Manager Jia understood very well that he would either not advertise or he would have to bombard everyone to the point where they would go crazy.
Therefore, all the Hua Xia TV viewers suddenly realized that almost overnight, almost all the TV stations were broadcasting Little Brainiac's TV advertisements.
CCTV had to broadcast the two advertisements twice an hour for 24 hours a day.
During the prime time after 6 o 'clock in the evening, the two advertisements were broadcast eight times an hour. Sometimes, in the middle of a TV program, the two advertisements were broadcast once.
Even the satellite TV stations were not spared. All the TV stations in Hua Xia had Little Brainiac's advertisements. Although it was not as exaggerated as CCTV's advertisements, Little Brainiac's advertisements could be seen almost all the time.
According to the calculations of the Daqian Operation Department's advertising department, from November 1st to January 1st, the Operation Department spent a total of 40 million RMB in advertising fees.
This was because Manager Jia had a lot of influence in CCTV and gave him a 40% discount for all the advertisements. Otherwise, these advertisements would add up to more than 60 million RMB.
However, the effect of such a bombardment of advertisements was very significant. At least now, when most people turned on the TV, they would definitely see Little Brainiac's advertisements. They could see Little Brainiac's advertisements on any TV program they watched. Even in their dreams, Little Brainiac's advertisements began to appear.
That was fine, but Little Brainiac's advertisements were too f * cking brainwashing.
The first advertisement, Hope My Son Becomes a Dragon, used a high-end character animation. It shocked all the parents and made them instinctively feel that Little Brainiac was superior. Then, they did not have any doubts about Little Brainiac's computer-like abilities.
In fact, the ones who were most shocked were not the parents, but the professional computer technicians.
Of course, this kind of character animation was actually very simple. In the eyes of the professionals, it was not difficult at all. They only needed to write some programs to play it.
What really shocked them was the idea of character animation. They were considered computer experts, but after playing computer games for so many years, no one had ever imagined such a way of playing.
No one had ever thought that the densely packed characters, which they were used to, could actually form such an effect as an animation after being specially combined and arranged.
For a while, some professionals were full of admiration for the director or designer of this advertisement. This was definitely a super expert with both technical and artistic skills!
However, what really caused a stir among all the viewers was not the Hope My Son Becomes a Dragon, but Cheng Xiaolong's following advertisement.
This advertisement was really too magical.
Everyone's first impression when they saw the advertisement was that it was too ridiculous. Whether it was the performance of all the actors in the advertisement, including Brother Long, it was too exaggerated. The only thing missing was the words "I'm acting" written all over their faces. It was not convincing at all.
Secondly, there were too many nonsensical things in this advertisement. Why would a father come all the way to school to give a learning machine to his son? Wouldn't it be better to give it to his son at home after school?
You sent it all the way to school, and when school is over, you still have to take it home, right?
Other than showing off, there was basically no other use for you to send it here!
What all the students and parents wanted to complain about the most was actually the television on the desk. It wasn't that there weren't any schools with televisions in their classrooms these days, but the televisions in such schools were usually hung at the front of the classroom for multimedia lessons. Since when would a television be placed on a student's desk?
Did you think this was an internet cafe?
Well, there were no internet cafes in this era.
This advertisement really made people want to complain. When they saw it for the first time, everyone complained and shook their heads, saying that they did not want to see this advertisement again.
However, their bodies were very honest. Every time this advertisement was played, everyone could not help but take a few glances at it, wanting to relive this magical feeling.
There was a common knowledge in advertising and communication, and that was, the effect of an advertisement was not determined by how rich the content of the advertisement was, how perfect the logic was, or how high the quality of the advertisement was.
An excellent commercial advertisement only had one important point, and that was that the advertisement had to be remembered by the audience. Whether it was a good advertisement that would go down in history or a bad one that would go down in infamy, it had to be firmly remembered by the audience. The audience could always recall the advertisement in their minds.
Even after ten years, or even decades later, when the audience recalled the advertisement they had seen, the first thing they would think of would be this advertisement.
Take Mr. Jia for example. When he first tried to plagiarize the advertisement, the first thing that came to his mind was the Brain Platinum advertisement. There was also the phrase, "No gifts this year, only Brain Platinum."
Logically speaking, when he recalled this phrase, Mr. Jia basically sang it out. His memory was too f * cking deep.
However, the Brain Platinum advertisement was not suitable for the little top student. Therefore, the second thing that came to his mind was the Wang Zai Milk advertisement.
It could not be helped, it was too brainwashing.
The facts also proved that this advertisement was extremely brainwashing. In any case, when the entire Hua Xia people saw a school, they could not help but want to ask if there was a child named Cheng Xiaolong in the school. Then, they would think about whether they should also carry a computer learning machine as a gift for their child.
See, this was a success!
On the other hand, other than the advertisement, the Daqian's strongest point, which was the distribution channel, had begun to show its strength.
After two years of experience, the Daqian marketing company's network had spread all over Hua Xia. Even in the grasslands of Urumqi, there were Daqian marketing outlets. This time, all the marketing outlets showed their strength again. On the walls of every small convenience store, there were advertisements for the Little Tyrant computer learning machine.
Of course, most of the small convenience stores did not have stock, but they could order through the boss of the small convenience store. The boss only needed to make a phone call, and the distributors in the city would immediately deliver the goods.
In addition, if they wanted to buy stock, they could go to larger stores, shopping malls, or 4WD research centers. There were specialty stores for the Little Tyrant computer learning machine.
All in all, when the advertising and distribution channels worked together, even a rock could be sold for tens of thousands of yuan, let alone a computer learning machine.
Soon, the first batch of buyers entered the shopping malls and supermarkets and bought the Little Tyrant computer learning machine.
On the first day of the Little Tyrant computer's launch, the sales exceeded 5,000 units.
On the second day, the national sales exceeded 10,000 units.
On the third day, the national sales exceeded 20,000 units.
By the end of December, within two months, the sales volume of the Little Brainiac Typewriting Learning Machine had exceeded 500,000 units.
On this day, Jia Yapeng came to Bili Bili to express his condolences to all the employees. Zhong Yu and the other two excitedly reported their performance to Manager Jia. They told Manager Jia that the total sales of the Little Tyrant computer learning machine had exceeded 500,000 units.
The price of a Little Tyrant computer was 348 yuan, and the actual cost was only about 150 yuan. In addition to the various channels and distributors' shares, the net profit of a Little Tyrant computer was about 180 yuan. Then, the actual profit reached the level of 90 million yuan, and the profit was enough to earn back the 40 million advertising fee.
In that case, the net profit was 50 million yuan.
This was something that Zhong Yu and the other two had never dreamed of. They thought that for such an expensive thing, the national sales would be about 100,000 units at most.
At this moment, they felt a strong sense of honor and pride. Standing next to Jia Yapeng, they could even straighten their bodies.
"Look at how proud you guys are!" Looking at the three high-spirited people, Manager Jia shrugged his shoulders and asked, "Did you do market research? Do you know who bought these 500,000 units? "
"Yes, we did!" Wang Xuan nodded and said, "According to our research, more than 80% of the customers are over 20 years old, and 70% of the customers bought the Little Tyrant computer to learn how to use the computer and to practice typing!"
"Only 20% of the customers are under 20 years old?" Manager Jia touched himself and said, "It seems that the Little Tyrant's real sales peak has yet to come! Don't be happy too early, you will be happier in the future! "
"What?" Wang Xuan and the others looked at each other. They had already sold 500,000 units, and Manager Jia said that the sales peak had yet to come. Then, when would the real sales peak be? “
I estimate that the real peak will come in January next year. You have to hurry up and prepare at least three million units. Otherwise, I will deduct your bonus! "Manager Jia said with a grin.
"Three million units? Three million units a month??? "The others looked at Jia Yapeng blankly. Their boss was a little too confident.
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