the Daqian's continuous advertising, the sales figures for June were released. Although Aido VCD player was still the number one VCD player in China, the Daqian had stopped the decline in May. From 50,000 units in May, the Daqian had increased to 80,000 units in June. Although it was still lower than April's sales figures, at least the VCD player's sales figures had stabilized.
"No, I can't let the Daqian play dirty again!" Hu Zhibiao licked his lips and started to contact other VCD player manufacturers. This time, the Daqian had lost all the VCD player brands. Therefore, the other brands were furious. They all agreed with Hu Zhibiao that they must expose the Daqian's evil face.
Therefore, they started to investigate the people who had reported to the TV station. They tried to find evidence that the Daqian had bribed them. However, to their surprise, they could not find any evidence to prove that these people had been bribed by the Daqian.
Moreover, there were problems with their VCD players. Although the machine was good, when it was playing, there would be issues with the playback. This made the major brands very speechless. They wanted to fight back, but they felt like they were punching the air.
They did not know that the Daqian had not created these people. After all, Boss Jia knew clearly that as long as there was a fake VCD player, there would be traces.
What Da Qian really bribed was the news program team of the TV station. Their request was very simple. They did not need the news program team to create any fake news. They only needed to find complaints about other brands of VCD players. Then, they could interview and report them.
Although there were not many people who could afford VCD players, and even fewer people would complain to the TV station. However, in a province, there would always be two or three people who would complain. Therefore, it was not a problem to find the people who had complained.
After all, Boss Jia was a righteous person. He would never create any fake news. For news, as long as there were selective reports, it was enough!
Moreover, if the VCD players of other brands were really perfect, then there would be no selective news.
However, Hu Zhibiao and his team were not fools. They had many friends in the TV station. Therefore, Hu Zhibiao and his team soon found out about the Daqian's trick.
This made them sigh at how cunning the Daqian was. At the same time, they were thinking about how to take revenge.
This method was very simple. They would give the Daqian a taste of their own medicine. If the Daqian could do it, they could do it too.
Therefore, they started to use their connections in the TV station. They asked the TV station to find out if there were any complaints about the Daqian VCD players.
In the end, they found out that there were also complaints about the quality of the Daqian VCD players.
This made Hu Zhibiao and his team overjoyed. So, they started to do the same thing. Two days later, a crying complaint about the quality of the Daqian VCD players appeared on the TV station.
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